{"id":31294,"date":"2018-04-21T15:47:44","date_gmt":"2018-04-21T15:47:44","guid":{"rendered":"https:\/\/ampscript.guide\/variables\/"},"modified":"2021-04-06T01:18:14","modified_gmt":"2021-04-06T01:18:14","slug":"variables","status":"publish","type":"post","link":"https:\/\/ampscript.guide\/variables\/","title":{"rendered":"Variables"},"content":{"rendered":"<h2>Variables<\/h2>\n<p>Similar to other programming and scripting languages, AMPscript supports <em>variables<\/em>. In programming, variables provide a convenient method of setting a function or value once, then reusing that variable by referencing it within code. This is in much the same way that Cascading Style Sheets (CSS) classes are defined once and then the defined style properties are applied to one or more elements by including the class name in a class attribute. However, variables not only allow fixed values (or <a href=\"\/constants\">constants<\/a>) to be defined once, but also AMPscript functions, and in turn, the output value of the variable can change depending on the context for which it&#8217;s interpreted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Variables Similar to other programming and scripting languages, AMPscript supports variables. In programming, variables provide a convenient method of setting a function or value once, then reusing that variable by referencing it within code. This is in much the same way that Cascading Style Sheets (CSS) classes are defined once and then the defined style [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AMPscript Guide - Variables<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampscript.guide\/variables\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AMPscript Guide - Variables\" \/>\n<meta property=\"og:description\" content=\"Variables Similar to other programming and scripting languages, AMPscript supports variables. In programming, variables provide a convenient method of setting a function or value once, then reusing that variable by referencing it within code. This is in much the same way that Cascading Style Sheets (CSS) classes are defined once and then the defined style [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ampscript.guide\/variables\/\" \/>\n<meta property=\"og:site_name\" content=\"The AMPscript Guide\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-21T15:47:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T01:18:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ampscript.guide\/#website\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"The AMPscript Guide\",\"description\":\"The Definitive Scripting Manual for Salesforce Marketing Cloud\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ampscript.guide\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/variables\/#webpage\",\"url\":\"https:\/\/ampscript.guide\/variables\/\",\"name\":\"The AMPscript Guide - Variables\",\"isPartOf\":{\"@id\":\"https:\/\/ampscript.guide\/#website\"},\"datePublished\":\"2018-04-21T15:47:44+00:00\",\"dateModified\":\"2021-04-06T01:18:14+00:00\",\"author\":{\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\"},\"breadcrumb\":{\"@id\":\"https:\/\/ampscript.guide\/variables\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ampscript.guide\/variables\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ampscript.guide\/variables\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/variables\/\",\"url\":\"https:\/\/ampscript.guide\/variables\/\",\"name\":\"Variables\"}}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\",\"name\":\"dev\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31294"}],"collection":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/comments?post=31294"}],"version-history":[{"count":0,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31294\/revisions"}],"wp:attachment":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/media?parent=31294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/categories?post=31294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/tags?post=31294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}