{"id":31316,"date":"2018-04-21T15:47:45","date_gmt":"2018-04-21T15:47:45","guid":{"rendered":"https:\/\/ampscript.guide\/string-constants\/"},"modified":"2021-04-06T01:18:16","modified_gmt":"2021-04-06T01:18:16","slug":"string-constants","status":"publish","type":"post","link":"https:\/\/ampscript.guide\/string-constants\/","title":{"rendered":"String Constants"},"content":{"rendered":"<h3>String Constants<\/h3>\n<p>String (or text) constant values must use double or single quotes, as indicated in the example here:<\/p>\n<pre><code>%%[\n\nvar @statusTier\nset @statusTier = \"Gold\"\n\n]%%<\/code><\/pre>\n<p>If quotation marks appear within the text, string constants can escape the delimiting quote when their quote type is switched (to single or double). Alternative quote characters, such as smart quotes, are not supported.<\/p>\n<pre><code>%%[\n\nvar @bonusProduct\nset @bonusProduct = 'Our \"Uber\" Umbrella'\n\n]%%<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>String Constants String (or text) constant values must use double or single quotes, as indicated in the example here: %%[ var @statusTier set @statusTier = &#8220;Gold&#8221; ]%% If quotation marks appear within the text, string constants can escape the delimiting quote when their quote type is switched (to single or double). Alternative quote characters, such [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AMPscript Guide - String Constants<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampscript.guide\/string-constants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AMPscript Guide - String Constants\" \/>\n<meta property=\"og:description\" content=\"String Constants String (or text) constant values must use double or single quotes, as indicated in the example here: If quotation marks appear within the text, string constants can escape the delimiting quote when their quote type is switched (to single or double). 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