{"id":31534,"date":"2018-04-21T15:47:48","date_gmt":"2018-04-21T15:47:48","guid":{"rendered":"https:\/\/ampscript.guide\/redirectto\/"},"modified":"2021-04-06T00:58:42","modified_gmt":"2021-04-06T00:58:42","slug":"redirectto","status":"publish","type":"post","link":"https:\/\/ampscript.guide\/redirectto\/","title":{"rendered":"RedirectTo"},"content":{"rendered":"<h2>RedirectTo<\/h2>\n<p>This function is required when using the <code>&lt;a&gt;<\/code> HTML hyperlink tag in emails when the hypertext reference (<code>href<\/code>) attribute is either an <a href=\"\/attributes\">attribute<\/a> or a <a href=\"\/variables\">variable<\/a> and the hyperlink is a tracked email link.<\/p>\n<p>If link tracking in an email is not enabled when the email is sent, the RedirectTo function is not required.<\/p>\n<p>If the RedirectTo function is not used in the <code>href<\/code> attribute when an attribute or variable is used, the hyperlink will not be resolved with the attribute or variable, for example it will appear as, <code>https:\/\/click.email.com\/%%=v(@url)=%%<\/code>.<\/p>\n<h3>Argument<\/h3>\n<p><code>RedirectTo(1)<\/code><\/p>\n<table>\n<thead>\n<tr>\n<th style=\"text-align: center\">Ordinal<\/th>\n<th style=\"text-align: left\">Type<\/th>\n<th style=\"text-align: left\">Required<\/th>\n<th style=\"text-align: left\">Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: center\">1<\/td>\n<td style=\"text-align: left\">String<\/td>\n<td style=\"text-align: left\">True<\/td>\n<td style=\"text-align: left\">Attribute or variable containing the URL to redirect to<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p>NOTE: HTML bookmarks are not supported by the RedirectTo function; for example, a link value that resolves to <code>https:\/\/limedash.com\/page#bookmark1<\/code>.<\/p>\n<\/blockquote>\n<h3>Example<\/h3>\n<p>In the following example, an email is sent from a Sendable Data Extension containing a field named &#8216;store&#8217;.<\/p>\n<pre><code>%%[\n\nvar @link, @store\nset @store = AttributeValue(\"store\")\nset @link = concat(\"https:\/\/limedash.com\/offers\/\", @store)\n\n]%%\nSign up &lt;a href=\"%%=RedirectTo(@link)=%%\"&gt;here&lt;\/a&gt; to receive special offers.<\/code><\/pre>\n<h4>Output<\/h4>\n<p>For a Subscriber with a store value of &#8216;Melbourne&#8217;, the following tracked <code>href<\/code> hyperlink attribute will be resolved when the email link is clicked.<\/p>\n<pre><code>https:\/\/limedash.com\/offers\/melbourne<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>RedirectTo This function is required when using the &lt;a&gt; HTML hyperlink tag in emails when the hypertext reference (href) attribute is either an attribute or a variable and the hyperlink is a tracked email link. If link tracking in an email is not enabled when the email is sent, the RedirectTo function is not required. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AMPscript Guide - RedirectTo<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampscript.guide\/redirectto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AMPscript Guide - RedirectTo\" \/>\n<meta property=\"og:description\" content=\"RedirectTo This function is required when using the &lt;a&gt; HTML hyperlink tag in emails when the hypertext reference (href) attribute is either an attribute or a variable and the hyperlink is a tracked email link. If link tracking in an email is not enabled when the email is sent, the RedirectTo function is not required. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ampscript.guide\/redirectto\/\" \/>\n<meta property=\"og:site_name\" content=\"The AMPscript Guide\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-21T15:47:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T00:58:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ampscript.guide\/#website\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"The AMPscript Guide\",\"description\":\"The Definitive Scripting Manual for Salesforce Marketing Cloud\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ampscript.guide\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/redirectto\/#webpage\",\"url\":\"https:\/\/ampscript.guide\/redirectto\/\",\"name\":\"The AMPscript Guide - RedirectTo\",\"isPartOf\":{\"@id\":\"https:\/\/ampscript.guide\/#website\"},\"datePublished\":\"2018-04-21T15:47:48+00:00\",\"dateModified\":\"2021-04-06T00:58:42+00:00\",\"author\":{\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\"},\"breadcrumb\":{\"@id\":\"https:\/\/ampscript.guide\/redirectto\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ampscript.guide\/redirectto\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ampscript.guide\/redirectto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/\",\"url\":\"https:\/\/ampscript.guide\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampscript.guide\/redirectto\/\",\"url\":\"https:\/\/ampscript.guide\/redirectto\/\",\"name\":\"RedirectTo\"}}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/ampscript.guide\/#\/schema\/person\/5335042f77731e84f9808aecef25daec\",\"name\":\"dev\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31534"}],"collection":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/comments?post=31534"}],"version-history":[{"count":0,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/posts\/31534\/revisions"}],"wp:attachment":[{"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/media?parent=31534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/categories?post=31534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ampscript.guide\/wp-json\/wp\/v2\/tags?post=31534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}