For the uninitiated, Wikipedia defines friction-maxxing thusly:

Friction-maxxing is the practice of intentionally choosing less convenient options in daily life to build tolerance for discomfort, resist technology-driven ease, and preserve what proponents describe as meaningful human experiences.

I’ve been seeing references to plain old friction, chiefly across the blogosphere, well before January though. Bloggers using the term in their writing were suggesting there ideally/always needed to be a certain difficulty in what we do, whatever that is. This because we’ve somehow come to expect everything we do to be simple and effortless.

I probably live relatively straightforwardly. I work, then I don’t work. I don’t run marathons, climb mountains, or cross oceans in a sail boat. It seems to me if you want more friction in your life, those sorts of activities make a good start. Friction-maxxing, on the other hand, suggests relying less on automated and algorithm-powered goods and services. And AI.

Instead of ordering food delivery, you should prepare the meal yourself. Rather than dictate notes, or type into a notes apps, you should hand write them on paper. Instead of setting up meetings on video calls, you should arrange a face-to-face gathering. Instead of texting or emailing, you should call, and speak to someone, or meet in person. Frightening, no?

For my part, maybe I should, for instance, see movies at the cinema, not stream them in the frictionless comfort of our home. I’ll let you know how that goes.

The big tech companies and social media platforms tell us “boredom, social awkwardness, and effortful thinking”, among other things, are problems to be eliminated. And now that they have been, so we’re told, friction-maxxing is required to make life trickier again. To restore the balance.

Talking of social media though, to instantly increase friction, reduce, or dispense with social media, set up a personal website, and start blogging. That’ll be a source of friction for months.

But in a world where public transport doesn’t run to timetable, traffic gets gridlocked, computers freeze, websites fail to load, phones find themselves in an area with no reception, the coffee grinder at the cafe breaks just as you arrive, you’re caught out by off-app, non-forecast rain in an open, unsheltered space, who needs to be creating friction?

But none of this is really friction, it’s simply life. Annoyances we must deal with. But it keeps us on our toes, and alive. I’m not then convinced by this… cultural trend.

It seems to me embracing friction-maxxing is an attempt to conceal some other, possibly deeper malady. It’s a smoke screen. A marketing term even. Friction-maxxing is akin to putting a band-aid, not on a small cut or scratch, but something far more serious. Something that likely requires proper diagnosis and treatment. If something’s wrong, distractions are not an ideal solution.

I’m told this year about one-hundred-and-fifty Australian booksellers are involved. The full list of shops taking part globally can be seen here. If book crawl participants collect five stamps in a crawl “passport” — obtainable from any bookshop involved — they become eligible for a reward.

The 2026 event concludes on Sunday 26 April 2026.

Something interesting is happening inside Mozilla, and it is not your typical browser update story. With Firefox 150, the team says it fixed 271 vulnerabilities after turning AI loose on its own codebase. That is not a typo. Two hundred seventy one.

Mozilla engineers uncovered the astonishing haul of bugs in Firefox’s code after turning to Claude Mythos, an AI agent that has rattled the tech sector on account of its stealth and sophistication, and fears it could be manipulated by bad actors.

Helping make software used by millions of people safer however, is for today at least, a positive.

The am dash looks a little like a tilde (~) but with a slightly longer, flat mid horizontal section, between the curly ends. Its creators are calling the am dash a punctuation mark — don’t things likes need to be ratified first? — and, in addition, claim it is unusable by AI.

The am dash may be unusable by AI agents at the moment, but as we’ve seen, AI learns quickly, and copies even faster. If you want to use the am dash in your writing, you’ll need to download one of two typefaces, which the new punctuation mark is inherent to.

By the way, I’m not being flippant when I suggest the am dash needs official recognition as a punctuation mark. I say so, because it seems to me readers unfamiliar with the am dash might think it’s an error, a typo. Maybe even an AI agent attempting to render an em dash, but botching it.

With just over seven-hundred-and-fifty million monthly active Spotify users, the partnership will surely be a shot in the arm for authors and book publishers.

It would of course be ideal if the joint venture (I hesitate to say deal, the word seems a little overused at present) more favoured indie and small publishing houses, but sales of any book, by any author, can only be a good thing.

Hopefully Spotify members worldwide will be able to buy paper books through the app eventually.

I’m not sure though disassociated is a website AI agents have any interest in anyway.

In any event, AI agent readiness is the new SEO. Since responses to search queries are AI summaries, your website likely no longer features in search engine results. And if it does, chances are no one will click through anyway. They’ll be content with the AI search summary.

But, you may be rewarded with a visitor or two, if an AI agent is able to use information you published, in response to a question (prompt) posed, provided the agent lists your website as a source. We should all be thanking our lucky stars.

I have all sorts of work to do, meanwhile, if I want my website to be AI agent ready. Work that I probably don’t have the time to do. For one, “support” here for Markdown is non-existent.

But, might a low AI agent ready score aid in keeping AI scrapers away? Somehow I doubt it. Even if a website is deemed “low quality” on account of its poor readiness score, I can’t see information hungry AI scrapers ignoring whatever content they can get their hands on.

The “lunar hay fever”, as NASA astronaut Harrison Schmitt described it during the Apollo 17 mission created symptoms in all 12 people who have stepped on the Moon. From sneezing to nasal congestion, in some cases it took days for the reactions to fade. Inside the spacecraft, the dust smelt like burnt gunpowder.

What a headache insignificant specks of dust will pose for the planners of future lunar bases. Airlocks will need to be designed so they keep Moon dust well away from the inhabitants of a base.

At CinemaCon, the annual exhibition industry conference unfolding this week in Las Vegas, Rothman bluntly told the cinema operators in the audience at Caesars Palace that they needed to cut back on the trailers and commercials that can last for roughly 30 minutes before the opening credits even roll.

It’s been sometime since I saw a movie in an actual cinema (an Australian cinema). We just about always stream movies at home now. I don’t know then if local film-goers are subjected to thirty-minutes of ads and trailers, prior to a screening — euphemistically called pre-feature entertainment — as appears to be the case in parts of the United States.

If memory serves, when I first started going to cinemas to see films — streaming was not a thing then — a few trailers and a small selection of ads were all we saw.

The whole thing lasted no more than ten minutes. If that. I don’t know who paid attention to the ads — not me — but I’d usually look at the trailers. Back then, trailer screenings were just about the only way to learn about upcoming film releases.

Whatever, the trailer/ad segment was usually considered to be a buffer, affording late arrivals a few minutes grace before the main feature commenced. Pre-feature entertainment was also an opportunity to buy snacks and drinks before the screening.

One Sydney cinema I once went to regularly, didn’t hold back in this regard. “You still have time to visit the candy-bar before the film starts”, the audience would be informed, part way through the trailer/ad segment. A shrewd business model if ever there was one. Make advertisers pay to promote their goods and services, while oblivious patrons are downstairs buying popcorn.

I doubt the practice would surprise Rothman. He also noted reserved seating meant cinema-goers were not entering the auditorium until just before the feature screening starts, sparing themselves the prolonged pre-feature entertainment anyway.

I might, by the way, sound critical of watching movies at a cinema. While I’m definitely an adherent of home streaming, I used to — ten to fifteen years ago — almost live at the cinema. Something the then staff of a place I was a regular at, could attest to. Back then I also used to write a lot about film here. Not so much now though. Plus, there is no nearby cinema where we are now based.

Streaming then — minus unwanted ads and trailers — it is.

If I’d known, back in the day, such courses even existed.

And while a number of local tertiary education institutions offer liberal arts courses, I believe Australia only has one dedicated liberal arts uni, Campion College, situated in Toongabbie, in Sydney’s west, which opened in 2006.

If liberal arts degrees are new to you, here’s how Campion describes the course:

We celebrate the humanities at the heart of the Western intellectual tradition — literature, philosophy, theology, history, and the study of languages and culture. These disciplines are not simply subjects to be learned; they are the foundations of a rich education that shapes the whole person and has guided human flourishing for centuries.

I’ve heard it said liberal arts degrees are for those interested in everything, but nothing in particular.

This is sort of thing no longer desirable? University courses catering for people with broad interests, rather than something more focused? It would be unfortunate if that were so, and was resulting in the closure of places such as Hampshire College.

The AI clone of Zuckerberg, Meta’s founder and chief executive, is being trained on his mannerisms and tone as well as his public statements and thoughts on company strategy.

Ostensibly Zuckerberg’s AI clone will allow tens-of-thousands of Meta employees “access” to their CEO, someone whom they never see in person, no matter how long their tenure at the company.

Of course employees won’t actually be interacting with Zuckerberg, something anyone “connecting” with the ai-CEO (does that seem like a good title for such an entity?) will be acutely aware of.

I doubt it’s Zuckerberg’s intention to remain CEO of Meta after his death by way of an AI clone — ignoring for a moment the legalities of such a premise — but the technology Meta is developing has the potential to make the scenario a possibility.

A new study by UBC researchers has found that between 1990 and 2023, the average summer between the tropics and the polar circles grew about six days longer per decade. That’s up from roughly four days per decade found in past research investigating up until the early 2010s.

On a day less than a week ago, the maximum temperature in Sydney, NSW, was forecast to reach thirty-three degrees Celsius. That’s nearly a month and a half into what is meant to be autumn in this part of the world. Sure, one swallow does not a summer make, so to speak, and the region can experience unseasonably warm days anytime of the year, I know.

But the UBC findings confirm what many of us have long suspected: summers today are longer and warmer than they once were. The consequences are far reaching though, impacting on health, water supplies, and food production, among other things.

At present, the weekly value of the payment equates to about five-hundred-and-forty Australian dollars. You’d be hard pressed to live on that sort of money in Australia, but it’s better than nothing, considering no such scheme exists locally.

But there is a glimmer of hope. For some local creatives at least. The NSW state government is offering writers the opportunity to rent terrace houses in The Rocks area of Sydney, for two-hundred dollars (Australian) per week.

Spots are limited, and creatives still need a source of income, but the initiative is a (small) step in the right direction. To be eligible, a writer must be considered to be a literature practitioner:

In this instance, ‘Literature Practitioners’ are defined as: writers working in any creative form, including fiction, short stories, screenplay/drama, poetry, children’s books, and narrative non-fiction, and illustrators working in children’s books and graphic novels. The Program is open to NSW Literature Practitioners at any stage of their career.

Every company, every function, every individual contributor is expected to close the AI gap. Ship AI features. Build agents. Automate workflows. That nobody on the team has ever trained a model, designed an evaluation system, or debugged a retrieval system is beside the point. Conviction is sufficient.

AI technologies must be integrated into every aspect of our professional and personal lives, not because AI is worthy, but because we should simply just do so.

Marsden helped distressed passengers, before eventually being told to get into a lifeboat.

Growing up, Marsden used to row in the Murray River, during family holidays, and would set herself the challenge of rowing against the tide. The skill proved invaluable as she helped row the lifeboat she was aboard, with forty other people, against the pull the sinking Titanic exerted on them.

Marsden was born in Stockyard Creek, South Australia in 1883. After the sinking, she married William James, a doctor who also worked for the White Star Line, owner of the Titanic.

They lived in South Australia for some years before moving to Bondi. Marsden died at age fifty-four in 1938, and is buried in Waverley Cemetery, with her husband, who died a short time afterwards.

Marsden’s life is now the subject of a biography, The Titanic Story of Evelyn, written by Australian TV presenter and journalist, Lisa Wilkinson, which is being published tomorrow, Tuesday 14 April 2026.