# Quick start
1. Visit the [**Cohere dashboard**](https://app.cohere.so/dashboard) to retrieve your API key. If you haven't previously connected a session, you should see it in the main screen. Otherwise, you can find it in the settings page.
2. Add Cohere to your web application via NPM/Yarn or a script tag. `Cohere.init` should be called on the web browser, not the server. Install the `cohere-js` package via NPM:
{% tabs %}
{% tab title="NPM/Yarn" %}
```bash
npm install cohere-js # or, yarn add cohere-js
```
Then, import Cohere and call `Cohere.init` like so:
```javascript
import Cohere from "cohere-js";
Cohere.init("INSERT_API_KEY_HERE");
```
To add the Cohere widget to your page
```javascript
Cohere.widget("show");
```
{% endtab %}
{% tab title="Script Tag" %}
Paste your Cohere snippet into the `` tag of your site:
```markup
```
To add the Cohere widget to your page
```html
```
{% endtab %}
{% tab title="Google Tag Manager" %}
Cohere can be easily added to your site with Google Tag Manager, but we generally recommend directly embedding the script tag as GTM is commonly disabled by ad blockers.
For details, please see the [**setup instructions**](https://docs-gb.cohere.so/supported-frameworks/google-tag-manager).
{% endtab %}
{% tab title="Segment" %}
{% hint style="warning" %}
As of 2021, Segment no longer supports the [***Web Plugins*** ](https://segment.com/docs/partners/plugins/)functionality that would enable Cohere to be added as a destination without adding the script tag.
{% endhint %}
The Cohere script should be manually added via NPM/Yarn, the script tag, or Google Tag Manager on your Segment-enabled site.
However, Cohere integrates with Segment's `identify` call for automatically pulling in user info with the [**`segmentIntegration` flag**](https://docs-gb.cohere.so/external-integrations/segment).
{% endtab %}
{% endtabs %}
If you're working with platforms like Bubble or Shopify, head to the Platform Integrations section on the left sidebar.
After adding the script, you should see your session in the Cohere dashboard! If you're still having trouble, check out the troubleshooting section.
You can now [**identify your users**](https://docs-gb.cohere.so/identifying-users) (highly recommended) and [**exclude sensitive elements**](https://docs-gb.cohere.so/privacy-and-security/privacy).