1. pip install bull. This installs the bull command, which helps setup your environment
2. bull setup. This creates a directory named bull with the following contents:
   • app.py: the main application script. get_app can be used to run bull as a WSGI application
   • config.py: bull's configuration file. This must be edited to contain your installation-specific configuration details.
   • files directory: The directory that contains the files for your digital products
3. Add product entries to the database (use scripts/populate_db as a model)
4. (Optional) Create an admin user for viewing /reports by running scripts/create_user.py
5. Add bull to your web server's configuration
6. Profit! (...literally)

bull supports simple sales analytics at the /reports endpoint. It requires authorization, which in turn requires you to create (at least one) user using the scripts/create_user.py script. To see the reports, hit /login, log in, and from then on you can go directly to /reports to see reporting data. You should be good to go after that, and no one else will be able to see the reports.

If for some reason you need to logout, there is also a /logout endpoint which will log you out (which should use HTTP POST instead of GET, but whatever).