Package: BTYD

Type: Package

Title: Implementing BTYD Models with the Log Sum Exp Patch

Version: 2.4.3

Authors@R: c(person("Lukasz", "Dziurzynski", role="aut"),

person("Edward", "Wadsworth", role="aut"),

person("Peter", "Fader", role="ctb"),

person("Elea", "McDonnell Feit", role="ctb"),

person("Daniel", "McCarthy", role=c("aut", "ctb")),

person("Bruce", "Hardie", role="ctb"),

person("Arun", "Gopalakrishnan", role="ctb"),

person("Eric", "Schwartz", role="ctb"),

person("Yao", "Zhang", role="ctb"),

person("Gabi", "Huiber", role=c("ctb", "cre"), email="[email protected]"))

Maintainer: Gabi Huiber <[email protected]>

BugReports: https://github.com/ghuiber/BTYD/issues

Description: Functions for data preparation, parameter estimation, scoring, and plotting for the

BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>),

BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and

Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.

License: GPL-3

Collate: 'data.R' 'BTYD.R' 'bgbb.R' 'bgnbd.R' 'pnbd.R' 'dc.R' 'spend.R'

Depends: R(>= 3.5), hypergeo, optimx, dplyr

Imports: Matrix

Suggests: knitr, rmarkdown

VignetteBuilder: knitr, rmarkdown

Author: Lukasz Dziurzynski [aut],

Edward Wadsworth [aut],

Peter Fader [ctb],

Elea McDonnell Feit [ctb],

Daniel McCarthy [aut, ctb],

Bruce Hardie [ctb],

Arun Gopalakrishnan [ctb],

Eric Schwartz [ctb],

Yao Zhang [ctb],

Gabi Huiber [ctb, cre]

NeedsCompilation: no

Encoding: UTF-8

RoxygenNote: 7.1.2

Packaged: 2021-11-17 19:01:20 UTC; ghuiber

Repository: CRAN

Date/Publication: 2021-11-17 19:30:02 UTC