diff --git a/sdk/python/feast/cli.py b/sdk/python/feast/cli.py
index f6d326410a3..c23c3d104a7 100644
--- a/sdk/python/feast/cli.py
+++ b/sdk/python/feast/cli.py
@@ -512,7 +512,7 @@ def init_command(project_directory, minimal: bool, template: str):
 )
 @click.pass_context
 def serve_command(ctx: click.Context, host: str, port: int, no_access_log: bool):
-    """[Experimental] Start a the feature consumption server locally on a given port."""
+    """Start a feature server locally on a given port."""
     repo = ctx.obj["CHDIR"]
     cli_check_repo(repo)
     store = FeatureStore(repo_path=str(repo))
diff --git a/sdk/python/feast/feature_server.py b/sdk/python/feast/feature_server.py
index 1f4513fa371..585075843a6 100644
--- a/sdk/python/feast/feature_server.py
+++ b/sdk/python/feast/feature_server.py
@@ -1,6 +1,5 @@
 import traceback
 
-import click
 import uvicorn
 from fastapi import FastAPI, HTTPException, Request
 from fastapi.logger import logger
@@ -66,9 +65,4 @@ def start_server(
     store: "feast.FeatureStore", host: str, port: int, no_access_log: bool
 ):
     app = get_app(store)
-    click.echo(
-        "This is an "
-        + click.style("experimental", fg="yellow", bold=True, underline=True)
-        + " feature. It's intended for early testing and feedback, and could change without warnings in future releases."
-    )
     uvicorn.run(app, host=host, port=port, access_log=(not no_access_log))