CPG MARKETING
Connecting Culture to Cart
Influencer Marketing That Moves Products Off Shelves—Faster.
Let's Connect
Connecting Culture to Cart
Influencer Marketing That Moves Products Off Shelves—Faster.
Let's Connect
Built for CPG.
Proven at Scale.
From a single SKU to a nationwide rollout— our creator partnerships generate content for digital shelf ads, in-store displays, door clings, and cross-category promotion. At every scale, we deliver creator content built to convert.
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Campaign Spotlight
To ensure shelf placement and household penetration, IZEA leveraged creators to position Tyson’s portfolio as the entertaining staple from Labor Day and beyond. Content was used to target priority retailer shoppers and increase in-store sales, resulting in a 58.98% year over year increase in sales.
Campaign Spotlight
To ensure shelf placement and household penetration, IZEA leveraged creators to position Tyson’s portfolio as the entertaining staple from Labor Day and beyond. Content was used to target priority retailer shoppers and increase in-store sales, resulting in a 58.98% year over year increase in sales.
Scalable Content & Production
We help CPG brands increase trial, drive velocity, and deliver measurable sales lift. Our team of experienced brand marketers, shopper strategists, and influencer experts understand what drives results—online and in-store. From retailer integration to purchase-based targeting and full-funnel measurement, our campaigns are built for performance.
Campaign Spotlight
To turn a forgettable aisle staple into a culture-worthy brand, Quilted Northern partnered with IZEA to deliver bold, engaging content that elevated the product beyond a basic commodity. Through unexpected creator concepts, ranging from DIY home projects to pop culture integrations, influencers brought the brand’s quilted comfort to life in a highly memorable way. The campaign successfully drove awareness and consideration, proving that authentic creator marketing can make a powerful impact at the shelf.
Campaign Spotlight
To turn a forgettable aisle staple into a culture-worthy brand, Quilted Northern partnered with IZEA to deliver bold, engaging content that elevated the product beyond a basic commodity. Through unexpected creator concepts, ranging from DIY home projects to pop culture integrations, influencers brought the brand’s quilted comfort to life in a highly memorable way. The campaign successfully drove awareness and consideration, proving that authentic creator marketing can make a powerful impact at the shelf.
From Content to Cart
We place your product with qualified consumers where decisions are made—inside the social feed. With creators introducing your brand at the right moment, discovery becomes purchase. These moments drive more than awareness, they move product.
Campaign Spotlight
To drive portfolio seasonal sales and reinforce shelf presence across retailers, Reckitt partnered with IZEA to stand out in a highly competitive category. Creators with retailer-specific relevance inspired shoppers to choose the brand over competitors, while paid media targeted high-intent audiences online and in-store. The strategy delivered strong sales lift and purchase behavior across multiple key retailers.
Campaign Spotlight
To drive portfolio seasonal sales and reinforce shelf presence across retailers, Reckitt partnered with IZEA to stand out in a highly competitive category. Creators with retailer-specific relevance inspired shoppers to choose the brand over competitors, while paid media targeted high-intent audiences online and in-store. The strategy delivered strong sales lift and purchase behavior across multiple key retailers.
Trial. Loyalty. Lift.
Influencer content doesn’t just create awareness—it drives measurable behavior. We help CPG brands grow trial, increase household penetration, and outperform at retail.
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Campaign Spotlight
To strengthen purchase intent during the crowded holiday season, Josh Cellars partnered with IZEA to showcase both Josh and Josh Reserve in a variety of seasonal usage moments. Strategic paid media and purchase-based store targeting helped increase touchpoints with priority shoppers at Target. The campaign drove measurable lift and created deeper brand engagement by meeting consumers in meaningful, relevant ways.
Campaign Spotlight
To strengthen purchase intent during the crowded holiday season, Josh Cellars partnered with IZEA to showcase both Josh and Josh Reserve in a variety of seasonal usage moments. Strategic paid media and purchase-based store targeting helped increase touchpoints with priority shoppers at Target. The campaign drove measurable lift and created deeper brand engagement by meeting consumers in meaningful, relevant ways.
Why Influencer Matters Now
Consumer trust is shifting. Creator content reaches audiences where decisions happen, builds credibility, and drives real results—faster and more efficiently than traditional media.
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Source: EMARKETER
How We Work
We act as an extension of your team, built for speed and scale:
- Strategy & planning
- Creator selection & management
- Campaign execution
- Retailer Paid Media Targeting
- Production & logistics
- Legal & compliance
- Reporting & optimization
- Online & In-Store Conversion Measurement
