So Product
Introduction
So Product is a curated product discovery directory positioned as an "All In One" platform for exploring the product landscape. Built on the Mkdirs framework, the directory helps users discover mobile apps, websites, and technology products with the tagline "Explore the landscape, ignite your toolkit, and launch what's next - no detours, just momentum." The platform serves as part of a broader network of product directories.
Key Features
Comprehensive Category Coverage: So Product organizes products across extensive categories spanning Work & Productivity, Engineering & Development, Design & Creative, Finance, Social & Community, Marketing & Sales, AI, Health & Fitness, Travel, Platforms, Product Add-ons, Physical Products, Web3, Ecommerce, and Family applications.
Time-Based Product Rankings: The platform features multiple ranking tiers including Today Top Products, Featured Products, Weekly Top Products, Monthly Top Products, and Yearly Top Products to surface trending and established tools.
Extensive Product Add-on Ecosystem: The directory specifically catalogs Chrome Extensions, Figma Plugins, Figma Templates, Notion Templates, Slack Apps, Twitter Apps, WordPress Plugins, and WordPress Themes.
Related Directory Network: So Product connects to a broader ecosystem including Startup To Startup, ATemplate, Days Launch, Starter Best, Same Product, Product Will, Product Hot, and The One Startup.
Newsletter Subscription: Users can subscribe to receive updates about the latest products and directory news.
Product Search and Discovery: The platform includes search functionality and category/tag-based filtering for finding specific tools.
Sponsorship Opportunities: Products can secure sponsored placement for increased visibility.
Use Cases
Product Hunters: Individuals looking to discover the latest technology products, apps, and websites browse daily curated selections across multiple ranking tiers.
Startup Founders: Entrepreneurs seeking exposure for their products can submit listings and explore the related startup-focused directories in the network.
Developers and Engineers: The Engineering & Development category serves developers looking for coding assistants, automation tools, CMS platforms, databases, and development frameworks.
Design Professionals: Creative teams use the Design & Creative category to find graphic design tools, photo editing apps, video editing software, and design resources.
Productivity Seekers: Users looking to optimize workflows explore the Work & Productivity category for calendar apps, note-taking tools, project management software, and collaboration platforms.
Marketers and Sales Teams: The Marketing & Sales category provides tools for advertising, CRM, email marketing, lead generation, and social media management.
AI Tool Explorers: The dedicated AI category helps users discover chatbots, generative art tools, voice agents, LLMs, and other artificial intelligence applications.
Pricing
Specific pricing information for So Product is not clearly exposed on the public site. The platform appears to offer free browsing and discovery. Sponsorship options exist for products seeking featured placement, though specific pricing tiers are not publicly detailed.
User Experience and Support
So Product provides a navigation-based interface with sign-in capabilities for user accounts. The platform includes standard legal documentation including Privacy Policy and Terms of Service. Users can engage with the community through newsletter subscriptions and social media channels including X (Twitter) and YouTube. The directory structure supports exploration through Collections, Categories, and Tags. A blog and resources section provides additional content. The platform is built with Mkdirs and includes theme toggling capabilities.
Technical Details
So Product is built on the Mkdirs platform, a specialized framework for creating product directories. The site integrates with multiple platforms including Chrome, Figma, Notion, Slack, WordPress, and Shopify. The directory structure supports extensive categorization with subcategories for specialized tool types. The platform includes sitemap functionality and supports multiple page types including Studio Pages and Collection pages.
Pros
- Extensive category coverage across 15+ major categories
- Dedicated product add-on section for extensions and templates
- Multi-tiered ranking system (today, weekly, monthly, yearly)
- Integration with popular platforms (Chrome, Figma, Notion, Slack, WordPress, Shopify)
- Newsletter subscription for updates
- Part of a broader directory network
- Category and tag-based filtering
- Sponsorship opportunities for visibility
Cons
- Specific pricing for sponsorships not publicly detailed
- Limited information about submission criteria or review process
- No visible user review or rating system
- No information about API access or data exports
- Limited details about editorial selection criteria
- User account features beyond sign-in not clearly exposed
- No visible information about traffic metrics or audience size
- No clear information about content moderation policies
Conclusion
So Product offers a comprehensive product discovery experience with its "All In One" approach and extensive category coverage. The dedicated sections for product add-ons and integrations with popular platforms make it particularly useful for users seeking tools that extend their existing workflows. The multi-tiered ranking system and broad category structure support diverse discovery patterns. As part of a broader directory network, it offers both standalone value and ecosystem benefits. Organizations and individuals considering listing or sponsorship should evaluate the platform's audience alignment with their target market and compare visibility options across the broader directory network.
