Consumer expectations have evolved, with current priorities being:
Source: 2FPCO/TSM Research
The era of useless and irresponsible goodies is over.
The study also highlights the French public's interest in media objects:
of French people keep and use a media object
remember the brand associated with a goodie
have a positive opinion of a media object
would like to receive more
"I have a budget of €5,000; I need as many items as possible to distribute."
This approach is counterproductive.
Focusing on quantity and unit price can lead to choosing items that devalue your image and are rarely used by your target audience.
- The usage rate of the items
- Alignment with your brand image
This strategy will generate the expected ROI through message retention.
Like press, billboards, radio, television, internet, or any other media, goodies aim to capture the audience's attention in their daily lives. The goal is to multiply "visual impacts" to enhance brand/message recall, encourage purchases, foster loyalty, and promote brand recommendations within personal and professional circles.
Our Approach to Media Objects
We strive to understand your company, target audience, campaign, and objectives.
Utilize Our Investment Optimization Solutions Fully managed by our teams, you have nothing to do!
For specific operations requiring specialized resources, your consultant may recommend involving one or more Specialization Units:
Brand Licensing Unit
Creation and commercialization of a range of derivative products.
Product Design Unit
Developing Customer Exclusive Designs.
Marketing & Communication Agency
Graphic creations, artistic direction for Print, POS, digital media.
Marking Workshop
Extensive machinery allowing customization of over 95% of items.
Logistics Center
Over 3,000m² of warehouses (Toulouse, Lieusaint, St Ouen).
Web Agency
Benefit from the expertise of our integrated Web Agency.
Benefits of our Media Object approach
- Expertise enabling you to establish a lasting presence, aligned with your CSR commitments, in the daily environment of your targets.
- Carbon footprint assessment of your operations and CSR Scoring of your items.
- Proven solutions to reduce the cost of your personalized item investments.
- Additional specialization units to provide a single point of contact.
For Which Operations Do Goodies Add Value?
Here is a non-exhaustive list of areas where media object marketing is effective:
Acquisition
Product/service launches
Promotional operations
Seminars & conferences
Retention
Client events (VIP)
Employee gifts
Business gifts
Internal communication
New services, IT, etc.
CSR awareness
Training
External communication
Targeting new segments
CSR positioning
Image and technical apparel
Merchandising Licensing
Product design and development for retail
Developing sales channels
Creation of web platforms, apps, etc.