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MasOrange’s multi-brand TV expansion is underway across IPTV and OTT, and we’re supporting it alongside Viaccess-Orca. Together, we enable smooth ad delivery, reliable tracking, and consistent viewing across devices. A solid step forward for scalable, ad-supported TV. ➡️ More details below https://lnkd.in/er6HprzH #OTT #IPTV #AdTech #SSAI

The broadpeak.io crew live from #NABShow2026 🚀 Still time to swing by West Hall – booth #W3034. Come say hi. #NABShow NAB Show

Q1 2026 highlighted practical progress across streaming: improving live event delivery, clarifying CTV ad formats, and making CDN capacity more predictable when it matters most👇 #Newsletter

As monetization becomes central to streaming strategies, new approaches to ad insertion are emerging. In this latest article, Olivier Karra breaks down Server-Guided Ad Insertion (SGAI): a flexible alternative to SSAI that enables: ▶️ Just-in-time ad resolution ▶️ Improved scalability for large live events ▶️ Better control at the player level ▶️ New opportunities for advanced CTV ad formats We’ll also be showcasing real SGAI use cases at NAB Show this weekend. 📍 Visit us at: Broadpeak — Booth #W3034 Castlabs — Booth #W2151 If you’re navigating AVOD, live monetization, or looking to future-proof your Ad Tech stack, this is worth a read👇 📖 Monetizing content with SGAI: relevance and benefits for streaming service providers: https://lnkd.in/ecbfB8VX #SGAI #NABshow #NABshow2026

Pause ads are redefining how CTV monetization scales without compromising user experience (See it live at NAB Show booth W3034). They turn a viewer-initiated moment into premium, non-interruptive inventory, opening new ways to create value without adding friction. In our latest article, we break down: • Why pause ads are gaining traction across platforms • How they reshape inventory, pricing, and measurement • What it takes to deliver them reliably at scale with SSAI workflows 📖 Read the full article here: https://lnkd.in/gJXmGrdM And if you’re attending #NABshow2026, come see it in action: we’ll be demoing our pause ad at booth #W3034. #CTV #AdTech #SSAI #Monetization

When millions watch the same live event, “best-effort” delivery isn’t a strategy. For live and premium events, it comes down to: ▶️ Guaranteed bandwidth ▶️ On-net edge delivery ▶️ Reserved capacity for peak demand The result: predictable QoE at scale. Discover what next-gen CDN as a Service really looks like👇 https://lnkd.in/e8Vx-_mB #CDNaaS #CDNasaService

Yesterday at The Future of TV Advertising Paris: a full day of conversations on how streaming, data and cross-media measurement are reshaping TV advertising. The Media Leader FR Julien Boyreau Antoine Rouot

What can the largest live sports broadcast in the U.S. teach us about advertising? #ICYMI: our latest article explores how peak live events drive monetization and viewer engagement—and what streaming platforms can learn from them. Read the full story on broadpeak.io 👇 https://lnkd.in/eV99e-K9 #LiveSports #LiveStreaming

Ad tech in focus at NAB Show 🎯 At booth W3034, our team, Olivier Karra, Manuel Bergerot, Julien Boyreau and Aldeen Berluti will present our latest work in video streaming and monetization: ▶️ advanced ad formats (BannersIn2, Click2Cart) ▶️ dynamic ad insertion innovations to expand premium inventory ▶️ flexible deployment including cloud-native and SaaS models ▶️ scalable, low-latency delivery with built-in protection 📍 Booth W3034 🎟 Code NS8355 for a free pass #NABshow #NABshow2026

📊 New Nielsen insights are set to reshape how brands approach the 2026 upfront. Their latest planning guide highlights a clear shift: ad-supported TV is no longer a single lane, it’s a full ecosystem spanning linear, FAST, and AVOD, each reaching distinct audiences. A few takeaways worth noting: 63.8% of Adults 18–49 TV time is spent on ad-supported content Streaming dominates, accounting for 66.7% of that time 81% of streaming viewership happens on ad-supported tiers Yet linear TV still holds 33.4%, remaining critical for live sports, news, and major events What stands out is the growing need for smarter allocation. Platforms are fragmenting audiences, but also creating more precise targeting opportunities. Read it on ADWEEK 👇 https://lnkd.in/eGbGkVKH © ADWEEK 2026