Samsung has, for the past five years, been releasing essentially the same phone over and over again: a big screen, the latest Snapdragon chip, an S Pen, a 5,000 mAh battery, and the company’s best* camera setup. It’s undoubtedly attractive, and the formula clearly works. After two weeks with the Galaxy S26 Ultra, as much as I might want something more, I also can’t help but really like this phone.
But if the definition of insanity is doing the same thing over and over again and expecting different results, it’s time for the madness to end.
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