The recAP
A buyer’s guide to choosing quality leads vendors
A buyer’s guide to choosing quality leads vendors Buying leads can accelerate growth, but only if the leads are actually worth contacting. Many companies learn the hard way that high lead volume doesn’t guarantee revenue.…
Lead source management: A practical guide
TL;DR Overview If you work in Marketing Operations/Demand Gen or Revenue Ops/Sales Ops, you already know the pain: You’re buying or generating leads from multiple sources, pushing them into a CRM, and trying to answer…
Where do leads come from? A guide to lead origin
Revenue decisions are only as reliable as the data behind them, and lead origin is the foundation, driving accurate reporting, clean attribution, and defensible compliance. It’s not enough to have a general sense of your…
Understanding Do-Not-Call rules: The complete guide
The rise of telemarketing has led to stricter regulations to protect consumers from unsolicited calls. One of the most well-known parts of these regulations is the Do-Not-Call (DNC) rules, which dictate how businesses and telemarketers…
Understanding FTC and FCC regulations for marketing
Digital marketing moves fast, and keeping up with the rules is key to protecting your brand and avoiding costly mistakes. Two of the most important regulatory bodies are the Federal Trade Commission (FTC) and the…