Adwanted USA and GaleForce Digital Technologies have joined forces strategically to revolutionize the media planning and buying landscape. This partnership, announced on April 23, 2024, sees Adwanted USA’s AdwOne campaign creation software and SRDS data services aligning with GaleForce Digital Technologies’ GaleForceMedia, a premier media planning and buying solution. The goal is to empower subscribers of both platforms with advanced tools and insights, ultimately enhancing their media strategies and return on investment.

Through this collaboration, AdwOne subscribers gain access to the GaleForceMedia buying platform, streamlining campaign management processes. By integrating GaleForceMedia into AdwOne, users benefit from enhanced functionality, including streamlined solutions for ordering, accounting, invoicing, reconciliation, and posting. Additionally, SRDS provides comprehensive media planning and buying information right from the outset, seamlessly integrating with AdwOne and GaleForce Digital Technologies’ suite of services.

Conversely, GaleForceMedia subscribers now have the option to access SRDS’ extensive catalog of media data directly within the GaleForceMedia platform. This integration empowers users with a wealth of media planning and buying information, enabling more informed decisions and tailored media strategies to align with campaign objectives and audience preferences.

Heather Petaccio, CEO of Adwanted USA, emphasizes the partnership’s value proposition, highlighting AdwOne’s ability to provide a comprehensive campaign planning tool to a broader audience. This combined offering aims to optimize time for marketers and agencies by consolidating all ad spend in a single tool, particularly beneficial for those managing multichannel campaigns.

Jen Williams, Vice President of Product & Development for GaleForce Digital Technologies, underscores the partnership’s commitment to delivering innovative solutions that provide users with a deeper understanding of the media landscape. By facilitating more strategic and informed buying decisions, this collaboration is poised to significantly benefit subscribers of both platforms.

Read the full press release here.

Empower Your Clients

Previously, we explored how AdwOne can transform your agency’s internal operations. But what about the impact on your most valuable relationships: your clients? Let’s dive into how AdwOne fosters seamless collaboration and empowers your clients to be active partners in the advertising journey.

Transparency and Shared Vision

• Centralized Repository: AdwOne eliminates information silos, providing clients with a single source of truth for campaign data, creative assets¬¬, and media plans. This fosters trust and allows them to stay informed at every stage. Imagine the frustration of a client constantly chasing down updates or piecing together information from various sources. AdwOne creates a central hub where everything is readily accessible, creating a sense of transparency and partnership.
• Visual Storytelling: Transform complex strategies into clear, compelling visuals. Clients can easily grasp campaign goals, timelines, and key performance indicators (KPIs) through flowcharts, graphs, and charts. Data visualizations not only improve client understanding but also allow for earlier identification of potential roadblocks.
• Real-Time Collaboration: Streamline communication and feedback loops. Clients can provide input directly within the platform, fostering a collaborative environment. Imagine the efficiency of ditching endless email threads and conference calls. AdwOne facilitates real-time discussions and feedback, ensuring everyone is on the same page and decisions are made quickly.

Streamlined Approvals and Reporting

• Effortless Feedback: Eliminate time-consuming email chains and version control issues. AdwOne facilitates smooth and efficient client feedback and approval processes. Clients can review materials, provide comments, and grant approvals directly within the platform. This not only saves time but also ensures everyone is working on the latest version of a document.
• Customizable Reporting: Generate reports tailored to your client’s specific needs. They can track progress against KPIs and make data-driven decisions alongside your team. Go beyond generic reports. With AdwOne, you can create reports highlighting the metrics most important to your client, empowering them to understand campaign performance and identify areas for optimization.
• Joint Success: AdwOne allows for shared dashboards and reporting tools. Celebrate wins together and identify areas for improvement as a unified team. Imagine the power of a shared view of campaign success. AdwOne fosters a collaborative approach to measurement, allowing you to celebrate achievements together and identify areas for improvement as a unified team.

Empowered Clients, Stronger Partnerships:

By leveraging AdwOne, you equip your clients with the tools and transparency they need to be active participants in the advertising process. This builds stronger partnerships, trust, and ultimately leads to better campaign outcomes. Clients who feel informed, involved, and empowered are not only more satisfied but also more likely to be enthusiastic partners in achieving campaign goals.

Beyond Efficiency: Unlocking Strategic Advantage

While AdwOne streamlines internal workflows and client communication, it also offers a strategic advantage.

• Standardized Excellence: Create universal templates and reporting rules that apply across your team while still allowing for individual customization. This ensures consistent, high-quality deliverables for all clients, while also empowering your team to personalize their approach.
• Data-Driven Decisions, Faster: Track real-time data, build custom reports, and share insights effortlessly. Make smarter decisions, react to trends quickly, and keep your agency at the forefront of its game. With AdwOne, you can leverage data not just for internal efficiency but also to inform strategic decision-making alongside your clients.

Ready to Take the Next Step?

Empower your clients and unlock the full potential of your agency partnership. Contact us today to learn more about how AdwOne can transform your client relationships and fuel success in the ever-evolving advertising landscape.

INSIDE MARCH MADNESS MANIA

As we gear up for the much-anticipated NCAA basketball tournament, March Madness, it’s fascinating to reflect on how media coverage and sponsorship have shaped its viewership over the years. From its modest beginnings in 1979 to its current status as a cultural phenomenon, the tournament has undergone significant transformations in its presentation to the public.

The Start

Initially, the tournament rallied attention for showcasing basketball talents like Magic Johnson and Larry Bird in its first national audience in 1979. However, it wasn’t until 1984 that media coverage took off, with marketing and advertisements becoming prominent features throughout the tournament. This led to the coining of the term “March Madness” and the branding of tournament rounds such as the Sweet 16, Elite 8, and Final 4, amplifying the excitement surrounding the event and foreshadowing the rise of future basketball stars.

The Last Decade

Fast forward to 2014, when CBS and Turner Sports secured broadcasting rights for a stunning $10.8 billion over 14 years. In their inaugural year, the tournament’s first and second rounds brought in nearly 9.8 million viewers, with over 20 million tuning in for the National Championship game (Ampersand). This partnership marked a turning point, catapulting March Madness into the realm of big-budget sports entertainment.

In 2023 alone, CBS and Turner Sports raked in over $1 billion in ad revenue, signifying the commercial appeal of the tournament (Ampersand). This influx of viewership has paved the way for many sponsorship opportunities, with major international brands eager to associate themselves with the NCAA.

The Present

In 2024, accessibility to the games has expanded even further through various channels, assuring that fans can follow their favorite teams with ease. The drama captured by the media is what keeps fans coming back year after year, and with the path March Madness is currently on, there’s no sign of it slowing down anytime soon.

Total viewership for NCAA March Madness championship games (YoY growth) according to Sports Media Watch:

1. 2011 – UC-BU (CBS) – 20.1M (↓ 16%)
2. 2012 – UK-KU (CBS) – 20.9M (↑ 4%)
3. 2013 – UL-UM (CBS) – 23.4M (↑ 12%)
4. 2014 – UC-UK (CBS) – 21.2M (↓ 10%)
5. 2015 – DU-UW (CBS) – 28.3M (↑ 33%)
6. 2016 – VU-UNC (TBS) – 17.8M (↓ 37%)
7. 2017 – UNC-GU (CBS) – 23.0M (↑ 30%)
8. 2018 – VU-UM (TBS) – 16.5M (↓ 28%)
9. 2019 – VTU-TTU (CBS) – 19.6M (↑ 19%)
10. 2021 – BAY-GON (CBS) – 16.9M (↓ 14%)

Learn more about Out-of-Home advertising here.

Navigating the Cookieless Future: A Media Buyer’s Guide to 2025

The countdown to a cookieless web is on, and for media buyers, the pressure is rising. With Chrome phasing out third-party cookies in 2024, the familiar landscape of audience targeting, and campaign measurement is undergoing a major shift. Though uncertainty abounds, the future isn’t without opportunity. In this post, we’ll review key questions to ask and approaches to embrace as you navigate the cookieless terrain of 2025.

Targeting Beyond the Crumbling Cookie

While interoperable IDs like Unified ID 2.0 offer a glimmer of hope for addressable targeting, their coverage remains limited, and prices are likely to surge. Don’t get locked into an ID-centric bubble. Explore alternative targeting solutions that reach audiences beyond the walled gardens:

1. Master Contextual Targeting:

• Analyze content affinity: Partner with publishers who understand your target audience’s interests and align your ads with relevant content.
• Leverage targeting solutions: Explore platforms that offer advanced contextual targeting capabilities.
• Don’t underestimate keyword targeting: While not as precise as cookies, it still allows you to reach users based on their search intent.

2. Mine Your First-Party Data Goldmine:

• Invest in a CRM & DMP: Consolidate and analyze your customer data to gain deeper audience insights.
• Develop lookalike audiences: Leverage first-party data to identify users with similar characteristics to your existing customers.
• Utilize customer segmentation: Tailor your ad messages to specific customer segments based on their behavior and preferences.

3. Partner for Success:

• Seek innovative audience solutions: Collaborate with data providers and measurement companies offering privacy-compliant audience segments.
• Explore clean room partnerships: Utilize secure data environments for collaborative audience activation while preserving user privacy.
• Prioritize transparency and trust: Build relationships with partners who share your commitment to ethical data practices.

Remember: The key is diversification and experimentation. Don’t rely solely on one strategy. Test different approaches, measure results, and refine your tactics based on what works best for your audience and budget.

Measurement: Embrace the Privacy Sandbox, But Prepare for Change

The fragmented landscape of privacy-preserving APIs can seem daunting. However, the Privacy Sandbox measurement APIs offer the most promising route forward.

1. Be Proactive with Your Partners:

• Engage with your DSPs, Ad Servers, and Measurement partners early: Ask about their integration plans with Chrome’s measurement APIs.

• Request detailed information: Understand how these APIs will impact your current reporting capabilities and data granularity.

• Develop alternative measurement strategies: Consider measurement solutions like server-side tagging and contextual measurement.

2. Adapt Your Benchmarks and Reporting:

• Prepare for potential data discrepancies: Privacy measures may impact conversion tracking and attribution models.

• Focus on holistic campaign performance: Evaluate factors like brand awareness, engagement, and website traffic alongside conversions.

• Invest in advanced analytics tools: Utilize platforms that can analyze diverse data sources and provide actionable insights.

Remember: Navigating the cookieless future requires proactive engagement, flexibility, and a willingness to adapt your measurement practices.

Embrace the Change, Seize the Opportunity

While adaptation brings its share of challenges, view this as an opportunity to innovate and build stronger relationships with your audience.

1. Focus on Building Customer Relationships:

• Create valuable content: Offer informative and engaging content that attracts and retains customers organically.
• Personalize the experience: Utilize first-party data to personalize website experiences and ad messaging.
• Prioritize transparency and data privacy: Build trust by being transparent about data practices and respecting user privacy.

2. Explore New Creative Formats:

• Experiment with native advertising: Integrate seamlessly with surrounding content for a less intrusive experience.
• Embrace audio and video advertising: Engage audiences through immersive storytelling formats.
• Utilize interactive formats: Increase engagement with quizzes, polls, and other interactive elements.

Remember: The cookieless future may be unfamiliar, but it’s still full of opportunity for those who dare to embrace it. By asking the right questions, embracing new strategies, and prioritizing customer relationships.

Want to learn more? Contact us here. 

When it comes to advertising, Super Bowl commercials stand as the pinnacle of creativity, innovation, and impact. They’re not just 30- or 60-second spots; they’re cultural phenomena, eagerly anticipated and hotly debated [on every single platform]. At the heart of their success lies a strategic trifecta: compelling marketing, relevance to current events, and timeliness.

Marketing

Marketing is the backbone of all advertising and every Super Bowl commercial. It’s not enough just to have a product or service, but rather crafting a narrative that captivates, resonates, and ultimately drives consumer action. These ads aren’t selling just a product, they’re selling an experience, a lifestyle, a feeling. Whether it’s humor, emotion, or awe-inspiring visuals, successful Super Bowl ads leave a lasting impression, embedding themselves into the collective consciousness of viewers.

Current Events

However, marketing alone isn’t sufficient. In a world inundated with content, standing out requires tapping into the pulse of society: current events. Super Bowl commercials often leverage timely themes, cultural moments, and societal issues to strike a chord with audiences. From addressing environmental concerns to championing diversity and inclusion, brands use these ads as a platform to showcase their values and connect with consumers on a deeper level.

Timeliness

Moreover, timeliness is paramount. Super Bowl commercials aren’t just about being relevant on game day – they’re about being relevant in the moment. With social media driving real-time conversations, brands must seize the opportunity to capture attention, spark conversation, and ride the wave of trending topics. Whether it’s a clever meme reference or a poignant reflection of current social movements (honorable mention of the Swifties), timely ads have the power to break through the noise and become viral sensations.

Take, for instance, the 2023 Super Bowl commercial from a leading beverage brand. Against the backdrop of a global pandemic, the ad didn’t shy away from the realities of the times. Instead, it celebrated frontline workers, honored resilience, and offered a message of hope for a brighter tomorrow. By tapping into the prevailing sentiment of unity and gratitude, the ad struck a chord with viewers, earning widespread acclaim and fostering a sense of community amidst adversity.

Similarly, in today’s increasingly polarized landscape, Super Bowl commercials have the opportunity to bridge divides, foster empathy, and drive positive change. By addressing pressing issues with authenticity and sincerity, brands can position themselves not just as purveyors of products, but as agents of social impact.

Super Bowl commercials represent more than just a marketing opportunity. They are a reflection of our culture, our values, and our aspirations. By embracing the trifecta of marketing prowess, relevance to current events, and timeliness, brands can create ads that resonate, inspire, and endure long after the final whistle blows.

 

TLDR:

Super Bowl ads are the ultimate fusion of creativity, innovation, and impact in advertising. At their core, these ads rely on killer marketing skills, weaving stories that grip you and make you act. They’re not just selling stuff; they’re selling vibes, emotions, and experiences that stick with you.

But it’s not just about slick marketing. Super Bowl ads also tap into what’s happening right now. They jump on trends, tackle big issues, and reflect society’s pulse. From eco-concerns to diversity, they’re not afraid to get real. And timing is everything. With social media blowing up, brands gotta be on point, ready to ride the wave of whatever’s trending, whether it’s a hilarious meme or a serious social movement.

By nailing marketing smarts, staying current, and hitting the right moment, brands can create ads that truly resonate and last longer than just 30 seconds on the screen.

Learn more about Adwanted USA here. 

SRDS is where media decisions are made. 

The all-in-one campaign management tool makes it easier to plan and create multi-channel campaigns for a smoother and more efficient workflow.

The company simultaneously announced a new partnership with FreeWheel’s Strata platform.

New York – February 15, 2023 – Adwanted USA, a software, data and information company for the media industry, today announced the launch of its campaign management tool, AdwOne, in the United States.

This solution, which, until now, had only been available in France, simplifies and optimizes media planning operations.

AdwOne allows users to create, manage and optimize media planning operations, including international campaigns, with more than 15 currencies available.

As part of this launch, Adwanted is also announcing a new partnership and integration with FreeWheel’s Strata platform. FreeWheel is a global technology platform for the television advertising industry. Strata, which is part of FreeWheel’s product portfolio, is a platform providing comprehensive tools and capabilities for every step of the campaign workflow process, spanning cross-media campaign planning, activation, optimization and financial management, through a holistic, easy to use and simple system.

By extending its core product into the U.S. and integrating with FreeWheel’s Strata platform, AdwOne can now provide media buyers with their core planning product and – via an API integration – allow an easy, seamless and integrated way to manage buying, accounting, invoicing and reconciliation all within Strata.

“With the launch of AdwOne in the U.S., we are providing a tried-and-true, comprehensive campaign planning tool to a larger audience. Marketers and agencies now have the ability to consolidate all ad spend in a single tool to optimize time. This newly combined offering delivers several key benefits for users, especially those managing multichannel campaigns,” said Heather Petaccio, CEO, Adwanted USA .

“We’re excited to partner with AdwOne to introduce a new and improved way to make the media buying process, from start to finish, simpler, easier and more efficient for users,” said Jamie Donnenfeld, VP, Partnership Solutions, FreeWheel. “At FreeWheel, one of our driving principles is to find innovative ways to reduce the friction and complexity in today’s TV ad ecosystem and this new offering with AdwOne is the latest proof point and step in that direction. We look forward to seeing how it will help simplify the media buying process.”

Prior to its launch in the U.S., AdwOne was available to media buyers in France via agencies such as Audilab, Publicis Groupe, GroupM and Havas Group.

About Adwanted Group

Adwanted Group is the first point of call for the advertising industry. With headquarters in France and locations in the US and UK, we are trusted by the biggest media companies in the world to deliver information that support success for their customers. Adwanted Group provides data, software, and content.

Our data is essential to building and enhancing media plans. Our software systems enable advertising to be bought, sold and evaluated efficiently and fast. Thanks to our content and events, our audiences are informed and connected to the media industry’s latest news.

About FreeWheel

FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.

With offices in New York, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit www.freewheel.com, and follow us on Twitter and LinkedIn.

About the Strata Platform

FreeWheel’s Strata Platform transforms how agencies and marketers operate by enabling cross- media campaign planning, activation, optimization, and financial management all in one system. Strata’s data-centric, single-hosted platform and open integration model are underpinned by applied automation through every step of the campaign workflow – to deliver optimum results for marketers. Strata reduces manual work by automating the end-to-end campaign workflow. Strata clients work smarter, not harder. Our industry-leading partners provide options to drive more control, automation, efficiency, and access to premium supply like CTV and podcasting along with technology and financial management tools.

Here we go!

Another NFL Championship is right around the corner and my beloved Buffalo Bills once again did not make it. But more on that later…

As all of you know, this year’s Big Game between Kansas City and San Francisco will be played in Las Vegas on February 11. All the hype about the game will be constant for the next 2 weeks right up until kick-off. But besides the actual game, the commercials will be a major storyline as well. How crazy is this? Not only can you place a bet on what team will win but you can also throw your money on what the first commercial will be. What a country!

Celebrating 4 Decades

On its 40th anniversary (Wait, what?), I wanted to go back and remember the commercial that changed The Big Game’s advertising forever. Here in the 21^st Century, Apple is now known for the iPhone, iTunes, and everything else in the personal tech industry but back in 1984, it was launching its new Macintosh personal computer which was going to change the world.

I looked up some interesting facts about the commercial that I never knew. (thanks to Business Insider for the assist!)

Check them out below as well as the link to the ad for those who don’t remember it or haven’t seen it yet.

Fun Facts

• It was directed by Ridley Scott who went on to direct Hollywood classics like Gladiator, Alien, Blade Runner and the recently released Napoleon just to name a few.
• The original plan called for the heroine in the ad to hurl a baseball bat — not a sledgehammer — at the Big Brother figure on the screen. However, Scott argued that a sledgehammer was “much more international,” and would be much more effective at breaking a screen in reality.
• Up until this commercial, Apple ads had cost around $50,000 to produce. The 1984 ad cost $500,000 to create. The total cost was $1,000,000 to run it on CBS.
• Apple’s board of directors saw the ad and hated it. But Apple co-founder Steve Wozniak loved the ad, and said it was “better than any science fiction trailer.”
• The only reason the commercial was able to run was because their agency, Chiat/Day was unable to sell back all the ad spots it had bought. Of the three minutes of ad time purchased, Chiat/Day was only able to sell back two, and so Apple was still responsible for filling the last 60-second spot.
• Chiat/Day estimated they received over $45MM of free advertising based on how many times the ad was replayed on local and national news programs after the ad had initially run.
• The estate of George Orwell and the television rightsholder to the novel Nineteen Eighty-Four considered the commercial to be a copyright infringement and sent a cease-and-desist letter to Apple and Chiat/Day in April 1984.

Tidbits about the 1984 Big Game:

• Game was played on January 22 in Tampa Stadium in Tampa, FL. The stadium was demolished in 1999.
• Kickoff was at 4:45 pm EST (can we bring this back please?)
• Final score- Los Angeles Raiders 38 Washington Redskins 9
• MVP- Marcus Allen
• Halftime Entertainment- Salute to the Superstars of the Silver screen. At least we had Barry Manilow sing the National Anthem
• #1 song in the USA at the time: Talking in Your Sleep by The Romantics. I saw them that summer with Red Rider and Orion the Hunter. Look it up, it was a thing.
• #1 movie at the time: Terms of Endearment
• A Gallon of gas was only 95 cents

New York, NY – January 25, 2024 – Emmanuel Debuyck, the visionary leader and CEO of Adwanted Group, has been awarded the title of "Entrepreneur of the Year" at the 44th edition of the Grand Prix des Agences de l'Année. This notable recognition, bestowed upon Debuyck by industry peers, highlights his exceptional contributions to the communication sector and his innovative leadership in navigating the challenges of the dynamic marketplace.

The Grand Prix des Agences de l'Année, renowned for recognizing excellence in communication brands, centered its 44th edition around the theme of "generative artificial intelligence." In a field where innovation is paramount, Emmanuel Debuyck's visionary approach has set a remarkable standard.

Emmanuel Debuyck shared his sentiments about receiving the award, stating, "I feel very honored by this recognition coming from peers in the industry. As an entrepreneur, I'm constantly on the move, striving to develop the business and seeking solutions to our challenges. Transforming stress into positive energy is a daily endeavor." He continued, "As an entrepreneur, I can only share this award with all the employees of Adwanted. I'm very conscious that I'm mostly an orchestra conductor, and a lot of people are playing the music."

Adwanted Group is headquartered in New York City with offices in both Paris and London and is the first point of call for the advertising industry providing data, software, and content, and owner of Standard Rate and Data Service (SRDS), the industry standard for media planning and media buying, AdwOne, a campaign planning platform that streamlines and optimizes media buying operations, and Allocator, a tool powered by artificial intelligence, helping to reduce costs, increase efficiency, and identify more campaign opportunities.

The Grand Prix des Agences de l'Année also recognized other luminaries in the industry, with Arthur Sadoun, CEO of Publicis Groupe, earning the title of "Personality of the Year." These accolades showcase the caliber of leaders driving innovation and shaping the future of communication and advertising.

Emmanuel Debuyck's entrepreneurial journey is marked by resilience, vision, and a relentless pursuit of excellence. Adwanted Group extends heartfelt congratulations to him on this well-deserved achievement and looks forward to continued success under his dynamic leadership.

Contacts
Media
Harmeet Kaur, Adwanted USA
[email protected]

NEW YORK–(BUSINESS WIRE)–Adwanted USA, the first point of call for the advertising industry providing data, software, and content, and owner of Standard Rate and Data Service (SRDS), the industry standard for media planning and media buying, today announced an enhanced online certification course, SRDS Academy, an accredited program that is available for students and media professionals to obtain media training and resume enhancing skills. The self-paced learning program uses SRDS media planning data with expert instruction and realistic scenarios in media planning and buying to develop media plans in multichannel media including print, broadcast, TV, podcasts, digital, connected TV, and Diversity, Equity, and Inclusion (DEI).

“SRDS is proud to offer a streamlined and comprehensive learning experience for students and agency professionals,” said Heather Petaccio, CEO at Adwanted USA. “SRDS Academy is a testament to our dedication to shaping the next generation of advertising professionals and training new market entrants alike. The program is designed to empower students and media professionals with practical skills and knowledge to prepare them for success in the dynamic world of media. We are excited to provide future and new, media planners and buyers with practical experience and tools that can apply to real-life situations and their college experiences and courses.”

SRDS Academy opens doors for students and media planners with access to real-life media planning scenarios and different media channels, teaching them effective cross-channel marketing. SRDS Academy includes 10 courses for each media type, including DEI, out-of-home, digital, business publication, radio, podcast, linear TV, connected TV, consumer magazine, newspaper, and 1 summary course encompassing all media types. Educating current and existing media professionals on the significance of utilizing various research platforms for market research is beneficial to not only the students and professors but employers as well.

Throughout the course, students and media professionals will learn:

• How to assess and evaluate media properties to determine if they are right for a brand
• To make purchasing decisions as a media planner
• Important terminology related to media planning and buying

For professors, SRDS Academy effortlessly integrates into lesson plans, streamlining the teaching process. The program includes automated grading, helpful resources, and real-world scenarios to prepare students for advertising careers, enhancing their resumes with accredited certifications for success in the industry.

SRDS combines media seller information and third-party research into one centralized platform.

To learn more about SRDS Academy, visit www.srds.com/academy

About Adwanted USA

Adwanted USA, part of Adwanted Group based in France, is the first point of call in the advertising industry. Adwanted USA offers solutions through data, software, and content. Headquartered in New York City, Adwanted USA brings leading media buying, selling, planning, software, and content solutions to the North American industry. Standard Rate and Data Service (SRDS), the US flagship product, provides comprehensive media planning data to the media industry. Alongside SRDS, Adwanted USA’s software solutions include AdwOne, a campaign planning solution that streamlines the media planning process, and Allocator, an artificial intelligence solution that reduces cost and creates efficiencies with radio and TV spot allocation. Adwanted USA and Adwanted Group aim to be used every day by everybody in advertising. Visit www.AdwantedUSA.com for more information.

About SRDS

SRDS is the industry standard for media planning and media buying. We provide agencies and brands with comprehensive and efficient means to incorporate digital and traditional media into modern, audience-first buying practices. For publishers, our platform is a powerful revenue driver that helps them to connect with media buyers efficiently and effectively. Our database is comprised of inventory from over 125,000 media brands. SRDS is part of the Adwanted Group.