But in other ways, it’s very much NOT like two superstars falling head over heels. It’s a business agreement with lawyers involved and lots of major decisions made by committees who don’t often agree about what the new rebranding, if any, should look like. 

The reality feels more like a blended family, with each brand bringing its own set of values, personality, and reputation to the table. When two brands come together as “one,” both sides face a very real risk that their identities could clash and cause confusion for both customers and employees.

Rebranding — done correctly — can help minimize these uncertainties by providing a unified approach to how the brand is presented to the public. It’s a complex process that involves messaging, values, mission, persona, and image, as well as all the details that bring them all together.

Let’s take a closer look at what’s involved in rebranding when two brands are merged together, including how to navigate that tip-toe-through-eggshells process. 

Choosing the Right Rebranding Strategy

Before you even start thinking about redesigning your logo or writing a new tagline, you and your team will need to settle on a high-level strategy for your rebranding plans.

There are several different approaches that companies can take when merging two or more brands together. Here are the most common options to consider:

Combining Brand Identities

Sometimes companies decide that the best path to take is to merge the strengths of both brands to form a new one. It allows companies to leverage the goodwill of both brands while presenting a united front to the market. An example would be when Continental Airlines merged with United Airlines, combining the United name with the Continental logo design. It could also involve blending the two names together, such as JPMorgan Chase or NBC Universal. 

Creating a New Brand Identity

When both brands have significant differences or negative associations (perhaps because of a PR nightmare), it may be smart to start with a clean slate and develop a whole new brand that represents the strengths of both companies. This isn’t co-branding or an alliance; it’s the creation of something entirely original, which means (kind of) starting from scratch.

Retaining One Brand and Phasing Out the Other

If one brand has a much stronger presence or reputation than the other, many businesses choose to merge the resources of the “lesser” brand while keeping the more robust (and less risky) brand intact. A good example of this is when Verizon acquired Alltel, taking advantage of Alltel’s assets but keeping the Verizon name intact.

Retaining Both Brands But Clearly Defining Their Roles

This approach is ideal when both brands serve different markets or customer segments, and it’s beneficial to keep them separate. A great example is when Amazon purchased Whole Foods Market. Both brands continue to remain independent — with hardly noticeable adjustments to their brands — yet benefit from being on the same team.

Rebranding Steps

Rebranding after a merger or acquisition is like a strategic dance that requires a balance of respect for existing identities with the creation of a unified future — all without stepping on too many toes. Here are some tips for navigating this challenging process:

1. Understand the Landscape

Start by assessing the strengths and weaknesses of each brand’s image, customer perception, and market position. This involves understanding how existing and potential customers perceive each brand before and after the merger. How much equity does each brand bring to the table? 

2. Make a Strategic Decision

Which rebranding strategy should you take? Should you retain one brand (dominant or blended), create a new brand entirely, or use an endorsement architecture (one brand leading with the other supporting)? If you’re creating a new name, consider factors like brand values, market relevance, and ease of pronunciation, distinctiveness, and searchability.

3. Build the New Brand

An important part of any brand is its identity. You’ll need to design a logo (and its variations and applications), a color palette, and typography, and create a visual language that reflects the merged entity’s values and aspirations — particularly with how future customers will relate to it.

An effective brand also tells a unique story. Create a compelling story that explains the merger’s rationale, highlights the brands’ combined strengths, and gets stakeholders, employees, and customers excited about the brand’s future.

4. Implement the Rebrand

Get buy-in from your staff before rolling it out to the public. Make sure every employee — from C-level executives and directors to administrative assistants, sales staff, and delivery drivers — understands the new brand and is ready to share the story consistently.

When you’re ready to roll out the rebrand externally, launch the new brand through a coordinated marketing campaign across all customer, partner, and vendor touchpoints. This can include packaging, websites, advertising, social media, and marketing collateral (such as stationery, hats, calendars, etc.).

5. Monitor and Adapt as Needed

Take the time to track how your brand is being perceived, both internally and externally. You can measure the effectiveness of your rebranding efforts through measurable metrics like brand awareness, customer sentiment, and market performance.

Be prepared to adjust your narrative and identity over time as the new entity grows and adapts to the marketplace.

AMPED: Rebranding Strategies for Success

Rebranding can be challenging regardless of the reasons behind it. Whether you’re merging with another brand or acquiring a smaller brand to expand your business, it’s extremely important to take the time and effort to formulate a rebranding strategy … which is where AMPED shines. 

Our team of branding, marketing, design, and content experts has extensive experience with rebranding on all levels. We help companies take the appropriate steps to assess their brand and create a comprehensive strategy for the entire rebrand process, including implementation and measurements for effectiveness.

Get connected today and let AMPED show you what a marketing powerhouse can really accomplish.

The post Rebranding Strategies for Mergers and Acquisitions appeared first on AMPED.

Yet in an age when SEO, PPC, and PDFs get all the attention, it’s easy to forget about one of the most effective methods for engaging your audience: print collateral. Done well, this traditional marketing approach has great potential and some distinct advantages over its digital counterparts. Let’s take a closer look at what print collateral might be able to do for your brand.

What Exactly Is Print Collateral?

When we talk about print collateral, we’re referring to physical, printed materials that share information about a business and its products or services. Types of print collateral include:

• Brochures and flyers
• Business cards and stationery
• Catalogs
• Direct mail pieces
• Print ads in magazines or newspapers
• And an endless list of printable commodities such as calendars, maps, hats, lip balm, etc. 

Often called “leave behind” items, print collateral engages audiences in a tangible way that can stay with them for long periods. While most of these pieces may end up in the trash, they can make a lasting impression during a consumer’s journey to becoming your customer — especially if they have meaningful value worth holding on to (such as a sports team schedule or a refrigerator magnet).

The Importance of Print Collateral in Digital Marketing

So why does print collateral still matter in our increasingly digital world? The answer is simple: print offers something that digital mediums can’t — tangibility. Physical materials create a more direct, deeper level of engagement with your audience. They present information in a way that can be more memorable and personal (and in some cases may offer collectibility or memento value). 

When print collateral works in sync with digital marketing efforts, it provides a multi-channel approach that can impact a wider variety of audience types. These materials are primarily used for purposes such as:

Raising Brand Awareness

Brochures, flyers, and posters help introduce your brand to new audiences and leave them with a regular reminder of what you have to offer.

Generating Leads

Business cards, postcards, and direct mail pieces can be a key step in the process of capturing contact information from potential customers. 

Educating Customers

Brochures, booklets, and white papers offer detailed information about your products or services and can instill a sense of urgency in the need to “act now.” 

Building Relationships

Newsletters, event invitations, coupons, and thank-you notes can help nurture relationships with existing customers and remind them that your brand isn’t a digital figment of their imagination.

Adding Value

Customers can perceive your brand as generous and empathetic when you give them something of tangible value that makes their lives better.

Integrating Print Collateral With Digital Marketing

Countless brands have found success in combining print collateral with their digital marketing strategy. Some common examples include:

• QR codes can direct users to your website or specific landing page, creating a seamless transition between the physical and digital realms
• Personalized direct mail, such as special offers or birthday cards, can increase engagement and promote customer loyalty
• Social media promotions on print collateral encourage customers to take an action step to engage with you online and increase your chances of closing a sale

A Literal Back of the Napkin Idea

One of our clients relies heavily on digital marketing because its target audience is mostly rural and spread out across the country. Reaching those customers through their phones and computers is the top priority of this client’s marketing strategy. 

However, the AMPED team identified opportunities to create new customer touchpoints in physical locations where their potential clientele spent consistent time: local restaurants and churches. We worked with the client to craft a print collateral campaign using napkins to provide immediate, relevant information about the business. It’s so far been successful in winning new customers who may not have otherwise been aware of the client’s services available in their home town. 

Print collateral gives your intended market a tangible reminder of how you can make their lives better — and it doesn’t disappear the second your audience taps or keeps scrolling.

Print Collateral and So Much More With AMPED

A significant aspect of marketing your business through print collateral is the nearly endless possibilities it offers. With a sound strategy, built-in measurability, and a fair amount of creativity, brands can reach consumers in ways that work — and work quite well. 

When developing your marketing strategy, consider how incorporating both print and digital tactics can help you find and retain customers. And if you want help, then turn to a team with experience in creating thousands of highly effective print collateral marketing materials — AMPED.

At AMPED, we can transform your marketing experience through both digital and print marketing services in ways that are trackable and measurable. We believe that all marketing should have a return on its investment, and our team of experts is ready to prove it to you.

Connect with the AMPED team today to learn how.

The post Why Print Collateral Still Matters in Marketing appeared first on AMPED.

A website audit is a form of examination that evaluates the pages of your website for performance. Depending on your goals, a website audit can redirect your attention to areas needing improvement and your strengths in the online market. 

Types of Website Audits 

Every form of audit is unique, yet they share the same goal of improving your website’s performance. Finding suitable types of audits for your current goals is the first step to improving your online presence.

Competitive Website Audit 

See what your top competitors do best regarding their online strategies. A competitive website audit is like peering into the opposing team’s playbook. You will see what they are doing well and what areas you need to enhance on your website. 

It’s helpful to compare your website’s ranking to your competitors and understand how to enhance your site’s SERP (search engine results pages) results. 

Lead Conversion Optimization Audit 

One of the main reasons you have a website is to obtain leads for your business. This form of audit allows you to see where your leads are coming from and the traffic your website attracts. 

Keeping your content up-to-date, helpful, and informative is essential for retaining your audience. Incorporating Google Analytics is an excellent opportunity to understand better your audience and what they are searching for on your site. 

SEO Website Audit 

SEO is a combination of everything that makes your website rank within search engines, such as:

• Content 
• Metadata
• Backlinks 
• Page speed
• Keyword usage

Understanding your website’s SEO standing can help improve your site’s ranking over time. SEO audits require methods such as page crawling and indexing to measure your site’s performance and standing metrics properly. This audit will show what prevents your site from ranking higher in search results. 

Does Your Site Measure Up?

After completing your website audit(s), the next step is to compare the results to your goals. In some areas, you may be exceeding your expectations, while others may need various levels of improvement — including a possible overhaul. Comparing your long-term goals to your website’s current performance is called a gap analysis. 

One of the most popular forms of a gap analysis is referred to as a SWOT (strengths, weaknesses, opportunities, and threats). This is a simple yet effective way to organize your findings after completing your website audit. Seeing the information in each of its corresponding categories helps you reevaluate your approaches to your online market.

What Is a Website Audit: The More You Know

Knowing how your website is performing can be vital to the health and growth of your business. Implementing a website audit can assist you in achieving your long-term goals and encouraging stronger customer engagement. 

Many organizations work with outside agencies to get an impartial perspective of their website performance. If you have questions about website audits — or would like a team of experts to perform one for you — get connected with APMED today.

The post What Is a Website Audit? Do They Actually Help? appeared first on AMPED.

How do colors influence brand perception and consumer behavior? Colors have the power to evoke emotions and influence perceptions. For instance, red can create a sense of urgency, while blue evokes trust and reliability. 

Let’s take a closer look at what colors mean in the world of business and marketing and how to choose the right colors for enhancing your brand. 

Understanding Color Psychology in Marketing

Color psychology is the study of how colors can affect human behavior and decision-making. It can be a significant factor in branding and marketing as it can drive consumer responses to visual content.

Various colors can trigger different emotions and behaviors in consumers. For instance, yellow is often associated with happiness and optimism, while green symbolizes health and tranquility. By understanding these associations, marketers can leverage color to influence consumer reactions.

Imagine what the Barbie brand would be like if its main color were UPS brown. Or if the Domino’s logo was yellow and pink instead of blue and red. It just doesn’t feel right, does it?

Factors to Consider When Choosing Brand Colors

With literally millions of colors and shades to choose from — not to mention the countless color combinations — it can seem overwhelming to decide which is the right hue(s) for your brand. 

Below are some key factors to keep in mind as you spin the color wheel.

Target audience

Your target audience’s preferences should heavily influence your color selection. Different demographics react differently to colors. Age, gender, culture, and personal preference all play a role in color perception. 

If you haven’t already, take a deep dive into your audience’s tastes and interests, especially with regard to other brands they gravitate toward. Notice any common themes or patterns in their color preferences? 

Industry and Competitors

Consider your industry standards and what colors your competitors are using. You might want to align with industry norms so your potential customers can more easily grasp your place in the world. Or you could choose to differentiate yourself by making a bold statement with unique colors that aren’t common in your market.

Brand Personality and Values

Your brand colors should reflect your brand personality and values. Are you a fun, youthful brand, or a serious, professional one? If your brand values sustainability, for example, some shade of green might be a suitable choice.

What Do Different Colors Mean? 

Below are the most common interpretations of color meanings and some examples of brands that make the most of those colors.

• Red — Passion, excitement, energy, love, danger, anger. Can grab attention and signify boldness. (Coca-Cola, Netflix)
• Blue — Trust, reliability, security, peace, intelligence, sadness. Often used in finance, technology, and healthcare. (IBM, Ford, PayPal)
• Yellow — Happiness, optimism, creativity, warmth, caution. Can energize and convey approachability. (Snapchat, IKEA, National Geographic)
• Orange — Playfulness, enthusiasm, vibrancy, youth, affordability. Great for fun and energetic brands. (FanDuel, Nickelodeon, Amazon)
• Green — Growth, nature, balance, health, wealth, envy. Conveys freshness, sustainability, and eco-friendliness. (Whole Foods, Spotify, Animal Planet)
• Purple — Luxury, creativity, wisdom, mystery, royalty. Often associated with high-end products and services. (Cadbury, Hallmark, Yahoo)
• Black — Sophistication, elegance, power, mystery, formality, death. Can add a sense of authority and timelessness. (Chanel, Gucci, Hugo Boss)
• White — Purity, innocence, cleanliness, simplicity, peace, emptiness. Evokes a sense of freshness and openness. (Apple, Samsung, Nike)
• Gray — Neutrality, balance, professionalism, practicality, boredom. Often used as a supporting color to add depth and sophistication. (Mercedes-Benz, LinkedIn)

Using Brand Colors Effectively in Marketing

If you’ve never considered how color can better communicate your products and services through your marketing, here are a few tips for getting started. 

Integrate Brand Colors Into Your Website and Social Media

Your brand colors should flow seamlessly throughout all your marketing channels. Whether it’s your website, social media platforms, or email marketing, the right colors give your audience a clear visual cue that you are present and have something valuable to say.

Use Brand Colors Consistently Across Platforms

Consistency in color usage helps strengthen brand recognition. Ensure that you use the same hues across all platforms for a cohesive brand image. Shades of color can vary significantly on different types of screens and in print, so hire an expert if you’re not sure how to keep your colors uniform.

Use Contrasting Colors to Make Your Content Pop

Contrasting or complementary colors can help make your content stand out and draw attention to important elements. Use color contrasts strategically to highlight key messages or calls to action. Most brands have a color palette of three or more colors that they can use in various combinations to convey their messages.

Let AMPED Help You Choose Your Brand Colors

Choosing the right brand colors is a crucial part of building a strong brand identity. It requires a deep understanding of your brand, audience, and color psychology.

Try experimenting and get creative with colors to explore your options. Better yet, hire a professional graphic designer (AMPED has a whole team of them) to guide you through the process and create some options for you. The right combination can set you apart from the competition, evoke the right emotions from your audience, and ultimately, drive business success. 
Are your brand colors the best fit for your goals? Get connected with AMPED, your marketing powerhouse. Our team of experienced experts can help bring your brand to life.

The post How to Choose Your Brand Colors  appeared first on AMPED.

How does A/B testing work in social media? As your go-to experts in digital marketing, the AMPED team is here to help. Let’s dive head-first into this essential online practice to see how you can make it a game-changer for your brand.

The ABCs of A/B Testing in Social Media 

A/B testing, known in some circles as “split testing,” can be thought of as a science experiment for your marketing strategy. The process involves taking your social media content and dividing it into two separate versions — the A and the B — and setting them both loose on your target audience.

The idea is simple: you divide your audience into two random groups, and each one interacts with a different version. Next, you compare the responses to determine which version will be your star player.

Pro tip: keep it focused and minimize the differences. When you’re running an A/B test, make sure you change just one element between the two variations. This way, when you gauge your audience’s reaction to each version, you can pinpoint the one item that made the difference.

A/B testing, whether it’s in social media, email, or other digital marketing channels, is a practice that should be ongoing. Every campaign and every post can take advantage of A/B testing, and, if done correctly, can provide even sharper targeting, deeper insights, and better results as time passes. 

What Is A/B Testing in Social Media Good For?

You might be wondering, “Why do I need A/B testing in social media when I’ve got general marketing best practices?” While general rules are great, one-size-fits-all approaches rarely work for long. Your audience is unique, so your approach will have to be unique as well.

A/B testing gives you the power to tailor your content to your fans. This is how you take your game plan from abstract concepts to tangible strategies. As you learn about your audience, you’ll discover their distinct preferences, dislikes, and even variations within different groups of your followers. After all, your Twitter fans might have different tastes than your LinkedIn connections.

You can also see which tactics work better. From testing various calls to action and headers to trying different images or colors, A/B testing gives you the power to refine your marketing efforts to know precisely what’s giving the best results.

What Can You A/B Test in Social Media?

A/B testing is a game that encompasses a broad range of topics. Here are a few examples of the most frequently tested elements:

• Post Text — See the response to differing post lengths, styles, tones, and even emojis. 
• Link Previews — Try out some different headlines and descriptions for the articles we want to link.
• CTAs — Fine-tune your calls to action for the best levels of engagement.
• Images and Videos — Test out different thumbnails, formats, and lengths.
• Ad Formats — Discover which formats will grab your audience’s attention most.
• Hashtags — Social media is perhaps the best place to toy with different hashtag options.
• Target Audience — Discover how differing audience groups engage with your content.
• Profile — Remember that your profile, from your picture to your bio, may play a role in how your audience sees your content.

How to Run an A/B Test on Social Media

Think of running an A/B test as streamlining the perfect play for your social media playbook. The process is simple and straightforward, yet has shown remarkably effective results across all kinds of platforms. Here are the steps you should take:

1. Select an element. Start by deciding which aspect of your content you want to evaluate first.

2. Create two variations. Craft two versions of your content to post with a single, strategic element of difference.

3. Take your shots. Present each version to different groups of your followers.

4. Analyze the outcomes. Keep an eye on the results and carefully analyze them to determine which variation is the most successful.

5. Share the winner. Once you’ve found your winner, you’ve got some valuable data. You can either share that version with your entire audience, or you can continue testing different elements.

AMP Up Your A/B Testing Game

A/B testing is an extremely valuable tool in the ever-changing world of social media. By tailoring your content to your audience, you can grow your reach and improve your all-important online presence. 

If you’re eager to take your social media strategy to the next level, you’re in the right place. AMPED is ready to be your MVP in A/B testing. Let’s inject some fire ASAP into your online presence and take your social media content to the big leagues. New fans are waiting to discover you.

Learn more about A/B testing with the pros. Get AMPED Today.

The post What Is A/B Testing in Social Media? appeared first on AMPED.

It’s time to see how they stack up. Do they work? Are they worth using?

While this revolution has some of us excited, it has others scared stiff. Artificial intelligence is here to stay, whether we like it or not. With it, we can anticipate some major AI impact on marketing.

AI’s Winning Plays in Marketing

AI has made remarkable progress in the field of marketing, producing results that are impossible to ignore. Here are just a few of the ways our robotic cohorts are changing the game.

Data Dominance

AI is the undisputed champion when it comes to data processing. It crunches numbers faster in the blink of an eye to give busy marketers invaluable insights at a moment’s notice. This makes it easier for the best marketers to streamline processes that may have once taken days or weeks.

Personalized Perfection

Due in part to its data tracking capabilities, AI can drum up the kind of personalized content that drops jaws in marketing. If your favorite brands seem to read your mind, there’s a good reason for that.

Always-On Assistance

While AI-powered chatbots are the new hot thing, virtual assistants have been a staple of everyday life for some time now. How often each week do we hear the phrase “Hey Siri”? These artificial helpers are the MVPs in customer support around the clock.

Content Creation

Need hard-hitting content, fast? AI can help with research, outlining, and ideation for blogs, ads, and social media posts in a flash, making consistent posting a more efficient process.

Do Humans Still Have a Place on the Team?

With AI’s undeniable benefits for businesses, especially in terms of marketing, there’s a lot of uncertainty about the future. Employees across a variety of fields are feeling uneasy about their positions. In light of AI’s impact on marketing, is there any room left on the team for us human players?

Absolutely, yes. While the tool of AI has shown a momentous impact on marketing as we know it, it is still just that — a tool. In the hands of the right team — especially one with extensive digital experience — it can be remarkably powerful. 

Here are some key ways human guidance is still essential in the world of marketing:

Outside-the-Box Creativity

While AI is capable of producing content to fill endless web pages, there’s still an element of specificity and uniqueness that can only come from human guidance. AI’s writing isn’t perfect and can be highly repetitive, so the human touch ensures that your content feels personable and relatable — essential qualities in effective marketing.

Strategic Vision

Crafting the grand strategy, setting the goals, and adapting to the ever-shifting marketing landscape all require the unique insights and vision of human marketers, though it can be informed by AI-provided data.

Navigating Complexity

Understanding the intricate nuances of culture and human emotion is still a far-off fantasy for AI. This is a crucial component of the game that only human beings can provide. Remember, artificial intelligence isn’t real intelligence but the appearance of intelligence. 

Genuine Relationships

Trust, loyalty, and meaningful connections with clients and customers are the heart of every winning team. Artificial intelligence, however smart it may be, cannot replace a genuine human connection. (At least not yet.)

Ethical Leadership

Determining ethical courses of action, managing crises, and aligning practices with moral standards is a uniquely human job. AI still gets this wrong a lot of the time and has a long way to go before it can be trusted with decisions linked to compassion, integrity, and virtue.

The Perfect Balance for a Winning Team

So, where does all this leave us? It’s all about striking the perfect balance. While AI may be a superstar in terms of output and productivity, human marketers bring heart, soul, and creativity to your marketing efforts. Ultimately, AI is only another tool. Though a forklift may move many times more weight than any human being, it still needs a driver to use it effectively.

The game is far from over; in fact, it’s barely getting started. In the hands of an expert marketing team, AI-powered tools can transform the way you do business and reach your customers. Are you ready to supercharge your marketing efforts with authentic human expertise? Get connected with AMPED, your winning team for measurable, game-changing strategies. 

Need to know more about AI’s impact on marketing? Get AMPED today.

The post AI Impact on Marketing: What Now? appeared first on AMPED.

The bigger question is this: How do you choose a marketing agency that can help you meet your goals? The world is packed with mediocre, task-minded agencies that fall short of proving their value. Let’s explore what it takes to find a marketing agency that both talks a big game AND delivers measurable results to back it up. 

7 Features of a Top-Notch Marketing Partner

What characteristics do the best marketing agencies share? 

1. Industry Expertise

Imagine a partner that’s more than just an agency  — it’s a marketing powerhouse that knows your industry inside out (as any teammate should). Look for a firm that is quick-learning, knowledgeable, and able to excel in your field.

2. Results Over Promises

Forget the jargon. A real marketing agency proudly displays its past experiences and achievements as tangible successes. They should have a portfolio that’s more than just pretty pictures. It should be a trophy wall of case studies with hard-hitting numbers: upward-moving website traffic, conversion rates, and ROI. Why settle for anything less?

3. Full Suite of Services

Why go hunting for individual marketing pieces across the digital landscape when there are full-service solutions out there? Your marketing partner should offer an all-you-can-eat buffet of services. SEO, content marketing, PPC, social media wizardry — with the right team, you can have it all. When selecting a partner, opt for someone who will broaden your horizons for success rather than narrowing them.

4. Personalization Meets Strategy

When you’re ready to hit the big leagues, one-size-fits-all solutions quickly lose their air. Your chosen partner should be the tailor of the digital world, crafting a strategy that fits your business like a new team jersey. It’s important for your goals to align with their goals. A shared roadmap means shared success!

5. Lightning-Fast Execution

In the buzzing racetrack that is our digital landscape of modern marketing, every minute counts. Your partner should be quick to execute strategies, ensuring that you see results sooner rather than later. Swift progress is more than a virtue — it’s a necessity.

6. Talk, Transparency, Triumph

Effective teamwork always boils down to communication. Finding a partner who is open, communicative, and willing to strategize with you is essential. It’s crucial to have a clear understanding of where your marketing budget is being allocated and, more importantly, the impact it’s having on your business. Real talk brings real results.

7. Hard-Earned Testimonials

Your marketing partner should come with a glowing track record of success stories. You can learn everything you need to know from the real-life experiences of business owners just like you. The marketing world can be challenging. Choose a partner who stands tall and ready to help you navigate whatever comes your way.

How to Choose a Marketing Agency for YOU

So, you want to know how to choose a marketing agency? Selecting the right marketing partner for your team is the difference between sitting on the sidelines and crushing the competition. When you can evaluate your options based on the roadmap above, you’re ready to make some game-changing moves.

Been searching long and hard for the perfect partner for your marketing efforts? Your time is about to pay off. AMPED is a results-focused marketing agency that makes champions out of businesses like yours. Our track record speaks for itself. We do more than promise results — we deliver.

Now’s the time to let your business shine on the playing field. Get connected with a team designed to make you win. 
Ready to get your business AMPED? Get in touch today.

The post How to Choose a Marketing Agency appeared first on AMPED.

Let’s take a behind-the-scenes tour of a new website launch, AMPED style. 

Behind the Scenes of a New Website Launch

When you work with AMPED, you can anticipate a dynamic and collaborative approach that’s geared to help you secure the touchdown.

1. The Game Plan

The journey begins with making a game plan. We’ll huddle up for a consultation. During the discovery process, we’ll take the opportunity to learn more about your business, your goals, and the strategies you have in place. 

You should expect some engaging conversations about your brand, your audience, and the content you want to showcase on your website. We’re here to make sure your new website launch is suited for success.

2. Lining Up the Shot

With our game plan in hand, it’s time to head onto the field. Our experts collaborate to create a strategic playbook for your business during this phase. We’re talking about the layout of your website, including the design and branding elements, as well as the content strategy that will help create the ultimate user experience.

3. Designing for Your Fans

You have to look the part of a champion, and that’s where design and branding come into play. You can expect an exciting collaboration as we work together to bring your vision to life. The design we land on is the game face we’ll wear on the field.

4. Optimizing Coverage

Coming out on top means scoring plays, and in the digital arena, that means content. What we’re aiming for is engaging, SEO-optimized content that tells your brand’s story and makes a straight shot for the end zone. With an airtight strategy and practiced execution, you can see content that converts visitors into loyal fans.

5. Development and Testing

The technical side is where the rubber meets the road. The key is to focus on swift and strategic development to ensure your website is fast, secure, and fully optimized for any device. Through rigorous testing, we can implement a seamless performance for a touchdown every time.

6. Game Day

Once all the writing, designing, prep work, and testing are complete, it’s time for the moment you’ve been waiting for: the kickoff of your new website launch. Your team will be right there alongside you to ensure a flawless transition from the old to the new. You’ll feel the excitement in the air as your brand-new online presence charges onto the scene, ready to score big.

7. Active Support From Your Team

Once your new website launch is a celebrated success, the real game can begin. Ongoing support is our commitment. Our team will be there to provide regular maintenance, give essential updates, and make any necessary adjustments to keep your website in winning shape.

8. Keeping Score

There’s nothing quite like the taste of victory, and we love to celebrate it. Remember, a new website launch is only the beginning of the game. Our team will be by your side every step of the way to keep the score in real time. You can look forward to regular updates and valuable insights about your website’s performance. We’ll adjust plays as needed to keep you on the winning track.

A New Website Launch Designed to Secure the Win

Your new website launch is more than a single kickoff — it’s an action montage of planning and teamwork, all leading up to the big day. Crafting a winning strategy, unleashing creativity, and collaborating with your team are all essential to your success.

If you’re ready to step onto the playing field, it’s time to team up with the pros. AMPED is the ultimate marketing powerhouse for all your needs. With a proven track record, a commitment to excellence, and a passion for winning, we’ll be your MVP in the game of digital success. Are you ready for your new website launch? Together, we’ll bring home the win.

Get AMPED for game day. Get in touch today.

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