Innovative AI engines and Branded Content Marketplace bring social-native capabilities to Media & Entertainment Platforms

New York, NY,  October 15, 2025 

AnyClip, the Visual Intelligence Company, announced the launch of Vertical+, a disruptive new AI-driven video product bringing social-first, mobile-native experiences to sports, publishers, and broadcasters’ owned and operated platforms. Vertical+ combines the hallmark of AnyClip’s patented technology, an AI-based recommendation engine, with a vertical-first experience to deepen engagement and unlock new revenue opportunities. 

“Vertical+ combines AI-powered content conversion with new monetization opportunities and recommendation engines previously only found in social media conglomerates”, said Gil Becker, President & CEO of AnyClip. We are giving publishers the power to bring the vertical, social-native experience to their own platforms and open a disruptive new path to engage audiences and drive revenue.” 

Graham Media Group is a broadcast company in 6 top-70 markets in the United States. In an effort to modernize their storytelling and reporting, it is deploying Vertical+ across its local news stations, pioneering the shift in the digital landscape. Audiences will see scroll-ready vertical channels on desktop and swipeable playlists on mobile, delivering the formats they expect from social media, powered by AnyClip’s proprietary AI. 

Vertical+ includes key features that ensure seamless implementation: 

• Convert horizontal to vertical video with proprietary AI
  

• Import short-form content directly from TikTok, Instagram Reels, and YouTube Shorts
  

• Deliver swipeable, feed-style experiences on websites that mimic social platforms
  

• Boost engagement with built-in social functions such as likes, shares, and comments, and AI-powered content recommendations 

Beyond engagement, Vertical+ turns vertical viewing into a powerful revenue engine. Through AnyClip’s Branded Content Marketplace, publishers can serve ads between reels at premium CPMs, while also tapping into programmatic solutions, branded campaigns, interactive X-Ray overlays, and display integrations, making vertical video as valuable for publishers as it is compelling for audiences. 

“Vertical+ is a game-changer for us,” said Michael Newman, Director of Transformation, Graham Media Group. GMG was seeking to be an early adopter for local news with vertical storytelling, which is a highly effective way to drive new audiences to our content. With Vertical+, we can deliver the swipeable, vertical video experience audiences expect from social platforms—while keeping them engaged in our own ecosystem and creating new opportunities for advertisers.” 

The launch of Vertical+ marks the latest evolution in AnyClip’s mission to empower publishers and broadcasters with a single solution to automate, engage, and monetize video at scale. 

About AnyClip

AnyClip is The Visual Intelligence Company

Its proprietary AI Technology revolutionizes how businesses maximize their video assets. By extracting and activating data from video at scale, AnyClip automates workflows, boosts engagement, and drives monetization. Headquartered in New York, with offices in Tel Aviv and Munich, AnyClip is trusted by leading publishers and brands worldwide.

Recognized on the Deloitte Technology Fast 500 in 2021 and as an NAB Show Product of the Year winner in 2022, AnyClip redefines how video works for business.

For more information, visit www.AnyClip.com.

Any video. Maximum value. Minimum effort. One platform.

About Graham Media Group  

Headquartered in Detroit, Graham Media Group operates 7 local broadcast stations in four states and 6 markets. GMG delivers award-winning local news, programming, advertising solutions, and digital media tools across television, online, mobile, streaming, podcasts, and audio devices. The company has consistently adapted to the digital media landscape, recognizing the shift in consumer preferences from traditional television to digital platforms. 

For more information, visit www.grahammedia.com. 

Media contact: [email protected]

Dictionary.com and Thesaurus.com are leading online language learning destinations, engaging millions of users daily with free educational content and resources. These learners seek to expand their vocabulary and deepen their understanding of words. To enhance this experience and make words more engaging and accessible, Dictionary.com introduced video content, starting with its popular “Word of the Day” (WOTD) series. The introduction of video content opened the doors for video revenue growth, which has been pivotal in reaching new audiences. 

With the help of AnyClip, this initiative evolved from a simple editorial enhancement into a strategic growth engine, enhancing discovery, boosting monetization, and simplifying internal workflows.

The Challenge

Adapting to the ever-changing content landscape 

Before partnering with AnyClip, Dictionary.com had yet to implement a native video offering, leaving untapped potential to deepen user engagement and diversify revenue. Improving both was essential to advancing Dictionary.com’s mission: delivering free language reference and learning tools to hundreds of millions of people worldwide. The more engaged a user is, the more they learn—and the greater the revenue, the broader the platform’s reach. To support this vision, the team sought a single, scalable solution to automate video workflows, enhance engagement, and unlock new monetization opportunities. 

The Solution 

Driving Video Revenue Growth

Dictionary.com selected AnyClip for its comprehensive video platform, spanning workflow automation to monetization opportunities. The single video platform eliminates the need for multiple platforms, enabling them to scale video operations efficiently and intelligently.

• Streamlined Publishing Workflows: Automated content imports, tagging, and scheduling for daily WOTD videos eliminated the need for time-consuming manual processes
• Flexible Monetization: Instream video ad units, paired with display overlays, unlocked new inventory and drove incremental ad revenue.
• High-Touch Support: White-glove service during a complex ad stack migration—including custom diagnostics, hands-on SSP coordination, and real-time issue resolution—ensured revenue continuity and accelerated performance.

As Dictionary.com continues to prioritize video revenue growth, it can offer advertisers targeted opportunities to engage effectively and position itself at the forefront of digital learning and entertainment.

Results

A Revenue and Engagement Driver

AnyClip’s platform helped turn video into one of Dictionary.com’s most effective channels for both engagement and monetization. Dan Kort, Group Product Manager at Dictionary.com, summarizes the impact:

“Before partnering with AnyClip, we had no video monetization in place. Their Intelligent Video Player and content strategy tips not only opened a brand-new revenue stream but quickly became one of our highest-performing channels. Since launch, we’ve seen a strong RPM uplift.”

The introduction of video on Word of the Day pages has been especially impactful, with video now accounting for 30–40% of total revenue. These results have validated Dictionary.com’s investment in video and underscored AnyClip’s role as a strategic partner in long-term growth.

Such innovations are crucial for fostering video revenue growth and ensuring that the user experience remains top-notch.

More Than a Vendor: A Trusted Partner

Beyond delivering performance, AnyClip provided what Dictionary.com needed most—a responsive, hands-on partner. As the organization expanded its video strategy, fast, reliable support became essential, and AnyClip’s client success team consistently rose to the occasion.

When Dictionary.com migrated to a new ad stack, AnyClip delivered comprehensive, white-glove support throughout the complex transition, activating and optimizing demand across dozens of programmatic partners for both video and display (with access to 50+ integrations overall). When several SSPs failed to deliver expected performance, AnyClip proactively built custom test environments and diagnostic tools, empowering the publisher to pinpoint and resolve issues directly with their partners.

This collaborative, high-touch approach included close coordination with multiple SSPs, hands-on engineering support, and rigorous tracking across systems. The result was uninterrupted monetization during a critical transition and accelerated gains through a more scalable, future-ready infrastructure. “The AnyClip team has proven to be a true partner that is fully invested in our success,” said Kort. “They identified a significant drop in our traffic due to a search outage and, thanks to their proactive monitoring, we got back online the same day, limiting impacts on our user base.”  

Through it all, AnyClip acted not just as a vendor but as an extension of the Dictionary.com team, delivering the technical expertise, responsiveness, and partnership required to turn video into a lasting strategic advantage.

An Exclusive Partnership 

What began as a pilot evolved into a multi-property, exclusive partnership that extended across Dictionary.com and Thesaurus.com. The combination of automation, monetization, and responsive support gave Dictionary.com the confidence to scale video and make it a cornerstone of their monetization strategy. 

The relationship deepened in 2025 with a new long-term agreement, marking a significant shift from short-term renewals to a sustained strategic partnership. “This extended agreement reflects Dictionary.com’s confidence in the continued innovation and results our platform delivers,” said Stacy B. Peled, VP, Publisher Partnerships & Customer Success. “It’s a testament to the strength of our collaboration and a clear move toward long-term alignment.”

Conclusion

AnyClip and Dictionary.com’s partnership demonstrates the power of aligning cutting-edge technology with white-glove service. Together, they transformed video from a simple editorial enhancement into a core driver of engagement, monetization, and user satisfaction. The shift to an exclusive, long-term agreement reflects more than past success—it signals a shared commitment to continued innovation, deeper collaboration, and long-term strategic growth.

New York, NY,  September 3, 2025 

AnyClip, the leading AI-powered video platform for publishers and brands, today announced an exclusive agreement with Dictionary.com and Thesaurus.com. The expanded partnership follows two years of collaboration that transformed Dictionary.com’s video initiative into a key driver of monetization, engagement, and workflow efficiency.

At the core of this growth is AnyClip’s unique blend of cutting-edge technology and human-centric service, delivering scalable video workflows, new ad revenue streams, and proactive client support.

“At AnyClip, we don’t just deliver technology—we deliver outcomes,” said Stacy B. Peled, VP of Publisher Partnerships & Customer Success. “We worked shoulder to shoulder with the team from Dictionary.com and Thesaurus.com through every phase of their video growth—from optimizing monetization to supporting complex ad stack transitions. That’s what partnership means to us.”

Since implementing AnyClip’s video platform, video has become a dominant source of revenue for Dictionary.com, accounting for 30-40% of the total. 

In addition to unlocking performance, AnyClip played a hands-on role in supporting their complex ad stack migration—activating and optimizing demand across dozens of SSPs, developing custom diagnostic tools, and providing direct engineering support to ensure uninterrupted monetization.

“It’s rare to find a partner that delivers both advanced technology and a high level of personal support,” says Dan Kort, Group Product Manager at Dictionary.com.  “The monetization gains we’ve achieved with AnyClip directly support our mission of providing free reference and learning resources to hundreds of millions of people around the world.”  

The announcement comes as AnyClip renews its push for strategic growth in the media and publishing space, signaling its platform strength and partnership approach.

“Our success is built on our partners’ success,” said Gil Becker, President & CEO of AnyClip. “This expanded partnership with Dictionary.com shows what happens when advanced technology meets a real commitment to client outcomes. We’re proud to help them scale video—and we’re just getting started.

With this long-term, exclusive agreement, the two companies reaffirm their commitment to innovation, collaboration, and creating valuable and strategic experiences for learners and advertisers alike.

About AnyClip

AnyClip is The Visual Intelligence Company

Its proprietary AI Technology revolutionizes how businesses maximize their video assets. By extracting and activating data from video at scale, AnyClip automates workflows, boosts engagement, and drives monetization. Headquartered in New York, with offices in Tel Aviv and Munich, AnyClip is trusted by leading publishers and brands worldwide.

Recognized on the Deloitte Technology Fast 500 in 2021 and as an NAB Show Product of the Year winner in 2022, AnyClip redefines how video works for business.

For more information, visit www.AnyClip.com.

Any video. Maximum value. Minimum effort. One platform.

About Dictionary.com

Dictionary.com and Thesaurus.com are the internet’s leading language reference and learning destinations. Engaging millions of users daily, the company helps people better understand and use the English language through accessible tools and educational content. From word definitions and grammar tips to engaging editorial and multimedia experiences, Dictionary.com and Thesaurus.com are committed to making learning intuitive, relevant, and dynamic. 

Media contact: [email protected]

In today’s fast-paced digital world, video continues to dominate. With 91% of businesses using video as a marketing tool, we are witnessing an all-time high in its popularity. But not all videos—or video players—are created equal. The demands of publishers, broadcasters, and brands vary significantly based on audience engagement, preferred video formats, personalization needs, and monetization opportunities.

At AnyClip, we know that in a dynamic digital ecosystem, one-size-fits-all video players fall short That’s why we developed a range of lightweight, customizable video players designed to create fast, seamless, and tailored video experiences across web, mobile, and app environments.

The Power of Metadata for Enhanced Engagement

 

What makes AnyClip’s video players unique is the power of metadata-rich video. By automatically surfacing contextually relevant content from your video library, our players function as built-in recommendation engines. This leads to enhanced audience engagement and retention, as viewers are served content based on actual data—not invasive tracking cookies.

With people watching an average of 17 hours of video content per week, a 61% increase from 5 years ago, ensuring the right audience sees the right content has never been more important. 

This metadata-driven approach fuels every AnyClip video experience, from autoplay feeds to editorial curation. Below, we review the full suite of video channels and intelligent players designed to meet your unique goals.

AI-Powered Video On-Demand

 

1. Vertical+

Your Social Video Feed, Reimagined for the Open Web

Vertical+, part of AnyClip’s Watch+, is a dynamic vertical video feed designed to capture attention and drive repeat engagement. It brings the addictive, swipe-through format of social platforms directly to your owned and operated environments, creating a lean-back experience that keeps viewers scrolling and watching. With native support of vertical video formats and direct imports from TikTok and Instagram, it’s perfect for delivering social-style video to your audience while maintaining full ownership and monetization of your content. 

2. Watch+

AI-Powered Video On Demand

Watch+ is a powerful AI-driven video hub that transforms your existing content library into a fully searchable, on-demand video experience. Think of it as your personalized YouTube—enhanced with AnyClip’s proprietary AI. From long-form content to live streams to short clips, Watch+ supports both horizontal and vertical formats, helping users discover the content they care about while boosting site engagement, SEO performance, and ad revenue. It’s the ultimate tool for surfacing the right video to the right viewer at the right time.

AnyClip Intelligent Player Types

 

In addition to our on-demand video channels, AnyClip offers a suite of intelligent video players—each designed to deliver the right content experience in the right context.

1. Vertical Video Player

Seamless Video Experiences for Mobile Viewers

The Vertical Player is purpose-built for websites with high mobile traffic, delivering video in the same immersive, scroll-friendly format users expect on their smartphones. As an instream solution, it integrates naturally into any page on your site—whether it’s an article, homepage, or landing page—providing a quick and engaging way to serve vertical video content. With direct imports from TikTok, Instagram, and YouTube Reels, it’s a lightweight, monetizable tool for publishers looking to add visual storytelling across their mobile experience.

2. Recommended Video Player

Context-Aware Video Powered by NLP

Our Recommended Video Player is powered by advanced Natural Language Processing (NLP) technology. It scans article pages and matches them with AI-generated video metadata to recommend a playlist tailored to your viewers’ interests. By ensuring contextually relevant content, it increases engagement and encourages users to stay on your site longer.

3. Stories / RSS Video Player

Short-Form Slideshows for High-Impact Headlines

Short-form content is king, and our Stories/RSS Video Player capitalizes on this trend by delivering an interactive slideshow of images, perfect for top or trending articles. It increases page views and time spent on the site and opens new opportunities for video ads, driving additional revenue.

4. Editorial Video Player

Curated Content, Handpicked by Your Editorial Team

Tailored for editorial teams, this player allows you to hand-pick video content that matches the specific context and tone of your articles. It helps create a cohesive experience that aligns perfectly with the content on the page.

5. Outstream Video Player

Non-Intrusive Video Ads That Monetize Without Disruption

For those seeking to monetize their content without compromising the user experience, the Outstream Video Player is an ideal solution. It seamlessly integrates video ads within your content, ensuring maximum ad exposure while keeping your audience engaged.

There are two formats to choose from: the Float Player and the Native Player.  The Float Player follows the user as they scroll the site, ensuring ad viewabilty. While the Native Player is integrated within content and can be used to promote additional services, newsletters, or other content on your site.

Native Outsteam Player

Float Player

6. Live Stream Player

Live+ Brings Real-Time Video with Built-In Monetization and Replay Value

Deliver immersive, real-time experiences with interactive features that keep viewers engaged from start to finish. With live chat, video overlays, promotional offers, and targeted pre- and mid-roll ads, Live+  keeps viewers engaged while maximizing every monetization opportunity.

With Life After Live, your live content keeps working for you. Automated tagging transforms broadcasts into enriched, searchable videos that can be repurposed across platforms and formats.

Conclusion

 

Video is booming. According to WyzOwl’s Video Marketing Statisctcs 2024, 89% of people want to see more videos from brands. As this demand grows, so does the need for video players that serve specific business goals and audience expectations.

At AnyClip, we offer a suite of intelligent, customizable players designed to deliver exceptional viewing experiences—while maximizing engagement, discoverability, and revenue.

Whether you’re a publisher, broadcaster, or brand, AnyClip’s technology is built to power your strategy with speed, precision, and measurable results.

Explore AnyClip’s Video Analytics Dashboards by Role

AnyClip provides a comprehensive suite of dashboards, each focused on a specific aspect of video performance, engagement, and revenue. Here’s what’s available, organized by stakeholder group.

Stakeholder: Revenue & Monetization Teams

Stakeholders: Editors, Marketers, Content Creators

Video Performance Dashboard

Analyze how viewers consume your content. Metrics include views, completion rates, and engagement scores to help you identify high-performing content and trends.
Explore the Video Performance Dashboard →

Live Dashboard

Track real-time engagement and performance during live broadcasts or streaming events.
Explore the Live Dashboard →

Stakeholder: Operations & Platform Management

A Smarter Way to Understand Your Monetization Performance

Getting the most value from your content and ad strategy is critical—which is why we’ve recently revamped our Monetization Dashboard to make it more powerful, more flexible, and easier to use.

Now, you can:

• Visualize hourly trends to spot performance patterns throughout the day
• Track changes over time with DoD, WoW, and MoM comparison graphs
• Filter your data by demand source, domain, country, and device
• Use the Custom Report Builder to generate tailored reports with exactly the dimensions and metrics you need—from eCPMs to fill rates and beyond
  Build a Custom Report →

Whether you want a quick snapshot or an in-depth analysis, our upgraded monetization tools are built to deliver insights—fast.

Insights Built In, Not Bolted On

At AnyClip, analytics aren’t an add-on—they’re foundational. Our dashboards are designed to help every user make better, more confident decisions—from editorial strategy to monetization optimization.

Ready to dive deeper?

Analytics Metrics Glossary
Understand the terms and formulas behind the metrics we track.

Using AnyClip Analytics
Learn how to navigate the dashboards and interpret your data.

Whether you’re a publisher, marketer, or monetization lead, AnyClip’s real-time video analytics dashboards give you the clarity you need to grow revenue and improve content performance.

Book a demo to explore how our platform helps teams make smarter, data-backed decisions every day.

Enhance Productivity with AI-Powered Video Management

1.) AI Workbench 

At AnyClip, we’re using AI to streamline your daily video management tasks. AI Workbench consolidates essential tools—including video descriptions, thumbnails, chapters, transcriptions, translations, highlights, and a comprehensive tag log—into a single, intuitive interface designed to boost productivity.  The unified workflow offers a new level of convenience for everyday tasks. 

Key Features

• Descriptions: Instantly generate optimized video descriptions with a customizable tone of voice. 
• Chapters: AI identifies logical breaks in videos (3+ minutes) and adds chapter names and descriptions. 
• Transcriptions & Translations: Auto-generate closed captions with AI and instantly translate them into 100+ languages.
• Video Highlights: AI technology identifies the most pivotal and engaging moments (30-120 min) and converts them into standalone videos for easier and faster distribution.
• Smart Thumbnails: AI selects the most relevant frame or creates a multi-frame collage.
• Tag Log & Editing: View a detailed, frame-by-frame breakdown of every metadata tag in your video. Edit with precision—add, modify, or remove tags in bulk or at specific moments. Easily search with an intuitive discovery system.

Increase Engagement with Interactive Video Formats

2.) Hybrid Watch – Vertical, Horizontal & Audio Channels

Think of Watch as Video on Demand—supercharged by AI. It transforms your video library into a dynamic, searchable, interactive experience. Our built-in AI scans your content for metadata to identify brands, objects, people, spoken words, and text. This year, we expanded the Watch video format to include vertical video and audio files, making the Watch a comprehensive content distribution portal. Vertical video and audio provide a modern spin to VOD, leaning into the popularity of social platforms like TikTok and Instagram and podcasts.

3.) Highlight Video Creator  

The latest addition to AI Workbench is also one of our most requested features: Highlight Video Creator. This tool uses AI to create a highlight reel or teaser in seconds—perfect for boosting engagement on social media, marketing campaigns, or internal recaps. It is a game-changer for publishers and sports organizations looking to create new short-form content like game highlights or promo teasers.

Key Benefits:

Instantly create highlight reels from long-form content
Customizable transition effects (fade in, fade out)
Boost audience engagement on social platforms and O&O properties

Generate Revenue with AI-Optimized Video Monetization 

4.) Display Overlay Ads  

Our AI-powered video ad solutions now include Display Overlay Ads, offering publishers a seamless monetization strategy without disrupting user experience. These static overlays sit on top of video content and integrate effortlessly with existing ad strategies, boosting video ad revenue growth while adhering to Google’s Mute guidelines—a challenge that has impacted video ad revenue across the industry.

Why It Works:

Maximizes every user session with targeted overlays
Works alongside other ad formats for increased revenue
AI-powered ad targeting ensures high-impact placements

5.) Vertical Player 

We took a cue from popular social formats, updating our Players Suite to include the Vertical Player, optimized for mobile-first engagement. With the rise of vertical video monetization, this format unlocks new revenue opportunities for publishers and advertisers alike.

What’s New?

AI-driven responsive design adapts seamlessly to any screen
Optimized for social-style video ads
Enhances publisher revenue through programmatic video advertising

Ready to Elevate Your Strategy with AI-powered video management?

At AnyClip, we’re constantly innovating to help you work smarter, engage audiences, and maximize revenue. These top features—handpicked by our team—are just a glimpse of what our platform can do.

Whether you want to streamline video management, create high-impact content, or unlock new monetization opportunities, we’re here to help. Let’s talk about how AnyClip can take your video strategy to the next level.

Driving Revenue Growth Through Strategic Partnerships 

Bridging the gap between publishers and advertisers requires a combination of programmatic expertise, demand-side collaboration, and a focus on innovative yet reliable monetization tools and strategies.

By aligning goals, optimizing placements, and fostering trust, publishers can create an ad ecosystem that delivers results for all stakeholders and ensures long-term success.

Publishers that embrace AI-powered tools, maintain strong demand-side relationships, and continually refine their programmatic strategies are best positioned to capitalize on the evolving advertising landscape.

With a shared commitment to success, publishers and advertisers can shape the future of digital advertising together.

Sapir Levi Horowitz is the Director of Media Operations at AnyClip, with over a decade of experience in digital media and revenue operations. She holds a Bachelor’s degree in Economics and Psychology from Tel Aviv University.

1. AI-powered Personalization is the New Standard

Consumers today expect hyper-relevant content tailored to their tastes and preferences. AI enables brands and publishers to move beyond broad demographic targeting and dive deep into individual behaviors, interests, and viewing habits.

• The Impact:  Increased engagement, longer watch times, and ultimately, better monetization opportunities.
• Examples: Companies like Netflix and YouTube have led the way, but the real opportunity lies in democratizing this technology for publishers of all sizes.
• At AnyClip: We’re leveraging AI-powered video technology to create smarter video recommendations, personalized viewing experiences, and enhanced contextual ad placements. By automating video metadata generation and enabling real-time video categorization, we help our partners deliver the right content to the right audience at exactly the right time.

2. The Evolution of Contextual Targeting

With the imminent death of third-party cookies, contextual targeting is making a major comeback. But today, it’s far more advanced than simply matching keywords or broad categories. AI in video advertising is driving a new level of contextual understanding, offering smarter ad placements that fit seamlessly into the content experience.

• The Impact: AI advancements are empowering publishers and advertisers to analyze the full context of a video—understanding not just what’s being said, but also the tone, setting, and visual cues within the content.
• For advertisers: This opens up new opportunities to place messages in a more meaningful and relevant environment, improving ad performance.
• At AnyClip: Our contextual targeting uses advanced AI technology to analyze content 20X faster than real-time. The frame-by-frame analysis produces a robust set of metadata including actions, brands, objects, content categories, people, sentiment, brand safety flags, and IAB categories, allowing advertisers to target to the millisecond.

3. Automated Video Editing and Content Creation

The future of video production is as much about automation as it is about creativity. AI is now helping creators speed up the process by automating repetitive tasks like editing, captioning, and tagging.

• The Impact: Content producers can now focus on storytelling, while AI handles time-consuming post-production tasks. With the rise of short-form content across TikTok and Instagram, scaling content has never been more important, solidifying the need for AI support. 
• Opportunities for brands: Automated solutions like highlight clipping, identifying key moments, and suggesting creative edits maximize viewer retention—all without increasing production costs.
• At AnyClip: AI Workbench streamlines workflows and boosts collaboration. Automatically generating time-consuming tasks like translations, content metadata, highlight videos, and more – this is tailor-made for busy editors and post-production teams. Built-in collaboration features, allow teams to share clips, leave time-stamped comments, and give feedback—all within a centralized workspace

4. Monetization 2.0: Beyond the Pre-Roll

The video monetization landscape has seen significant shifts. Traditional pre-roll ads are becoming less effective as viewers demand more relevant and less disruptive experiences. AI is at the heart of Monetization 2.0, where the focus is on integrated, seamless forms of advertising.

• The Impact: Hyper-relevant ad experiences for consumers lead to higher engagement and purchasing. 
• For advertisers and publishers: Gone are the days of one-size-fits-all advertising. With ad blockers and ad fatigue, leveraging AI-powered video monetization ensures relevancy with the right audience, optimized content recommendation, and in-the-moment pricing strategies to boost retention.
• At AnyClip: We are weaving AI into every part of the advertiser ecosystem. 

Shoppable Video & Interactive Ads: AI allows brands to embed shopping experiences directly into videos. Imagine watching a tutorial and purchasing featured products without leaving the video.

Native and In-Content Placements: With AI’s ability to analyze content context, ads can be placed within the video itself, enhancing relevance and reducing disruption.

Dynamic Ad Insertion: AI ensures ads are personalized based on viewer behavior and preferences, improving both engagement and ad performance.

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Conclusion

We’re at a pivotal moment in the digital video space, and those who embrace AI-driven innovation will be the ones to lead the charge. For publishers, advertisers, and content creators, the future of video is smarter, faster, and more personalized than ever. But beyond the technological advancements, it’s about creating meaningful, memorable experiences for audiences and building lasting connections between brands and consumers.

The future of video is here, and I’m excited to continue shaping it.

Imagine a car manufacturer swapping out the engine without testing how it interacts with the transmission, suspension, or braking system. The result? A dysfunctional vehicle at best, a disaster at worst. This analogy highlights a common oversight in the ad tech world: treating the core components of monetization—the player, ad manager, and marketplace—as independent parts. But just as a car cannot function without harmony between its engine and transmission, video monetization cannot thrive without seamless synchronization. And yet, data fragmentation is still the norm in ad tech.

A Disjointed Monetization Ecosystem

 

In the monetization ecosystem, these components are often developed by different companies, integrated to work together but not maintained as a cohesive whole. The data exchanged between them is typically sporadic and heavily reliant on dynamic (or worse, hardcoded) macros. This fragmented approach often leads to inefficiencies such as suboptimal CPMs, missed real-time revenue opportunities, and inconsistent user experiences. Worse, it erodes advertiser trust, leading to reduced bids and revenue stagnation. Additionally, any release or update to one component risks disrupting the delicate balance among the three, reducing efficiency and revenue potential.

Synchronization Creates Value 

 

The value of perfect synchronization becomes evident when examining its real-world applications.

1. Nuanced Price Optimization

For instance, consider AI-driven, in-session floor price optimization in a marketplace. This process depends on a player capable of understanding every nuance of the user session and communicating behavioral insights to the marketplace in real-time. Without a feedback loop, optimization is reduced to guesswork, and revenue opportunities are lost. For instance, when powering Graham Media’s video monetization strategy, our unified ecosystem ensured that every video ad-serving opportunity was optimized to the correct floor. This approach led to an over 10% uplift in programmatic revenue. Examples like this showcase how a unified approach can directly translate into significant financial benefits.

2. Content-Aware Advertising

Another example lies in content-aware advertising. When the player has a detailed understanding of every second of the content being consumed, it can relay this data accurately to the ad manager and marketplace. This enables the system to dynamically match ads with brands that perfectly align with the content.  The result? Higher relevance for the user and greater value for advertisers.

3. Pinpointing the Millisecond

Finally, imagine the power of a marketplace and ad manager in perfect sync with a player that can pinpoint the exact millisecond when the player reappears in front of the user. This moment—arguably the peak of user engagement—becomes a golden opportunity to deliver the highest-value ad, maximizing impact and revenue.

A Bold Step Forward 

 

Initially, we followed the industry-standard approach of integrating best-in-class components from different companies. However, we quickly discovered that this fragmented approach created inefficiencies, and the lack of synchronization reduced the overall potential of each component. At AnyClip, we took a bold step forward by rethinking this process entirely, building a fully integrated ad stack ecosystem in-house.

Each component in our system—player, ad manager, and marketplace—was designed to communicate in real-time, ensuring behavioral insights drive smarter ad placement and increased engagement.

Since launching our integrated ad tech stack, we’ve remained committed to ensuring a unified system. With each component – player, ad manager, and marketplace- developed in-house we have a foolproof release process, with features and fixes tests end-to-end.  Our clients feel secure knowing we are guaranteeing a unified system that consistently delivers optimal results.

In an industry where data fragmentation and misalignment are the norm, the key to unlocking higher yield and user satisfaction is integration. Synchronization isn’t just a technical necessity—it’s a strategic advantage.

The Future of Storytelling: Innovation and Personalization 

 

AnyClip video technology is predicated on creating more engaging, personalized, smarter video experiences. Leveraging AI, AnyClip streamlines the tedious video processes like tagging, content organization, descriptions, and closed captions, and then uses that information to respond to consumers’ content needs. The US Open, in its 2nd year of partnership with AnyClip, leveraged hallmark features of the Genius Platform to create a robust web and mobile video experience. 

Smart Video Hub 

With content production higher than ever, the ability to manage content at scale has become problematic. AnyClip’s next-gen video portal uses AI to replace the manual and time-consuming work of content management and publishing. Utilizing thematic playlists and content tags,  real-time content, like post-match highlights or press conferences, was published within 1 hour of air time. 

AnyClip’s smart content management system removed lag time in the content workflow, giving access to fans quicker than ever before. 

In-Video Search 

Search is evolving—offering more than just information, but immersive experiences. AnyClip’s AI-powered search function did just that for tennis enthusiasts. Fans could easily search for keywords, athletes, brands, and specific moments, ensuring they never miss a second of the action. This powerful tool doesn’t just provide instant access to live highlights – it also opens up an extensive video archive, giving super fans a deeper dive into the tournament’s history. 

AnyClip’s innovative video search function transformed how fans engage with content, making every moment accessible, searchable, and unforgettable.

Video Is the Game-Changer 

 

The relationship between media and sports is evolving, and women’s sports are at the forefront of that change. As we’ve seen with initiatives like the NWSL and growing interest in women’s soccer globally, there’s a huge appetite for content that uplifts female athletes. Brands are starting to recognize the value here, but there’s still much work to be done in making sure women’s sports get the media attention they deserve. Video technology can be a game-changer—quite literally—in how these stories are told.

For me, this is personal. I know the thrill of stepping onto a field, and I also know the frustrations that come with the lack of support and visibility for women athletes. That’s why I’m proud to be part of an industry and a company that can play a role in shifting this landscape. With AnyClip’s AI-powered video solutions, we’re not only helping broadcasters and publishers drive engagement and monetization but also supporting efforts to give women in sports the platform they deserve.

Looking Toward the Future 

 

As we look toward the future, my hope is that more brands, media companies, and tech innovators follow in the footsteps of leaders like Ohanian. The power to change the narrative around women in sports is in our hands, and with the right technology and commitment, we can ensure that women athletes get the recognition, coverage, and respect they’ve long deserved.

The success of the US Open has shown what’s possible when sports and media collide in the right way. Now, it’s time to make sure that same attention and innovation are applied to uplifting women across all sports. After all, the future of sports is as much about who plays as it is about how we tell their stories.

Read more about Stacy’s views on how AI is redefining video.