About Watcher

Managing performance across multiple websites is fragmented and time-consuming. Manual PageSpeed Insights checks don't scale. Per-site monitoring tools get expensive fast when you have dozens of clients. Lighthouse CI and custom setups require ongoing engineering time—setup, maintenance, security, alerting—and monitoring can feel like a full-time job. Meanwhile, performance regressions often go unnoticed until they've already damaged rankings or driven users away.

Agencies face additional challenges: no clean multi-tenant dashboard, no client-ready reporting without cobbling exports, and per-site or usage-based pricing that explodes as the client list grows. Tools like GTmetrix and DebugBear use flat project lists or basic team seats; Calibre charges $75+/mo for agency features. Apogee Watcher was built for agencies with 10–50+ sites from day one, at agency-friendly pricing.

Apogee Watcher automates the entire performance monitoring workflow. Add your websites, and Watcher discovers pages from sitemaps and HTML crawl—no manual URL entry for every page. Tests run on a schedule (daily, weekly, or custom per site) using the Google PageSpeed Insights API. Every test returns both lab metrics (Lighthouse) and real-user field data (CrUX) when available. You get LCP, INP, CLS, FCP, TBT, Speed Index, and performance scores—with full historical tracking so you can spot trends, not just snapshots.

Set performance budgets (e.g., LCP ≤ 2.5 seconds, CLS ≤ 0.1) and receive alerts when metrics exceed thresholds. Smart cooldowns prevent notification spam: once an alert fires, you don't get another until the metric improves. Generate white-label PDF reports for clients with your logo and branding. Manage multiple organisations, each with multiple sites, from one login. Invite team members with Admin, Manager, or Viewer roles. All of this without managing API keys, maintaining CI pipelines, or juggling separate accounts per client.

Core Web Vitals are the metrics Google uses to evaluate user experience: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). They influence search rankings and user satisfaction. Apogee Watcher integrates directly with Google PageSpeed Insights—no proxies or workarounds. Every test returns lab data (simulated Lighthouse runs) and field data (CrUX real-user metrics from Chrome) when the site has sufficient traffic. You see both perspectives: consistent lab baselines and real-world performance.

Watcher tracks LCP (how fast the main content loads), INP (how responsive the page is to user input), CLS (visual stability during load), First Contentful Paint (FCP), Total Blocking Time (TBT), Speed Index, and overall performance score. Mobile and desktop are tested separately—many sites perform differently on different devices, and you'll know. Historical data is stored for 30, 90, or 365 days depending on plan, so you can compare before and after, spot trends, and demonstrate improvement to clients.

Google's Page Experience update made Core Web Vitals a ranking factor. A slow site frustrates users and loses search visibility. Apogee Watcher helps you stay ahead: catch regressions from a new deployment, a third-party script, or an image optimisation change before rankings drop. Lab and field data together mean you act on the same metrics Google uses—no guessing.

Apogee Watcher is built around organisations, sites, and pages. An organisation represents a client, agency, or team. Each organisation contains multiple sites (domains), and each site contains pages to monitor. One login, all clients. No juggling separate accounts or spreadsheets.

Page discovery is automated. Point Watcher at a site and it parses sitemap.xml (or sitemap indexes), respects priority and changefreq, and populates your page list. When no sitemap exists, Watcher can crawl the site following same-domain links with configurable depth and filters. You can also add pages manually or exclude URLs. Discovered pages are synced automatically—no manual entry for hundreds of URLs when onboarding a new client.

Role-based access control is built in. Admin, Manager, and Viewer roles apply per organisation. Admins have full control; Managers can create and edit but manage only Viewers; Viewers see data but cannot change settings. Built for agencies who want to give clients read-only access without exposing configuration.

Performance budgets define acceptable thresholds for each metric. Set LCP ≤ 2.5 seconds, INP ≤ 200 milliseconds, CLS ≤ 0.1, and performance score ≥ 90. When a test completes and any metric exceeds the budget, an alert is created and you're notified.

Alerts are sent via email today; Slack and webhook integrations are on the roadmap. Smart cooldowns prevent alert fatigue: once an alert fires for a metric, you don't get another until the metric improves and passes the budget again. No repeated notifications while the issue persists. Catch regressions before clients or Google notice.

Generate PDF reports for your clients. Professional and Agency plans include white-label branding—add your logo, colours, and custom domain. Reports look like they came from your agency. Content includes executive summary, performance metrics, page-by-page breakdown, historical trends, and recommendations. Schedule weekly or monthly delivery, or generate on demand from the dashboard.

Lead reports (one-page performance snapshots with expiring shareable URLs) are available for prospecting: use in outreach to show prospects a quick performance snapshot of their site. Automated org-level report generation and scheduling are on the roadmap.

• Multi-tenant architecture — True organisation-level separation with role-based access. Competitors typically use flat project lists or basic team seats; Apogee Watcher was designed for agency workflows from the start.
• Automated page discovery — Sitemap parsing and HTML crawl fallback. You don't manually add every URL. Most competitors require manual entry for each page.
• Lab + CrUX in every test — Both Lighthouse lab metrics and real-user (CrUX) field data in every result. No separate setup.
• No API key management — Watcher holds the Google PageSpeed Insights relationship. You don't manage API keys or quotas for each site.
• Layer, don't replace — Integrate alongside your existing stack. No migration required. We monitor what you already have.

Apogee Watcher is built by Apogee Information Systems, a company founded in 2002 and focused on digital transformation, web performance, and long-term product development. No VC pressure—we build for the long term. The platform is backed by high-availability cloud infrastructure, encrypted data in transit and at rest, GDPR-compliant practices, and 24/7 monitoring. Data can be exported at any time; there is no lock-in.