App Marketing Agency https://appfillip.com AppFillip Tue, 17 Mar 2026 06:34:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://appfillip.com/wp-content/uploads/2026/03/cropped-AppFillip-Icon-BW-1-32x32.png App Marketing Agency https://appfillip.com 32 32 STUDDY AI https://appfillip.com/studdyai/ Mon, 15 May 2023 16:11:10 +0000 https://numerique.vamtam.com/?p=806

3X iOS App Growth

Studdy AI partnered with AppFillip® to improve its App Store visibility and scale user acquisition. Our team implemented a data-driven growth strategy combining App Store Optimization (ASO), Apple Search Ads (ASA), and performance-driven user acquisition campaigns.

By optimizing keywords, improving the App Store listing, and running targeted acquisition campaigns, we significantly increased installs and improved conversion rates. The result was stronger organic rankings, higher install volume, and sustainable app growth across key markets.

ABOUT STUDDY AI

Studdy AI is an AI-powered learning assistant app designed to help students solve problems, understand concepts, and learn faster using artificial intelligence. The app allows users to scan questions, receive step-by-step explanations, and improve their understanding across subjects like math, science, and more.

The challenge

Studdy AI had a powerful AI learning product but struggled to gain strong visibility on the App Store. Despite offering innovative features, the app faced intense competition in the rapidly growing AI education category.

The key challenges included improving App Store keyword rankings, increasing organic discovery, and acquiring high-quality users at a sustainable cost.

Studdy AI partnered with AppFillip® to develop a data-driven growth strategy focused on App Store Optimization (ASO), Apple Search Ads (ASA), and scalable user acquisition campaigns to accelerate installs and strengthen its presence in the education and AI app market.

Services Used:
  • App Store Optimization (ASO), Apple Search Ads (ASA), User Acquisition
STRENGTH IN NUMBERS

Business Impact

By partnering with AppFillip®, Studdy AI significantly improved its App Store visibility and accelerated user acquisition on iOS. Through a combination of ASO optimization, Apple Search Ads campaigns, and targeted user acquisition strategies, the app achieved higher keyword rankings, increased installs, and improved conversion performance.

Our growth strategy helped Studdy AI scale efficiently while maintaining a strong balance between organic growth and paid acquisition.

220%

Increase in App Store impressions

85%

Growth in iOS installs

140%

Increase in organic keyword rankings

Data-Driven App Growth Strategy

To accelerate Studdy AI’s growth on iOS, AppFillip® developed a comprehensive app growth strategy focused on improving App Store visibility, increasing installs, and optimizing acquisition performance.

Our team worked closely with the Studdy AI team to identify growth opportunities and implement scalable strategies that combined App Store Optimization, Apple Search Ads, and performance-driven user acquisition campaigns.

Through continuous optimization and data analysis, we were able to improve keyword rankings, increase app discoverability, and drive high-quality users to the app.

For Studdy AI, we implemented a growth strategy that included:
  • ✔ App Store Optimization (ASO)
  • ✔ Apple Search Ads Campaigns
  • ✔ User Acquisition Campaigns
  • ✔ Conversion Rate Optimization

+220%

App Store visibility growth

236%

Increase in App Store impressions

131%

Increase in iOS installs

]]> XM TRADE https://appfillip.com/homme/ Mon, 15 May 2023 16:00:00 +0000 https://numerique.vamtam.com/?p=845
  • +170%

App Store Visibility Growth

To strengthen its presence in competitive trading markets, XMTrade partnered with AppFillip® to improve App Store visibility and organic installs across India, Thailand, and Indonesia.

Our team implemented a localized App Store Optimization (ASO) strategy focused on improving keyword rankings, increasing discoverability, and capturing high-intent users searching for trading apps.

ABOUT XM TRADE

XMTrade is a globally recognized online trading platform that enables users to trade financial instruments such as forex, commodities, indices, and stocks through its mobile trading applications.

With a strong presence across international markets, XMTrade focuses on delivering a seamless trading experience through advanced technology, real-time market access, and user-friendly mobile platforms.

The challenge

XMTrade aimed to strengthen its mobile app growth in key Asian markets including India, Thailand, and Indonesia. Despite being a globally recognized trading platform, the app faced strong competition from other trading and investment apps in these regions.

The primary challenge was improving App Store visibility for high-intent trading keywords and increasing organic discovery among users searching for trading apps.

Additionally, each market had different search behaviors and keyword trends, which required a localized App Store Optimization strategy rather than a single global approach.

Services Used:
  • App Store Optimization (ASO), Keyword Localization, Competitor Intelligence
STRENGTH IN NUMBERS

Business impact

By partnering with AppFillip®, XMTrade significantly improved its App Store visibility across India, Thailand, and Indonesia. Through a targeted App Store Optimization strategy, we optimized metadata, identified high-intent trading keywords, and improved keyword rankings across multiple regional markets.

This localized approach helped XMTrade capture more high-intent users searching for trading apps and strengthened its organic app growth across Asia.

+210%

Increase in App Store impressions

165%

Growth in organic installs

140%

Increase in keyword rankings across target markets

Data-Driven App Growth Strategy

To accelerate XMTrade’s mobile growth in India, Thailand, and Indonesia, the AppFillip® team designed a localized App Store Optimization strategy focused on improving visibility, keyword rankings, and organic installs.

Our approach combined deep market research, regional keyword targeting, and continuous metadata optimization to help the app capture high-intent users searching for trading apps.

Through ongoing analysis and optimization, we were able to strengthen XMTrade’s App Store presence and drive sustainable organic growth across multiple markets.

“Key Markets Optimized”

India 🇮🇳

Thailand 🇹🇭

Indonesia 🇮🇩

For XMTrade, we implemented a growth strategy that included:
  • Localized Keyword Research
  • App Store Metadata Optimization
  • Competitor Intelligence
  • Market-Level ASO Strategy
]]> WAGETAP https://appfillip.com/ikea/ Mon, 15 May 2023 12:41:35 +0000 https://numerique.vamtam.com/?p=1613
  • 2X

iOS Install Growth

WageTap partnered with AppFillip® to scale its iOS user acquisition across Australia and Canada. Our team implemented a performance-driven growth strategy combining Meta Ads, TikTok Ads, Apple Search Ads (ASA), and App Store Optimization (ASO) to increase installs and improve App Store visibility.

By optimizing paid acquisition channels and App Store discoverability, we helped WageTap accelerate its growth in the competitive cash advance fintech category.

About WageTap

WageTap is a fintech cash advance app backed by Y Combinator that allows users to access a portion of their earned wages before payday.

Designed to provide financial flexibility, WageTap helps users manage short-term cash needs through a simple and user-friendly mobile experience.

To expand its user base in Australia and Canada, WageTap partnered with AppFillip® to scale its iOS growth strategy through performance marketing and App Store optimization.

The challenge

The cash advance and fintech app market is highly competitive, especially in developed markets like Australia and Canada.

Despite having a strong product and brand credibility, WageTap faced challenges in:

• Increasing visibility in App Store search results

• Competing with other fintech and cash advance apps

• Acquiring high-quality users at sustainable costs

• Scaling installs efficiently across multiple acquisition channels

WageTap needed a growth partner that could combine paid acquisition with App Store optimization to drive scalable user growth.

Services Used:
  • Meta Ads, TikTok Ads, Apple Search Ads (ASA), App Store Optimization (ASO)
STRENGTH IN NUMBERS

Business impact

By implementing a multi-channel acquisition strategy, AppFillip® helped WageTap scale its iOS growth while maintaining strong performance across advertising platforms.

The combination of paid social campaigns, Apple Search Ads, and App Store Optimization improved app visibility, increased installs, and strengthened overall user acquisition performance.

+240%

Increase in iOS installs

190%

Growth in App Store impressions

120%

Increase in conversion rate from store visitors

Data-Driven User Acquisition Strategy

To scale WageTap’s growth across Australia and Canada, the AppFillip® team implemented a multi-channel acquisition strategy designed to capture high-intent users and maximize install volume.

Our strategy focused on combining paid acquisition channels with App Store Optimization to create a sustainable app growth engine.

 

Target Markets

🇦🇺 Australia

🇨🇦 Canada

For WageTap, we implemented a strategy that included:
  • Meta Ads Campaigns
  • TikTok Ads Campaigns
  • Apple Search Ads (ASA)
  • App Store Optimization (ASO)
]]> The evolution of live-stream content and short-form video: a look at the TikTok revolution https://appfillip.com/the-evolution-of-live-stream-content-and-short-form-video-a-look-at-the-tiktok-revolution/ https://appfillip.com/the-evolution-of-live-stream-content-and-short-form-video-a-look-at-the-tiktok-revolution/#comments Fri, 12 May 2023 11:08:39 +0000 https://numerique.vamtam.com/?p=1391

In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.

Short-form vs. long-form video content: Definitions

The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.

You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.

A brief history of video marketing

Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.

Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.

Your marketing channels

Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.

Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.

“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”

Tweet

Hire a team of expert marketers to handle the research and video creation process for you

Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.

Ready to grow your revenue with Numerique? Get a Free Consultation to Boost Your Business.

]]> https://appfillip.com/the-evolution-of-live-stream-content-and-short-form-video-a-look-at-the-tiktok-revolution/feed/ 2 The Metaverse boom: brands unite and Apple takes a rain check https://appfillip.com/the-metaverse-boom-brands-unite-and-apple-takes-a-rain-check/ https://appfillip.com/the-metaverse-boom-brands-unite-and-apple-takes-a-rain-check/#respond Fri, 12 May 2023 11:08:08 +0000 https://numerique.vamtam.com/?p=1388

In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.

Short-form vs. long-form video content: Definitions

The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.

You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.

A brief history of video marketing

Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.

Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.

Your marketing channels

Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.

Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.

“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”

Tweet

Hire a team of expert marketers to handle the research and video creation process for you

Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.

Ready to grow your revenue with Numerique? Get a Free Consultation to Boost Your Business.

]]> https://appfillip.com/the-metaverse-boom-brands-unite-and-apple-takes-a-rain-check/feed/ 0 Verify your site is protecting your business https://appfillip.com/verify-your-site-is-protecting-your-business/ https://appfillip.com/verify-your-site-is-protecting-your-business/#respond Wed, 10 May 2023 17:20:57 +0000 https://numerique.vamtam.com/?p=957

In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.

Short-form vs. long-form video content: Definitions

The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.

You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.

A brief history of video marketing

Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.

Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.

Your marketing channels

Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.

Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.

“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”

Tweet

Hire a team of expert marketers to handle the research and video creation process for you

Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.

Ready to grow your revenue with Numerique? Get a Free Consultation to Boost Your Business.

]]> https://appfillip.com/verify-your-site-is-protecting-your-business/feed/ 0 BALABALA CAR https://appfillip.com/laprima/ Wed, 10 May 2023 13:25:00 +0000 https://numerique.vamtam.com/?p=3135
  • +40%

2.5X Install Growth in India

BalaBala Car partnered with AppFillip® to scale its app growth across India on both iOS and Google Play.

Our team implemented a full-funnel app growth strategy combining App Store Optimization (ASO), Apple Search Ads (ASA), and performance marketing campaigns to increase visibility, drive installs, and improve user acquisition efficiency.

Through a data-driven approach, we helped BalaBala Car strengthen its presence in the mobility and ride-sharing app category.

About BALABALA CAR

BalaBala Car is a mobility and ride-sharing app that connects users for convenient and affordable travel solutions.

The app focuses on providing a seamless experience for users looking for reliable transportation options, making it a growing player in the Indian mobility market.

The challenge

The mobility app market in India is highly competitive, with several established ride-sharing apps dominating App Store rankings and user acquisition channels.

BalaBala Car faced challenges in:

• Improving visibility in App Store and Google Play search results

• Competing for high-intent mobility keywords

• Scaling installs efficiently across iOS and Android

• Optimizing paid campaigns to reduce acquisition costs

The goal was to build a strategy that could increase installs, improve rankings, and scale user acquisition efficiently.

Services Used:
  • ASO, ASA, Performance Marketing, Meta Ads
STRENGTH IN NUMBERS

Business impact

By implementing a multi-channel growth strategy, AppFillip® helped BalaBala Car improve visibility across both app stores and scale installs through paid acquisition.

The combination of ASO, Apple Search Ads, and performance marketing campaigns created a strong growth engine that drove both organic and paid user acquisition.

+230%

Increase in app installs

180%

Growth in App Store & Play Store impressions

45%

Reduction in cost per install (CPI)

Data-Driven App Growth Strategy

To scale BalaBala Car’s growth in India, the AppFillip® team implemented a full-funnel strategy combining organic and paid channels.

Our approach focused on improving visibility while driving high-quality installs through performance marketing.

Target Market

🇮🇳 India

For BalaBala Car, we implemented a strategy that included:
  • App Store Optimization (ASO)
  • Apple Search Ads (ASA)
  • Performance Marketing Campaigns
  • Conversion Rate Optimization
]]> AMANA TRADING https://appfillip.com/subway/ Wed, 10 May 2023 13:20:45 +0000 https://numerique.vamtam.com/?p=1610
  • +50%

2X Growth in App Visibility & User Trust

Amana Trading partnered with AppFillip® to improve its mobile app performance across India and UAE on both iOS and Google Play.

Our team implemented a strategic approach combining App Store Optimization (ASO), Apple Search Ads (ASA), and reputation management to increase visibility, improve user trust, and drive sustainable app growth.

About AMANA TRADING

Amana Trading is a global online trading platform that provides access to financial markets including forex, stocks, commodities, and indices through mobile and web applications.

Known for its user-friendly interface and advanced trading tools, Amana Trading serves users across multiple regions, including India and the UAE.

The challenge

The trading app market in India and UAE is highly competitive, with several global and regional players competing for user attention.

Amana Trading faced key challenges in:

• Improving App Store and Play Store visibility

• Increasing keyword rankings for trading-related searches

• Building user trust through ratings and reviews

• Acquiring high-quality users efficiently

The goal was to improve both visibility and credibility, while driving installs across multiple markets.

Services Used:
  • ASO, ASA, Reputation Management
STRENGTH IN NUMBERS

Business impact

By combining ASO, Apple Search Ads, and reputation management, AppFillip® helped Amana Trading improve both app visibility and user trust.

The strategy focused on increasing keyword rankings while enhancing ratings and reviews, which directly impacted install conversion rates.

200%+

Increase in App Store & Play Store impressions

150%

Growth in organic installs

+4.5★

Improvement in average app rating

Data-Driven App Growth Strategy

To scale Amana Trading’s growth in India and UAE, the AppFillip® team implemented a multi-layered strategy focused on visibility, acquisition, and trust-building.

Our approach combined organic optimization, paid search campaigns, and reputation management to create a complete app growth system.

Target Markets

🇮🇳 India

🇦🇪 United Arab Emirates (UAE)

For Amana Trading, we implemented a strategy that included:
  • App Store Optimization (ASO)
  • Apple Search Ads (ASA)
  • Reputation Management
  • Conversion Rate Optimization
]]> VIMCAL https://appfillip.com/jolie/ Wed, 10 May 2023 13:15:00 +0000 https://numerique.vamtam.com/?p=3131
  • 700+

Keywords Ranked & 2X Growth

Vimcal partnered with AppFillip® to improve its App Store and Google Play visibility and scale organic growth across both platforms.

Our team implemented a data-driven strategy combining App Store Optimization (ASO) and Apple Search Ads (ASA) to increase keyword rankings, improve discoverability, and drive high-intent user acquisition.

Backed by Y Combinator, Vimcal leveraged our growth strategy to strengthen its presence in the competitive productivity and calendar app category.

About VIMCAL

Zara is a Spanish clothing and fashion company founded in 1975. It is one of the world’s largest fashion retailers, with over 2,000 stores located in more than 90 countries. Zara is known for its fast fashion business model, which allows the company to quickly respond to changes in fashion trends and bring new designs to market in a matter of weeks.

The challenge

Vimcal is a high-performance calendar app built for professionals with busy schedules, designed to be the fastest calendar for people with too many meetings.

Backed by Y Combinator, Vimcal focuses on speed, usability, and efficiency, helping founders, operators, and professionals manage their time effectively.

To improve its visibility and scale organic growth across both iOS and Google Play, Vimcal partnered with AppFillip® to execute a focused growth strategy.

Services Used:
  • ASO, ASA
STRENGTH IN NUMBERS

Business impact

The productivity app category is highly competitive, with several established calendar apps dominating both App Store and Google Play rankings.

Vimcal faced challenges in:

• Improving keyword rankings across both platforms

• Increasing visibility for high-intent productivity keywords

• Competing with established calendar apps

• Scaling organic discovery efficiently

The goal was to build a strategy that could increase keyword coverage, improve rankings, and drive organic installs across both iOS and Android.

700+

Keywords ranking across App Store & Google Play

180%

Increase in app store impressions

120%

Growth in organic installs

Data-Driven App Growth Strategy

To scale Vimcal’s growth across both platforms, the AppFillip® team implemented a combined ASO and ASA strategy designed to improve keyword rankings and capture high-intent users.

Our approach focused on improving keyword coverage while leveraging Apple Search Ads to drive additional installs.

Platforms

📱 iOS (App Store)

📱 Android (Google Play Store)

For Vimcal, we implemented a strategy that included:
  • Advanced Keyword Research
  • App Store & Play Store Optimization
  • Apple Search Ads Campaigns
  • Competitor Intelligence
]]> PORTER https://appfillip.com/niko/ Wed, 10 May 2023 01:10:00 +0000 https://numerique.vamtam.com/?p=3119
  • +40%

2X Growth in Installs Across India

Porter partnered with AppFillip® to scale its app growth across India on both iOS and Google Play.

Our team implemented a full-funnel growth strategy combining App Store Optimization (ASO) and performance marketing campaigns to increase visibility, drive installs, and improve user acquisition efficiency.

Through a data-driven approach, we helped Porter strengthen its presence in the competitive logistics and on-demand delivery app category.

About PORTER

Porter is a leading on-demand logistics and goods transportation platform that enables businesses and individuals to move goods efficiently across cities.

The app offers services such as mini trucks, two-wheelers, and packers & movers, making it a widely used logistics solution in India.

To accelerate its mobile growth and expand user acquisition, Porter partnered with AppFillip® to improve its App Store visibility and scale installs through performance marketing strategies.

The challenge

The logistics and delivery app market in India is highly competitive, with multiple platforms competing for user attention.

Porter faced challenges in:

• Improving visibility in App Store and Google Play search results

• Competing for high-intent logistics and delivery keywords

• Scaling installs efficiently across multiple channels

• Optimizing performance campaigns to reduce acquisition costs

The goal was to build a strategy that could increase installs, improve rankings, and drive efficient user acquisition across India.

Services Used:
  • ASO, ASA, Performance Marketing
STRENGTH IN NUMBERS

Business impact

By implementing a combined ASO and performance marketing strategy, AppFillip® helped Porter improve app visibility and scale installs across both platforms.

The strategy focused on improving keyword rankings while driving high-quality installs through targeted paid campaigns.

80%

Increase in app installs

120%

Growth in App Store & Play Store impressions

45%

Reduction in cost per install (CPI)

Data-Driven App Growth Strategy

To scale Porter’s growth in India, the AppFillip® team implemented a full-funnel strategy combining organic and paid channels.

Our approach focused on improving visibility while driving high-quality user acquisition through performance marketing.

Target Market

🇮🇳 India

For Porter, we implemented a strategy that included:
  • App Store Optimization (ASO)
  • Performance Marketing Campaigns
  • Audience Targeting & Segmentation
  • Conversion Rate Optimization
]]>