Google & YouTube

Google & YouTube

Pricing
Free to install. Additional charges may apply.
Popular with stores like yours
Based in United States
Rating
4.5 (4,632)
Developer
Google LLC

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget.

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget. more
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Let Google AI handle sale pricing. Optimize profits with Automated Discounts.
Popular with stores like yours
Based in United States

Languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian (Bokmål), Portuguese (Portugal), Portuguese (Brazil), Spanish, Swedish, Thai, Turkish, Polish, and Vietnamese

Works with

  • Checkout
  • Google Merchant Center
  • Google Ads
  • Google Analytics
  • Google Shopping
  • YouTube Shopping

Pricing

Free

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

All charges are billed in USD.

Reviews (4,632)

Overall rating
4.5
Counts per rating level
  • 73% of ratings are 5 stars
  • 9% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for boosting visibility on Google Shopping and YouTube, increasing traffic and sales. It simplifies marketing by managing product feeds, conversions, and analytics in one place. The setup is smooth, with easy ad management and data synchronization. Features like automatic product syncing and conversion tracking optimize campaigns. Merchants commend the user-friendly interface and responsive support, enhancing their experience.

February 22, 2026

As the Founder of Supreme Surface®, I used this brand-new setup as the opportunity to perfectly align our specialty stone care technology with Google’s latest requirements. By leveraging a "team" approach between this app, Shopify Sidekick, and Google’s AI assistant, we accomplished in less than 24 hours what would have been impossible on my own.
We successfully resolved a 1,900+ item feed discrepancy (correcting it to our 29 core variants), standardized our GTINs/MPNs, and locked in same-day (0-day) handling for nationwide shipping. Since finalizing the sync, we have already seen a measurable lift in organic (free) traffic to our store. If you are a founder looking to build a compliant, high-visibility organic engine from the ground up, this is the integration you need.

Supreme Surface Cleaners
United States
Over 5 years using the app
March 19, 2026

Now that Shopify insanely got rid of being able to click on the Google shopping app within a product page to edit Google info, they're instructing people to do it from the Google app. Oh, but you can *only* do a bulk edit. So, if you have 10,000 variants, good luck on getting that to work. Taking away the ability to click and edit Google shopping channel info within a product page has to be one of the most ridiculous decisions Shopify has made in a while. If you want to edit all of the Google shopping information and can't use bulk edit there, now it's like 10 steps to do the same thing. Absolute travesty that nobody seems to care about because apparently, AI is the most important thing ever now. Be better, you completely destroyed my workflow. Good job.

Strange Gang
United States
Over 2 years using the app
February 14, 2026

DO NOT USE THIS APP.

This app is incomplete and has major uncorrected defects. The support team google has put on this app doesn't support it and creates additional issues. Further, with its limited functions, it will lead you into a dead-end.

Based on our experience using Google Merchant for a decade, do not use this app.

The Game Steward
United States
Over 3 years using the app

Support

App support provided by Google LLC.

Developer

Google LLC

1600 Amphitheatre Parkway, Mountain View, CA, 94043, US

Launched

November 28, 2017

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