Studio
Brand should lift business up. When it doesn’t, they come to us.
Our belief
Every brand has latent potential. That’s why we go deep into our client’s worlds to reveal what’s true and release what’s special. An idea, a people, a culture.
This rigorous process lays the ground for more radical thinking. Creativity anchored in reason. It leads us to create enduring brands with the power to lift you up.
Our values
This is what we stand up for.
You’ll feel it in every project and meeting.
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Paul Croxton📸Creative Director & Founder
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Jim Walton🚴🏻Managing Director
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Zoe Gordon🐈Account Director
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Ruby Blanchard🎨Project Manager
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Yuliya Ratnikova🪆Design Director
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Harry Stewardson⚽️Digital Design Director
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Dan Moggs🪩Designer
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Maddy Allen🦘Designer
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Federica Minini☕️Digital Designer
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Jack McKeon🔭Motion Designer
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Yi Lin Eng🧋Designer
The stats
Capabilities
We're there for the whole journey – supporting brands as they launch and beyond.
Strategy
Research & Insights
Positioning
Vision & Purpose
Brand Platform
Brand Architecture
Naming
Tone of Voice
Design
Visual Identity
Guidelines
Motion & Video
Art Direction
Illustration
Campaigns
Packaging
Editorial
Environmental
Digital
User Journey
User Experience
User Interface
Content Strategy
Prototyping
Awards & Recognition
We continually push to deliver work that is recognised in the industry
Gold, Best Creative Strategy, Automated Architecture
Transform Awards Europe, 2025
Gold, FabricNano
IDA Design Awards, 2024
Gold, Healix
IDA Design Awards, 2024
Silver, Venner Shipley
IDA Design Awards, 2024
Silver, Nutmeg Films
IDA Design Awards, 2022
Gold, DST
IDA Design Awards, 2021
Silver, Better Origin
IDA Design Awards, 2020
