Forget “clients”, they come and go. But partners, those forge lasting bonds.
To take on any assignments, they must follow a principle I have adopted based on a quote from Stephen Doyle.
We created a complex algorithm for how to take on or turn away new business. ‘The Three Fs’ refers to Fun, Fame, and Fortune. Pick two, any two, and it’s OK to take on.’
Doyle, S. (2009). Studio Culture: The secret life of the graphic design studio. Unit Editions, p. 71.
Atropical is where Nordic design meets tropical swag. It’s a one man multidisciplinary studio, working to redefine how products are experienced.
Transforming knowledge into technologies, I craft products to excel in function and are deeply empathetic to human needs.
This is what shapes my Venture Engineering Design philosophy.
I'm Felipe Hefler, and I founded Atropical in 2020.
Though Atropical is a one man band, I never work alone. Over the years I built a network of specialists, thinkers, builders, and lately AI, pouring knowledge, their hearts and souls into everything we do.
There’s no half-arsing.
2026 © Atropical AS, Org.№ 926 176 390 MVA