Attoma https://attoma.me Mon, 25 Aug 2025 12:48:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://attoma.me/wp-content/uploads/2025/08/cropped-attoma_favicon-1-150x150.png Attoma https://attoma.me 32 32 Attoma: draw me a design agency https://attoma.me/attoma-draw-me-a-design-agency/ https://attoma.me/attoma-draw-me-a-design-agency/#respond Fri, 22 Aug 2025 14:47:13 +0000 https://attoma.me/?p=2687 A subjective chronicle of a practice in transformation This is a risky move: to tell the story of twenty-five years of a design agency, Attoma, in just a few paragraphs. Not a showcase of award-winning projects – quite a lot, actually! – nor a catalogue of neatly packaged business cases, but rather a first-person narrative, illustrated by a few “exhibits” from our archives.

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]]> https://attoma.me/attoma-draw-me-a-design-agency/feed/ 0 Mapping Urban Mobility https://attoma.me/mapping-urban-mobility/ https://attoma.me/mapping-urban-mobility/#respond Fri, 12 Jul 2024 16:54:15 +0000 https://attomalab.eu/mapping-urban-mobility/ A little background: in early 2012 I had the pleasure of chatting with Loup Cellard, Data Scientist and Digital Humanities researcher, at the time a contributor to the online magazine Strabic. Loup was interested in the evolution of urban cartography, at a time when the Attoma agency had just finalized the UX/UI design of the first “modern” version of the Vianavigo.com route search site of the Île…

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]]> https://attoma.me/mapping-urban-mobility/feed/ 0 Hommage à Étapes : information as a service https://attoma.me/hommage-a-etapes-linformation-comme-service-2/ https://attoma.me/hommage-a-etapes-linformation-comme-service-2/#respond Fri, 12 Jul 2024 16:28:44 +0000 https://attomalab.eu/hommage-a-etapes-linformation-comme-service/ “Graphic artists, typographers, designers, illustrators, photographers, or any other image-makers. You who have filled the pages of our 272 issues; you who have amazed us and passed on the passion of your professions; you who have read and supported us: Thank you.” These were the words used by editor-in-chief Caroline Bouige on August 3, 2023, to announce the demise of Étapes magazine…

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]]> https://attoma.me/hommage-a-etapes-linformation-comme-service-2/feed/ 0 Information design means making a difference legible https://attoma.me/information-design-means-making-a-difference-legible/ https://attoma.me/information-design-means-making-a-difference-legible/#respond Sat, 11 May 2024 15:53:00 +0000 https://attomalab.eu/information-design-means-making-a-difference-legible/ I had the good fortune and great pleasure of collaborating for many years with Groupe Chronos, founded in 1993 and headed until 2015 by sociologist Bruno Marzloff, an illustrious researcher, author and consultant in the fields of mobility and work transformation. With Bruno and his colleagues, including Laurence Sellincourt, Léa Marzloff and Julie Rieg, we have developed many initiatives and…

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]]> https://attoma.me/information-design-means-making-a-difference-legible/feed/ 0 Building the city experience https://attoma.me/attoma-x-reseau-canope-building-the-city-experience/ https://attoma.me/attoma-x-reseau-canope-building-the-city-experience/#respond Fri, 10 May 2024 15:49:00 +0000 https://attomalab.eu/attoma-x-reseau-canope-building-the-city-experience/ The concept of user experience doesn’t just apply to digital products and services. It is also relevant to the urban spaces in which we evolve on a daily basis, whether in terms of individual or collective experiences. To promote the disciplines of design to its audiences, Réseau Canopé* has created a web series entitled À quoi sert le design? directed by Kimi Do. The seventh episode…

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]]> https://attoma.me/attoma-x-reseau-canope-building-the-city-experience/feed/ 0 Learning to doubt: design beyond beliefs https://attoma.me/learning-to-doubt-design-beyond-beliefs/ https://attoma.me/learning-to-doubt-design-beyond-beliefs/#respond Tue, 07 May 2024 16:09:00 +0000 https://attomalab.eu/learning-to-doubt-design-beyond-beliefs/ What’s really going on when we think we’re doing “design”? A question that is particularly relevant in today’s context. At a time when the urgent need for social and industrial transformations requires new ways of thinking and approaches, I believe we must also question the meaning behind our practices as designers. What is really going on underneath the all-powerful design narratives we…

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]]> https://attoma.me/learning-to-doubt-design-beyond-beliefs/feed/ 0 Simplifying complexity https://attoma.me/simplifying-complexity/ https://attoma.me/simplifying-complexity/#respond Fri, 16 Feb 2024 16:59:00 +0000 https://attomalab.eu/attoma-simplifying-complexity/ Here we publish Christophe Chaptal’s interview with Giuseppe Attoma Pepe, published in issue 1242 of the Design Fax newsletter of June 17, 2022 and subsequently on the Admirable Design website. It’s also an opportunity to pay a heartfelt tribute to Jean-Charles Gaté, founder in 1995 of France’s only design newsletter, and to Christophe Chaptal, who took over as editor when he passed away in 2018.

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