Basic Attention Token

Brave Rewards: Terms of Service for Users

Wed, 26 Nov 2025 00:00:00 +0000

Brave Software International SEZC

These Brave Rewards User Terms of Service ("Terms") apply to your access to and use of the Services (as defined in Section 1 below) provided by Brave Software International SEZC, a Cayman Islands company ("Company" or “we”, “our”, “us”). By accessing or using our Services, you agree to these Terms. If you do not agree to these Terms, including the mandatory arbitration provision and class action waiver in Section 16, do not access or use our Services.

If you have any questions about these Terms, please contact us at [email protected].

You and Company agree as follows:

1. Overview and Scope

Company operates a platform (the “Platform”) for advertising, contributions to creators (i.e., eligible websites or content creator channels/accounts that participate in the Platform by signing up with creators.brave.com ("Brave Verified Creators")), earning rewards, and other attention-based services in connection with the Brave Browser. People who use the Brave Browser may activate the Platform’s rewards feature ("Brave Rewards"), which allows them, under certain circumstances (described below), to earn Basic Attention Tokens ("BAT") for viewing or interacting with advertisements from certain advertisers ("Outside Advertisers"), and/or to make contributions to Brave Verified Creators, as described in these Terms. These Terms govern the services (the “Services”) that Company makes available to Brave Browser users who activate Brave Rewards ("Brave Rewards Users").

Please note that the functionality, features, and availability of the Platform and Services may vary depending on your operating system, device, region, or other factors. The Company reserves the right, in its sole discretion, to modify, limit, or restrict access to the Platform and Services across different platforms and regions. Such potential variations should be taken into account when considering any of the features or functionalities of the Platform and Services described herein.

2. Eligibility

In order to access and use our Services, you must:

be at least 18 years old and have the capacity to enter into a legally binding agreement,
comply with all the terms and conditions set forth in these Terms, and
activate the Services as described in Section 3 below.

You may not access or use our Services if:

you have been suspended from using our Services,
under the applicable law of the jurisdiction(s) in which you reside or conduct business, you are prohibited from using the Services or do not have the requisite licenses or other governmental authorizations to use the Services,
you are located in a country that is subject to a U.S. government embargo or comprehensive sanction, or that has been designated by the U.S. government as a “terrorist supporting” country,
you are listed on any U.S. government list of prohibited or restricted parties, or
your use of the Services breaches any other agreement to which you are a party.

If you are accessing or using our Services on behalf of another person or entity: references to “you” in these Terms collectively refer to you and that person or entity, and you represent that you are authorized to accept these Terms on that person’s or entity’s behalf and that the person or entity agrees to be responsible to us if you or the other person or entity violates these Terms.

3. Activation & Connecting Accounts

3.1 Activation

To participate in Brave Rewards, you must activate the Services within your Brave Browser and review and accept these Terms with the Company.

Note that when you activate Brave Rewards, you may be prompted to enable or opt in to other Brave features (such as but not limited to our Web Discovery Project). These features can operate independently of Brave Rewards even if they are promoted via the Brave Rewards interface.

3.2 Deactivation

You can discontinue your participation in Brave Rewards at any time. You may do so by accessing brave://rewards/ and deactivating specific components of the Brave Rewards feature, or by resetting the Brave Rewards feature entirely. Resetting will return your Brave Browser to a pre-activation state. If you deactivate the Brave Rewards feature and return to a pre-activation state, you will not be eligible to earn via Brave Rewards.

Note that deactivating or resetting Brave Rewards may not automatically deactivate other features of Brave you have enabled, including features you may have been prompted to activate, or did activate, via the Brave Rewards interface. These other features may need to be deactivated separately.

3.3 Connecting Accounts to Brave Rewards

You may be eligible to connect an account to Brave Rewards. This account can be either (i) a custodial account ("Custodial Account") from a third party authorized by the Company, or (ii) a self-custody Web3 address/account ("Web3 Address") deemed eligible by the Company.

3.3.1 Custodial Accounts

The following companies currently provide Custodial Account services to Brave Rewards Users: Awlencan Innovations India Ltd ("ZebPay"), bitFlyer, Inc. ("bitFlyer"), Gemini Trust Company, LLC ("Gemini"), and Uphold, Inc. ("Uphold") (collectively, the "Custodial Account Providers"). The relevant portions of these Terms shall also apply with respect to any Custodial Account Provider partners added in the future but not listed here, unless otherwise specified.

Note that the Company and its Custodial Account Providers may limit the services available to Brave Rewards Users based on licensing, geography, or other considerations. Also note that you may be required to complete additional verification steps (such as ID verification) with the Custodial Account Provider. By establishing a Custodial Account with a Custodial Account Provider, you agree to comply with their terms and conditions and any applicable privacy notices or policies. You are responsible for reviewing the Custodial Account Provider’s terms and conditions carefully, as your use of a Custodial Account is subject to those terms.

Company reserves the right to impose and modify the conditions, requirements, restrictions, or limitations under which Custodial Accounts can be, or remain, connected to the Platform, and reserves the right to terminate the connection between your Brave Rewards profile and Custodial Account at any time.

Security & Responsibility

You are responsible for maintaining exclusive control of your Custodial Account. Company is unable to assist you should you fail to maintain exclusive control of your Custodial Account or should you require any other assistance with your Custodial Account. Company has no responsibility or liability with respect to any activities or disputes between you and a Custodial Account Provider.

Account Functionality

A Custodial Account will allow you to receive, hold, and transfer (e.g., withdraw to a Web3 address) the BAT you have earned and been paid out through Brave Rewards (see Section 4). Depending on the services offered by your Custodial Account Provider, a Custodial Account may also enable you to receive, hold, and transfer BAT acquired through other means that you deposit into your account. All functionalities of your Custodial Account are subject to the terms and conditions of your Custodial Account Provider.

3.3.2 Self-Custody Web3 Addresses

To connect a self-custody Web3 Address to Brave Rewards, you must prove ownership of the Web3 Address by submitting a cryptographic signature corresponding to the address, and meet any other connection criteria set by the Company. The Company reserves the right to impose and modify any conditions, requirements, restrictions, or limitations under which Web3 Addresses can be, or remain, connected to Brave Rewards. The Company reserves the right to terminate the connection between your Rewards profile and your Web3 Address at any time.

Security & Responsibility

You acknowledge that the Company has no control over your Web3 Address and has no access to your private keys. You assume sole responsibility for the control and security of your Web3 Address and any funds or assets associated with it. Company is unable to assist you should you fail to maintain control of your Web3 Address, or should you require any other assistance with that address. Company has no responsibility or liability with respect to any activities or disputes between you and a Web3 network or its related parties, such as its community, developers, operators, etc.

Network Functionality & Fees

You accept that network fees (such as transaction fees, “gas” fees, rent fees, etc.) may be imposed by the Web3 network or related parties. You also accept that payment of these fees by you might be required in order for you to receive, access, manage, maintain, or use the assets (such as BAT) associated with your Web3 Address in connection with your use of the Platform and Services.

Note that the functionalities available to your Web3 Address (including the types of transactions you can conduct with it and the methods by which they are executed) ultimately depend on the Web3 network or protocol, and are not defined or controlled by the Company.

You acknowledge and accept that Web3 Addresses and any activity associated with them (including transactions in connection with your use of the Platform and Services) are in many cases public, immutable, and unencrypted, and that the Company bears no responsibility or liability with respect to any issues you may encounter in relation to these facts.

4. Earning from Ads in Brave

Brave Rewards provides you with an opportunity to earn BAT for viewing or interacting with eligible ads served in the Platform from Outside Advertisers ("Ads"). The Company may also show its own ads within the Platform ("House Ads"), but they are not eligible for earning BAT. Ads come in different formats and types. The earning potential associated with each Ad may vary by format, type, region, or time. You should not assume uniform earnings across different Ads.

Note that promotional content displayed in the user interface ("Promos") not integrated with or delivered through the Platform’s advertising system are not eligible for earning BAT.

BAT earnings you accrue are paid to your connected Custodial Account or Web3 Address according to a payout schedule determined by the Company, though typically once a month (see Section 4.1). In order to earn in this way:

You must be using a version of the Brave Browser with Brave Rewards. (Note that Company can limit Brave Rewards or Ads functionality to those on sufficiently recent versions of the Brave Browser, as determined by the Company.)
You must have a Custodial Account or Web3 Address connected to your Brave Rewards profile, and meet any other eligibility criteria for earning, as determined by the Company.
You must view one or more Ads from eligible types and formats. (This includes eligible Ads that are visible by default in the Brave Browser regardless of Brave Rewards activation, and Ad units that only become available once Brave Rewards is activated.) Note that there is no guarantee of Ads availability or any minimum number of Ads, even if Brave Rewards and Ads are generally available in your region.
You must be in compliance with these Terms.

If all these requirements are met, you will earn BAT based on the Ads you viewed or interacted with over the course of the given period.

You earn BAT equal to a percentage ("User Share") of the revenue the Company receives from eligible Ads displayed to you. For eligible Ads shown to you on “User-Owned Ad Space”, this User Share percentage will be equal to or greater than the percentage retained by the Company.

User-Owned Ad Space includes:

Space on user interface elements of the Brave Browser application
Space on user interface elements of your device’s operating system that interact with the Brave Browser, such as system notifications or other elements triggered by the browser

User-Owned Ad Space excludes:

Webpages (including webpages owned by the Company)
Third-party content

Note that these exclusions apply even when such content technically appears in the Brave Browser application.

You acknowledge that the User Share percentage figure is an approximate target, and not a guaranteed monthly rate. Due to complexities in Ad value calculations, your actual earnings in any given month may vary from this target. Furthermore, our privacy-preserving protocols (see Section 4.4) make it impossible to determine with certainty whether you or any individual user received the User Share percentage of revenue corresponding to the specific Ads you viewed. By opting to participate in Brave Rewards, you expressly acknowledge, understand, and accept these caveats surrounding:

The inherent limitations resulting from the implementation of privacy-preserving protocols;
the approximate nature of the User Share target; and
the variability in monthly earnings.

4.1 Payouts

During a payout, the Company sends BAT to your connected Custodial Account or Web3 Address. Earnings and payout amounts may include fractional BAT values. The Company may also include bonus amounts in a payout at its sole discretion.

To be eligible for a payout of your earnings accrued within a given period, you must meet the following conditions at the time of payout:

Your Rewards profile must be in good standing: i.e., not suspended or flagged (also see Section 10 on Prohibited Conduct);
Your connected Custodial Account or Web3 Address must be capable of receiving payouts from the Company.
You must meet any other eligibility requirements as set by the Company (such as, but not limited to, claiming your earnings within a designated time period ("Claim Period")). Note that you may be allowed to proactively signal your claim to any potential upcoming earnings. This signaling does not guarantee the existence of earnings but simply establishes your claim to any earnings (if any) for the corresponding period.

In the event that you are not eligible for a payout because (i) your Brave Rewards profile is not in good standing at the scheduled payout time, or (ii) your Custodial Account or Web3 Address is limited/restricted at payout time and thereby incapable of receiving a payout, or (iii) you failed to meet any other eligibility requirements for payouts (including, but not limited to claiming your earnings during the Claim Period), you acknowledge and agree to the following:

Should your profile subsequently return to good standing, or should your Custodial Account or Web3 Address regain the ability to receive payouts, that you will not be entitled to any earnings or payouts that were not distributed to you during the period in which your profile was not in good standing or your Custodial Account or Web3 Address was limited/restricted;
ANY EARNINGS ACCRUED BUT NOT PAID OUT, DISTRIBUTED TO, OR RECEIVED BY YOU, FOR ANY OF THE AFOREMENTIONED REASONS, WILL BE CONSIDERED FORFEITED. IF YOU DO NOT CLAIM EARNINGS DURING THE APPLICABLE CLAIM PERIOD, THEY WILL BE AUTOMATICALLY FORFEITED.

By accepting these terms, you understand that maintaining your Rewards profile in good standing, ensuring your connected accounts are fully functional, and meeting any other applicable requirements, is crucial for uninterrupted receipt of earnings and payouts.

Once you receive your BAT earnings to your connected Custodial Account or Web3 Address, you can use your BAT according to the functionalities made available to you by your Custodial Account provider or relevant Web3 network (see sections 3.3.1 and 3.3.2). Note that any BAT that has already been paid out to you is not controlled by the Company.

4.2 Market Value and BAT Purchases

Company’s Ad revenue and Ads pricing for Outside Advertisers is denominated in United States Dollars (USD).

When the Company purchases BAT to fund payouts to you and other users, the exchange rate is determined by the exchange platform used for the purchase. The Company has typically used Gemini, Uphold, and Coinbase to purchase such BAT. However, the Company reserves the right to use whichever exchange services it deems appropriate to make such purchases at any given time. The Company may share information about its BAT purchases on https://brave.com/transparency/ and https://basicattentiontoken.org/growth/.

Note that the BAT to USD (or other asset) exchange rate fluctuates. Consequently, the USD value of your BAT earnings may vary and change at any given time. The USD (or other) value of BAT in the Brave Rewards interface is determined by reputable data sources (such as but not limited to CoinGecko). The Company reserves the right to change its data sources to other reputable providers at any time and without prior notice.

4.3 Limitations

Availability of the Platform and Services may vary by region and platform, and may change from time to time. You accept that if you are affected by a change in availability of the Platform and Services, you may suddenly no longer be eligible to earn or receive payouts, including payouts for any earnings yet to be paid up until that point.

Note that any BAT that has already been paid out to you is not controlled by the Company. Therefore, your control over such BAT will be unaffected by changes in availability of the Platform and Services. However, your ability to use such BAT within the Platform and Services may be affected.

Regional limitations

Brave Rewards and Ads are only available in certain regions, which may change from time to time. If you are not in one of these regions, you may not make any attempt to circumvent these regional limitations in order to gain access to Brave Rewards or Ads, and you may not make any attempt to receive Ads not intended for your region.

Platform limitations

Note that for users on iOS mobile devices, Apple’s App Store rules currently prevent the Company from offering an earning feature like the one available in Brave Rewards on other platforms (for example, as described in Section 4). While such rules are in effect, your experience on iOS may differ significantly from other platforms.

4.4 Privacy Protocols

The Services are designed to protect your privacy. When you view or interact with Ads, we use certain cryptographic techniques and protocols to protect your privacy. For instance, the Company does not learn which particular Ads you saw or interacted with, but only an aggregate that allows the Company to determine how much BAT you have earned.

When you enable Brave Rewards, your browser is enrolled in an anonymous identification system. Once enrolled, your browser can authenticate with our servers at the time of Ad interaction. For example, when you see or click on an Ad, this identity system proves that you are an enrolled Rewards user in good standing without revealing your particular browser or user identity or any other information that can be traced back to you. Potential earnings from these interactions are tallied anonymously, ensuring that only the approximate BAT earned is revealed and not the Ads interacted with. This way, your actions stay private, and you can earn BAT without the Company ever knowing which specific Ads you saw or chose to interact with.

For more technical details on our privacy-preserving Ad confirmation protocol, please see our documentation here: https://github.com/brave/brave-browser/wiki/Security-and-privacy-model-for-ad-confirmations. We also encourage you to review our Privacy Policy here: https://brave.com/privacy/.

5. Contributions

The Platform offers various features that allow Brave Rewards Users to contribute to Brave Verified Creators. You may use BAT and any other assets or currencies that the Company, in its sole discretion, makes available through the Platform’s contribution features to support Brave Verified Creators. The Company reserves the right to collect up to 5% of contributed amounts as a service fee for providing such contribution features as part of the Platform.

Note that your contribution activity does not entitle you to any additional earnings, rewards, or benefits. However, the Company may, at its sole discretion and without creating any obligation, offer additional earnings, rewards, or benefits related to contribution activities. Any such offers may be modified, suspended, or terminated at any time without prior notice.

You acknowledge and agree that the Company shall not bear any liability or responsibility for contributions you choose to make to Brave Verified Creators.

5.1 With a Custodial Account

If you have a Custodial Account connected to Brave Rewards and choose to make a contribution using assets from your Custodial Account to a Brave Verified Creator, one or more transactions will be initiated to transfer the relevant assets (including to pay any fees of the Platform and Services) from your Custodial Account. This will be done by making requests to your Custodial Account Provider’s API. These transactions are subject to your Custodial Account Provider’s terms and conditions. You acknowledge and agree that the Company cannot modify, cancel, or reverse these transactions with your Custodial Account Provider, and that the Company shall not bear any liability or responsibility for contributions you choose to make to Brave Verified Creators from a Custodial Account.

5.2 With a Web3 Wallet

The Platform provides features that enable you to send contributions to the registered Web3 addresses of Brave Verified Creators using a Web3 wallet. Should you use a Web3 wallet to contribute to Brave Verified Creators, you agree and acknowledge that your use of a Web3 wallet is governed by the respective terms and conditions of the Web3 wallet provider.

You acknowledge and accept that transactions made via Web3 wallets are transmitted over decentralized networks (e.g., blockchain networks such as but not limited to Ethereum or Solana) and are in many cases public, immutable, and unencrypted, and that the Company bears no responsibility or liability with respect to any issues you may encounter in relation to these facts. You also acknowledge and agree that the Company has no ability to modify, cancel, or reverse such transactions, and that the Company shall not be liable or responsible for any issues arising from your use of Web3 wallets to make contributions to Brave Verified Creators.

5.3 Indirect Support

The Company may provide you with features that enable you to indirectly support the Company and its Platform and Services. This indirect support feature ("Indirect Support") operates as follows: When Indirect Support is active, the Company will retain all advertising revenue from Outside Advertisers generated through your use of Brave Rewards and viewing of Ads while not earning for yourself.

Note that when Indirect Support is active, no BAT will be earned or paid out to you as described in Section 4. Also note that if you are not eligible to earn for yourself because you do not have a Custodial Account or Web3 Address connected to Brave Rewards, you may not be able to disable Indirect Support without deactivating Brave Rewards entirely.

By accepting these terms, you acknowledge the Company’s right to use this retained revenue at its sole discretion, and waive any right to contest the use or allocation of such revenue.

6. User Growth Pool

The User Growth Pool ("UGP") is a pool of Company-owned BAT allocated to encourage use of the Platform and Services, and the Company may in its discretion use UGP BAT in a variety of ways toward this end.

7. Taxes

You are responsible for determining what, if any, taxes apply to your use of the Services, and for withholding, collecting, reporting and remitting the correct taxes, if any, to the appropriate tax authorities. Company is not responsible for withholding, collecting, reporting, or remitting any tax arising from your use of the Services.

8. Brave Verified Creators and Advertisers

Company is not a party to and has no responsibility or liability with respect to any communications, transactions, interactions, disputes or any relations whatsoever between you and any Brave Verified Creator or Outside Advertiser. Company has no control over and has no responsibility or liability with respect to Brave Verified Creator content. Company has no responsibility or liability with respect to Outside Advertiser content. Company does not have any obligation to investigate or verify the reputation, conduct, morality or criminal background of any Brave Verified Creator or Outside Advertiser.

While the Brave Browser may denote URLs that belong to Brave Verified Creators, such denotation indicates only that the Brave Verified Creator is registered with Company and may be eligible to receive contributions, and not that Company endorses the Brave Verified Creator. While the Brave Browser may display ads from Outside Advertisers, such display indicates only that the Outside Advertiser is registered with Company and eligible to place ads, and not that Company endorses the Outside Advertiser.

9. Privacy

The Brave Browser is provided by Brave Software, Inc. (https://brave.com) ("Brave US"). The information you provide to Brave US via the Brave Browser when accessing the Services is subject to the Brave Browser Privacy Policy, available at https://brave.com/privacy/. The section dedicated to Brave Rewards is available here: https://brave.com/privacy/browser/#rewards.

10. Prohibited Conduct

While using or accessing our Services, you will not:

violate any applicable law, contract, intellectual property or other third-party right, or commit a tort;
engage in, encourage or promote any activity that violates these Terms;
attempt to circumvent any content-limiting techniques we employ;
develop or use any non-Brave scripts or applications designed to scrape, interact with, or extract data from the Services;
use the Services in any manner that could interfere with, disrupt, negatively affect or inhibit other users from utilizing the Services, or that could damage, disable, overburden or impair the functioning of the Services in any manner;
use the Services for benchmarking purposes or for the purpose of developing a competitive product;
defraud or abuse the Services in order to extract funds or rewards from the Platform in a way inconsistent with ordinary, good-faith usage of the Platform; or
manipulate, or attempt to manipulate, the Services in any way.

As noted above, the integration of the Platform with the Brave Browser is an integral part of the Services. You acknowledge and agree that there are risks associated with accessing and using the Platform and holding BAT, as disclosed and explained in Exhibit C of the BAT Terms of Sale, available at https://basicattentiontoken.org/terms-and-conditions/. If you have any questions regarding these risks, please contact us at [email protected]. By using the Services and the Platform and holding BAT, you expressly acknowledge and assume these risks.

12. Indemnification

By using the Services, you agree, to the fullest extent permitted by applicable law, to indemnify, defend and hold harmless Company and our respective past, present and future employees, officers, directors, contractors, consultants, equity holders, suppliers, vendors, service providers, parent companies, subsidiaries, affiliates, agents, representatives, predecessors, successors and assigns (the “Company Parties”) from and against all claims, demands, actions, damages, losses, costs and expenses (including attorneys’ fees) that arise from or relate to:

your access or use of the Services, including any contributions you make as part of the Services,
your responsibilities or obligations under these Terms,
your violation of these Terms, or
your violation of any rights of any other person or entity.

You agree that you will not sue or recover any damages from the Company Parties as a result of their decision, with or without warning, to suspend, terminate or limit your access to the Services. Company reserves the right to exercise sole control over the defense, at your expense, of any claim subject to indemnification under this Section 12. This indemnity is in addition to, and not in lieu of, any other indemnities set forth in a written agreement between you and Company.

13. Disclaimers

You expressly agree that your use of, or inability to use, or activity in connection with the Services is at your sole risk. To the fullest extent permitted by applicable law and except as otherwise specified in writing by us:

the Services are made available on an “as is” and “as available” basis without warranties of any kind;
we expressly disclaim all implied warranties as to the Services, including, without limitation, implied warranties of merchantability, fitness for a particular purpose, title and non-infringement;
we do not represent or warrant that the Services are reliable, current or error-free, that they meet your requirements, or that defects in the Services will be corrected; and
we cannot and do not represent or warrant that the Services are free of malware or other harmful components.

Some jurisdictions do not allow the exclusion of certain warranties or disclaimer of implied terms in contracts with consumers, so some or all of the exclusions of warranties and disclaimers in this Section may not apply to you.

14. Limitation of Liability

To the fullest extent permitted by applicable law:
1. in no event will Company or any of the Company Parties be liable to you for any indirect, special, incidental, consequential, or exemplary damages of any kind (including, but not limited to, where related to loss of revenue, income or profits, loss of use or data, or damages for business interruption) regardless of the form of action, whether based in contract, tort (including, but not limited to, simple negligence, whether active, passive or imputed), or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable); and
2. in no event will the aggregate liability of Company and the Company Parties (individually or jointly), whether in contract, warranty, tort (including negligence, whether active, passive or imputed), or other theory, arising out of or relating to the Services or these Terms exceed $500 USD.
The limitations set forth in Section 14(a) will not limit or exclude liability for the gross negligence, fraud or intentional, willful or reckless misconduct of the Company.
Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the limitations of this section may not apply to you.

15. Release

To the fullest extent permitted by applicable law, you release Company and the other Company Parties from responsibility, liability, claims, demands and/or damages (actual and consequential) of every kind and nature, known and unknown (including, but not limited to, claims of negligence), arising out of or related to disputes between you and other Brave Rewards Users, Brave Verified Creators, Outside Advertisers, Custodial Account Providers, or the acts or omissions of third parties. You expressly waive any rights you may have under California Civil Code § 1542 as well as any other statute or common law principles that would otherwise limit the coverage of this release to include only those claims which you may know or suspect to exist in your favor at the time of agreeing to this release.

16. Dispute Resolution; Arbitration

Please read the following Section carefully because it contains additional provisions applicable only to individuals located, resident, or domiciled in the United States. If you are located, resident, or domiciled in the United States, this Section requires you to arbitrate certain disputes and claims with Company and limits the manner in which you can seek relief from us.

16.1 Binding Arbitration

Except for any disputes, claims, suits, actions, causes of action, demands or proceedings arising from or related to the Services, including the Terms (collectively, “Disputes”) in which either Party seeks injunctive or other equitable relief for the alleged unlawful use of intellectual property, including, without limitation, copyrights, trademarks, trade names, logos, trade secrets or patents, or small claims disputes in which you or Company seeks to bring an individual action in small claims court located in the county of your billing address, you and Company:

waive your and Company’s respective rights to have any and all Disputes resolved in a court, and
waive your and Company’s respective rights to a jury trial. Instead, you and Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determination to resolve it instead of having the Dispute decided by a judge or jury in court).

16.2 No Class Arbitrations, Class Actions or Representative Actions

Any Dispute is personal to you and Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration, class action or any other type of representative proceeding. There will be no class arbitration or arbitration in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals. Further, a Dispute cannot be brought as a class or other type of representative action, whether within or outside of arbitration, or on behalf of any other individual or group of individuals.

16.3 Federal Arbitration Act

The enforceability of this Section 16 will be both substantively and procedurally governed by and construed and enforced in accordance with the Federal Arbitration Act, 9 U.S.C. § 1 et seq. (the “FAA”), to the maximum extent permitted by applicable law.

16.4 Notice; Informal Dispute Resolution

Each Party will notify the other Party in writing of any Dispute within thirty (30) days of the date it arises, so that the Parties can attempt in good faith to resolve the Dispute informally. Notice to Company shall be sent by e-mail to Company at [email protected]. In the event of a dispute, you agree to provide us with a valid e-mail address for the purpose of receiving notice. Notice to you shall be by email to the email address that you provide to us or using other means of notification via the Services as applicable. Your notice must include:

your name, postal address, email address and telephone number,
a description in reasonable detail of the nature or basis of the Dispute, and
the specific relief that you are seeking.

If you and Company cannot agree how to resolve the Dispute within thirty (30) days after the date notice is received by the applicable Party, then either you or Company may, as appropriate and in accordance with this Section 16, commence an arbitration proceeding or, to the extent specifically provided for in Section 16.1, file a claim in court.

16.5 Venue & Arbitrator

Any arbitration will occur in San Francisco County, California although you may elect to hold the arbitration in your county of residence. Arbitration will be conducted confidentially by a single arbitrator in accordance with the Streamlined Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services ("JAMS Rules"), which are hereby incorporated by reference. The state and federal courts located in San Francisco County, California will have exclusive jurisdiction over any appeals and the enforcement of an arbitration award.

16.6 Authority of Arbitrator; Exchange of Information; Fees & Costs

As limited by the FAA, these Terms and the applicable JAMS Rules, the arbitrator will have:

the exclusive authority and jurisdiction to make all procedural and substantive decisions regarding a Dispute, including the determination of whether a Dispute is arbitrable, and
the authority to grant any remedy that would otherwise be available in court; provided, however, that the arbitrator does not have the authority to conduct a class arbitration or a representative action, which is prohibited by these Terms. The arbitrator may only conduct an individual arbitration and may not consolidate more than one individual’s claims, preside over any type of class or representative proceeding or preside over any proceeding involving more than one individual. The arbitration will allow for the discovery or exchange of non-privileged information relevant to the Dispute. For any arbitration you initiate, you will pay the filing fee (up to a maximum of $250), and the Company will pay the remaining JAMS fees and costs. For any arbitration initiated by Company, Company will pay all JAMS fees and costs.

16.7 Rules of JAMS

The JAMS Rules and additional information about JAMS are available on the JAMS website. By agreeing to be bound by these Terms, you either:

acknowledge and agree that you have read and understand the JAMS Rules, or
waive your opportunity to read the JAMS Rules and any claim that the JAMS Rules are unfair or should not apply for any reason.

16.8 Severability of Dispute Resolution; Arbitration

If any term, clause or provision of this Section 16 is held invalid or unenforceable, it will be so held to the minimum extent required by law, and all other terms, clauses and provisions of this Section 16 will remain valid and enforceable.

16.9 Opt Out

You have the right to opt out of binding arbitration within 30 days of the date you first accepted the Terms by notifying Company via email at [email protected]. In order to be effective, the opt-out notice must include your full name and address and clearly indicate your intent to opt out of binding arbitration. By opting out of binding arbitration, you are agreeing to resolve Disputes in accordance with Section 17.

17. Governing Law and Venue

These Terms will be governed by and construed and enforced in accordance with the laws of the Cayman Islands, without regard to conflict of law rules that would cause the application of the laws of any other jurisdiction. Any Dispute between the Parties arising out of or relating to these Terms or its subject matter or formation (including non-contractual Disputes of claims) that is not subject to arbitration will be resolved in the courts of the Cayman Islands.

18. Changes to these Terms

We may make changes to these Terms from time to time. If we make changes, we will notify you of the amended Terms within the Brave Browser and update the “Last Updated” date above. Unless we say otherwise in our notice, the amended Terms will be effective immediately and your continued access to or use of the Services after we provide notice will confirm your acceptance of the changes. If you do not agree to the amended Terms, you must stop accessing and using the Services.

19. Termination and Suspension

We reserve the right, without notice and in our sole discretion, to terminate or suspend your right to access or use the Services with immediate effect. We are not responsible for any loss or harm related to your inability to access or use the Services.

Note that any BAT that has already been paid out to you is not controlled by the Company. Therefore, your control over such BAT will not be directly affected by your termination or suspension from the Platform and Services. You can still use your BAT according to the functionalities made available to you by your Custodial Account provider or relevant Web3 network (see sections 3.3.1 and 3.3.2). However, you will no longer be able or permitted to use your BAT within the Platform and Services if your access to the Platform and Services is terminated or suspended.

As described in Section 4.1, if your access to the Platform and Services is terminated or suspended, you will not be entitled to any earnings yet to be paid out up until that point. Such earnings will be considered forfeited.

20. Severability

If any term, clause or provision of these Terms is held unlawful, void or unenforceable, then that term, clause or provision will be severable from these Terms and will not affect the validity or enforceability of any remaining part of that term, clause or provision, or any other term, clause or provision of these Terms.

21. Miscellaneous

These Terms constitute the entire agreement between you and us relating to your access to or use of the Services and supersede any prior agreements with Company or its affiliates, express or implied, relating to the Services. We may make changes to these Terms from time to time as reasonably required to comply with applicable law or regulation. You may not assign your rights and obligations under these Terms without our express written consent. Our failure to exercise or enforce any right or provision of these Terms will not operate as a waiver of such right or provision. We will not be liable for any delay or failure to perform any obligation under these Terms where the delay or failure results from any cause beyond our reasonable control. Your access to or use of the Services does not create any form of partnership, joint venture or any other similar relationship between you and us. Except as otherwise provided in herein, these Terms are intended solely for the benefit of you and us and are not intended to confer third-party beneficiary rights upon any other person or entity. You agree and acknowledge that all agreements, notices, disclosures, and other communications that we provide to you, including these Terms, may be provided in electronic form.

BAT Roadmap 3.0: The On-Chain Era

Wed, 27 Nov 2024 00:00:00 +0000

Brave Rewards: Publisher Terms of Service

Tue, 03 Oct 2023 00:00:00 +0000

Brave Software International SEZC

These Brave Publisher Terms of Service ("Terms") apply to your access to and use of Services (as defined in Section 1 below) provided by Brave Software International SEZC, a Cayman Islands company ("Company" or "we"). By accessing or using our Services, you agree to these Terms. If you do not agree to these Terms, including the mandatory arbitration provision and class action waiver in Section 14, do not access or use our Services.

If you have any questions about these Terms, please contact us at [email protected].

You and Company agree as follows:

1. Overview and Scope

Company has released a decentralized, open-source platform (the "Platform") for advertising, contributions to publishers, and other attention-based services in connection with the Brave browser. People who use the Brave browser may activate the Platform's rewards feature ("Brave Rewards") for making optional contributions in Basic Attention Tokens ("BAT") to publishers and for earning BAT for viewing or interacting with advertisements.

These Terms govern the services (the "Services") that Company makes available to publishers who register for a publisher account with Company ("Brave Verified Publishers"), including the ability to receive BAT contributions and obtain related services through the Platform.

2. Eligibility

In order to access and use our Services, you must

(a) be at least 18 years of age and have the capacity to enter into a legally binding agreement,
(b) comply with all the terms and conditions set forth in these Terms,
(c) register for a Publisher Account in accordance with Section 3, which requires you to create an ERC20-compatible Ethereum wallet address ("Publisher Wallet") with one of the third-party wallet providers approved by Brave (a "Custodian"), and complete all required verification steps with the Custodian, and
(d) maintain your Publisher Wallet in good standing with the Custodian.

Custodians that have been approved by Brave to provide Publisher Wallets include bitFlyer, Inc ("bitFlyer")., Gemini Trust Company, LLC ("Gemini"), and Uphold, Inc. ("Uphold"). bitFlyer is the only option available to Brave publishers located in Japan, and Custodians may also have other limits on their scope of operations based on licensing or other considerations.

You may not access or use our Services if

(e) you are using our Services for personal, family or household purposes,
(f) you have been suspended from using our Services,
(g) under the applicable law of the jurisdiction(s) in which you reside or conduct business, you are prohibited from using the Services or do not have the requisite licenses or other governmental authorizations to use the Services,
(h) you are located in a country that is subject to a U.S. government embargo or that has been designated by the U.S. government as a "terrorist supporting" country,
(i) you are listed on any U.S. government list of prohibited or restricted parties, or
(j) your use of the Services breaches any other agreement to which you are a party.

If you are accessing or using our Services on behalf of another person or entity: references to "you" in these Terms collectively refer to you and that person or entity, and you represent that you are authorized to accept these Terms on that person or entity's behalf and that the person or entity agrees to be responsible to us if you or the other person or entity violates these Terms.

If you are the parent or legal guardian of individual(s) between 16 and the legal age of majority in the jurisdiction where you reside, you may allow those individual(s) to use the Services solely under your direct supervision and only in accordance with these Terms, provided that you agree that you will remain liable for all activities of such individual(s), including their breach of these Terms, and references to "you" shall refer jointly to you and such individual(s).

3. Publisher Account and Wallet

To register for a Publisher Account, you will need to access our publisher registration webpage and provide us your name, email address, and the URL at which your publisher content is located ("Publisher URL"). Your phone number, name, email address, Publisher URL and Publisher Wallet address are your "Account Information", and are subject to additional terms and conditions set forth in Section 7.

We will send a message to the email address you provide with steps

(a) designed to confirm that you control your Publisher URL and
(b) for creating a Publisher Wallet with a Custodian for the purpose of receiving contributions through Brave Rewards.

As part of creating your Publisher Wallet, you must authorize your Custodian to provide us your Publisher Wallet address. You agree to comply with the Custodian's Terms and Conditions in connection with your use of the Publisher Wallet (which are available at: for Uphold, https://uphold.com/en/legal/membership-agreement; for Gemini,https://www.gemini.com/legal/user-agreement; and for bitFlyer, https://bitflyer.com/en-jp/usepolicy. You must complete all additional verification steps required by the Custodian to become one of their verified members. Company will not have control of your Publisher Wallet. Company has no responsibility or liability with respect to your use of your Publisher Wallet, or your inability to use or access your Publisher Wallet, regardless of cause. Company also has no responsibility or liability with respect to any disputes or any relations whatsoever between you and your Custodian.

You must maintain the security of your Publisher Account and promptly notify us if you discover or suspect that someone has accessed your Publisher Account without your permission. If you permit others to use your Publisher Account credentials, you are responsible for the activities of such users that occur in connection with your Publisher Account. You are responsible for providing and maintaining accurate contact information in your Publisher Account and for maintaining your Publisher Wallet with your Custodian.

4. Contributions

Each Brave browser operated by a person who activates Brave Rewards in their Brave browser (a "Brave Rewards User") from time to time indicates to one of our servers that they wish to contribute BAT to Brave Verified Publisher(s). This indication is made via a privacy-protecting protocol which allows us to calculate the total contributed to each Brave Verified Publisher without knowing which Brave Verified Publisher(s) each Brave Rewards User contributed to. The Brave Rewards User contribution mechanism is described in further detail in the Brave Rewards Terms of Service for Users.

The total amount of Brave Rewards User contributions assigned to each site is calculated approximately every calendar month. Contributions are sent from User Wallets and made available to sites that are Brave Verified Publishers approximately through a process facilitated by Brave and/or third-party wallet providers. This process is typically completed by the 8th day of the following calendar month. For operating the Service, we charge Brave Verified Publishers a fee equal to 5% of the contributions assigned to them.

Assignment of contributions to Brave Verified Publishers will be calculated solely based on our accounting. You will not be entitled to any publisher contributions if you are in breach of these Terms at any point during the time period in which such publisher contributions would have otherwise accrued. You will also not be entitled to receive any publisher contribution immediately following the effective date of your Publisher Account termination or suspension. Publisher contributions may be withheld to reflect or adjusted to exclude any amounts arising from breach of these Terms.

In addition to our other rights and remedies, we may require you to return within 30 days of any publisher contribution, or may elect to deduct from your subsequent publisher contributions, any amounts that were erroneously sent to you in prior periods, including as a result of our later discovery that you were in breach of these Terms during such prior periods. If you dispute any publisher contribution amount sent to you, you must notify us at [email protected] within thirty days of receiving any such contribution. If you do not, you waive any claim relating to any such disputed publisher contribution.

You are responsible for any other charges assessed by your Custodian or any other third party in connection with publisher contributions. We are also not a party to, and have no responsibility or liability with respect to, any communications, transactions, interactions, disputes or any relations whatsoever between you and any Brave Rewards User.

5. Company-contributed BAT

1. User Growth Pool

The User Growth Pool is a pool of Company-owned BAT allocated to encouraging use of the Platform and Services. We may from time to time make UGP Grants available to Brave Rewards Users. UGP Grants allow Brave Rewards Users to use Brave Rewards without adding BAT to their User Wallets. Instead, Company makes contributions to Brave Verified Publishers from the User Growth Pool.

We make UGP Grants for the specific purpose of encouraging the use of the Services to support Brave Verified Publishers whose work Brave Rewards Users appreciate. Any other use of UGP Grants is prohibited. More information about UGP Grants for Brave Rewards Users is in the Brave Rewards: Terms of Service for Users.

When a Brave Rewards User attempts to contribute BAT from a UGP Grant to a Brave Verified Publisher, we may undertake additional analysis to ensure that their contribution is legitimate. We reserve the right to not fulfill a UGP Grant, to prohibit a Brave Rewards User from using UGP Grants, or prohibit a Brave Verified publisher from receiving UGP grants at our discretion, including if we detect attempts to defraud us, to use automated means to use UGP Grants, to use the same UGP Grant multiple times, or to misuse the UGP Grant in any way.

Misuse of grants includes (but is not limited to):

(a) creating Brave Verified Publisher channels without substantial creative content, with the intent to accept UGP Grants via these channels; or
(b) any mechanism that results in a Brave browser contributing a UGP Grant automatically, without a deliberate action by the person using that browser.

BAT used as part of our Referral Program also comes from the User Growth Pool.

2. Restrictions on Use

Company will not contribute BAT we own to any person or organization, who in our sole judgement:

(a) engages in or advocates for violence, online or offline,
(b) directly incites violence against individuals or groups, online or offline, or
(c) directly threatens any person, place, organization or group.

BAT we own includes that used for UGP Grants as well as that used as part of our Referral Program which is described in Section 19.

6. Taxes

7. Account Information

We will collect Account Information from you in connection with your registration for a Publisher Account.

We may use your Account Information for verifying that you control your Publisher URL, establishing your Publisher Account, denoting in the Brave browser that your URL belongs to a Brave Verified Publisher, determining your compliance with these Terms, and for facilitating publisher contributions.

Except where prohibited by law, excluding the foregoing uses, and unless you notify us at [email protected] that you wish to opt out, your access to or use of the Services constitutes consent to our use of your name and Publisher URL for our advertising, promotional, and other business purposes without further permission or compensation.

We may share your Account Information as follows:

(a) with vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
(b) in response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process;
(c) if we believe your actions are inconsistent with these Terms or to protect the rights, property and safety of Company or others;
(d) in connection with, or during negotiations of, any merger, sale of Company assets, financing or acquisition of all or a portion of our business by another company;
(e) between and among Company and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership; and
(f) otherwise, with your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

You acknowledge that we may obtain some Account Information from third parties such as your Custodian, including your Publisher Wallet address, and you authorize us to use such Account Information in accordance with these Terms. We are not responsible for the collection, use or sharing of any information that you provide to third parties or that such third parties collect from you.

You must provide accurate Account Information and promptly update such Account Information if it changes. You may update or correct Account Information at any time by logging into your Publisher Account. If you wish to delete or deactivate your Publisher Account, you may do so according to Section 17, but note that we may retain certain information as permitted by law, regulation or court order.

8. Prohibited Conduct

While using or accessing our Services, you will not:

(a) violate any applicable law, contract, intellectual property or other third-party right or commit a tort;
(b) engage in, encourage or promote any activity that violates these Terms;
(c) attempt to circumvent any content-limiting techniques we employ;
(d) develop or use any non-Brave scripts or applications designed to scrape or extract data from the Services;
(e) use the Services in any manner that could interfere with, disrupt, negatively affect or inhibit other users from utilizing the Services or that could damage, disable, overburden or impair the functioning of the Services in any manner;
(f) use the Services for benchmarking purposes or for the purpose of developing a competitive product; or
(g) manipulate, or attempt to manipulate, the Services in any way (including, for purposes of illustration only, by making contributions of money, requests or other inducements to Brave Rewards Users to favor or disfavor certain publishers, or by making manipulative or fraudulent referrals in our Referral Program, as defined in Section 19).

In the course of using or accessing the Services, you must not:

(h) commit a criminal offense; violate any local, state, national, or international law; encourage others to do so; or provide instructions for doing so;
(i) infringe any patent, trademark, trade secret, copyright, or other similar exclusive or proprietary right protected by law; or
(j) distribute malicious software or malformed data which is intended to or has the effect of disrupting the operation of other computer systems.

Enforcement of this Section 8 is solely at Company's discretion, and failure to enforce this section in some instances does not constitute a waiver of our right to enforce it in other instances. In addition, this Section 8 does not create any private right of action on the part of any third party or any reasonable expectation that the Services will not contain any content that is prohibited by such rules.

As noted above, the integration of the Platform with the Brave browser is an integral part of the Services. You acknowledge and agree that there are risks associated with accessing and using the Platform and receiving and holding BAT, as disclosed and explained in Exhibit C of the BAT Terms of Sale, available at https://basicattentiontoken.org/terms-and-conditions/. If you have any questions regarding these risks, please contact us at [email protected]. By using the Services and the Platform and receiving BAT as publisher contributions, you expressly acknowledge and assume these risks.

10. Indemnification

To the fullest extent permitted by applicable law, you will indemnify, defend and hold harmless Company and our respective past, present and future employees, officers, directors, contractors, consultants, equity holders, suppliers, vendors, service providers, parent companies, subsidiaries, affiliates, agents, representatives, predecessors, successors and assigns (the "Company Parties") from and against all claims, demands, actions, damages, losses, costs and expenses (including attorneys' fees) that arise from or relate to:

(a) your access or use of the Services, including your receipt of publisher contributions and participation in the Referral Program as defined in Section 19,
(b) your responsibilities or obligations under these Terms,
(c) your violation of these Terms, or
(d) your violation of any rights of any other person or entity.

Company reserves the right to exercise sole control over the defense, at your expense, of any claim subject to indemnification under this Section 10. This indemnity is in addition to, and not in lieu of, any other indemnities set forth in a written agreement between you and Company.

11. Disclaimers

To the fullest extent permitted by applicable law and except as otherwise specified in writing by us:

(a) the Services are made available on an "as is" and "as available" basis without warranties of any kind;
(b) we expressly disclaim all implied warranties as to the Services, including, without limitation, implied warranties of merchantability, fitness for a particular purpose, title and non-infringement;
(c) we do not represent or warrant that the Services are reliable, current or error-free, meet your requirements, or that defects in the services will be corrected; and
(d) we cannot and do not represent or warrant that the Services are free of malware or other harmful components.

12. Limitation of Liability

(a) To the fullest extent permitted by applicable law:

(i) in no event will Company or any of the Company Parties be liable to you for any indirect, special, incidental, consequential, or exemplary damages of any kind (including, but not limited to, where related to loss of revenue, income or profits, loss of use or data, or damages for business interruption) regardless of the form of action, whether based in contract, tort (including, but not limited to, simple negligence, whether active, passive or imputed), or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable); and
(ii) in no event will the aggregate liability of Company and the Company Parties (individually or jointly), whether in contract, warranty, tort (including negligence, whether active, passive or imputed), or other theory, arising out of or relating to the Services or these Terms exceed the total amount of BAT you have received as publisher contributions.

(b) The limitations set forth in Section 12(a) will not limit or exclude liability for the gross negligence, fraud or intentional, willful or reckless misconduct of Company.

(c) Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the limitations of this section may not apply to you.

13. Release

To the fullest extent permitted by applicable law, you release Company and the other Company Parties from responsibility, liability, claims, demands and/or damages (actual and consequential) of every kind and nature, known and unknown (including, but not limited to, claims of negligence), arising out of or related to disputes between you and other Brave Verified Publishers, Brave Advertisers, Brave Rewards Users, any Custodian or the acts or omissions of third parties. You expressly waive any rights you may have under California Civil Code § 1542 as well as any other statute or common law principles that would otherwise limit the coverage of this release to include only those claims which you may know or suspect to exist in your favor at the time of agreeing to this release.

14. Dispute Resolution; Arbitration

Please read the following section carefully because it contains additional provisions applicable only to individuals located, resident, or domiciled in the United States. If you are located, resident, or domiciled in the United States, this section requires you to arbitrate certain disputes and claims with Company and limits the manner in which you can seek relief from us.

1. Binding Arbitration.

Except for any disputes, claims, suits, actions, causes of action, demands or proceedings arising from or related to the Services, including the Terms, the data we process in connection with the Services and our Publishers and Content Creators Privacy Policy (collectively, "Disputes") in which either Party seeks injunctive or other equitable relief for the alleged unlawful use of intellectual property, including, without limitation, copyrights, trademarks, trade names, logos, trade secrets or patents, or small claims disputes in which you or Company seeks to bring an individual action in small claims court located in the county of your billing address, you and Company:

(i) waive your and Company's respective rights to have any and all Disputes resolved in a court, and
(ii) waive your and Company's respective rights to a jury trial. Instead, you and Company will arbitrate

Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determination to resolve it instead of having the Dispute decided by a judge or jury in court).

2. No Class Arbitrations, Class Actions or Representative Actions.

3. Federal Arbitration Act

The enforceability of this Section 14 will be both substantively and procedurally governed by and construed and enforced in accordance with the Federal Arbitration Act, 9 U.S.C. § 1 et seq. (the "FAA"), to the maximum extent permitted by applicable law.

4. Notice; Informal Dispute Resolution

(i) your name, postal address, email address and telephone number,
(ii) a description in reasonable detail of the nature or basis of the Dispute, and
(iii) the specific relief that you are seeking.

If you and Company cannot agree how to resolve the Dispute within thirty (30) days after the date notice is received by the applicable Party, then either you or Company may, as appropriate and in accordance with this Section 14, commence an arbitration proceeding or, to the extent specifically provided for in Section 14.1, file a claim in court.

5. Venue & Arbitrator

Any arbitration will occur in San Francisco County, California. Arbitration will be conducted confidentially by a single arbitrator in accordance with the Streamlined Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services ("JAMS Rules"), which are hereby incorporated by reference. The state and federal courts located in San Francisco County, California will have exclusive jurisdiction over any appeals and the enforcement of an arbitration award.

6. Authority of Arbitrator; Exchange of Information; Fees and Costs

As limited by the FAA, these Terms and the applicable JAMS Rules, the arbitrator will have

(i) the exclusive authority and jurisdiction to make all procedural and substantive decisions regarding a Dispute, including the determination of whether a Dispute is arbitrable, and
(ii) the authority to grant any remedy that would otherwise be available in court; provided, however, that the arbitrator does not have the authority to conduct a class arbitration or a representative action, which is prohibited by these Terms. The arbitrator may only conduct an individual arbitration and may not consolidate more than one individual's claims, preside over any type of class or representative proceeding or preside over any proceeding involving more than one individual.

The arbitration will allow for the discovery or exchange of non-privileged information relevant to the Dispute. For any arbitration you initiate, you will pay the filing fee, and Company will pay the remaining JAMS fees and costs. For any arbitration initiated by Company, Company will pay all JAMS fees and costs.

7. Rules of JAMS

The JAMS Rules and additional information about JAMS are available on the JAMS website. By agreeing to be bound by these Terms, you either

(i) acknowledge and agree that you have read and understand the JAMS Rules, or
(ii) waive your opportunity to read the JAMS Rules and any claim that the JAMS Rules are unfair or should not apply for any reason.

8. Severability of Dispute Resolution and Arbitration Provisions

If any term, clause or provision of this Section 14 is held invalid or unenforceable, it will be so held to the minimum extent required by law, and all other terms, clauses and provisions of this Section 14 will remain valid and enforceable.

9. Opt Out

You have the right to opt out of binding arbitration within 30 days of the date you first accepted the Terms or before May 1st 2019, whichever is the later, by notifying Company via email at [email protected]. In order to be effective, the opt-out notice must include your full name and address and clearly indicate your intent to opt out of binding arbitration. By opting out of binding arbitration, you are agreeing to resolve Disputes in accordance with Section 14.

15. Governing Law and Venue

These Terms will be governed by and construed and enforced in accordance with the laws of the Cayman Islands, without regard to conflict of law rules that would cause the application of the laws of any other jurisdiction. Any Dispute between the Parties arising out of relating to these Terms or its subject matter or formation (including non-contractual Disputes of claims) that is not subject to arbitration will be resolved in the courts of the Cayman Islands.

16. Changes to these Terms

We may make changes to these Terms from time to time. If we make changes, we will update the "Last Updated" date above, and inform you. Unless we notify you to the contrary, the amended Terms will be effective immediately and your continued access to or use of the Services will confirm your acceptance of the changes. If you do not agree to the amended Terms, you must stop accessing and using the Services.

17. Termination and Suspension

We reserve the right, without notice and in our sole discretion, to terminate or suspend your right to access or use the Services (including termination or suspension of your Publisher Account and/or participation in the Referral Program (as defined in Section 19 below)), with immediate effect. We are not responsible for any loss or harm related to your inability to access or use the Services.

You may terminate your Publisher Account or your participation in the Referral Program (as defined in Section 18 below) at any time by providing notice to us at [email protected].

18. Severability

19. Referral Program

By accessing or using our Services, you may be subject to additional terms, rules, policies, and conditions associated with the Brave Referral Program (the "Referral Program"), in which we may offer certain rewards from time to time in exchange for referring persons to download and use the Brave browser. Specifically, if you participate in the Referral Program in any way, you agree that you will comply with the Referral Program terms set forth in this Section 19 and the promotional offer terms ("Promotional Offer") set forth on the Brave website, which are incorporated by reference into these Terms. Pursuant to Section 16 above, we reserve the right to change, modify and/or eliminate the Referral Program or any policy or Promotional Offer pertaining to the Referral Program at any time and in our discretion.

1. Referral Program Overview.

You may earn compensation if you are a Brave Verified Publisher for obtaining referrals for persons who download the Brave browser and become active users of the Brave browser. When engaging in promotional activities and communicating to others about the Brave browser and Platform, you agree that your messages will comply with the representations, warranties and covenants set forth in Section 19.4.1.

2. Eligibility

You are only eligible to be compensated as part of the Referral Program if none of the factors in Section 5.2 (Company-contributed BAT, Restrictions on Use) of these Terms apply to you.

3. How to Earn Referral Rewards.

The benefits that are available to you through the Referral Program are based on the number of people who download the free Brave browser and become active users, subject to the Promotional Offer available at the time. Specifically, complete the following steps to be eligible to earn a referral reward ("Referral Reward").

When you register for a Publisher Account or from time to time thereafter at our discretion, we may provide you with, or you may request, a hyperlink, button, or code via email, social media, or your account that contains a unique referral link associated with your account ("Referral Link");
Communicate your Referral Link and invite people to click on your Referral Link, download the Brave browser, and use the Brave browser in compliance with the Representations and Warranties set forth in Section 19(c) below ("Invitation"); and
Upon receipt of a "Qualifying Referral," you will be eligible to receive a Referral Reward as set forth in a valid Promotional Offer. A "Qualifying Referral" occurs when an individual that either (a) does not currently have, and has never had, the Brave browser, or (b) may be using the Brave browser on one platform, but does not have it on another platform, (1) completes a download of the Brave browser; and (2) uses the Brave browser actively (as defined by the promotion on the Brave website), unless otherwise expressly specified in the Promotional Offer. We will determine in our sole discretion whether a Qualifying Referral has occurred and will distribute a Referral Reward upon verification.

The Referral Rewards available at a given time (if any) – including the number, amount, and other details and limitations – will be set forth in the Promotional Offer on the Brave website. Unless otherwise specified in the Promotional Offer, Referral Rewards will be made in the advertised amount of BAT, less any taxes or other amounts that Company is required by law to withhold. We reserve the right to investigate any fraudulent, suspicious, or inappropriate activity and are not required to pay a Referral Reward if we determine in our discretion that the referral is not bona fide or you have engaged in any fraudulent or deceitful behavior, including directly or indirectly offering any person financial or other incentive to complete a Qualifying Referral or using your Referral Link in a confusing or misleading manner. Pursuant to Section 6 of these Terms, you are responsible for all taxes associated with your Referral Rewards.

4. Referral Program Representations, Warranties and Covenants.

1. General Representations, Warranties and Covenants.

By participating in the Referral program, you represent, warrant and covenant that:

Your Invitation(s) will not include any content which might in Company's sole judgement reasonably lead a person perceiving that invitation to believe that you are representing yourself to be Company, or to be an authorized agent, representative, or affiliate of Company. You will not use Company's branded terms including but not limited to "Brave", "Brave.com", "Brave Browser", or "Brave Software" for to target or promote your Invitation(s). Your Invitation(s) will not imitate or resemble Company's websites, social media profiles, or other public communications, nor will they use trademarks, graphics, images, logos or other assets from such.
You will comply with all applicable laws, regulations, and regulatory guidance, including the Federal Trade Commission's Endorsement Guides and the CAN-SPAM Act. For example, where it is not clear that your communication regarding the Referral Program is advertising or otherwise promotional in nature, you must include a clear and prominent statement disclosing your paid relationship to Company (e.g., if you attempt to obtain referrals through webpages, blog posts, social media, or incentivize others to do so, you must ensure that your communication includes a clear and prominent disclosure that it is an advertisement, such as #paidreferral, or you may disclose in sentence form that you will receive referral compensation).
Your Invitation(s) and all communications in connection with the Referral Program are

(i) not untruthful, incomplete, unsupported, inaccurate or misleading;
(ii) reflect your honest opinions, beliefs, or experiences; and
(iii) are voluntary, meaning submitted in your sole discretion.

1. Your Invitation(s) and participation in the Referral Program does not:

(i) violate any third-party rights, including copyrights, trademark rights, or rights of privacy and publicity;
(ii) include threats to any person, place, business, or group;
(iii) contain (in our sole judgement) obscene, offensive, or indecent content;
(iv) state or imply that Company in any way endorses the content on your site or channel;
(v) contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;
(vi) constitute an Investment Communication;
(vii) to the extent your messages depicts any individual or features the voice or other qualities of any individual, you are the individual pictured, heard, or otherwise featured in the Invitation;
(viii) the Invitation complies with all applicable social media platform terms of use, guidelines, if such Invitation is posted on social media; and
(ix) the Invitation complies with all requirements herein.

You will not send unsolicited bulk emails (spam) or engage in any other behaviors resembling spam, as determined at Company's sole discretion.
You will not engage in any fraudulent, suspicious, or inappropriate activity relating to the Referral Program.

A failure to comply with these general representations, warranties and covenants will result in your termination from the Referral Program at Company's discretion and you will receive no further Referral Rewards.

2. Utility Token Representations, Warranties and Covenants.

Consistent with the BAT's status as a non-financial utility token, you represent, warrant and covenant that you will not engage in any messaging or communications that, in our sole discretion, tend to

(1) encourage the mistaken impression that BAT should be viewed as an investment; or
(2) encourage speculation on the potential market value of BAT.

Messages that discuss trading BAT for profit or otherwise treat the token as an investment will not be eligible for any rewards ("Investment Communications"). Further, if we discover that you are engaging in any Investment Communications in connection with the Referral Program, you agree and acknowledge that upon notice from us:

(i) your involvement with the Referral Program will be terminated immediately,
(ii) you will permanently delete all such Investment Communications, to the extent possible, and
(iii) you will cease and desist from making any other Investment Communications.

20. Miscellaneous

These Terms, and any Promotional Offers incorporated by reference, constitute the entire agreement between you and us relating to your access to or use of the Services, and supersede any prior agreements with Company or its affiliates, express or implied, relating to Brave Rewards. We may make changes to these Terms from time to time as reasonably required to comply with applicable law or regulation. You may not assign your rights and obligations under these Terms without our express written consent. Our failure to exercise or enforce any right or provision of these Terms will not operate as a waiver of such right or provision. We will not be liable for any delay or failure to perform any obligation under these Terms where the delay or failure results from any cause beyond our reasonable control. Your access to or use of the Services does not create any form of partnership, joint venture or any other similar relationship between you and us. Except as otherwise provided in herein, these Terms are intended solely for the benefit of you and us and are not intended to confer third-party beneficiary rights upon any other person or entity. You agree and acknowledge that all agreements, notices, disclosures, and other communications that we provide to you, including these Terms, may be provided in electronic form.

Note that if you choose to link your YouTube channel to your Brave Creators account, you will be guided to sign in to your Google account, where you are bound by YouTube’s Terms of Service (https://www.youtube.com/t/terms), which you would have already agreed to when creating a YouTube account.

Brave Rewards: Advertiser Terms of Service

Wed, 29 Mar 2023 00:00:00 +0000

Brave Software International SEZC

These Brave Advertiser Terms of Service ("Terms") apply to your access to and use of Services (as defined in Section 1 below) provided by Brave Software International SEZC, a Cayman Islands company ("Company" or "we"). By accessing or using our Services, you agree to these Terms. If you do not agree to these Terms, including the mandatory arbitration provision and class action waiver in Section 13, do not access or use our Services.

For information about how we collect and use your data, please refer to our Advertisers Privacy Policy.

If you have any questions about these Terms, please contact us at [email protected].

You and Company agree as follows:

1. Overview and Scope

Company has released a decentralized, open-source platform (the "Platform") for advertising, contributions to publishers, and other attention-based services in connection with the Brave browser. People who use the Brave browser may activate the Platform's rewards feature ("Brave Rewards") for making optional contributions in Basic Attention Tokens ("BAT") to publishers and for earning BAT for viewing or interacting with advertisements.

These Terms govern the services (the "Services") that Company makes available to advertisers who establish an Advertiser Account with Company ("Brave Advertisers"), including the ability to place advertisements and obtain related services through the Platform.

2. Eligibility

In order to access and use our Services, you must

(a) be at least 18 years of age and have the capacity to enter into a legally binding agreement,
(b) comply with all the terms and conditions set forth in these Terms, and
(c) establish an Advertiser Account in accordance with Section 3. You may not access or use our Services if
(a) you are using our Services for personal, family or household purposes,
(b) you have been suspended from using our Services,
(c) under the applicable law of the jurisdiction(s) in which you reside or conduct business, you are prohibited from using the Services or do not have the requisite licenses or other governmental authorizations to use the Services,
(d) you are located in a country that is subject to a U.S. government embargo or that has been designated by the U.S. government as a "terrorist supporting" country,
(e) you are listed on any U.S. government list of prohibited or restricted parties, or
(f) your use of the Services breaches any other agreement to which you are a party. If you are accessing or using our Services on behalf of another person or entity: references to "you" in these Terms collectively refer to you and that person or entity, and you represent that you are authorized to accept these Terms on that person or entity's behalf and that the person or entity agrees to be responsible to us if you or the other person or entity violates these Terms.

3. Advertiser Account

You can request to establish an Advertiser Account with us by joining the Brave Ads waitlist at https://brave.com/brave-ads-waitlist/. We will process these requests at our discretion. If you are selected, you will need to provide us information to establish an Advertiser Account ("Account Information"), including your name and email address. We may ask for additional Account Information at our discretion. The Account Information you provide must be true and accurate. You must promptly inform us whenever your Account Information changes.

When you establish your Advertiser Account, we may provide you with information related to the Services which is confidential. You have confidentiality obligations with respect to this information and these obligations are described in Section 7.

You must maintain the security of your Advertiser Account and promptly notify us if you discover or suspect that someone has accessed your Advertiser Account without your permission. If you permit others to use your Advertiser Account, you are responsible for the activities of such people that occur in connection with your Advertiser Account. You are responsible for providing and maintaining accurate contact information for your Advertiser Account.

If you wish to delete or deactivate your Advertiser Account, you may do so according to Section 16, but note that we may retain certain information as permitted by law, regulation or court order.

4. Advertising Content

You alone are responsible for the ads submitted for the Platform on your Advertiser Account ("your ads"). You must ensure that your ads are truthful, not misleading, comply with all applicable laws, and, when appropriate, backed by scientific evidence. Your ads must also be of a high quality and they must conform to our ad policy ("Ad Policy"), which we provide to you when you establish your Advertiser Account and which is incorporated into these terms. The Ad Policy includes a list of the geographic regions in which Brave Ads are intended to be shown as well as content classifications ("Content Classifications") (including prohibited classifications). We may update the Ad Policy, including the lists of Content Classifications and regions from time to time. It is your responsibility to review these changes to the Ad Policy on an ongoing basis.

You must accurately label your ads with the region(s) in which they are to be shown, and all of the Content Classifications which apply to them. The subject of each of your ads must be legal to advertise, sell, and use in all of the regions with which you label that ad, as well as in the USA, the state of California, and the Cayman Islands. The Content Classifications you select for each of your ads must be accurate and comprehensive. Your classification obligations include without limitation, the content of your ads, their landing page(s), and the overall reputation of your brand and products in the region(s) where your ads are to be shown. You must not submit ads which are in prohibited Content Classifications.

Your ads are subject to review and approval by us before they are activated for delivery in the Platform. We may also review your ads at any point and for any reason. If you fail to correctly and comprehensively label any of your ads with all of the correct Content Classifications, if you post an ad in a prohibited Content Classification, or if your ads for any reason do not pass our approval process, or are otherwise deemed to be in violation of these Terms, we may — at our discretion — disable those ads, immediately halt all of your ads, suspend you from the platform, or apply other remedies we think are needed to ensure the quality and reputation of the Platform. Our determination in these matters, including as to which Content Classifications apply to any of your ads, is final and binding.

You grant a non-exclusive, worldwide, royalty-free license to Company to reproduce, distribute, publicly display, and modify (as needed for display on the Platform) your ads for the purpose of displaying your ads via the Platform and otherwise providing the Services to you under these Terms.

Brave reserves the right to suspend campaigns at any time if Brave suspects that the advertiser campaign poses a safety risk to our users including if Brave suspects that the advertising company has a security breach/incident and/or other significant operational failures, provided that Brave will provide as much notice to Advertiser as is reasonably practicable under the circumstances prior to suspending a campaign.

Campaign performance may vary and is not guaranteed by Brave.

5. Invoicing & Payment

Your ads are priced based on the billable events ("Billable Events") described in the Brave Ads Rate Card ("Rate Card") then in effect. The Rate Card is shared with you when you establish your Advertiser Account, and we may update it from time to time. The Rate Card is incorporated into these Terms. When the Brave browser displays one of your ads or processes any other Billable Event, it reports that Billable Event to us. Once we have received a confirmed insertion order from you, you are responsible for all of the Billable Events associated with that campaign. Approximately every month, we verify and tally the Billable Events associated with all of your active ad campaigns and issue you an invoice. Our accounting of Billable Events is final and binding. You agree to pay the full amount of each invoice within 30 days of receipt.

6. Taxes

7. Confidentiality

In the course of your use of the Services, we may disclose to you information which we consider confidential, including without limitation the Ad Policy and the Rate Card. Confidential information ("Confidential Information") includes any information, details, facts, documents, messages, correspondence, or other material which:

we have not previously deliberately disclosed publicly;
we indicate is confidential at the time we share it with you;
is marked as private, confidential, restricted, or with similar indicators; or
you should reasonably conclude we intend to keep confidential.

You agree to use this Confidential Information solely for the purpose of exercising rights or fulfilling obligations under these Terms. You also agree to protect this Confidential Information and to keep it secret, using no less than the same degree of care that you use when you protect your own similar confidential information, and in any event at least a reasonable degree of care.

In the event that you receive a valid order from a court or other government body which legally compels you to disclose any Confidential Information, you agree to make every lawful attempt to inform us of the order and to assist us in seeking to narrow the scope of the order, or obtain a protective measure to protect the secrecy of the Confidential Information. But if you are legally prevented from informing us or our attempt to limit the scope of the order unsuccessful, then you may disclose Confidential Information as specifically required by the order.

If you cease to be a Brave Advertiser, you will promptly destroy all copies of Confidential Information in your possession. But your confidentiality obligations will persist so long as you have access to or recall any Confidential Information.

8. Prohibited Conduct

While using or accessing our Services, you will not:

(a) violate any applicable law, contract, intellectual property or other third-party right or commit a tort;
(b) engage in, encourage or promote any activity that violates these Terms;
(c) attempt to circumvent any content-limiting techniques we employ;
(d) develop or use any non-Brave scripts or applications designed to scrape or extract data from the Services;
(e) use the Services in any manner that could interfere with, disrupt, negatively affect or inhibit other users from utilizing the Services or that could damage, disable, overburden or impair the functioning of the Services in any manner;
(f) use the Services for benchmarking purposes or for the purpose of developing a competitive product; or
(g) manipulate, or attempt to manipulate, the Services in any way.

In the course of using or accessing the Services, you must not:

(h) commit a criminal offense; violate any local, state, national, or international law; encourage others to do so; or provide instructions for doing so;
(i) infringe any patent, trademark, trade secret, copyright, or other similar exclusive or proprietary right protected by law;
(j) distribute malicious software or malformed data which is intended to or has the effect of disrupting the operation of other computer systems;
(k) take any action which poses, in our sole judgment, a reasonable risk of exposing the Services or others to any harm or liability of any type;
(l) confirmations for Brave Ads: where Brave provides country level anonymous statistics to assist in measuring the impact of advertising placed with Brave, the Advertiser agrees that it is prohibited from taking any measures to identify users of the Brave Browser.

9. Indemnification

To the fullest extent permitted by applicable law, you will indemnify, defend and hold harmless Company and our respective past, present and future employees, officers, directors, contractors, consultants, equity holders, suppliers, vendors, service providers, parent companies, subsidiaries, affiliates, agents, representatives, predecessors, successors and assigns (the "Company Parties") from and against all claims, demands, actions, damages, losses, costs and expenses (including attorneys' fees) that arise from or relate to:

(a) your access or use of the Services,
(b) your ads
(c) your responsibilities or obligations under these Terms,
(d) your violation of these Terms, or
(e) your violation of any rights of any other person or entity.

We reserve the right to exercise sole control over the defense, at your expense, of any claim subject to indemnification under this Section 9. This indemnity is in addition to, and not in lieu of, any other indemnities set forth in a written agreement between you and Company.

10. Disclaimers

To the fullest extent permitted by applicable law and except as otherwise specified in writing by us:

(a) the Services are made available on an "as is" and "as available" basis without warranties of any kind;
(b) we expressly disclaim all implied warranties as to the Services, including, without limitation, implied warranties of merchantability, fitness for a particular purpose, title and non-infringement;
(c) we do not represent or warrant that the Services are reliable, current or error-free, meet your requirements, or that defects in the Services will be corrected; and
(d) we cannot and do not represent or warrant that the Services are free of malware or other harmful components.

11. Limitation of Liability

(a) To the fullest extent permitted by applicable law:

(i) in no event will Company or any of the Company Parties be liable to you for any indirect, special, incidental, consequential, or exemplary damages of any kind (including, but not limited to, where related to loss of revenue, income or profits, loss of use or data, or damages for business interruption) regardless of the form of action, whether based in contract, tort (including, but not limited to, simple negligence, whether active, passive or imputed), or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable); and
(ii) in no event will the aggregate liability of Company and the Company Parties (individually or jointly), whether in contract, warranty, tort (including negligence, whether active, passive or imputed), or other theory, arising out of or relating to the Services or these Terms exceed the total amount you have spent on your ads.

(b) The limitations set forth in Section 11(a) will not limit or exclude liability for the gross negligence, fraud or intentional, willful or reckless misconduct of Company.

(c) Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the limitations of this section may not apply to you.

12. Release

To the fullest extent permitted by applicable law, you release Company and the other Company Parties from responsibility, liability, claims, demands and/or damages (actual and consequential) of every kind and nature, known and unknown (including, but not limited to, claims of negligence), arising out of or related to disputes between you and other Brave Advertisers, Brave Verified Publishers, Brave Rewards Users, Uphold or the acts or omissions of third parties. You expressly waive any rights you may have under California Civil Code § 1542 as well as any other statute or common law principles that would otherwise limit the coverage of this release to include only those claims which you may know or suspect to exist in your favor at the time of agreeing to this release.

13. Dispute Resolution; Arbitration

1. Binding Arbitration.

Except for any disputes, claims, suits, actions, causes of action, demands or proceedings arising from or related to the Services, including the Terms, Terms, the data we process in connection with the Services and our Advertiser Privacy Policy (collectively, "Disputes") in which either Party seeks injunctive or other equitable relief for the alleged unlawful use of intellectual property, including, without limitation, copyrights, trademarks, trade names, logos, trade secrets or patents, or small claims disputes in which you or Company seeks to bring an individual action in small claims court located in the county of your billing address, you and Company:

(i) waive your and Company's respective rights to have any and all Disputes resolved in a court, and
(ii) waive your and Company's respective rights to a jury trial. Instead, you and Company will arbitrate

2. No Class Arbitrations, Class Actions or Representative Actions.

3. Federal Arbitration Act

The enforceability of this Section 13 will be both substantively and procedurally governed by and construed and enforced in accordance with the Federal Arbitration Act, 9 U.S.C. § 1 et seq. (the "FAA"), to the maximum extent permitted by applicable law.

4. Notice; Informal Dispute Resolution

(i) your name, postal address, email address and telephone number,
(ii) a description in reasonable detail of the nature or basis of the Dispute, and
(iii) the specific relief that you are seeking.

If you and Company cannot agree how to resolve the Dispute within thirty (30) days after the date notice is received by the applicable Party, then either you or Company may, as appropriate and in accordance with this Section 13, commence an arbitration proceeding or, to the extent specifically provided for in Section 13.1, file a claim in court.

5. Venue & Arbitrator

Any arbitration will occur in San Francisco County, California. Arbitration will be conducted confidentially by a single arbitrator in accordance with the Streamlined Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services ("JAMS Rules"), which are hereby incorporated by reference. The state and federal courts located in San Francisco County, California will have exclusive jurisdiction over any appeals and the enforcement of an arbitration award.

6. Authority of Arbitrator; Exchange of Information; Fees and Costs

As limited by the FAA, these Terms and the applicable JAMS Rules, the arbitrator will have

(i) the exclusive authority and jurisdiction to make all procedural and substantive decisions regarding a Dispute, including the determination of whether a Dispute is arbitrable, and
(ii) the authority to grant any remedy that would otherwise be available in court; provided, however, that the arbitrator does not have the authority to conduct a class arbitration or a representative action, which is prohibited by these Terms. The arbitrator may only conduct an individual arbitration and may not consolidate more than one individual's claims, preside over any type of class or representative proceeding or preside over any proceeding involving more than one individual.

7. Rules of JAMS

The JAMS Rules and additional information about JAMS are available on the JAMS website. By agreeing to be bound by these Terms, you either

(i) acknowledge and agree that you have read and understand the JAMS Rules, or
(ii) waive your opportunity to read the JAMS Rules and any claim that the JAMS Rules are unfair or should not apply for any reason.

8. Severability of Dispute Resolution and Arbitration Provisions

If any term, clause or provision of this Section 13 is held invalid or unenforceable, it will be so held to the minimum extent required by law, and all other terms, clauses and provisions of this Section 13 will remain valid and enforceable.

9. Opt Out

You have the right to opt out of binding arbitration within 30 days of the date you first accepted the Terms by notifying us via email at [email protected]. In order to be effective, the opt-out notice must include your full name and address and clearly indicate your intent to opt out of binding arbitration. By opting out of binding arbitration, you are agreeing to resolve Disputes in accordance with section 13.

14. Governing Law and Venue

These Terms will be governed by and construed and enforced in accordance with the laws of the Cayman Islands, without regard to conflict of law rules that would cause the application of the laws of any other jurisdiction. Any Dispute between the Parties arising out of relating to these Terms or its subject matter or formation (including non-contractual Disputes of claims) that is not subject to arbitration will be resolved in the courts of the Cayman Islands.

15. Changes to these Terms

We may make changes to these Terms from time to time. If we make changes, we will update the "Last Updated" date above. Unless we notify you to the contrary, the amended Terms will be effective immediately and your continued access to or use of the Services will confirm your acceptance of the changes. If you do not agree to the amended Terms, you must stop accessing and using the Services.

16. Termination and Suspension

We reserve the right, without notice and in our sole discretion, to terminate or suspend your right to access or use the Services (including termination or suspension of your Advertiser Account), with immediate effect. We are not responsible for any loss or harm related to your inability to access or use the Services.

You may terminate your Advertiser Account at any time by providing notice to us at [email protected]. If your account is terminated for any reason, you will continue to protect the Confidential Information as described in Section 7, and you will remain responsible for payment related to your previous use of the Services as described in section 5.

17. Severability

18. Miscellaneous

These Terms constitute the entire agreement between you and us relating to your access to or use of the Services, and supersede any prior agreements with Company or its affiliates, express or implied, relating to the Services. We may make changes to these Terms from time to time as reasonably required to comply with applicable law or regulation. You may not assign your rights and obligations under these Terms without our express written consent. Our failure to exercise or enforce any right or provision of these Terms will not operate as a waiver of such right or provision. We will not be liable for any delay or failure to perform any obligation under these Terms where the delay or failure results from any cause beyond our reasonable control. Your access to or use of the Services does not create any form of partnership, joint venture or any other similar relationship between you and us. Except as otherwise provided in herein, these Terms are intended solely for the benefit of you and us and are not intended to confer third-party beneficiary rights upon any other person or entity. You agree and acknowledge that all agreements, notices, disclosures, and other communications that we provide to you, including these Terms, may be provided in electronic form.

State of the BAT 2023

Fri, 03 Mar 2023 00:00:00 +0000

Basic Attention Token Launches Solana NFTs, Expanding BAT Utility in NFT Marketplaces

Wed, 09 Nov 2022 00:00:00 +0000

STATE OF THE BAT: 2021 Recap and 2022 Outlook

Tue, 18 Jan 2022 00:00:00 +0000

Introducing the Brave Wallet, a Browser-Native Crypto Wallet With No Extension Required

Tue, 16 Nov 2021 16:20:14 +0000

Brave partners with Solana to integrate it into the browser and make it the default for DApp support

Mon, 08 Nov 2021 14:37:27 +0000

BAT Roadmap 2.0

Wed, 07 Jul 2021 18:02:55 +0000

THEMIS RFC&C Wrap Up

Wed, 26 May 2021 17:15:49 +0000

Brave Crypto DNS Strategy

Wed, 26 May 2021 16:00:47 +0000

Announcing bitFlyer Wallets for Brave Rewards Desktop Users in Japan

Thu, 13 May 2021 18:26:45 +0000

Unstoppable Domains and Brave to Provide Millions of Users Access to the Decentralized Web

Thu, 13 May 2021 13:02:06 +0000

BAT Roadmap 2.0: Update 1

Wed, 07 Apr 2021 15:54:32 +0000

AMA with Ben Livshits and Gonçalo Pestana

Thu, 25 Mar 2021 21:06:13 +0000

Brave (BAT) Joins the BSC Ecosystem To Accelerate DeFi Adoption

Fri, 19 Mar 2021 15:43:28 +0000

Brave Sponsors Upcoming Tournament in Gala Games’ Agricultural Simulation Game, Town Star, With $5000 in BAT

Thu, 11 Mar 2021 12:20:03 -0700

THEMIS RFC&C: Update #2

Tue, 09 Mar 2021 12:20:03 -0700

Brave and Splinterlands Announce Upcoming BAT Tournaments, Discounts When Using BAT for Land Purchases in Splinterlands, and Limited NFTs

Tue, 02 Mar 2021 12:20:03 -0700

Brave Introduces Support for NFT Purchases on the Brave Swag Store, Powered by Origin

Wed, 17 Feb 2021 12:20:03 -0700

THEMIS RFC&C: Update

Mon, 08 Feb 2021 22:20:03 -0700

AMA with Brave and IPFS

Mon, 08 Feb 2021 02:20:03 -0700

State of the BAT

Thu, 14 Jan 2021 12:20:03 -0700

Brave/BAT Ads and THEMIS

Thu, 07 Jan 2021 12:20:03 -0700

Brave Rewards: Referral Program Terms of Service

Sun, 19 Apr 2020 00:00:00 +0000

Brave Software International SEZC

These Referral Program Terms of Service (“Terms”) apply to your access to and participation in the Program (as defined in Section 1 below) provided by Brave Software International SEZC, a Cayman Islands company (“Company” or “we”). By accessing or participating in our Program, you agree to these Terms. If you do not agree to these Terms, including the mandatory arbitration provision and class action waiver in Section 14, do not access or participate in our Program.

If you have any questions about these Terms, please contact us at [email protected].

1. Overview and Scope

Company operates a referral program (the “Program”), in which we may offer certain rewards from time to time in exchange for referring persons to download and use the Brave browser.

You may earn compensation if you are a Brave Rewards user or Brave Verified Publisher for obtaining referrals for persons who download the Brave browser and become active users of the Brave browser. When engaging in promotional activities and communicating to others about the Brave browser and Platform, you agree that your messages will comply with the representations, warranties and covenants set forth in Section 15.

If you participate in the Program in any way, you agree that you will comply with the Program terms set forth in these Terms and the promotional offer terms (“Promotional Offer”) set forth on the Brave website, which are incorporated by reference into these Terms. We reserve the right to change, modify and/or eliminate the Program or any policy or Promotional Offer pertaining to the Referral Program at any time and in our discretion.

2. Eligibility

In order to access and participate in our Program, you must either:

(i) be a Brave Rewards user and agree by incorporation to the Brave Rewards User Terms of Service or
(ii) be a Brave Verified Publisher and agree by incorporation to the Brave Publisher Terms of Service, and:
(a) have the capacity to enter into a legally binding agreement,
(b) comply with all the terms and conditions set forth in these Terms,
(c) register for and complete all required verification steps an account with Uphold, Inc. (“Uphold”), a third-party service provider,
(d) maintain your Uphold account in good standing, and
(e) register for the program in accordance with Section 3. You may not access or participate in our Program if:
(f) you have been suspended from participating in our Program,
(g) any of the factors in Section 5.2 (Company-contributed BAT, Restrictions on Use) of the Brave Publisher Terms of Service apply to you,
(h) under the applicable law of the jurisdiction(s) in which you reside or conduct business, you are prohibited from participating in our Program or do not have the requisite licenses or other governmental authorizations to participate in our Program,
(i) you are located in a country that is subject to a U.S. government embargo or that has been designated by the U.S. government as a “terrorist supporting” country,
(j) you are listed on any U.S. government list of prohibited or restricted parties, or
(k) your participation in our Program breaches any other agreement to which you are a party. If you are accessing and participating in our Program on behalf of another person or entity: references to “you” in these Terms collectively refer to you and that person or entity, and you represent that you are authorized to accept these Terms on that person or entity’s behalf and that the person or entity agrees to be responsible to us if you or the other person or entity violates these Terms.

If you are the parent or legal guardian of individual(s) between 16 and the legal age of majority in the jurisdiction where you reside, you may allow those individual(s) to participate in our Program solely under your direct supervision and only in accordance with these Terms, provided that you agree that you will remain liable for all activities of such individual(s), including their breach of these Terms, and references to “you” shall refer jointly to you and such individual(s).

3. Referral Service

To participate in the program, you will need to access our our referral program online service ("Referral Service"). If you are a Brave Rewards user, you may initiate your interaction with this service through Brave Rewards in your Brave web browser. If you are Brave Verified Publisher, you may interact with this service through your existing Brave Rewards publisher account.

4. How to Earn Referral Rewards.

The benefits that are available to you through the Program are based on the number of people who download the free Brave browser and become active users, subject to the Promotional Offer available at the time. Specifically, complete the following steps to be eligible to earn a referral reward (“Referral Reward”).

When you initially access the Referral Service, or from time to time thereafter at our discretion, we may provide you with, or you may request, a hyperlink, button, or code via email, social media, or your account that contains a unique referral link associated with your account (“Referral Link”);
Communicate your Referral Link and invite people to click on your Referral Link, download the Brave browser, and use the Brave browser in compliance with the Representations and Warranties set forth in Section 19© below (“Invitation”); and
Upon receipt of a “Qualifying Referral,” you will be eligible to receive a Referral Reward as set forth in a valid Promotional Offer. A “Qualifying Referral” occurs when an individual that either:

(a) does not currently have, and has never had, the Brave browser, or
(b) may be using the Brave browser on one platform, but does not have it on another platform,
(1) completes a download of the Brave browser; and
(2) uses the Brave browser actively (as defined by the promotion on the Brave website), unless otherwise expressly specified in the Promotional Offer.

We will determine in our sole discretion whether a Qualifying Referral has occurred and will distribute a Referral Reward upon verification.

5. Referral Program Representations, Warranties and Covenants.

1. General Representations, Warranties and Covenants.

By participating in the Program, you represent, warrant and covenant that:

You will comply with all applicable laws, regulations, and regulatory guidance, including the Federal Trade Commission’s Endorsement Guides and the CAN-SPAM Act. For example, where it is not clear that your communication regarding the Program is advertising or otherwise promotional in nature, you must include a clear and prominent statement disclosing your paid relationship to Company (e.g., if you attempt to obtain referrals through webpages, blog posts, social media, or incentivize others to do so, you must ensure that your communication includes a clear and prominent disclosure that it is an advertisement, such as #paidreferral, or you may disclose in sentence form that you will receive referral compensation).
Your Invitation(s) and all communications in connection with the Program are:

(i) not untruthful, incomplete, unsupported, inaccurate or misleading;
(ii) reflect your honest opinions, beliefs, or experiences; and
(iii) are voluntary, meaning submitted in your sole discretion.

Your Invitation(s) and participation in the Program does not:

(i) violate any third-party rights, including copyrights, trademark rights, or rights of privacy and publicity;
(ii) include threats to any person, place, business, or group;
(iii) contain (in our sole judgement) obscene, offensive, or indecent content;
(iv) state or imply that Company in any way endorses the content on your site or channel;
(v) contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;
(vi) constitute an Investment Communication;
(vii) to the extent your messages depicts any individual or features the voice or other qualities of any individual, you are the individual pictured, heard, or otherwise featured in the Invitation;
(viii) the Invitation complies with all applicable social media platform terms of use, guidelines, if such Invitation is posted on social media; and
(ix) the Invitation complies with all requirements herein.

You will not send unsolicited bulk emails (spam) or engage in any other behaviors resembling spam, as determined at Company’s sole discretion.
You will not engage in any fraudulent, suspicious, or inappropriate activity relating to the Program. A failure to comply with these general representations, warranties and covenants will result in your termination from the Referral Program at Company’s discretion and you will receive no further Referral Rewards.

2. Utility Token Representations, Warranties and Covenants.

Consistent with the BAT’s status as a non-financial utility token, you represent, warrant and covenant that you will not engage in any messaging or communications that, in our sole discretion, tend to

(1) encourage the mistaken impression that BAT should be viewed as an investment; or
(2) encourage speculation on the potential market value of BAT.

Messages that discuss trading BAT for profit or otherwise treat the token as an investment will not be eligible for any rewards (“Investment Communications”). Further, if we discover that you are engaging in any Investment Communications in connection with the Referral Program, you agree and acknowledge that upon notice from us:

(i) your involvement with the Referral Program will be terminated immediately,
(ii) you will permanently delete all such Investment Communications, to the extent possible, and
(iii) you will cease and desist from making any other Investment Communications.

6. Taxes

You are responsible for determining what, if any, taxes apply to your participation in the Program, and for withholding, collecting, reporting and remitting the correct taxes, if any, to the appropriate tax authorities. Company is not responsible for withholding, collecting, reporting, or remitting any tax arising from your use of the Services. You agree to provide information reasonably requested by Company, including completed and signed tax forms, as applicable.

7. Account Information

We will collect Account Information from you in connection with your access to the Referral Service. We may use your Account Information for establishing your access to the service, determining your compliance with these Terms, and for facilitating associated rewards contributions.

We may share your Account Information as follows:

(a) with vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
(b) in response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process;
(c) if we believe your actions are inconsistent with these Terms or to protect the rights, property and safety of Company or others;
(d) in connection with, or during negotiations of, any merger, sale of Company assets, financing or acquisition of all or a portion of our business by another company;
(e) between and among Company and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership; and
(f) otherwise, with your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

You acknowledge that we may obtain some Account Information from third parties such as Uphold, and you authorize us to use such Account Information in accordance with these Terms. We are not responsible for the collection, use or sharing of any information that you provide to third parties or that such third parties collect from you.

You must provide accurate Account Information and promptly update such Account Information if it changes. You may update or correct Account Information at any time by logging into your Publisher Account. If you wish to terminate your participation in the Program, you may do so according to Section 17, but note that we may retain certain information as permitted by law, regulation or court order.

8. Prohibited Conduct

While accessing or participating in our Program, you will not:

(a) violate any applicable law, contract, intellectual property or other third-party right or commit a tort;
(b) engage in, encourage or promote any activity that violates these Terms;
(c) attempt to circumvent any content-limiting techniques we employ;
(d) develop or use any non-Brave scripts or applications designed to scrape or extract data from the Services;
(e) interact with the Program in any manner that could interfere with, disrupt, negatively affect or inhibit other users from utilizing the Program or that could damage, disable, overburden or impair the functioning of the Program in any manner;
(f) use the Program for benchmarking purposes or for the purpose of developing a competitive product; or
(g) manipulate, or attempt to manipulate, the Program in any way (including, for purposes of illustration only, by making contributions of money, requests or other inducements to Brave Rewards Users to favor or disfavor certain publishers, or by making manipulative or fraudulent referrals.

In the course of using or participating in the Program, you must not:

(h) commit a criminal offense; violate any local, state, national, or international law; encourage others to do so; or provide instructions for doing so;
(i) infringe any patent, trademark, trade secret, copyright, or other similar exclusive or proprietary right protected by law; or
(j) distribute malicious software or malformed data which is intended to or has the effect of disrupting the operation of other computer systems.

Enforcement of this Section 8 is solely at Company’s discretion, and failure to enforce this section in some instances does not constitute a waiver of our right to enforce it in other instances. In addition, this Section 8 does not create any private right of action on the part of any third party or any reasonable expectation that the Services will not contain any content that is prohibited by such rules.

You acknowledge and agree that there are risks associated with accessing and using the Platform and receiving and holding BAT, as disclosed and explained in Exhibit C of the BAT Terms of Sale, available at https://basicattentiontoken.org/terms-and-conditions/. If you have any questions regarding these risks, please contact us at [email protected]. By accessing or participating in the Program and receiving BAT as a Referral Reward, you expressly acknowledge and assume these risks.

10. Indemnification

To the fullest extent permitted by applicable law, you will indemnify, defend and hold harmless Company and our respective past, present and future employees, officers, directors, contractors, consultants, equity holders, suppliers, vendors, service providers, parent companies, subsidiaries, affiliates, agents, representatives, predecessors, successors and assigns (the “Company Parties”) from and against all claims, demands, actions, damages, losses, costs and expenses (including attorneys’ fees) that arise from or relate to:

(a) your access or participation in the Program, including your receipt of Referral Rewards,
(b) your responsibilities or obligations under these Terms,
(c) your violation of these Terms, or
(d) your violation of any rights of any other person or entity. Company reserves the right to exercise sole control over the defense, at your expense, of any claim subject to indemnification under this Section 10. This indemnity is in addition to, and not in lieu of, any other indemnities set forth in a written agreement between you and Company.

11. Disclaimers

To the fullest extent permitted by applicable law and except as otherwise specified in writing by us:

(a) the Program is made available on an “as is” and “as available” basis without warranties of any kind;
(b) we expressly disclaim all implied warranties as to the Program, including, without limitation, implied warranties of merchantability, fitness for a particular purpose, title and non-infringement;
(c) we do not represent or warrant that the Program is reliable, current or error-free, meet your requirements, or that defects in the services will be corrected; and
(d) we cannot and do not represent or warrant that the Program is free of malware or other harmful components.

12. Limitation of Liability

(a) To the fullest extent permitted by applicable law:

(i) in no event will Company or any of the Company Parties be liable to you for any indirect, special, incidental, consequential, or exemplary damages of any kind (including, but not limited to, where related to loss of revenue, income or profits, loss of use or data, or damages for business interruption) regardless of the form of action, whether based in contract, tort (including, but not limited to, simple negligence, whether active, passive or imputed), or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable); and
(ii) in no event will the aggregate liability of Company and the Company Parties (individually or jointly), whether in contract, warranty, tort (including negligence, whether active, passive or imputed), or other theory, arising out of or relating to the Program or these Terms exceed the total amount of BAT you have received as publisher contributions.

(b) The limitations set forth in Section 12(a) will not limit or exclude liability for the gross negligence, fraud or intentional, willful or reckless misconduct of Company.

(c) Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the limitations of this section may not apply to you.

13. Release

To the fullest extent permitted by applicable law, you release Company and the other Company Parties from responsibility, liability, claims, demands and/or damages (actual and consequential) of every kind and nature, known and unknown (including, but not limited to, claims of negligence), arising out of or related to disputes between you and Brave Verified Publishers, Brave Advertisers, Brave Rewards Users, Uphold or the acts or omissions of third parties. You expressly waive any rights you may have under California Civil Code § 1542 as well as any other statute or common law principles that would otherwise limit the coverage of this release to include only those claims which you may know or suspect to exist in your favor at the time of agreeing to this release.

14. Dispute Resolution; Arbitration

1. Binding Arbitration.

Except for any disputes, claims, suits, actions, causes of action, demands or proceedings arising from or related to the Program, including the Terms, the data we process in connection with the Program and our Publishers and Content Creators Privacy Policy (collectively, “Disputes”) in which either Party seeks injunctive or other equitable relief for the alleged unlawful use of intellectual property, including, without limitation, copyrights, trademarks, trade names, logos, trade secrets or patents, or small claims disputes in which you or Company seeks to bring an individual action in small claims court located in the county of your billing address, you and Company:

(i) waive your and Company’s respective rights to have any and all Disputes resolved in a court, and
(ii) waive your and Company’s respective rights to a jury trial. Instead, you and Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determination to resolve it instead of having the Dispute decided by a judge or jury in court).

2. No Class Arbitrations, Class Actions or Representative Actions.

3. Federal Arbitration Act

The enforceability of this Section 14 will be both substantively and procedurally governed by and construed and enforced in accordance with the Federal Arbitration Act, 9 U.S.C. § 1 et seq. (the “FAA”), to the maximum extent permitted by applicable law.

4. Notice; Informal Dispute Resolution

(i) your name, postal address, email address and telephone number,
(ii) a description in reasonable detail of the nature or basis of the Dispute, and
(iii) the specific relief that you are seeking.

If you and Company cannot agree how to resolve the Dispute within thirty (30) days after the date notice is received by the applicable Party, then either you or Company may, as appropriate and in accordance with this Section 14, commence an arbitration proceeding or, to the extent specifically provided for in Section 14.1, file a claim in court.

5. Venue & Arbitrator

Any arbitration will occur in San Francisco County, California. Arbitration will be conducted confidentially by a single arbitrator in accordance with the Streamlined Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services (“JAMS Rules”), which are hereby incorporated by reference. The state and federal courts located in San Francisco County, California will have exclusive jurisdiction over any appeals and the enforcement of an arbitration award.

6. Authority of Arbitrator; Exchange of Information; Fees and Costs

As limited by the FAA, these Terms and the applicable JAMS Rules, the arbitrator will have

(i) the exclusive authority and jurisdiction to make all procedural and substantive decisions regarding a Dispute, including the determination of whether a Dispute is arbitrable, and
(ii) the authority to grant any remedy that would otherwise be available in court; provided, however, that the arbitrator does not have the authority to conduct a class arbitration or a representative action, which is prohibited by these Terms. The arbitrator may only conduct an individual arbitration and may not consolidate more than one individual’s claims, preside over any type of class or representative proceeding or preside over any proceeding involving more than one individual.

7. Rules of JAMS

The JAMS Rules and additional information about JAMS are available on the JAMS website. By agreeing to be bound by these Terms, you either:

(i) acknowledge and agree that you have read and understand the JAMS Rules, or
(ii) waive your opportunity to read the JAMS Rules and any claim that the JAMS Rules are unfair or should not apply for any reason.

8. Severability of Dispute Resolution and Arbitration Provisions

9. Opt Out

15. Governing Law and Venue

These Terms will be governed by and construed and enforced in accordance with the laws of the Cayman Islands, without regard to conflict of law rules that would cause the application of the laws of any other jurisdiction. Any Dispute between the Parties arising out of relating to these Terms or its subject matter or formation (including non-contractual Disputes of claims) that is not subject to arbitration will be resolved in the courts of the Cayman Islands.

16. Changes to these Terms

We may make changes to these Terms from time to time. If we make changes, we will update the “Last Updated” date above, and inform you. Unless we notify you to the contrary, the amended Terms will be effective immediately and your continued access to or participation in the Program will confirm your acceptance of the changes. If you do not agree to the amended Terms, you must stop accessing and participating in the Program.

17. Termination and Suspension

We reserve the right, without notice and in our sole discretion, to terminate or suspend your right to access or participate in the Program, with immediate effect. We are not responsible for any loss or harm related to your inability to access or participate in the Program.

You may terminate your participation in the Program at any time by providing notice to us at [email protected].

18. Severability

19. Miscellaneous

These Terms, and any Promotional Offers incorporated by reference, constitute the entire agreement between you and us relating to your access to or participation in the Program, and supersede any prior agreements with Company or its affiliates, express or implied, relating to the Program. We may make changes to these Terms from time to time as reasonably required to comply with applicable law or regulation. You may not assign your rights and obligations under these Terms without our express written consent. Our failure to exercise or enforce any right or provision of these Terms will not operate as a waiver of such right or provision. We will not be liable for any delay or failure to perform any obligation under these Terms where the delay or failure results from any cause beyond our reasonable control. Your access to or participation in the Program does not create any form of partnership, joint venture or any other similar relationship between you and us. Except as otherwise provided in herein, these Terms are intended solely for the benefit of you and us and are not intended to confer third-party beneficiary rights upon any other person or entity. You agree and acknowledge that all agreements, notices, disclosures, and other communications that we provide to you, including these Terms, may be provided in electronic form.

Token Economics: Considering “Token Velocity”

Thu, 13 Dec 2018 16:55:42 -0700

Various confusions about token velocity have been circulating in the blockchain community. The idea is that somehow slowing token velocity will increase the fiat exchange rate for the token. I was asked to look into this, and this paper is the result. TLDR, this statement is false.

On Token Velocity

Civic to Offer Secure Identity Verification Services on the Brave Publisher Platform

Fri, 21 Sep 2018 09:40:48 -0700

Brave-verified Publishers with Civic Reusable KYC will be able to collect earned BATs with their own Ethereum wallets

Civic, the global digital identity leader, and Brave, an innovative privacy browser combined with a blockchain-based digital advertising platform, will collaborate to provide Civic’s identity verification services to Brave’s verified publishers. Publishers will have the option to use Civic identity verification and other Know Your Customer (KYC) services in order to securely collect the Basic Attention Tokens (BATs) earned via the Brave browser and the BAT platform.

There are currently over 21,000 Brave-verified publishers, and 4 million monthly active users of the Brave browser. Brave users can opt to anonymously and automatically reward publisher content by donating BATs through the integrated Brave Payments system in the browser. In the future, publishers who provide their own Ethereum wallets to receive BAT payments will have the option to use Civic Reusable KYC to verify identity and ensure authenticity. Publishers will benefit from convenient, secure, and private identity verification through the Civic app.

Reusable digital identity is the core of Civic’s identity verification platform, and Civic Reusable KYC will enable publishers to safely and securely verify their identities and receive BAT contributions without sharing unnecessary data. Additionally, publishers will have a way to conveniently be identified with their mobile devices each time they log in to claim their tokens.

“Brave is a revolutionary browser that is combating some of the biggest Internet privacy challenges. As Brave is experiencing exponential publisher and user growth, implementing Civic will enable more people to safely and securely utilize the Brave platform while establishing and sustaining trust between publishers and users. We’re thrilled to partner with Brave and bring our trusted identity verification services to help build a better browser with the benefits of blockchain technology,” said Civic CEO and Co-Founder, Vinny Lingham.

“Brave and the Basic Attention Token aim to directly connect users and publishers in a transparent system to guarantee privacy and authenticity, without the intermediaries that harvest user data. Civic shares our values around privacy and protecting user information, and we’re excited to work with them to offer Civic Reusable KYC, which will be key to ensuring security and privacy on our publisher network,” said Brendan Eich, CEO and co-founder of Brave Software.

This collaboration was announced at Consumer Identity World in Seattle on Friday, September 21. Civic recently launched its Reusable KYC incentive campaign, called “Civic Libre”, where anyone with a legitimate business can benefit from no cost identity verification services until the end of 2018.

Civic and Brave were both recently named “Cool Vendors in Blockchain Technology” in a Gartner report profiling 4 enterprise architecture and technology innovation leaders.

About Civic

Civic is a visionary blockchain identity-verification technology that allows consumers to authorize the use of their identities in real time. They are spearheading the development of an ecosystem that is designed to facilitate on-demand, secure, and low-cost access to identity verification services via the blockchain. Civic recently introduced a Civic token that participants in the ecosystem will use to provide and receive identity-verification-related services. The company sold $33 million of its tokens during its token sale event in June 2017. For more information, visit https://www.civic.com.

About Brave Software

Brave Software’s fast, privacy-oriented browser, combined with its blockchain-based digital advertising platform, is resetting the web for users, publishers and advertisers. Users get a better, less cluttered and speedier web experience, publishers increase their revenue share, and advertisers receive better conversion. Brave’s micropayments and forthcoming opt-in anonymous ads provide a new way forward for publishers. The Brave solution is a win-win for everyone who has a stake in the open Web and who is weary of giving up privacy and revenue to the ad-tech intermediaries. Brave Software was co-founded by Brendan Eich, creator of JavaScript and co-founder of Mozilla, and Brian Bondy, formerly of Khan Academy and Mozilla.

Celebrating BAT’s One Year Anniversary

Thu, 31 May 2018 08:37:39 -0700

Celebrating BAT’s One Year Anniversary: Key Milestones and a Glimpse of What’s to Come

One year ago, the Basic Attention Token (BAT) sale started around 7.30am PT and sold out within 30 seconds, reaching the cap of 156,250 ETH and raising $36 million. As part of the sale, three hundred million tokens were set aside as a user growth pool (UGP) to incentivize users and publishers to join the platform. BAT is one of the few projects that raised a substantial amount via a token sale, has a product used by millions, and has consistently grown the utility of the token on its platform through partnerships and development. Today, as we look at BAT’s progress and growth, we’d like to recap the milestones we’ve reached in just one year:

Last August, Uphold started supporting BAT, enabling Uphold members to hold, send, and convert BAT within their Uphold wallet.
By September, the BAT community had grown to over 40 regional groups on Facebook (over 50 today).
Within 4.5 months of the sale (October), the first phase of BAT (Mercury) was completed with the integration of BAT into the Brave browser and Brave Payments, converting payments from bitcoin to BAT and allowing BAT contributions to publishers.
By November, the BAT platform was expanded to YouTube, enabling audiences to use Brave Payments to reward their favorite creators with BATs, and then further expanded to Twitch streamers in March.
In February, we simplified the BAT platform for our publishers and content creators, allowing a single account to manage multiple properties (web site, YouTube account, or Twitch account) to collect BAT.
Via partnerships with Dow Jones Media Group (April) and Townsquare Media (May), BAT blockchain-based technology is being tested in digital publishing and advertising. BAT is also partnering with YouTube stars Bart Baker and Philip DeFranco regarding new reward programs and community outreach.

The BAT platform has also seen growth and utility in multiple areas this past year, including:

Over 2.4 million monthly active users for the Brave browser.
Over 16,000 verified publishers, including over 11,000 YouTube creators with over 180 million combined subscribers.
A vibrant community with thousands of participants on X (formerly Twitter), and Reddit.
Over 63,000 token holders.
$1 million equivalent in BAT allocated from the User Growth Pool to over 52,000 publishers and creators.
An ongoing $2 million referral program for publishers and creators, with over 7,500 currently participating.

Later this year, we will deliver new features and announce new partners for the BAT platform, including:

Monthly payments to both publishers (via Brave Payments) and Brave users (via regular grants from the User Growth Pool), so users can support more creators and get rewarded for browsing with Brave.
BAT features for mobile platforms.
Opt-in, privacy-preserving ads that reward users with BAT.
A revamped Brave Payments designed for ease-of-use.
New features for the wallet in partnership with Uphold to make the contribution experience more seamless for users.
Partnerships with more publishers and creators.

As we celebrate BAT’s first year, we’d like to thank all of our users, supporters, and creators for these achievements and for helping us scale a platform that is revolutionizing browsing and digital advertising. In the next year, we’re looking forward to reconnecting users, publishers, and advertisers to deploy a model that will preserve privacy, contribute to creator revenue, and reduce fraud, creating a better web for all.

Mercury Preview Now Available

Fri, 06 Oct 2017 13:01:31 -0700

A preview of BAT Mercury is now available on GitHub on the beta channel. BAT Mercury integrates a BAT wallet into the Brave browser and converts contributions from Bitcoin to BAT in Brave Payments.

All of our software is open source. We welcome feedback from developers or testers regarding this beta build. Please make sure to backup your profile before testing.

If you would like to report an issue, please visit our GitHub browser-laptop page. We’re grateful for your contributions and look forward to sharing Brave 0.19 with everyone soon!

Note:

Please be advised that it could take up to one hour for the conversion from Bitcoin to BAT to complete when you upgrade your wallet.
It is very safe to create a new BAT wallet and add funds so long as you back up the new wallet.
It’s recommended that users with existing funds wait until the actual release to convert from BTC -> BAT. However, if users would like to test converting from BTC -> BAT, it is currently possible for amounts less than 0.07 BTC, though it is recommended to test converting in smaller amounts. Note that this only affects conversion of existing BTC wallets, not funding a new BAT wallet with BTC.

BAT Mercury: Pre-Launch Technical Update

Thu, 21 Sep 2017 11:26:36 -0700

Those following Github are aware of the significant progress we’ve made on BAT Mercury (the first phase of work outlined in our roadmap) since our last blog post. The first BAT-enabled version of the Brave browser will be the 0.19 release. As such, we want to provide an overview of the backend and client library changes already completed and deployed in preparation for the imminent BAT Mercury launch.

We also want to address the time table for landing in 0.19 and the first phase of BAT Mercury. The backend and client libraries are on target. If we rushed to meet our previously announced deployment date, the product would not have met the high standards our users deserve. There are a number of open issues in the browser ledger code that we noted during BAT Mercury integration work. None of these are breaking, but together they fall short of our minimum viable product standards. More involved browser-side refactoring is needed for launch. We appreciate the patience of everyone involved as we want to offer the best to our users and community.

Given our rate of progress on the more comprehensive browser-side refactoring, we’re happy to announce that the first phase of BAT Mercury will be live by Friday, October 6th. You can follow our run up to the release of 0.19 here.

BAT Mercury Components

Note: All of our BAT software is developed as open source software on our github account.

The BAT-ledger repository

The BAT ledger repository is the primary service of the platform. The client library in the browser talks to the repository. The “ledger” server is responsible for several things:

Browser wallet creation: According to the Practicals document, wallet creation is a two-step process. First, the client (browser) creates a keypair using the excellent NaCl library. The secret key is held by the client and not kept anywhere else. Next, the browser uses the secret key to sign a data packet for the wallet provider. The packet proves that the client “knows” the secret key in the keypair. The data packet is sent to the ledger server and then to the wallet provider — an important part of the architecture is that the ledger server acts as an untrusted intermediary between the client (browser) and the wallet provider. This allows the ledger server to verify BAT Mercury’s “business logic”, but does not allow the server to initiate transactions. Once verification is complete, the wallet provider generates a BAT wallet.
Contribution submission: According to the Practicals document, contribution submission is also a two-step process. First, the client (browser) indicates the amount of the contribution in BAT and the ledger server returns an unsigned transaction, which the client then signs with the secret key. This proves that it “knows” the secret key that was used to create the browser wallet. Again, the ledger server acts as an untrusted intermediary between the client (browser) and the wallet provider, ensuring that the client didn’t change any parameters in the data packet. Next, the wallet provider signals success and the ledger server gives the browser a number of anonymous, independent ballot envelopes, based on the size of the transaction.
Configuration updates: The ledger acts as repository for information used by the client library to provide a better user experience. It contains the list of publicly-known verified publishers, and two sets of rules: one that converts a URL and optionally, a DOM tree, into a publisher-identifier; and a second, that indicates whether a publisher-identifier is eligible for “auto-inclusion.” (As the name implies, “auto-inclusion” allows the browser to decide whether a site should be considered eligible for inclusion in a user’s list of favorite sites. Some sites, such as e-commerce sites, aren’t eligible for auto-inclusion).

Those following closely are aware that we use Uphold.com as a wallet provider. They enable the key feature of associating different deposit addresses with the browser wallet. Thus, each browser wallet has an Ethereum address as well as a Bitcoin address. These deposit addresses are available to the client (browser), so it’s very easy to transition the browser wallet from BTC to BAT: the browser contacts the ledger server for the Bitcoin proof-of-concept and signs a Bitcoin transaction to move the balance to a Bitcoin address that automatically converts the BTC to BAT and deposits it to the browser’s wallet.

The BAT-ledger repository (part deux)

The BAT repository includes a second server, the “eyeshade” server. This is the backend accounting server for BAT Mercury.

The most significant work required for the eyeshade server is to convert all of its units from satoshis to wei. The satoshi is the smallest unit of Bitcoin and the wei is the smallest integral unit of BAT. It takes 10^8 satoshis to make one BTC (100,000,000) but 10^18 wei to make one BAT. Because we want to avoid dealing with fractional numbers, everything in the server has to be denominated in the smallest integral unit. The problem is that numbers like 23089569056300000000 (a little over 23 BAT) can not be represented without a loss of precision. The solution is to use a BigNum package that does arbitrary-precision arithmetic.

In order to future-proof the eyeshade server, units are now represented as two fields: an altcurrency field, which is a string like “BAT” indicating what kind of currency or utility token is in use, and a probi field. The term probi is the plural of probus. It is named after the Roman philologist and cryptographer Marcus Valerius Probus. Unlike the term satoshi, which always refers to Bitcoin, and wei, which always refers to Ethereum and (existing) ERC-20 tokens, the term probi is meaningful only when paired with an altcurrency. Think of it like a vector: you need both a magnitude and a direction to make sense of it.

The BAT-balance repository

BAT balance is a small helper library used by the browser for getting the balance of a browser-held BAT wallet. It polls a BAT balance server to determine the current amount.

Having a separate server may seem counterintuitive to those more versed in cryptocurrencies. The simplest solution would seem to be polling for the Ethereum address balance on one of many public blockchain APIs, including our own. This would be analogous to the strategy used in the Bitcoin proof-of-concept. Here, however, this strategy is not available to us as browser-held BAT are not kept long term under the Ethereum address made available for deposits.

Instead, transfers made to any of the cryptocurrency deposit addresses are automatically transferred in their entirety by Uphold to their internal pool address. This enables the feature mentioned above whereby a user can transfer Bitcoin to the browser BAT wallet and it will be automatically converted into BAT. Furthermore, movements between Uphold wallets are not on-chain and thus incur no additional transaction costs. Contributions in BAT Mercury can flow from browser users to publishers entirely within the Uphold system without being double charged.

The BAT-client repository

The BAT client repository talks to the ledger server and is loaded by the Brave browser. One of the more challenging aspects of implementing the library is supporting the Anonize2 protocol in a browser. Some of the operations in that protocol are computationally-expensive (i.e., noticeably slow), and have to be done asynchronously. Implementing them in a platform-neutral way requires both emscripten (because some cryptography and math libraries are just “wrong” on some platforms) and a threading system independent of the node.js library.

There is also a BAT publisher repository that is used by the client (browser) to maintain a browsing synopsis, such as domains visited and Basic Attention Metric measurements. In a future blog post, we’ll discuss this repository along with the publisher-identification rules to explain how we plan to support publishers and content producers who use YouTube and Twitch.tv.

What You Can Do to Prepare

If you are a current user of the Brave browser and the Bitcoin proof-of-concept system, then you don’t need to do anything other than upgrade to Brave 0.19 when prompted. A new Brave wallet will automatically be created for you. Additionally, if there’s a balance in your existing Brave wallet, then your browser will automagically transfer the balance to the equivalent amount of BAT in your new Brave wallet.

If you are a publisher, or planning to verify as a publisher with Brave, you can sign up at Uphold now and start the process of becoming a verified Uphold member. You’ll need to have a verified Uphold account in order to receive contributions, so there’s no harm in taking care of that “before the rush.”

Brave-verified publishers that have completed the tax-related and KYC-related (know your customer) paperwork for the Bitcoin proof-of-concept will be required to create an Uphold account and go through their verification process to start collecting BAT. However, Brave-verified publishers will not need to re-verify control of their websites.

When BAT Mercury launches, the BAT website will have the terms and conditions posted for review.

Although the Bitcoin proof-of-concept is closing down soon after BAT Mercury launches, no sunset date is set. This will be done by disabling additional contributions in the Bitcoin proof-of-concept and distributing final contributions to existing publishers.

Finally

It is important to remember that use of BAT is not limited to the Brave browser — any developer is allowed to integrate the browser of their choice with the BAT Mercury service (Of course, the developer will need to be able to modify their browser’s source code). In fact, the BAT client library doesn’t have to be used. All of the protocol interactions are defined in the Practicals document. As the roadmap stated, we intend to form a trade group to govern rules and auditing requirements for clients, once BAT in Brave is solid.

Update: Growing the Global BAT Community

Thu, 07 Sep 2017 16:16:45 -0700

Update - May 2024: The BAT Community has now moved to Discord! Join us at discord.gg/BATBrigade. Additionally, all previous links to Rocket Chat have been removed as we no longer use that platform.

BAT News Update:

Community grows to over 40 regional groups
CEO presents at Facebook headquarters

BAT community experiencing strong global growth

On August 10th, we invited volunteers to help us expand the global BAT community. Within 72 hours, our regional BAT Facebook presence went from 10 regional pages:

To over 32 active regions with regional leaders:

Currently, we have over 40 regional pages, and are expanding our reach into other region-specific social networks. Regional leaders are helping to coordinate in-person meetups, appearances at conferences, translation projects, and are spreading the word about BAT. As part of the expansion, we are now featuring an interview with a BAT regional leader each week in our BAT Community Update on Reddit. Our first interview featured Viking Karwur from our BAT Indonesia group. We will continue these interviews, providing an opportunity for each regional leader to connect and share their interest and ideas for growing the project in their regions.

We welcome additional volunteers to become regional leaders for their area, or to coordinate with existing regional leaders to help us continue to spread the word about BAT and get the world browsing a Better Web with Brave. If you’re interested in joining the effort, please connect with us at discord.gg/batbrigade.

Brendan Eich presents Brave and BAT at Facebook HQ

On August 15, 2017, Brendan presented his vision for BAT and Brave to an internal audience of crypto-enthusiasts at the Facebook HQ in Menlo Park, CA. Over 400 members of the group attended in-person and over an internal FB video feed.

Many thanks to Facebook for the opportunity to present BAT and Brave at Facebook, and for making the video available to the public!

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Facebook Tech Talk with Brendan Eich from Brave

BAT Now Supported on the Uphold Platform

Thu, 31 Aug 2017 10:00:18 -0700

Today we are announcing that the support of BAT within the Uphold platform is live. Uphold members can hold, send, receive, and convert BAT into many fiat and crypto-currencies that Uphold supports. BAT is supported in Uphold’s Tier 3 reserve.

If you are new to Uphold, you simply need to create a free Uphold account (available worldwide) to get started. You can securely hold your BAT, or place your holdings in any number of currencies by creating new cards in your wallet. More details are available via Uphold’s how it works section.

We are excited about this integration, and look forward to the next step of Uphold’s support for BAT. Brave users will soon be able to set up accounts with Uphold, fund their wallets via a variety of currencies, and contribute to content producers. Publishers, as well, will soon be able to establish an Uphold account, receive BAT, and automatically convert it into fiat currency. Uphold’s support of BAT will increase its accessibility, thus enhancing its utility within the digital advertising and services platform.

Please check our X (formerly Twitter) and Facebook pages for updates, or contact us via [email protected] if you have any questions.

Uphold to support Brave’s Basic Attention Token, the new utility token for blockchain-based digital advertising

Wed, 16 Aug 2017 13:59:38 -0700

Uphold to support Brave’s Basic Attention Token, the new utility token for blockchain-based digital advertising

Uphold and Basic Attention Token (BAT) are excited to announce a new partnership to provide support for BAT, an Ethereum-based utility token, on the Uphold platform.

Once the integration of BAT is complete, Uphold members will be able to hold, send, and convert BAT within their Uphold wallet, in addition to the fiat and crypto currencies Uphold already supports. If you are new to Uphold, please refer to the how it works section for more information.

The Uphold support for BAT will help Brave users fund their wallets via a variety of currencies to contribute to sites. It will also facilitate the contribution settlement process for publishers with automatic conversion of BAT and direct deposit of fiat currency into a publisher’s account.

Uphold is excited to welcome the BAT community to its platform. BAT radically improves the efficiency of digital advertising by creating a new utility token that can easily be utilized among publishers, advertisers, and users. It is a utility token based on the Ethereum blockchain that serves as the unit of account in the new BAT blockchain-based digital advertising and services platform.

Uphold’s partnership with the BAT team furthers Uphold’s mission to enable people all over the world to hold any form of money, commodity, or utility tokens securely, and to be able to transact seamlessly.

We look forward to sharing more exciting news about this partnership and the functionality of BAT within the Uphold ecosystem. We will continue to provide updates via our Twitter and Facebook pages.

As always, if you have any questions or are looking for more information about this partnership, drop us a line at [email protected] or [email protected].

Twitter: @UpholdInc, @AttentionToken

Facebook: @UpholdInc, @AttentionToken

BAT Announces Expansion of Global Community and Calls for Regional Leaders

Thu, 10 Aug 2017 16:05:06 -0700

We’re pleased to announce a coordinated growth initiative to expand the reach and scale of the global Basic Attention Token community.

Jennie and Stephen, the BAT community managers we hired in early July, are leading the expansion.

Users make up the first side of the BAT triangle, and growing a strong global community of engaged users is vital. They are the publishers’ audience, but also provide feedback and spread the word as the BAT roadmap gets executed.

Using Regional FB BAT Pages for Growing Our Global Community

Facebook Pages are a natural starting point for growing our global community. They have a large user base and easy cross-profile sharing.

In this first phase, our community managers will make calls to action for regional volunteers to set up BAT Community Facebook Pages in their countries.

Our community managers will coordinate with these volunteers, providing a regional starter kit that includes graphics, information and other helpful resources to get their regional FB BAT community up and running.

From Volunteers to Regional BAT Community Leaders

Volunteers will become regional leaders for their BAT communities. These leaders will collaborate and brainstorm with their peers within https://discord.gg/batbrigade on efforts to help spread awareness and education about BAT in their regions.

Regional leaders will coordinate with their teams to write blogs, translate BAT materials and resources, organize meetups and test groups for trial phases in the BAT roadmap.

We’ve Already Started!

Over the past few weeks, we engaged with volunteers, and are pleased to announce our first set of regional BAT Facebook pages and leaders:

BAT Regional FB Page	Regional Leader	URL
Official BAT FB Page	BAT Team	https://www.facebook.com/attentiontoken
BAT Australia	bat-stephen	https://www.facebook.com/BATAustralia
BAT Canada	bat-jennie	https://www.facebook.com/BATCanada
BAT China	Zhongxing Jin	https://facebook.com/Basicattentiontoken_china-116568548994126
BAT Croatia	Ivan Jelić	https://www.facebook.com/BATCroatia
BAT Florida (Miami Beach)	Jay Ortiz	https://www.facebook.com/BATMiamiBeachFL
BAT Indonesia	Viking Karwur	https://www.facebook.com/indobat
BAT Japan	Suguru Hirahara	https://www.facebook.com/Basic-Attention-Token-JAPAN-249882225520942/
BAT Russia	Catherine Murza	https://www.facebook.com/RussiaBAT
BAT SF Bay Area	Tim Manibusan	https://www.facebook.com/BATSanFrancisco
BAT Southern California	Ali Athar	https://www.facebook.com/BATSocal

Help Us Grow the Global BAT Community

The gray icons in the map are areas where we’re looking to set up new regional groups. Of course, we are open to volunteers from any region willing to participate and help expand our global community. If you are interested, please join us at https://discord.gg/batbrigade and let us know in the #general channel.

First Phase of the Basic Attention Token Platform Nears Rollout

Thu, 03 Aug 2017 17:05:32 -0700

Today we announce our launch plans for the first phase of the Basic Attention Token platform, code-named Mercury. The initial outline for Mercury was included in our roadmap announcement and the design concept is available on Github. BAT Mercury will be rolled out incrementally.

The Brave browser will be the first application on the BAT platform. The Brave browser currently allows users to make micro-contributions to publishers through the use of a Bitcoin wallet and ledger system. The launch of Mercury is targeted for mid-September and will include the replacement of the Bitcoin wallet integrated into the browser with a BAT wallet.

Browser User Onboarding (with in-browser BAT wallet creation)

BAT Mercury will utilize a portion of the 300 million BAT retained in the user growth pool. Users who enable BAT Mercury within the Brave browser will have their wallets automatically funded. At launch, the BAT wallet will be restricted from sending to addresses other than our settlement address; users will not be able to transfer BAT out of their in-browser wallet. The BAT flow in the browser will allow publishers to begin experimenting with reward models to spur patronage of their sites and services. A subsequent update will allow users to fund their BAT wallet similarly to how they are able to fund their Bitcoin wallet.

Another future update will give users the option of going through a “Know Your Customer” (KYC) process in order to gain full control over their BAT wallet, including the ability to transfer BAT out of the wallet.

Development of Basic Attention Metrics (BAMs), and In-Browser Analytics to View Measured Browsing Attention.

The BAT Mercury interface will appear familiar to users who have enabled the current Bitcoin-based Brave Payments beta. BAT Mercury features the granular fine-tuning contribution options and advanced settings from the current Bitcoin (but to be replaced with BAT) Brave Payments beta, including monthly publisher contributions that are either pro-rata or “pinned,” i.e., a pre-set amount.

There are two notable differences in the BAT Mercury interface:

The monthly budget and account balance are now denominated in BAT.
The purchase BAT button will remain inactive for the initial launch, as the BAT awarded from the user growth pool will initiate the one-way contribution flow at no cost to the user. However, with the multi-directional wallet update planned in later phases, the purchase BAT button will be reactivated

BAT Mercury contribution algorithms will be retained from the Brave Payments beta. Measured attention from the active browser tab is distributed across the list of visited domains. Pinned contributions will be supported too, as in Brave Payments beta today.

Every 30 days the browser will attempt to send user contributions to the publishers. Anonymous BAT contributions will be automatically transferred from the user’s wallet to a contribution settlement account using Anonize2 Zero-Knowledge Proof protocols.

Aside from the denomination units being BAT, the contribution summary and statements for BAT Mercury are the same as in the Brave Payments beta.

Publisher Onboarding and Verification

The BAT Platform publisher onboarding and verification process will remain largely unchanged from the existing Brave solution. An interested publisher will perform two levels of verification:

The publisher enters contact information, including an email address. They will then receive an email containing a validation URL. Since the URL contains a random secret, a visit by the publisher demonstrates that they can receive email at the address they provided.
After visiting the validation URL, the publisher will be redirected to prove domain ownership. A publisher can either perform DNS validation by setting a TXT record or uploading a file to a specific address on their web site.

After verification, publishers will go through a slightly modified process to finish onboarding for BAT Mercury.

In the Brave Payments beta, the publisher entered a Bitcoin address to receive contributions, and completed a form indicating their US tax-filing status. This latter information was used for reporting compliance (Brave is required to file a 1099-MISC for US individuals and limited-liability corporations), and served as the “Know Your Customer” process for the publisher.

In BAT Mercury, instead of asking for a Bitcoin (or ETH) address the publisher is redirected to a third-party financial services platform:

The platform supports BAT, fiat currencies (such as USD, EUR, GBP, etc.), and other crypto currencies. The platform also provides US ACH and wire transfer services for fiat currencies. We have already reached agreement with the platform that will provide these services and will soon announce the details of this partnership.

BAT Mercury will offer automatic conversion of BAT and direct deposit of fiat currency into a publisher’s account. This allows us to offer a contribution settlement process that is more familiar to publishers, increasing the likelihood of adoption. As part of publisher onboarding by the platform, they will authorize the disclosure of the ETH address of the account and set their preferred fiat currency.

The BAT team will provide additional information as it becomes available. For the latest information, please track our #announcements channel in discord.gg/batbrigade.

Note: The term (and terms related to) “BAT Mercury” in this post’s text and screenshots are Brave Software International internal project names , not branded product names, and as such the nomenclature may change as the product matures. Consult the roadmap for a high-level description of all currently planned phases of BAT integration.

BAT Update to Parity Multisig Wallet Attack

Mon, 24 Jul 2017 13:35:11 -0700

Today we made a full recovery of our User Growth Pool and reserve tokens, which had been appropriated and secured by the White Hat Group last week to mitigate the Parity multisig wallet critical vulnerability.

We’d like to thank the White Hat Group for its swift response and flawless execution. We are grateful for their intervention, which benefited numerous projects as well as the whole Ethereum ecosystem.

Our User Growth Pool is now at 0x7c31560552170CE96c4a7b018e93CDDC19dC61B6. We will assess whether we need to make any adjustments in the coming days; we’ll communicate about all necessary changes. Please check our #announcements channel in discord.gg/batbrigade for updates.

Parity Multisig Wallet Attack and BAT

Thu, 20 Jul 2017 11:37:46 -0700

We learned yesterday of a critical vulnerability in the Parity multisig wallet implementation for storing ETH and tokens. No ETH held by the BAT team was affected, including the funds from the sale of 1 billion BAT tokens. In fact, the bulk of BAT ICO ETH was already exchanged for fiat, which resides in a secure bank account.

However, we confirmed that some of the company’s BAT was held in vulnerable wallets, including the User Growth Pool. Shortly after we were notified of the Parity vulnerability, these tokens were transferred without our knowledge to a wallet address that allegedly belongs to a group of “white hat” hackers known as the White Hat Group. We have contingency plans in place to ensure that the BAT platform will not be compromised by this transfer.

The BAT team will provide relevant information as it becomes available. For the latest information, please track our #announcements channel in discord.gg/batbrigade.

Hiring for the BAT Team

Wed, 12 Jul 2017 08:37:04 -0700

Our recent token sale enabled us to create a user growth pool of 300 million BATs, which will be used in the near future to stake users with tokens and incentivize them to join the BAT platform.

The sale also provided our development team with resources to continue building the BAT platform. We started this work last fall, with the Brave Payments beta which uses Bitcoin for automated micro-donations to publishers. We’re pleased with the success of Brave Payments, which currently has 162 verified publishers.

We will recruit around twenty people over several months, in small groups that match the ongoing priorities of our roadmap. We are looking for talent in machine learning, Ethereum, devops, project management, marketing, design, as well as more browser developers.

As was outlined recently in the BAT roadmap, we’re in the Mercury phase of our platform development. We are using sale funds to hire several people to complete this phase, including BAT wallet integration into Brave and converting Brave Payments from Bitcoin to BAT. It also includes developing the on-device machine learning models that privately match catalogued ads as well as developing the framework of user-private ad experience.

We’ve posted the following openings on our site. We look forward to receiving your resumes or portfolios, depending on the job description.

Senior Cloud Engineer, BAT
Ad Tech Engineer
Project Manager
Senior Web/Marcom Designer
Senior UX/Product Designer
Chromium Engineer, Security
Chromium Engineer, Muon
Chromium Engineer, Android

This is an exciting time to join the BAT team and to contribute to our open source development of the Basic Attention Token. We hope you’ll consider working with us to create the new ad-tech ecosystem that will benefit the entire Web.

Moving to Rocket.Chat

Tue, 11 Jul 2017 16:40:29 -0700

We’re happy to announce that after researching and testing alternatives, the BAT team will transition from Slack to rocket.chat for open communication and collaboration with its community members. The transition begins Wednesday, 07.12.2017 at 11AM PDT.

Why are we leaving Slack?

The best current practice for blockchain project teams has been to use Slack for open communication. Until recently, this worked well. However, bad actors began taking advantage of this openness, attempting to scam participants.

BAT was not the only project to have its Slack channel impacted by these bad actors. Several blockchain projects were attacked simultaneously, in some cases by users with the same screen names. The BAT Slack monitors witnessed an increase in incidents and reports from our community concerning false information and fraudulent messages.

Direct messages were used in some cases by users pretending to be BAT staff.
The /remind Slackbot command was used on occasion to send false information.
The Incoming Webhooks integration was used once to pose as the BAT APP and send messages about a fake “second sale.”

Experience shows that Slack was not designed for large communities that need to manage bad actors. So we reviewed and tested other platforms that promote transparent discussion while providing moderators and administrator additional control to remove bad actors.

After reviewing several options, we chose rocket.chat.

The transition process

Beginning Wednesday, 07.12.2017 at 11AM PDT, the BAT team will transition daily discussion to rocket.chat
Current BAT Slack users will not be migrated into rocket.chat.
The BAT Slack will remain open for 7 days during the transition to rocket.chat.
Channels in the BAT Slack will be updated to become read-only during this 7 day transition, and will include announcements about the transition.
Our community managers will help facilitate the transition. We are also continuing to expand our team of community managers, with the goal of having full coverage across time zones on a 24/7 basis.

Friendly reminders

The official source of accurate information regarding all things BAT remains the official website: https://basicattentiontoken.org
BAT staff will not directly message users with important updates. Do not click links with “calls to action” that are sent in direct messages.
When in doubt, ask questions in open channels, and please report suspicious users or activities to BAT administrators.

In conclusion, we still love Slack!

We want to emphasize that these issues do not reflect on Slack for its intended use cases. Slack is an awesome tool. As commonly used by enterprises, Slack teams do not have to worry about random users sending fraudulent messages from the slackbot. Internally, our team uses and enjoys Slack as a part of our regular workflow.

Also, we would like to add a huge thank you to everyone in our Slack community, and those from other project teams that reported bad actors and other incidents that occurred over the past two weeks. We look forward to continuing the open discussion and engagement with the community as we build the BAT platform.

BAT Community Managers

Fri, 30 Jun 2017 16:05:07 -0700

The BAT Team is excited to announce two new freelance community managers, Jennie (@bat-jennie) and Stephen (@bat-stephen)!


@bat-jennie	@bat-stephan

Both Jennie and Stephen participated in our “Moderator for a Day” trial program. They did a great job engaging with our community members in the BAT Slack and /r/BATProject in Reddit.

Jennie and Stephen will be helping the team out with the following:

Moderating and answering questions on Discord and Reddit
Sharing important BAT updates
Organizing community events
Managing regional BAT groups and meetups

We’re happy to have Jennie and Stephen join the BAT Team to help us expand our efforts globally, from Canada to Australia for extra timezone-independent support.

Congrats, Jennie and Stephen!

Some Common Questions About BAT

Wed, 21 Jun 2017 12:20:03 -0700

Basics

What does BAT stand for and what is it?

Basic Attention Token. It is a utility token based on the Ethereum technology that can also be used as a unit of account between advertisers, publishers, and users in a new, blockchain-based digital advertising and services platform. The token is not a digital currency, security or a commodity. To learn more about how the BAT platform is working with the Brave browser, please see below.

Are BATs transferable? Where are BATs traded?

BAT is a utility token meant for use in the BAT platform. It is transferable. While we are aware that the token is currently being traded on the exchanges listed here, we have not encouraged or facilitated this exchange trading in any way. We have provided the foregoing information solely as a means of reducing the inquiries we receive directly.

What do BATs represent?

The utility tokens are intended for use on the BAT platform, a new Blockchain-based digital advertising and services platform. Ownership of the tokens carry no rights other than the right to use them as a means to obtain services on the BAT platform, and to enable usage of and interaction with the platform, if successfully completed and deployed. The tokens do not represent or confer any ownership right or stake, share or security or equivalent rights, or any right to receive future revenue shares, intellectual property rights or any other form of participation in or relating to the BAT platform, and/or Brave and its affiliates. The tokens are not refundable and are not intended to be a digital currency, security, commodity or any other kind of financial instrument.

Additional information regarding the utility of BAT is available in the terms and conditions.

Where will BAT be used?

We are building the BAT platform to integrate the Brave browser (see below), Brave’s ledger system, as well as a BAT wallet and related blockchain-attested functionality. The utility token is for conducting transactions and obtaining services on the platform. The token will be used, for example, in acquiring ad slots to be filled with privately matched, anonymously confirmed ads.

Given the open-source nature of the project, however, we also envision that as we develop the BAT protocol, third-party developers may come up with new and novel uses for the token.

Some of these could include:

Other browsers: One obvious use case for the token is for it to be used inside other browsers. This means that the BAT ecosystem will extend out to anyone using any of the current popular browsers.
Telegram bot: In messaging apps like Telegram, we foresee the possibility of users being paid in BAT to view one ad.
WeChat official account: WeChat has become a robust system of bots, payments, and other solutions. We foresee the creation of different WeChat solutions integrating the the token.
Token and Status: The BAT also has attention-based applicability inside the Ethereum-based messaging/payment platforms such as Coinbase’s new Token app and Status app.
These apps must be fraud-resistant if they are to participate.

How do I view BAT tokens in my wallet?

You can view BAT token balance in your non-hosted Ethereum wallet that supports ERC20 tokens by watching the BAT contract.

BAT Smart Contract address: 0x0D8775F648430679A709E98d2b0Cb6250d2887EF
Number of Digits: 18
Symbol: BAT

Which wallets can be used to store BAT?

BAT is an ERC20 token, and can be stored in ERC20 compatible wallets. We do not recommend a particular product, but some users report storing their BAT using a Ledger Nano S hardware wallet and MyEtherWallet.

What is the roadmap?

The BAT 1.0 Roadmap is available here.

BAT Sale, Distribution and Fund Use

What crypto-currencies were accepted during the sale?

Ethereum (ETH).

What is the distribution of tokens?

One billion BAT was sold. In addition to the tokens sold, we created a development team pool of 200 million tokens. Finally, we created a user growth pool (UGP) of 300 million BAT. To learn more about the UGP, please see the following chart and more information below:

BAT Contract	BAT Total	Distribution
0xc7a1	366,350,000	300M User Growth Pool
		+ 66.35M Development Pool
0x67fa2	133,650,000	Development Pool (180 Day Lockup)

What was the value of BAT sold? Will there be a follow-on sale?

We sold the equivalent of 156,250 ETH, or 1 billion tokens. We do not plan to have a follow-on BAT sale.

What was the sale price at the time of token sale?

The ICO price on the sale date of May 31, 2017 was 1 ETH to 6,400 BAT.

What is the BAT smart contract address?

We are providing the BAT smart contract address as a matter of information: 0x0D8775F648430679A709E98d2b0Cb6250d2887EF. However, the token sale is over so DO NOT send any ETH here or it will be sent back. Also, DO NOT send any BAT or other types of tokens here, it will be lost.

How will the user growth pool be used?

An integral part of the token sale is the creation of a user growth pool of 300 million tokens. These tokens will be used to incentivize users to join the BAT platform. We anticipate that when users download the Brave browser they will be rewarded with tokens. The final number is not yet determined. Potentially, this could prompt tens of millions of users to join.

Once in the system, users will be able to obtain services and gain and spend BAT in a number of different scenarios. Users will be able to use tokens in exchange for premium content from publishers. Users will also be able to donate tokens to publishers. The Brave browser already has a donation system in beta. Publishers could also incentivize users to download their app with BAT. We are confident there are many other services and use cases that will surface as the ecosystem comes to life.

When the token sale was completed, where were the funds (ETH) stored?

We use the standard Ethereum multi-signature wallet to store the ETH paid for the BAT.

BAT and Brave

Explain the Brave and BAT products and how they work together.

BAT is a utility token for a new, blockchain-based digital advertising and services platform. Brave is a privacy-focused, secure web browser that blocks ads by default and provides surfing speeds up 7x faster than its competitors. Brave currently runs an experimental automated and anonymous micro-donation system for publishers called Brave Payments. The BAT platform will absorb the Brave Payments ledger, which will migrate from Bitcoin micropayments to BAT microdonations in the near future. The platform will further extend this work into advertising. Users have the choice of whether or not to opt-in to see ads, which use a separate open source component. When users opt-in to receive ads in the platform, ads will be privately matched to their interests and anonymously confirmed. Publishers are rewarded accordingly with tokens. The user remains anonymous to all parties. Users who opt-in will also get a share of BATs and can use them on premium products, donate them back to publishers, etc.

How can a publisher apply to become part of BAT platform that is being integrated into the Brave browser?

If you are a publisher or content provider interested in joining the BAT platform on Brave, the best way to get going is join the current Brave publisher program here. Then we will transition you onto the Brave BAT platform once it is launched.

When will ads in the BAT platform be available to opt-into in the Brave browser?

Early ad trials are projected to begin this fall. See our road map for more details regarding ad development and scheduling.

When will Brave Payments be migrated from BTC to BAT?

BAT wallet integration, and migration from BTC to BAT in the Brave browser is projected for the Mercury Phase (Summer 2017) in our road map. See our road map for more information.

What are some names of publishers that have signed up for Brave and will be transitioned to the BAT once the platform is finished?

Over 150 publishers have joined Brave Payments. Wikihow, Archive.org, and Smashing Magazine have given us approval to use their names. Other large name publishers will be added.

How many users does the Brave browser have?

Brave app installations are available from the Apple iOS and Google Play Stores. We do not make public the number of users on Windows, OSX and Linux.

Other

How does BAT deal with ad fraud?

We’ve covered the problems with ad fraud in the existing ad model in this post, but here are just a few ways that BAT deals with ad fraud: the token eliminates third-party traffic sourcing, and the Basic Attention Metrics (BAM) system reduces fraud entry points. The code will be auditable as open source, with attention and engagement verified using Zero-Knowledge Proof (ZKP) protocols. Ads and payouts will be rate limited, and user growth pool token awards distributed over time to make bot operations less desirable.

Where can I find the whitepaper?

You can find the BAT whitepaper here.

BAT Roadmap 1.0

Fri, 16 Jun 2017 14:36:45 -0700

Foreword

I cofounded Mozilla and wrote its technology roadmaps back when we were rebooting the Netscape-contributed browser code via open source. Here’s the first one. This one from 2003, by David Hyatt and me, charted the direct course to Firefox.

These documents set direction and listed goals and requirements. Equally important, they renounced non-goals and listed what was off the agenda. For the BAT platform, any tracking or targeting from remote ad servers or exchanges is excluded by construction.

The map is not the terrain, so each roadmap ages past a point of usefulness and becomes a relic. I expect the same to happen with the BAT project’s roadmaps. This roadmap is likely to cover the next year to 18 months.

Approach

The BAT sale provides the development team with enough resources to complete the platform work we started last fall using bitcoin in the “Brave Payments [beta]” experimental automated micro-donation system already in Brave. We intend to use the funds as follows:

Recruit and retain Ethereum, machine learning, devops, project management, ad sales, UX design, and more browser development people, to build out the BAT platform in the stages outlined below.
As the BAT platform develops and gets integrated with Brave, evangelize other attention-economy apps, from browsers to games and beyond, to join an organization we will endow to promote user-first, private, and anonymous ads, donations, micro-paywall-piercing “link gifting”, and other token-based premium products, and share the BAT among apps other than Brave. We aim to make this a non-profit.
Create a source of seed funding, with exact structure to be determined, to sponsor entrepreneurs to create new BAT apps. This may take the form of an independently judged prize system in which apps must follow the endpoint software rules and on-chain smart contracts prototyped by the development team (1) and codified by the member organization (2).
Fund greater user growth of Brave and other BAT apps by rewarding users who choose to opt into the BAT platform, to get to greater scale sooner with the brands and agencies buying user-private ad slots, and (where publishers partner with us) ad slots on pages. Growth requires promotion and distribution above organic rate and scale, so we will fund it with some of the sale proceeds.

The BAT platform work must be staged to fit modern “agile”/non-waterfall software development methods. In particular, it must fit Brave’s six-week chromium update cycle and the finer-grained milestone release structure that we use to manage scope creep and increase predictability.

The program of work outlined in this roadmap uses code-names borrowed from the U.S. Space Program. Reforming the attention economy of ad-tech and payments may not be rocket science, but it is still ambitious. We need to manage scope creep at a larger scale than the Brave development cadence.

Schedule

BAT Mercury (summer 2017)

BAT wallet integrated into Brave
Convert Brave Payments from bitcoin to BAT
Extend Brave’s secret-key sync to include the Brave ledger and wallet
Compile demand-side dashboard data into BAT ad and offer catalog that is downloaded and updated on-device; scraped and mock ads/offers with micro-BAT subsidized revenue
Develop the on-device machine learning models that privately match catalogued ads and place them in user-private slots based on user intent signals, from search queries (you own your query log, Google does not) to surfing, to researching, to purchasing
Design research and engineering development of user-private ad slot form factors
Measure ad engagement and user satisfaction via Basic Attention Metric (BAM) system
Extend the Brave Ledger ANONIZE ZKP-based proof protocol (Zero Knowledge Proof) to convey ad attributions and confirmations as well as transactions

BAT Gemini (fall 2017/winter 2018)

KYC (humint + machine learning), rate, and flow control for anti-fraud
User Growth Pool (UGP) grants to users who opt into the new model
Further machine learning development and optimization
Further demand-side dashboard to BAT ad/offer catalog work
Ledger- and Ethereum-attested dashboard analytics for early publishers interested in BAT indirect ad partnership trials
User-private ad trials with select agency and other demand-side / lead-gen partners
One premier publisher partner to co-develop publisher-provided inventory system
Revenue as soon as system performs as well as or better than status quo ad-tech

BAT Apollo (rest of 2018)

Real ad revenue that scales with user growth; further UGP grants & growth hacks
Donation flow fee revenue, smaller but scaled as far as possible via incentives to users who get BAT revenue from ads and want to give back to their pinned and top sites
Major work to move from Brave Ledger confirmation and revenue flows to entirely decentralized on Ethereum flows using a state channel with ZKP for anonymity
Evolved BAM options based on premium attention models — price discovery at high end
Aggregated, large-anonymity-set reports and forecasts on the Ethereum blockchain, with competitive demand (advertiser) and supply (publisher) dashboards for performance measurement, optimization and sales planning
BAT integration into other apps based on open source & specs for greater ad buying leverage and publisher onboarding

Conclusion

Some of this work will happen ahead of the rough dates in parentheses above, enabling other work to happen sooner. Other work that’s hard to estimate right now may take longer. We will adjust the roadmap quarterly and build a new one when this one has fulfilled its purpose.

Much depends on our hiring quickly and well. With the right talent engaged and working well together, I am confident we can build and scale this system to have complete user control and much better economics than the failing ad-tech ecosystem upon which the Web relies today. Let’s build it together. We are all-open-source, and we are hiring.

BAT: A Natural Way to Contribute to Publishers

Fri, 09 Jun 2017 17:16:11 -0700

The last few years have been increasingly rocky for publishers. They face growing ad blocking adoption, increasing fraud rates, and diminishing returns as Facebook and Google reportedly take 99% of all new digital ad revenue.

This is driving some companies to offer alternative sources of revenue to publishers. Google is rebooting Contributor, a micro-donation service that was discontinued in January 2016. Patreon doubled since last year to 1 million patrons and 50,000 creators. In 2016, Brave introduced anonymous Bitcoin micropayments to publishers. Brave is now planning to integrate the Basic Attention Token (BAT) as the foundation of a new, blockchain-based digital advertising platform.

The range of alternative contribution methods make this an exciting time in the evolution toward a better web.

Google Contributor

The news of the Google Contributor re-release follows months of speculation about a potential ad filtering feature in Chrome. Google now confirms the latter will be available in January 2018.

Google’s Contributor allows users to purchase a monthly pass that replaces ads with microdonations for participating publishers. Ad replacement is a key feature, and as such, exploring Contributor may offer a preview of Google’s vision for replacing ad revenue.

News of both of these Google releases was too exciting to pass up, so we gave Google Contributor a test drive.

Google Contributor Test Drive

Registration and setup

Users begin the process here: https://contributor.google.com/v/marketing
The Contributor pass begins with a $5.00 payment.
Users select sites from participating publishers to replace ads with micropayments.
Micropayments are deducted from the $5.00 payment for each page view.
Rates per page vary from publisher-to-publisher. For example, Business Insider UK charges $0.04 for each page view, while other publishers charge $0.01. The majority of publishers tested charge $0.01 per page view.
Contributor only works when the user is signed into the Google account used for registration.

Experience

We ran through several Contributor publishers: Business Insider UK, Popular Mechanics, Twitchy and WWG.

We observed mixed results, with ads displaying on Business Insider UK and Twitchy, but not on Popular Mechanics and WWG.

On Business Insider UK, the large horizontal and small rectangular above-the-fold display ads no longer showed up with Contributor enabled. However, we did observe Taboola ads mid-fold, and Sailthru ads below-the-fold.


Taboola	Sailthru

On Twitchy.com, we consistently observed ads displaying above and below-the-fold on the homepage and article pages.


Twitchy.com, above-the-fold	Twitchy.com, below-the-fold

This was surprising because the Contributor service advertises that the micropayments replace the ads.

The network traffic appears to show that Contributor doesn’t block any of the Google ad and tracking requests for Business Insider UK or Twitchy.com.

The Google Publisher Tag (GPT) ad tag library was successfully requested.
The GPT ad request was sent and received by the ad server.
DoubleClick Campaign Manager (DCM) requests were made, including a partner request to Krux.
While the DoubleClick for Publishers (DFP) ad server did not send a creative response for the ad request, tracking cookies were set by the request.
It’s important to note that none of these ad and tracking requests were blocked.

A closer look at ad-related sources reveals many additional 3rd party ad and tracking requests were established:

The 3rd party ad and tracking requests were also made on Popular Mechanics and WWG.


Popular Mechanics	WWG

The Contributor service is not really “blocking” ad or tracking requests.
Despite paying for ads to be replaced with microdonations, Taboola, Sailthru and other common 3rd party display ads were observed on two of the four publisher domains tested.
With Contributor not blocking ad and tracking requests, Google and 3rd parties continue to collect user data for profiling, re-targeting and other purposes.
Contributor appears to be largely cosmetic, continuing to allow significant ad displays.

The Brave Approach

Brave Payments

The Brave Payments ledger allows users to support publishers with anonymous contributions as they browse. It was introduced in 2016 and is currently available in the desktop browser as an option. User privacy and anonymity are a priority. Ads and trackers are blocked by default, thereby cutting off malvertising threats flowing through ad exchanges.

Brave Payments uses a technology called Anonize, which utilizes a special branch of “Zero Knowledge Proof” cryptography for anonymous-but-accountable transactions.
Users can apply additional customization to their contributions as they choose, “or can simply let Brave browser code (only on your device, no server tracking) handle the distributions.
Users can pin sites to include them in Brave Payments as they browse, setting specific amounts for each.
Any publisher can receive contributions, they simply need to complete a verification process to receive the anonymous contributions.
Thanks to encryption in the browser, Brave’s servers never see user data in the clear. Anonize protects against donation lists becoming fingerprints.

BAT Platform

The Basic Attention Token (BAT) provides a natural fit for supporting publishers, as the purpose of the token is to attribute value to attention. The BAT Platform will absorb the Brave Payments ledger, which will migrate from Bitcoin micropayments to BAT microdonations in the near future. The BAT Platform will also introduce new features and settings, paving the way for an exciting and broad range of potential applications. The BAT also incentivizes users to join the platform by granting BATs from the user growth pool, and rewarding BATs for their attention. The BAT will let users support sites via anonymous token-donation automation. Initially, the BAT Platform will be integrated within the Brave browser. Long-term, we intend for BAT to be utilized in other apps and browser extensions.

The Differences Matter

Google Contributor and Brave Payments provide two very different approaches to publisher contributions.
Google Contributor removes some ads — but not all — while allowing for Google’s DoubleClick and other 3rd party ad and tracking requests to collect user data.
Brave blocks ads and 3rd party tracking requests by default, preventing those parties from collecting user data from those requests. Brave Payments and the imminent BAT Platform allow users to anonymously contribute to publishers that they choose to support. Users do not log into Brave servers, and Brave cannot see or collect user data thanks to cryptographic protocols.

Both options are new, and are alternatives to the current free-for-all of digital advertising. The choice for users is stark: one option, Google Contributor, continues data tracking at the expense of user privacy, data plan, and battery life. The other option, Brave, gives users control of their data and privacy without compromises. The introduction of the BAT will also reward users for their attention with a revenue share per ad impression or action.

BAT Sale Finishes Quickly

Wed, 31 May 2017 12:48:26 -0700

The BAT sale commenced today at approximately 7:30 AM PDT and quickly reached the cap of 156,250 ETH.

We look forward to developing the BAT to its fullest extent to enable a new blockchain-based digital advertising platform. Publishers, advertisers, and users all stand to benefit from a user-centric platform that supports web content. Some of this functionality is already prototyped in the Brave browser, using bitcoin and allowing users to opt-in to automated micro-donations to websites and account owners.

We are especially excited about the 300 million BATs available in the user growth pool. This resource will be used to incentivize users to join the platform, benefiting publishers and helping to ensure the success of the project.

We thank all interested parties. We appreciate your confidence in the BAT and we will provide additional updates in the coming days.

Pricing the BAT

Tue, 30 May 2017 15:16:46 -0700

We received substantial feedback on the exchange rate for the BAT sale. We appreciate the questions we received and thought some background would help explain our approach. We strive for transparency and hope to clear up misunderstandings.

As everyone knows, USD/ETH prices have grown more volatile. When we first contemplated this project, the USD/ETH prices were relatively stable. For quite sometime, they hovered at around $10/ETH. We assumed people would be pleased with the simplicity of a fixed exchange rate. As ETH grew more volatile, we knew this would become challenging. However, we didn’t receive any strong feedback on the fixed exchange rate in our published contracts.

As such, we maintained the same approach as the sale date neared. We gauged the volatility as we attempted to find a price that remained in line with the goals we had outlined. In the days before the exchange rate decision was made, the average trade price looked close to $153.

The exchange rate decision was made May 28 in the late evening. We considered the last 3 days of prices to try to reach the target price on the token sale day (approximately 2.5 day

Various members of the team looked at prices over the decision period, and I looked at the poloniex charts, which are fortunately still available here: https://poloniex.com/

Tether isn’t the best USD proxy, so we’ll scale it up by the 2% premium it trades at.

This is the chart we were looking at:

If you look at the volume weighted field in that time range, it certainly looked pretty close to $153.6. The actual mean value (scaled up by the 2% tether premium) was $159.2.

This was our best guess at the moment we made the pricing decision on pricing.

We would have liked to get this exactly right, but I suppose if we could predict crypto-currency prices at 3 days out, we’d be in a different line of business.

It is also important to remember that we may not be able to access our token sale proceeds until approximately June 29. The mean value of ETH is $109 during the 30 days prior to our decision. One could argue that the price may be going up for various reasons, but these are post-facto arguments.

The best interests of the company and the token holders remain aligned. A strong base allows the BAT to establish itself across the web as a new standard in a transparent and efficient blockchain-based digital advertising platform. The opportunity for all involved, e.g., users, publishers, advertisers, etc., is substantial.

In the end, we made some hard decisions. Do we wait for the volatility to reduce? Is there a more optimal exchange mechanism beyond a rate fixed at deploy time? There is good debate to be had on these issues. But, ultimately, people have to make their own decisions as to where to allocate their ETH and whether to purchase BAT. In the end, the market decides.

Scott Locklin

May 30, 2017

Brave Rewards: Terms and Conditions

Tue, 30 May 2017 00:00:00 +0000

BRAVE SOFTWARE INTERNATIONAL TERMS OF TOKEN SALE PLEASE READ THESE TERMS OF TOKEN SALE CAREFULLY. NOTE THAT SECTION 14 CONTAINS A BINDING ARBITRATION CLAUSE AND CLASS ACTION WAIVER, WHICH, IF APPLICABLE TO YOU, AFFECT YOUR LEGAL RIGHTS. IF YOU DO NOT AGREE TO THESE TERMS OF SALE, DO NOT PURCHASE TOKENS. Your purchase of Basic Attention Tokens ("BAT") during the BAT sale period ("Sale Period") from Brave Software International ("Company", "we", or "us") is subject to these Terms of Sale ("Terms"). Each of you and Company is a "Party", and together the "Parties". By purchasing BAT from us during the Sale Period and/or using BAT in connection with the Platform (as defined below), you will be bound by these Terms and all terms incorporated by reference. If you have any questions regarding these Terms, please contact us at [email protected]. You and Company agree as follows

1. Purpose and Use of BAT in Connection with the Platform

BAT are intended to be used for targeted advertising and other attention-based transactions and services (the "Services"), as facilitated through a decentralized platform that Company and its affiliates are developing (the "Platform"). Important additional details regarding the Services and Platform are provided in Exhibit A. Ownership of BAT carries no rights, express or implied, other than the right to use BAT as a means to obtain Services, and to enable usage of and interaction with the Platform, if successfully completed and deployed. In particular, you understand and accept that BAT do not represent or confer any ownership right or stake, share or security or equivalent rights, or any right to receive future revenue shares, intellectual property rights or any other form of participation in or relating to the Platform, and/or Company and its corporate affiliates, other than rights relating to the receipt of Services and use of the Platform, subject to limitations and conditions in these Terms and applicable Platform Terms and Policies (as defined below). BAT are not intended to be a digital currency, security, commodity or any other kind of financial instrument.

2. Scope of Terms

Unless otherwise stated herein, these Terms govern only your purchase of BAT from us during the Sale Period. The use of BAT in connection with the Services or Platform may be governed by other applicable terms and policies (collectively, the "Platform Terms and Policies"). Any Platform Terms and Policies we promulgate will be available at www.basicattentiontoken.org. We may add terms or policies to the Platform Terms and Policies in our sole discretion, and may update each of the Platform Terms and Policies from time to time according to modification procedures set forth therein. To the extent of any conflict with these Terms, the Platform Terms and Policies shall control with respect to any issues relating to the use of BAT in connection with the Services or Platform.

3. Cancellation; Refusal of Purchase Requests

Your purchase of BAT from us during the Sale Period is final, and there are no refunds or cancellations except (a) if the Activation Threshold is not reached, pursuant to applicable procedures set forth in Exhibit B or (b) as may be required by applicable law or regulation. We reserve the right to refuse or cancel BAT purchase requests at any time in our sole discretion.

4. BAT Sale Procedures and Specifications

Important information about the procedures and material specifications of our BAT sale is provided in Exhibit B, including, but not limited to, details regarding the timing and pricing of the BAT sale, the amount of BAT we will sell, and our anticipated use of the BAT sale proceeds. By purchasing BAT, you acknowledge that you understand and have no objection to these procedures and material specifications.

5. Acknowledgment and Assumption of Risks

You acknowledge and agree that there are risks associated with purchasing BAT, holding BAT, and using BAT in connection with the Services and Platform, as disclosed and explained in Exhibit C. If you have any questions regarding these risks, please contact us at [email protected]. BY PURCHASING BAT, YOU EXPRESSLY ACKNOWLEDGE AND ASSUME THESE RISKS.

6. Security

You are responsible for implementing reasonable measures for securing the wallet, vault or other storage mechanism you use to receive and hold BAT you purchase from us, including any requisite private key(s) or other credentials necessary to access such storage mechanism(s). If your private key(s) or other access credentials are lost, you may lose access to your BAT. We are not responsible for any such losses.

7. Personal Information

We may determine, in our sole discretion, that it is necessary to obtain certain information about you in order to comply with applicable law or regulation in connection with selling BAT to you. You agree to provide us such information promptly upon request, and you acknowledge that we may refuse to sell BAT to you until you provide such requested information and we have determined that it is permissible to sell you BAT under applicable law or regulation.

8. Taxes

The purchase price that you pay for BAT is exclusive of all applicable taxes. You are responsible for determining what, if any, taxes apply to your purchase of BAT, including, for example, sales, use, value added, and similar taxes. It is also your responsibility to withhold, collect, report and remit the correct taxes to the appropriate tax authorities. We are not responsible for withholding, collecting, reporting, or remitting any sales, use, value added, or similar tax arising from your purchase of BAT.

9. Representations and Warranties

By transferring Ether to the smart contract system ("Smart Contract System", as explained in Exhibit B) to purchase BAT from us, you represent and warrant that:

You have read and understand these Terms (including all Exhibits);
You have a sufficient understanding of the functionality, usage, storage, transmission mechanisms and other material characteristics of cryptographic tokens like Bitcoin and Ether, token storage mechanisms (such as token wallets), blockchain technology and blockchain-based software systems to understand these Terms and to appreciate the risks and implications of purchasing BAT;
You have carefully reviewed the code of the Smart Contract System located on the Ethereum blockchain at the addresses set forth in Exhibit B and fully understand and accept the functions implemented therein;
You have obtained sufficient information about BAT to make an informed decision to purchase BAT;
You understand the restrictions and risks associated with the creation of BAT by the Smart Contract System as set forth herein, and acknowledge and assume all such risks;
You understand, acknowledge and assume the risks associated with the purchase, holding and use of BAT in connection with the Services and Platform, as explained and disclosed in Section 5 and Exhibit C;
You understand that BAT confer only the right to receive Services and to access the Platform, and confer no other rights of any form with respect to the Platform or Company or its corporate affiliates, including, but not limited to, any voting, distribution, redemption, liquidation, proprietary (including all forms of intellectual property), or other financial or legal rights;
You are purchasing BAT solely for the purpose of receiving Services, accessing the Platform, and supporting the development, testing, deployment and operation of the Platform, being aware of the commercial risks associated with the Company and the Platform. You are not purchasing BAT for any other purposes, including, but not limited to, any investment, speculative or other financial purposes;
Your purchase of BAT complies with applicable law and regulation in your jurisdiction, including, but not limited to, (i) legal capacity and any other applicable legal requirements in your jurisdiction for purchasing BAT, using BAT, and entering into contracts with us, (ii) any foreign exchange or regulatory restrictions applicable to such purchase, and (iii) any governmental or other consents that may need to be obtained;
You will comply with any applicable tax obligations in your jurisdiction arising from your purchase of BAT;
If you are purchasing BAT on behalf of any entity, you are authorized to accept these Terms on such entity's behalf and that such entity will be responsible for breach of these Terms by you or any other employee or agent of such entity (references to "you" in these Terms refer to you and such entity, jointly);
You are not resident or domiciled in New York State or purchasing BAT from a location in New York State;
You are not (i) a citizen or resident of a geographic area in which access to or use of the Services is prohibited by applicable law, decree, regulation, treaty, or administrative act, (ii) a citizen or resident of, or located in, a geographic area that is subject to U.S. or other sovereign country sanctions or embargoes, or (iii) an individual, or an individual employed by or associated with an entity, identified on the U.S. Department of Commerce's Denied Persons or Entity List, the U.S. Department of Treasury's Specially Designated Nationals or Blocked Persons Lists, or the U.S. Department of State's Debarred Parties List. You agree that if your country of residence or other circumstances change such that the above representations are no longer accurate, that you will immediately cease using the Services. If you are registering to use the Services on behalf of a legal entity, you further represent and warrant that (i) such legal entity is duly organized and validly existing under the applicable laws of the jurisdiction of its organization, and (ii) you are duly authorized by such legal entity to act on its behalf; and
You understand and acknowledge that title to, and risk of loss of, BAT you purchase from Company and receive from the Smart Contract System passes from Company to you in the Cayman Islands.

10. Indemnification

To the fullest extent permitted by applicable law, you will indemnify, defend and hold harmless Company and our respective past, present and future employees, officers, directors, contractors, consultants, equity holders, suppliers, vendors, service providers, parent companies, subsidiaries, affiliates, agents, representatives, predecessors, successors and assigns (the "Company Parties") from and against all claims, demands, actions, damages, losses, costs and expenses (including attorneys' fees) that arise from or relate to: (i) your purchase or use of BAT, (ii) your responsibilities or obligations under these Terms, (iii) your violation of these Terms, or (iv) your violation of any rights of any other person or entity.
Company reserves the right to exercise sole control over the defense, at your expense, of any claim subject to indemnification under Section 10(a). This indemnity is in addition to, and not in lieu of, any other indemnities set forth in a written agreement between you and Company.

11. Disclaimers

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW AND EXCEPT AS OTHERWISE SPECIFIED IN A WRITING BY US, (A) BAT ARE SOLD ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, AND WE EXPRESSLY DISCLAIM ALL IMPLIED WARRANTIES AS TO BAT, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT; (B) WE DO NOT REPRESENT OR WARRANT THAT BAT ARE RELIABLE, CURRENT OR ERROR-FREE, MEET YOUR REQUIREMENTS, OR THAT DEFECTS IN BAT WILL BE CORRECTED; AND (C) WE CANNOT AND DO NOT REPRESENT OR WARRANT THAT BAT OR THE DELIVERY MECHANISM FOR BAT ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. Some jurisdictions do not allow the exclusion of certain warranties or disclaimer of implied terms in contracts with consumers, so some or all of the exclusions of warranties and disclaimers in this section may not apply to you.

12. Limitation of Liability

(A) TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW: (I) IN NO EVENT WILL COMPANY OR ANY OF THE COMPANY PARTIES BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES OF ANY KIND (INCLUDING, BUT NOT LIMITED TO, WHERE RELATED TO LOSS OF REVENUE, INCOME OR PROFITS, LOSS OF USE OR DATA, OR DAMAGES FOR BUSINESS INTERRUPTION) ARISING OUT OF OR IN ANY WAY RELATED TO THE SALE OR USE OF BAT OR OTHERWISE RELATED TO THESE TERMS, REGARDLESS OF THE FORM OF ACTION, WHETHER BASED IN CONTRACT, TORT (INCLUDING, BUT NOT LIMITED TO, SIMPLE NEGLIGENCE, WHETHER ACTIVE, PASSIVE OR IMPUTED), OR ANY OTHER LEGAL OR EQUITABLE THEORY (EVEN IF THE PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND REGARDLESS OF WHETHER SUCH DAMAGES WERE FORESEEABLE); AND (II) IN NO EVENT WILL THE AGGREGATE LIABILITY OF COMPANY AND THE COMPANY PARTIES (JOINTLY), WHETHER IN CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE, WHETHER ACTIVE, PASSIVE OR IMPUTED), OR OTHER THEORY, ARISING OUT OF OR RELATING TO THESE TERMS OR THE USE OF OR INABILITY TO USE BAT, EXCEED THE AMOUNT YOU PAY TO US FOR BAT. (B) THE LIMITATIONS SET FORTH IN SECTION 12(A) WILL NOT LIMIT OR EXCLUDE LIABILITY FOR THE GROSS NEGLIGENCE, FRAUD OR INTENTIONAL, WILLFUL OR RECKLESS MISCONDUCT OF COMPANY. (C) Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the limitations of this section may not apply to you.

13. Release

To the fullest extent permitted by applicable law, you release Company and the other Company Parties from responsibility, liability, claims, demands and/or damages (actual and consequential) of every kind and nature, known and unknown (including, but not limited to, claims of negligence), arising out of or related to disputes between users and the acts or omissions of third parties. You expressly waive any rights you may have under California Civil Code § 1542 as well as any other statute or common law principles that would otherwise limit the coverage of this release to include only those claims which you may know or suspect to exist in your favor at the time of agreeing to this release.

14. Dispute Resolution; Arbitration

PLEASE READ THE FOLLOWING SECTION CAREFULLY BECAUSE IT CONTAINS ADDITIONAL PROVISIONS APPLICABLE ONLY TO INDIVIDUALS LOCATED, RESIDENT, OR DOMICILED IN THE UNITED STATES. IF YOU ARE LOCATED, RESIDENT, OR DOMICILED IN THE UNITED STATES, THIS SECTION REQUIRES YOU TO ARBITRATE CERTAIN DISPUTES AND CLAIMS WITH COMPANY AND LIMITS THE MANNER IN WHICH YOU CAN SEEK RELIEF FROM US.

Binding Arbitration. Except for any disputes, claims, suits, actions, causes of action, demands or proceedings (collectively, "Disputes") in which either Party seeks injunctive or other equitable relief for the alleged unlawful use of intellectual property, including, without limitation, copyrights, trademarks, trade names, logos, trade secrets or patents, you and Company (i) waive your and Company's respective rights to have any and all Disputes arising from or related to these Terms resolved in a court, and (ii) waive your and Company's respective rights to a jury trial. Instead, you and Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determination to resolve it instead of having the Dispute decided by a judge or jury in court).
No Class Arbitrations, Class Actions or Representative Actions. Any Dispute arising out of or related to these Terms is personal to you and Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration, class action or any other type of representative proceeding. There will be no class arbitration or arbitration in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals. Further, a Dispute cannot be brought as a class or other type of representative action, whether within or outside of arbitration, or on behalf of any other individual or group of individuals.
Federal Arbitration Act. The enforceability of this Section 14 will be both substantively and procedurally governed by and construed and enforced in accordance with the Federal Arbitration Act, 9 U.S.C. § 1 et seq. (the "FAA"), to the maximum extent permitted by applicable law.
Notice; Informal Dispute Resolution. Each Party will notify the other Party in writing of any Dispute within thirty (30) days of the date it arises, so that the Parties can attempt in good faith to resolve the Dispute informally. Notice to Company shall be sent by e-mail to Company at [email protected]. Notice to you shall be by email to the then-current email address in your Account. Your notice must include (i) your name, postal address, email address and telephone number, (ii) a description in reasonable detail of the nature or basis of the Dispute, and (iii) the specific relief that you are seeking. If you and Company cannot agree how to resolve the Dispute within thirty (30) days after the date notice is received by the applicable Party, then either you or Company may, as appropriate and in accordance with this Section 14, commence an arbitration proceeding or, to the extent specifically provided for in Section 14(a), file a claim in court.
Any arbitration will occur in San Francisco County, California. Arbitration will be conducted confidentially by a single arbitrator in accordance with the rules of the Judicial Arbitration and Mediation Services ("JAMS"), which are hereby incorporated by reference. The state and federal courts located in San Francisco County, California will have exclusive jurisdiction over any appeals and the enforcement of an arbitration award. You may also litigate a Dispute in the small claims court located in the county where you reside if the Dispute meets the requirements to be heard in small claims court.
Authority of Arbitrator. As limited by the FAA, these Terms and the applicable JAMS rules, the arbitrator will have (i) the exclusive authority and jurisdiction to make all procedural and substantive decisions regarding a Dispute, including the determination of whether a Dispute is arbitrable, and (ii) the authority to grant any remedy that would otherwise be available in court; provided, however, that the arbitrator does not have the authority to conduct a class arbitration or a representative action, which is prohibited by these Terms. The arbitrator may only conduct an individual arbitration and may not consolidate more than one individual's claims, preside over any type of class or representative proceeding or preside over any proceeding involving more than one individual.
Rules of JAMS. The rules of JAMS and additional information about JAMS are available on the JAMS website. By agreeing to be bound by these Terms, you either (i) acknowledge and agree that you have read and understand the rules of JAMS, or (ii) waive your opportunity to read the rules of JAMS and any claim that the rules of JAMS are unfair or should not apply for any reason.
Severability of Dispute Resolution; Arbitration. If any term, clause or provision of this Section 14 is held invalid or unenforceable, it will be so held to the minimum extent required by law, and all other terms, clauses and provisions of this Section 14 will remain valid and enforceable. Further, the waivers set forth in Section 14(b) are severable from the other provisions of these Terms and will remain valid and enforceable, except as prohibited by applicable law.

15. Governing Law and Venue

These Terms will be governed by and construed and enforced in accordance with the laws of the Cayman Islands, without regard to conflict of law rules that would cause the application of the laws of any other jurisdiction. Any Dispute between the Parties arising out or relating to these Terms or its subject matter or formation (including non-contractual Disputes of claims) that is not subject to arbitration will be resolved in the courts of the Cayman Islands.

16. Severability

17. Miscellaneous

These Terms constitute the entire agreement between you and us relating to your purchase of BAT from us. We may make changes to these Terms from time to time as reasonably required to comply with applicable law or regulation. If we make changes, we will post the amended Terms at https://basicattentiontoken.org and update the "Last Updated" date above. We may also attempt to notify you through the BAT website at https://basicattentiontoken.org. The amended Terms will be effective immediately. We may assign our rights and obligations under these Terms. Our failure to exercise or enforce any right or provision of these Terms will not operate as a waiver of such right or provision. We will not be liable for any delay or failure to perform any obligation under these Terms where the delay or failure results from any cause beyond our reasonable control. Purchasing BAT from us does not create any form of partnership, joint venture or any other similar relationship between you and us. Except as otherwise provided in herein, these Terms are intended solely for the benefit of you and us and are not intended to confer third-party beneficiary rights upon any other person or entity. You agree and acknowledge that all agreements, notices, disclosures, and other communications that we provide to you, including these Terms, will be provided in electronic form.

Exhibit A Description of Company, Platform, and BAT

1. Overview of Company and Affiliates

The Company is an exempted company with limited liability incorporated in the Cayman Islands and is not subject to supervision or regulation by the Cayman Islands Monetary Authority. Company will have primary responsibility for the provision of Services and for administering the development of certain aspects of the Platform. Until recently, the Platform, including the Brave Browser and Brave Ledger System (each as defined below), was developed and operated entirely by the Company's affiliate, Brave Software, Inc. ("Brave U.S."). As part of a strategic reorganization, the Company and its corporate affiliates decided to provide the Services, and to administer development of related Platform components, from Company rather than Brave U.S. Brave U.S. will continue to have primary responsibility for developing components of the Platform unrelated to the Services. It is anticipated that Brave U.S. and other corporate affiliates will provide certain administrative, technical and development services to Company in connection with the Services and Platform.

2. Overview of Current Platform

Currently, the Platform consists of a browser (the "Brave Browser") and attention scoring algorithms. The Brave Browser, which launched in 2016, is a fast, open source, privacy-focused browser that, by default, blocks ads and ad tracking technologies. It contains an open-source, zero knowledge proof ledger system (the "Brave Ledger System"). The ANONIZE algorithm is used to protect user privacy. User data is kept on the device and encrypted, shielding the identities of users. At present, Brave users make anonymous donations to publishers using Bitcoin. The Brave Ledger System automatically donates an amount of Bitcoin to publishers proportional to the attention given to a website.

3. Development of Platform with BAT Functionality and Services

The Company now intends to introduce new components into the Platform in the form of BAT and an accompanying BAT wallet (together, "BAT Functionality"). BAT is based on the Ethereum protocol and conforms to the ERC20 standard. As a result of introducing BAT Functionality into the Platform, the Platform will integrate and consist of BAT Functionality, the Brave Browser, and the Brave Ledger System. BAT will be the utility token for conducting transactions and obtaining Services on the Platform. Currently, it is anticipated that the primary services ("Services") to be facilitated through BAT and the Platform, as developed and made available by Company, will relate to targeted advertising, promotions and other attention-based commercial uses. However, BAT may also be used by publishers and advertisers for unlocking premium content. Additionally, users will have the ability to donate BAT to individual content providers and publishers, among other charitable purposes. Further details regarding the Platform are described in the Basic Attention Token Whitepaper ("Whitepaper"), which is available at: https://basicattentiontoken.org. The information contained in the Whitepaper and Brave's website are of descriptive nature only, and do not, unless explicitly incorporated herein, form part of the Terms. Although Company intends to develop the Platform in the manner generally described above, it reserves the right to modify features, functionalities or development plans in its sole and absolute discretion.

Exhibit B Token Sale Procedures and Specifications

1. Total Number of BAT to be Created and Sold

Company will create up to 1.5 billion BAT through the Smart Contract System. Before the Sale Period Begins, the Smart Contract System will create and directly release a pool of 500 million pre-allocated BAT to the Company ("Company BAT") for certain uses as described in Section 5 of this Exhibit B. A separate pool of up to 1 billion BAT will be created by the Smart Contract System for sale by the Company to purchasers during the Sale Period. All BAT will be of equal value and functionality.

2. Commencement and Duration of Token Sale

The Company's sale of BAT will (a) begin at the time that mining commences on Ethereum block 3,798,640 and (b) continue until the time that (i) 156,250 Ether has been received by Company or (ii) mining commences on Ethereum block 3,963,480, whichever is earlier (the "Sale Period"). Based on current Ethereum block mining times, the Company estimates that Ethereum block 3,798,640 will be mined on or about 8:00 am PDT on May 31, 2017, and that Ethereum block 3,963,480 will be mined on or about 30 days thereafter. For the avoidance of doubt, these estimates are provided for informational purposes only, and the Sale Period will commence and conclude strictly according to its definition above. If less than 27,343.8 Ether have been received by Company during the Sale Period (the "Activation Threshold"), each purchaser will have the possibility to initiate the transfer of the respective amount of Ether submitted to the Smart Contract System from the Smart Contract System's address back to the address used by that purchaser to transfer Ether to the Smart Contract System. If, during the Sale Period, the Activation Threshold is reached, but less than 156,250 Ether has been received by Company, no additional BAT will be sold.

3. BAT Price

1 Ether will purchase 6,400 BAT, making the sale price of BAT 0.00015625 Ether per BAT. There is no sale price for Company BAT, which is created by the Smart Contract System and pre-allocated to the Company before the Sale Period.

4. Procedures for Buying and Receiving BAT

In order to purchase BAT during the Sale Period, and to receive the BAT you purchase, you must have an Ethereum wallet that supports the ERC20 token standard. Company reserves the right to prescribe additional wallet requirements. Approximately forty-eight (48) hours prior to the commencement of the Sale Period, Company will publish an address for the BAT sale via www.basicattentiontoken.org. To initiate a purchase of BAT during the Sale Period, you must send an amount of Ether to an Ethereum address (the "BAToken Address") that will be provided to you only after you agree to these Terms by clicking the "I Agree with the Terms – View the BAToken Address" button at the bottom of these Terms. Sending Ether to the BAToken Address during the Sale Period triggers a smart contract operation, pursuant to which the Smart Contract System will automatically create and promptly deliver the corresponding BAT to the ERC20 wallet address from which the Ether were sent. Ether must be sent to the BAToken Address during the Sale Period in order to purchase and receive BAT. Sending Ether to any other address may result in loss of Ether. Attempted transactions to purchase BAT will be rejected if Ether is sent to the BAToken Address at any time before or after the Sale Period. The Smart Contract System is deployed by Company from the Cayman Islands, and is programmed so that all transactions it executes will be executed in the Cayman Islands. As such, title to, and risk of loss of, BAT created and delivered by the Smart Contract System passes from Company to purchasers in the Cayman Islands.

5. Company BAT and User Growth Fund

Of the Company BAT, 200 million BAT will be used for compensating employees and contractors, and for other internal purposes in connection with the deployment and the development of the Platform. The remaining 300 million BAT of the Company BAT will be allocated to a "User Growth Fund", which we will administer to incentivize use of the Platform. The User Growth Fund is intended to reward early users of the Platform at up to 5 BAT per user. BAT received as a reward can only be used for transactions on the Platform. Any BAT from the User Growth Fund that is not transacted by a user on the Platform within six months of receipt will be sent back to the User Growth Fund to reward new users. Once the User Growth Fund is exhausted, it will be discontinued, and no new BAT will be created for or transferred to the User Growth Fund.

6.Use of Proceeds from BAT Token Sale

The Ether that Company receives for BAT sold to purchasers during the Sale Period, up to 156,250 Ether, will be used to compensate engineers, staff and contractors, cover operating costs and marketing expenses, and to address other administrative and unforeseen costs. The following is an estimated, illustrative allocation of these budget items, which Company reserves the right to modify in its sole and absolute discretion:

Technical Development and Staff (estimated 58% of proceeds).
- This budget item will support Company's team of over 20 engineers who are developing the Platform and making necessary adjustments to the development of the existing Brave solution and related technology.
- More specifically, Company's engineering team currently intends to focus on the following steps:
  - Continue development and refinement of Brave's existing Brave Browser and Brave Ledger System, including the secure vault using the ANONYZE algorithm, as well as Brave's internal zero knowledge proof mechanism;
  - Create BAT wallet functionality;
  - Integrate the BAT wallet with the Brave Browser and Brave Ledger System as part of the Platform;
  - Encourage migration of all user transactions to the Platform;
  - Encourage fully distributed transfer and verification processes using state channel scheme;
  - Add alternate metrics based on advertiser feedback, and facilitate development of decentralized audit trail based on such metrics;
  - Encourage, and coordinate with, partners in building applications for the Platform; and
  - Explore and build other value-added services and functionalities for the Platform.
Contractors (estimated 13% of proceeds).
- This budget item will focus on third-party engineering, promotional work, growth hacking, public relations, and affiliate program partnerships.
Marketing (estimated 12% of proceeds).
- This budget item will be used for marketing to expand awareness and adoption of the Platform, including the Brave Browser and BAT, among users, publishers, and advertisers.
- It will also be used for broader development, growth and maintenance of the Brave community.
Administration (estimated 10% of proceeds).
- This budget item will entail legal, accounting and other professional services fees; physical infrastructure and security costs; and other associated administration costs.
Contingency (estimated 7% of proceeds).
- This budget item is intended as a reserve to address unforeseen costs.

Exhibit C Certain Risks Relating to Purchase, Sale and Use of BAT

** Important Note:** As noted elsewhere in these Terms, the BAT are not being structured or sold as securities or any other form of investment product. Accordingly, none of the information presented in this Exhibit C is intended to form the basis for any investment decision, and no specific recommendations are intended. Company expressly disclaims any and all responsibility for any direct or consequential loss or damage of any kind whatsoever arising directly or indirectly from: (i) reliance on any information contained in this Exhibit C, (ii) any error, omission or inaccuracy in any such information or (iii) any action resulting from such information.

By purchasing, holding and using BAT, you expressly acknowledge and assume the following risks:

1. Risk of Losing Access to BAT Due to Loss of Private Key(s), Custodial Error or Purchaser Error

A private key, or a combination of private keys, is necessary to control and dispose of BAT stored in your digital wallet or vault. Accordingly, loss of requisite private key(s) associated with your digital wallet or vault storing BAT will result in loss of such BAT. Moreover, any third party that gains access to such private key(s), including by gaining access to login credentials of a digital wallet or vault service you use, may be able to misappropriate your BAT. Any errors or malfunctions caused by or otherwise related to the digital wallet or vault you choose to receive and store BAT, including your own failure to properly maintain or use such digital wallet or vault, may also result in the loss of your BAT. Additionally, your failure to follow precisely the procedures set forth in Section 4 of Exhibit B for buying and receiving BAT, including, for instance, if you provide the wrong address for receiving BAT, may result in the loss of your BAT.

2. Risks Associated with the Ethereum Protocol

Because BAT and the Platform are based on the Ethereum protocol, any malfunction, breakdown or abandonment of the Ethereum protocol may have a material adverse effect on the Platform or BAT. Moreover, advances in cryptography, or technical advances such as the development of quantum computing, could present risks to BAT and the Platform, including the utility of BAT for obtaining Services, by rendering ineffective the cryptographic consensus mechanism that underpins the Ethereum protocol.

3. Risk of Mining Attacks

As with other decentralized cryptographic tokens based on the Ethereum protocol, BAT are susceptible to attacks by miners in the course of validating BAT transactions on the Ethereum blockchain, including, but not limited, to double-spend attacks, majority mining power attacks, and selfish-mining attacks. Any successful attacks present a risk to the Platform and BAT, including, but not limited to, accurate execution and recording of transactions involving BAT.

4. Risk of Hacking and Security Weaknesses

Hackers or other malicious groups or organizations may attempt to interfere with the Platform or BAT in a variety of ways, including, but not limited to, malware attacks, denial of service attacks, consensus-based attacks, Sybil attacks, smurfing and spoofing. Furthermore, because the Platform is based on open-source software, there is a risk that a third party or a member of the Company team may intentionally or unintentionally introduce weaknesses into the core infrastructure of the Platform, which could negatively affect the Platform and BAT, including BAT's utility for obtaining Services.

5. Risks Associated with Markets for BAT

BAT are intended to be used solely on the Platform, and Company will not support or otherwise facilitate any secondary trading or external valuation of BAT. This restricts the contemplated avenues for using BAT to obtain Services or access the Platform, and could therefore create illiquidity risk with respect to BAT you hold. Even if secondary trading of BAT is facilitated by third party exchanges, such exchanges may be relatively new and subject to little or no regulatory oversight, making them more susceptible to market-related risks. Furthermore, to the extent that third-parties do ascribe an external exchange value to BAT (e.g., as denominated in a digital or fiat currency), such value may be extremely volatile and diminish to zero.

6. Risk of Uninsured Losses

Unlike bank accounts or accounts at some other financial institutions, BAT are uninsured unless you specifically obtain private insurance to insure them. Thus, in the event of loss or loss of utility value, there is no public insurer, such as the Federal Deposit Insurance Corporation, or private insurance arranged by us, to offer recourse to you.

7. Risks Associated with Uncertain Regulations and Enforcement Actions

The regulatory status of BAT and distributed ledger technology is unclear or unsettled in many jurisdictions. It is difficult to predict how or whether regulatory agencies may apply existing regulation with respect to such technology and its applications. It is likewise difficult to predict how or whether legislatures or regulatory agencies may implement changes to law and regulation affecting distributed ledger technology and its applications, including the Platform and BAT. Regulatory actions could negatively impact the Platform and BAT in various ways, including, for purposes of illustration only, through a determination that BAT are a regulated financial instrument that require registration or licensing. Company may cease operations in a jurisdiction in the event that regulatory actions, or changes to law or regulation, make it illegal to operate in such jurisdiction, or commercially undesirable to obtain the necessary regulatory approval(s) to operate in such jurisdiction.

8. Risks Arising from Taxation

The tax characterization of BAT is uncertain. You must seek your own tax advice in connection with purchasing BAT, which may result in adverse tax consequences to you, including withholding taxes, income taxes and tax reporting requirements.

9. Risk of Alternative Platforms

It is possible that alternative platforms could be established that utilize the same open source code and protocol underlying the Platform and attempt to facilitate services that are materially similar to the Services. The Platform may compete with these alternative platforms, which could negatively impact the Platform and BAT, including BAT's utility for obtaining Services.

10. Risk of Insufficient Interest in the Platform or Distributed Applications

It is possible that the Platform will not be used by a large number of individuals, companies and other entities or that there will be limited public interest in the creation and development of distributed platforms (such as the Platform) more generally. Such a lack of use or interest could negatively impact the development of the Platform and the potential utility of BAT, including its utility for obtaining Services.

11. Risks Associated with the Development and Maintenance of the Platform

The Platform is still under development and may undergo significant changes over time. Although we intend for BAT and the Platform to follow the specifications set forth in Exhibit A, and will take commercially reasonable steps toward those ends, we may have to make changes to the specifications of BAT or the Platform for any number of legitimate reasons. This could create the risk that BAT or the Platform, as further developed and maintained, may not meet your expectations at the time of purchasing BAT. Furthermore, despite our good faith efforts to develop and maintain the Platform, it is still possible that the Platform will experience malfunctions or otherwise fail to be adequately developed or maintained, which may negatively impact the Platform and the potential utility of BAT, including its utility for obtaining Services.

12. Risk of an Unfavorable Fluctuation of Ether and Other Currency Value

The Company team intends to use the proceeds from selling BAT to fund the maintenance and development of the Platform, as described further in Section 6 of Exhibit B. The proceeds of the sale of BAT will be denominated in Ether, and may, at our discretion, be converted into other cryptographic and fiat currencies. If the value of Ether or other currencies fluctuates unfavorably during or after the Sale Period, the Company team may not be able to fund development, or may not be able to develop or maintain the Platform in the manner that it intended.

13. Risk of Dissolution of the Company

It is possible that, due to any number of reasons, including, but not limited to, an unfavorable fluctuation in the value of Ether (or other cryptographic and fiat currencies), decrease in BAT's utility (including its utility for obtaining Services), the failure of commercial relationships, or intellectual property ownership challenges, the Platform may no longer be viable to operate and the Company may dissolve.

14. Risks Arising from Lack of Governance Rights

Because BAT confer no governance rights of any kind with respect to the Platform or Company, all decisions involving the Platform or Company will be made by Company at its sole discretion, including, but not limited to, decisions to discontinue the Platform, to sell more BAT for use in the Platform, or to sell or liquidate the Company. These decisions could adversely affect the Platform and the utility of BAT that you hold, including BAT's utility for obtaining Services.

15. Risks Associated with Advertising-Supported Business Models

The Company's growth and adoption of the Platform may depend on our ability to maintain and expand our existing relationships with advertisers and publishers and our ability to develop new relationships with other advertisers and publishers within the Platform. As the advertising market generates and develops new concepts and technology, we may incur additional costs to implement a more effective Platform and may have to adjust to new tracking and unforeseeable technologies that could diminish the effectiveness of our BAM and other attention-measuring metrics. Continuing to develop and improve the Platform to keep up with these changes may require significant time and additional investment. If we cannot continue to develop and improve the Platform to maintain competitiveness in light of such changes, the Platform may not remain viable, which could negatively impact the utility of BAT, including BAT's utility for obtaining Services.

16. Risks Associated with New and Evolving Laws Impacting Advertising and Advertising Technology

The advertising and advertising technology ecosystems, and by extension our own Platform, are subject to a variety of federal, state and international laws and regulations, including those with respect to consumer privacy, data protection, consumer protection, content regulation, network neutrality, cyber security, data protection, intellectual property (including copyright, patent, trademark and trade secret laws), defamation, child protection, and others. These laws and regulations, and the interpretation or application of these laws and regulations, could change. In addition, new laws or regulations affecting the Company could be enacted. As the Platform evolves, Company may be subject to new laws and the application of existing laws to us might change. These laws and regulations are frequently costly to comply with and may divert a significant portion of Company's attention and resources. If we fail to comply with these applicable laws or regulations, we could receive negative publicity and be subject to significant liabilities which could adversely impact the Company, the Platform and BAT, including BAT's utility for obtaining Services. Additionally, the advertisers and publishers within the Platform are subject to industry specific laws and regulations or licensing requirements. If any of these parties fails to comply with any of these licensing requirements or other applicable laws or regulations, or if such laws and regulations or licensing requirements become more stringent or are otherwise expanded, it could adversely impact the Platform and BAT, including BAT's utility for obtaining Services.

17. Unanticipated Risks

Cryptographic tokens such as BAT are a new and untested technology. In addition to the risks included in this Exhibit C, there are other risks associated with your purchase, holding and use of BAT, including those that the Company cannot anticipate. Such risks may further materialize as unanticipated variations or combinations of the risks discussed in this Exhibit C.

BAT Smart Contract Deployed

Mon, 29 May 2017 14:37:54 -0700

We are pleased to announce that the BAT smart contract is available on the Ethereum mainnet.

The sale of BAT will begin at the time that mining commences on Ethereum block 3,798,640 and continue until the time that 156,250 Ether has been received or mining commences on Ethereum block 3,963,480, whichever is earlier. This is the “sale period.”

Based on current Ethereum block mining times, we estimate that Ethereum block 3,798,640 will be mined on or about 8:00 am PDT on May 31, 2017, and that Ethereum block 3,963,480 will be mined on or about 30 days thereafter. For the avoidance of doubt, these estimates are provided for informational purposes only, and the sale period will commence and conclude strictly according to the block based definition above.

Token sale address: (please agree to our Terms and Conditions to receive the token sale address.)

Ethereum Start Block Number: 3,798,640 (Do not send before the start block.)

Transaction data fields must read: 0xb4427263

The exchange rate is 1 ETH to 6,400 BAT.

Detailed instructions on how to participate are available in this blog post here. Instructions on different wallets can be found here: myetherwallet and mist).

By participating in this token sale, you agree to the Terms and Conditions

BAT Sale Overview and How to Participate

Fri, 26 May 2017 08:48:06 -0700

BAT Sale Overview and How to Participate

We are providing a summation of the Basic Attention Token sale details along with instructions on how to participate.

Sale details

We are targeting sale proceeds of as much as 156,250 ETH and a cap of 1.5 billion tokens. We do not plan to have a follow-on sale.
A cap of 1.5 billion tokens is targeted. The distribution at the cap level is as follows:
- Tokens for token sale: 1 billion
- User growth pool: 300 million
- BAT development pool: 200 million
The token sale code can be found here.

Token properties

Symbol: BAT
ETH to BAT exchange rate: To be published when contract is deployed on mainnet approximately 2 days before the sale.
Type of token: ERC20 token
Time to receive BAT: As soon as you send ETH to the contract address with the correct parameters you will receive BAT.
Transferability: Tokens are transferable as soon as they are in your possession. There is no lockup period except for the tokens issued to the BAT development pool.

Token sale start time

The BAT sale will start on May 31, 2017, at approximately 8 am PDT / 3 pm GMT / 11 pm CT-China.
The sale of BAT will begin at the time that mining commences on Ethereum block 3,798,640 and continue until the time that 156,250 Ether has been received or mining commences on Ethereum block 3,963,480, whichever is earlier.

How to participate

Purchasing BAT requires an existing Ethereum Wallet. Your Ethereum wallet balance must be high enough to cover the cost of your desired BAT purchase plus the small, associated transaction fees.

Ethereum wallets can be created and managed using several methods.

Popular methods include using a Mist Wallet or MyEtherWallet to participate in the tokens sales. Instructions on how to participate can be found here:

Buyers based in China may use imToken. We offer it only as an option and are not recommending it over any other available method.

A few things to be aware of when participating in the token sale:

Do not send ETH before the starting blocknumber or the transaction will be rejected. Only send Ether to the smart contract address specified on the basicattentiontoken.org website. Ether sent after the close of sale will be rejected and refunded. If you need assistance during the sale or if you have any questions before the sale, please reach out to us on Slack or through our WeChat groups by contacting Crypto_Community.

BAT众筹概述和参与方式

以下我们提供了BAT代币发放总结包括销售细则以及如何参与的说明

众筹细则：

我们将会众筹价值2400万美金的以太币上限将为15亿枚代币，上限分配如下：代币销售：10亿用户增长池：3亿 BAT开发池：2亿代币发售代码在此处可见https://github.com/brave-intl/basic-attention-token-crowdsale

代币属性：

符号： BAT

ETH对BAT汇率：在众筹2日前合约将会部署到主网时汇率便会被发布

代币类型：ERC20代币

收到BAT的时间：一旦您将ETH发送到具有正确参数的合约地址，您便会收到BAT

可转移性：当您收到代币时，您便可以发送您的代币。除向BAT开发池发出的代币外，其他代币没有锁定期

代币销售起始时间：

BAT起始销售将于2017年5月31日上午8点（美国东部时间上午8时），格林尼治标准时间下午3时（CT /中国）11点开始。代币销售将从特定区块开始，当我们将智能合约部署到主网时，我们将会告诉大家这一时刻。

如何参与：

购买BAT必须要拥有以太坊钱包。您的以太坊钱包的余额必须要大于您想要购买BAT的总额加上小额的交易手续费。

有好几种方法可以创建和管理以太坊钱包。

比较受欢迎的方法包括使用Mist钱包或MyEtherWallet来参加代币购买。参与购买的说明在如下：

MyEtherWallet: PDF
Mist钱包: PDF

身处中国的买家可以使用imToken。我们只提供它作为一个选项，并不是建议使用它而不使用其他的钱包。

参与代币购买时需要注意的几件事情：

不要在起始区块前发送ETH否则交易会被取消只能将ETH发送到org网站上指定的智能合约地址在代币购买结束后发送的ETH将会被退回如果您在购买时或代币发售之前有任何问题，请解释联系我们的Slack或者联系我们的微信群，请添加Crypto_Community 另外，请不要在测试网中使用真的ETH! 你会丢失你的ETH, 没有任何办法来找回丢失的币！

BAT Funding Increase and Smart Contracts

Mon, 22 May 2017 11:30:41 -0700

[ Figures relating to “Updated BAT Sale Levels” may have changed. Please consult the current information.]

We are making two announcements today. The first explains a change in the BAT sale levels and the second outlines our approach to smart contracts.

Updated BAT Sale Levels

Since announcing the BAT sale, we have received tremendous support and interest. Both public and private communications have expressed genuine concern that the entire investment amount may be taken up quickly by large purchasers, leaving insufficient opportunity for smaller purchasers. We discussed this internally. Our conclusion was that by raising the cap and increasing the number of tokens, we could offer a better chance for smaller purchasers to participate.

At the same time, we analyzed what a higher cap could do for the success of the overall project. With additional proceeds from the sale of tokens, we could increase the size of the user growth pool, thus increasing the number of people who would be incentivized to partake in the new blockchain based digital ad platform. This would also allow us to hire more key engineering personnel, especially in blockchain, machine learning, and security. In addition, we plan to found and endow a non-profit trade association for attention apps, to co-develop emerging standards and smart contracts.

On the business side, additional sale proceeds would allow for focused international expansion, targeting China, India, and Japan — as well as the United States and Europe. As such, a higher cap offers greater purchaser opportunity while giving the company and token users a higher likelihood of success.

For these reasons we are making the following changes: [ Please consult the current information ]

We are raising the cap to $24 million from $15 million.
The cap for the number of tokens is moving to 1.5 billion from 1 billion.
The number of tokens to be sold in the token sale is increasing to 1 billion from 700 million, an increase of nearly 43%.
The user growth pool is increasing to 300 million tokens from 100 million tokens or 20% of all tokens, an increase of 200% in the number of user growth tokens.
The tokens set aside in the BAT development pool will remain at 200 million tokens, a reduction to 13% from 20%. Our next announcement will provide instructions on how to participate in the token sale.

BAT Contract Approach

The BAT smart contract emphasis is on legibility and simplicity. Inspirations for the BAT smart contract were Golem and Firstblood.

We considered a number of existing frameworks. Some are helpful in code abstraction. However, the existing frameworks often change. They also do not add to legibility, as they require familiarity with a given git checkin of a given framework. We certainly envision that when the frameworks transition into something resembling a standard library, our opinion may change.

In our approach, we also avoided modifiers. Modifiers are pleasant syntactic sugar, which improve flow for developers. However, readability is not improved if more than one is added or if a modifier with complicated conditions is included. Consequently, all BAT smart contract functions have explicit conditionals. We also tried to use SafeMath.sol wherever appropriate, something that should be part of the Solidity or any future smart contract language.

The BAT smart contract is also extremely democratic. Only one function is owned by Brave Software International, Ltd.: the one for finalizing the token sale. This is required for legal and accounting purposes.

Another democratic aspect of our contract is the use of blocknumbers instead of times to start the token sale. This will be a best effort estimate as block mining is presently 15.9s on average. We opted for blocknumbers even though they add some randomness to token sale start times. That concern was overridden by the fact that clocks can be manipulated.

Token sale participants are no doubt most interested in the contract functionality concerning the creation of tokens. This is the part of the contract with which token buyers will interact. When fundingStartBlock is reached, participants can send ETH to the CreateTokens function in the contract and it credits freshly minted BAT. The exchange rate should not be considered final until the contract is pushed to Ethereum 3 days before the crowdsale start. It will be published along with the address and a finalized set of terms and conditions. We do this because of the volatility in ETH, and we want to provide as accurate an exchange rate as possible.

The creation of the pool of BAT to fund user growth and for BAT development happens before the token sale. The sequence was set for legal and accounting reasons. The BAT development pool will use a six-month lockup smart contract. The user growth pool will remain unlocked, and will be used to fuel the growth of the BAT ecosystem.

The BAT smart contract has been subject to several audits and reviews, including those conducted by Zepplin, Dapphub, and Will Warren from 0x.

In the event we do not sell our lower limit of funding within the 30 day limit, then participants will be given the opportunity to get a refund for their BAT. Brave will be unable to withdraw any ETH in this case.

All of our token sale material can be found here: https://github.com/brave-intl/basic-attention-token-crowdsale/

Token Sale for BAT Begins May 31

Fri, 12 May 2017 15:00:11 +0700

[ Figures below may have changed. Please consult the current information.]

The Basic Attention Token sale will begin on Wednesday, May 31, 2017, at approximately 8 am PDT / 3 pm GMT / 11 pm CT-China. The sale will last up to 30 days or until the cap of the equivalent in $15 million in ETH (fixed at contract push) is sold. The sale of tokens is capped at 1 billion. We do not plan to have a follow-on offering.

At that time of the sale, we will deploy the contract to the Ethereum network. The contract address will be revealed 2 days before the commencement of the sale. The exact time of the sale is subject to a block number. That number will be announced as soon as we deploy it to the Ethereum mainnet. Approximately one week before we share the contract address we will make the contract available on the testnet for anyone to review.

We will soon be announcing more details concerning the token sale, including how to participate.

Remain notified of the latest updates by signing up for our newsletter via our homepage if you have not done so already. We welcome your feedback, so if you have any, please reach out to us on [X (formerly Twitter)(https://x.com/@attentiontoken), Discord or Reddit.

基本注意力代币（BAT）众筹于5月31日开启

基本注意力代币众筹将在北京时间5月31日23点开启，持续30天，或达到众筹上限1500万美金为止（已由智能合约锁定）。此次代币发行量为10亿个，不会再有后续众筹。

在众筹开始前，团队将会在以太坊上部署智能合约，合约地址会提前两天公布。具体开始时间会由区块高度指定，具体的高度数字会在智能合约部署完成后放出。在公布合约地址一周前，我们将在测试网试行智能合约，并供所有人审阅。

团队很快会公布众筹的细节，以及如何参与的教程。

如果你还没在官网首页订阅邮件，你现在可以订阅获取最新动态了。我们欢迎你的反馈，可随时通过X，Discord or Reddit和微信（Crypto_community）与我们联系。

Driving User Adoption and Extending the BAT Platform

Thu, 04 May 2017 14:21:25 -0700

[ Figures below may have changed. Please consult the current information.]

We recently announced that the BAT distribution will include a “user growth pool.” Today, we are providing more details about how the user pool will help drive adoption. In addition, we are offering further information on how BAT use will find application beyond digital advertising and how the platform will extend well into other “attention-based” platforms beyond the Brave browser.

An integral part of the BAT token sale is the creation of a user pool, which, we mentioned last week will consist of 10% of the token total in the event of a sell out. There are currently 100 million tokens in the user pool. These tokens will be used to incentivize users to join the BAT ecosystem. We anticipate that when users download the Brave browser they will be rewarded with up to 5 tokens. The final number will be influenced by pricing. Potentially, this could prompt as many as 50 million users to join the BAT ecosystem.

These tokens given as an incentive to download the Brave browser will be usable only within the BAT ecosystem. Any BATs not used by users for a specified amount of time (to be decided) will be returned to the pool. Once the user growth pool is exhausted, we do not plan on adding any more tokens.

Once in the system, users will be able to obtain services and gain and spend BAT in a number of different scenarios. Users will be able to use BAT in exchange for premium content from publishers. Users will also be able to donate BAT to publishers whose ads they are blocking. The Brave browser already has a donation system in beta. Publishers could also incentivize users to download their app with BAT. We are confident there are many other services and use cases that will surface as the ecosystem comes to life.

We also envision a number of ways in which the BAT will extend beyond its initial base, the Brave browser. We will build the BAT platform on top of the Brave browser, but this is just one interface for BAT. As we develop the BAT protocol, we envision developers coming up with new and novel interfaces for BAT.

Some of these could include:

Other browser extensions: One obvious use case for the BAT is for it to be used inside other browsers through extensions. This means that the BAT ecosystem will extend out to anyone using any of the current popular browsers.
Telegram bot: In messaging apps like Telegram, we foresee the possibility of users being paid in BAT to view one ad.
WeChat official account: WeChat has become a robust system of bots, payments, and other solutions. We foresee the creation of different WeChat solutions integrating the BAT.
Token and Status: The BAT also has attention-based applicability inside the Ethereum-based messaging/payment platforms such as Coinbase’s new Token app and Status app.

These apps and extensions must be fraud-resistant if they are to participate in BAT-based token flows such as private/anonymous ad revenue shares. Therefore, depending on the success of the token sale, we intend to found a non-profit trade association of attention-based apps and extensions, precisely to develop common standards and auditing requirements for endpoint software that integrates with the BAT ecosystem.

We’ll be sharing the date and time of the token sale soon, but meanwhile, to remain notified of the latest updates, please sign up for our newsletter via our homepage if you have not done so already. We welcome your feedback, so if you have any, please reach out to us on [X (formerly Twitter)(https://x.com/@attentiontoken), Discord or Reddit.

Announcing the Targeted Amount of the Upcoming Sale of Basic Attention Tokens

Mon, 24 Apr 2017 15:00:11 +0700

[ Figures below may have changed. Please consult the current information.]

Today, we are announcing the amount, distribution and use of proceeds from the upcoming Basic Attention Token (BAT) sale.

In the upcoming BAT sale, we are targeting sale proceeds of as much as $15 million and a cap of 1 billion tokens. We do not plan to have a follow-on offering.

As we near the sale, we will provide specific instructions on how to participate, including how you will need to send Ethereum (ETH) to a smart contract at an address that we will disclose.

In the token sale, we plan to distribute tokens in the following proportion:

Tokens available for token sale: 70%
The BAT development: 20%
User growth pool: 10%

The token distribution covers the phased release of software previously described in the white paper. The first phase involves the roll-out of a new browser, Brave, a fast, open source, privacy-focused browser that blocks ads and trackers, and contains an opt-in ledger system that measures user attention — without violating privacy — to accurately reward publishers. The next phase involves the introduction of BAT, which will be used to compensate publishers for user attention, or focused mental engagement.

Part of the token distribution will be given to Brave browser users to incentivize them to join the new blockchain-based system. A certain number of users will receive BATs for downloading the Brave browser. Users will be able to spend these tokens for regular or premium content, or they can donate them back to their favorite publishers.

The bulk of the Ethereum proceeds from the token sale (the 70%) will be used to support the development and growth of the BAT ecosystem, which includes the Ethereum-based smart contract system and the Brave browser. It is important to note that the Brave browser is just one platform for BAT and our goal is to lay the foundation so that other developers can build other apps in the BAT ecosystem. The vision is that BAT will be used across the web to reward producers for great content in new and innovative ways.

Here is a more detailed breakdown of how we plan to spend the proceeds we receive. 20% of BAT created during token sale (in addition to ETH raised) will be used for development, marketing, operations, and other costs:

BAT Development 58% of budget: The team consists of just over 20 engineers. This financing allows for the rollout of the BAT solution, including the necessary adjustments to and development of the existing Brave browser technology.
Contingency 7% of budget: This is a set-aside to plan for unforeseen costs.
Marketing 12% of budget: Marketing will focus on expanding awareness and adoption of the Brave browser and the BAT solution among users, publishers and advertisers. This also includes the growth and maintenance of the world-wide community.
Contractors 13% of budget: These proceeds will be directed at third-party providers offering engineering, marketing, growth-hacking, PR, partnerships, affiliate programs and more. Administration 10% of budget: Consists of BAT legal, security, accounting and other associated administration costs.

Reducing Digital Ad Fraud: A New Deal with BAT

Fri, 07 Apr 2017 10:15:52 -0700

Ad fraud is growing dramatically as no adequate solutions have appeared. The Basic Attention Token (BAT) seeks to radically reduce digital ad fraud, which is estimated to be $16B in 2017, according to a report released a few weeks ago by the World Federation of Advertisers. The sheer number of middlemen present in the ad-tech ecosystem inevitably creates entry points for fraud to flourish. Publishers do not accurately know what ads are programmatically served to their ad slots. All of this is part of what recently prompted P&G’s Chief Brand Officer Marc Pritchard to say: “The days of giving digital a pass are over. It’s time to grow up. It’s time for action.”

The industry faces a huge fraud problem with no relief in sight:

The World Federation of Advertisers predicts that ad fraud will cost advertisers $50B by 2025, describing the malpractice as an organized crime “second only to the drugs trade.”
In December 2016, ad-fraud detection company White Ops exposed Methbot, an ad fraud scam that allegedly cost advertisers up to $5M a day.
A study conducted by The&Partnership and Adloox estimates that nearly 20% of total digital ad spend in 2016 ($12.48B) was wasted due to fraudulent ad placements.
Estimated fraud for 2017 has more than doubled in comparison to the Association of National Advertisers $7.2B fraud estimates for 2016.

The ad fraud problem is not limited to a small group of bad actors and victims. Recent incidents demonstrate that some of the largest players in the space are not immune:

In January 2016, CNBC reported that Yahoo was allegedly not serving ads to 30–70% of the locations that they had claimed. Instead of pre-roll video ads being served to the video player placements that demand $20 CPM (cost per thousand views), sources reported that Yahoo was allegedly serving the video ads in smaller $2–4 CPM display ad slots that run alongside video players.
In September 2016, the Wall Street Journal reported that Facebook had been overstating video ad metrics by an estimated 60–80% for two years, resulting in a class action lawsuit.
In January 2016, Google was exposed by MalwareBytes as having their ad network abused by a fraud operation that targeted European users using layered ad injection that displayed fraudulent cookie disclosure notifications.
In March 2017, the New York Times reported that JP Morgan Chase scaled back their ad delivery from 400,000 sites to a whitelist of 5,000 sites, and surprisingly saw little to no change in the cost of ad impressions or visibility.

What does the ad industry propose for addressing the issue?

The Trustworthy Accountability Group (TAG) is a cross-industry accountability program fighting criminal activity across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), the TAG Certified Against Fraud Program Guidelines are often cited in fraud reports as the ad industry’s response to fraud. The blind spots in these guidelines are obvious:

Participants are required to pay annual fees to participate.
Self-certification is an acceptable method for participants, with third party certification being strongly encouraged but not mandated.
No requirements are made for the resources needed to support Certified Against Fraud compliance aside from the requirements that certified companies always have a designated TAG Compliance Officer.
There are no mentions of user privacy, or signs of privacy protection by design, in the guidelines.
The TAG Certified Against Fraud Program does not account for fraud occurring outside its purview.

BAT: Radically reducing fraud, empowering the parties that matter.

The system needs major change, not minor rearrangements or additional moving parts. Half-measures will not make a substantial impact. That is why we created the Basic Attention Token (BAT). It creates a platform for a new deal to take place between publishers, advertisers and users. It prices users in from the start and along the way. The BAT underpins more efficient economics relationships, realistically addresses fraud, and protects user privacy.

BAT protects against fraud by eliminating third-party traffic sourcing, which the 2015 White Ops & ANA Baseline Bot Study concluded was more than three times as likely to contain bots than unsourced traffic. This ability will substantially reduce the fraud outlined in the aforementioned reports. Also, by reducing middlemen, BAT eliminates the fees, latency and additional round trips in the ad-serving process. This means fewer ads and trackers, thus a much better user experience, with better economics for users, advertisers, and publishers.
BAT’s Basic Attention Metrics (BAM) system removes fraud entry points. BAM will measure the user’s direct attention and engagement on the mobile and desktop browser or other BAT-enabled app. This measurement data will be private, because it is not transmitted across the network. By measuring directly on the device, BAM will greatly reduce cross-platform discrepancies that have become common among MRC Accredited 3rd parties. These 3rd parties apply their own methods (some of which rely on Flash, a deprecated and insecure plugin) for measuring “viewability.” By keeping user data on-device, BAM measurements also avoid the privacy problems of ISP and other 3rd party interception associated with transmitting user data over the Internet. Equally important, the BAM will improve reporting of ads viewed to substantially reduce the over-reporting of this data by companies.
Fraud hides in the intentional opacity of existing ad-tech. Transparency is a vital component of any legitimate ad ecosystem. To ensure the integrity of the platform for brands and users, BAT code will be auditable as open source. Further, the public and decentralized nature of the blockchain ensures that macro-economic and eventually anonymous transactions will be auditable. basicattentiontoken.org will develop no-exception rules against remote tracking and third-party ads that depend on tracking for campaign measurement. This is necessary to avoid arbitrage and Gresham’s law problems.
Only the user with the aid of BAT-enabled apps mediates between advertisers and publishers, so third-party invalid traffic and other fraud detection bypassed by bots will be excluded from the start. Private ad impressions and actions will be verifiable using Zero-Knowledge Proof (ZKP) protocols such as Anonize (already used by the Brave browser for its opt-in micro-donation service).
Personalized ads will be placed based only on app- and device-local data and analytics that consult a common downloaded inventory catalog. This reduces vulnerabilities to threats such as as fraudulent layered ad injection mentioned in the cookie disclosure example above.
Ads and payouts will be rate limited, making bot operations hard to deploy at scale.

This list gives some of our founding operational principles and how they can be implemented to create an open, verifiable direct ad delivery and measurement platform. Ads are guaranteed viewable with BAM, verified via ZKP protocols, and bot fraud restricted by payments being rate limited to known publishers only. Based on feedback from users, advertisers, and publishers, we will develop detailed specifications in consultation among the members of the basicattentiontoken.org group.

The goal is to ensure real users view authentic, ads while protecting users’ data performance, privacy, and safety. This is what the ad industry has failed to bring about in almost two decades (studies on fraud in digital advertising began to call attention to this problem as early as 1999). Ad fraud takes more and more from overall ad spend; it has broken trust among all parties in the current indirect ad delivery model. Some ad industry solutions contemplate adding more middlemen to the system, but more layers will not solve the problem.

Digital advertising needs a new deal, where ad fraud is not considered a “cost of doing business.” BAT will provide the token of utility and decentralized platform to uphold the terms of this new deal.

Announcing a new Blockchain-Based Digital Advertising Platform

Thu, 23 Mar 2017 15:00:11 +0700

Today, we are announcing a new blockchain-based digital advertising platform using an innovative, Ethereum-based token of utility called the Basic Attention Token (BAT).

The existing digital advertising marketplace injures key stakeholders. The introduction of BAT allows publishers, advertisers, and users to connect in a more efficient, transparent and decentralized marketplace that reduces fraud, privacy violations, and malvertisements while increasing publisher revenue.

BATs are based on user attention, which is really just focused mental engagement, and can be used to obtain advertising and other attention-based services on the BAT platform. BATs will be made available for crowdsale in the near future.

A broken system with eroded revenue, trust, and privacy

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The advertising ecosystem started out as a marketplace where publishers, advertisers, and users were the main actors, but it is now overrun by “middleman” ad exchanges, complicated behavioral and cross-device user tracking, and opaque cross-party sharing through data management platforms.

This has translated into advertisers facing poor reporting and targeting, and publishers losing billions in revenue — while fraud has skyrocketed. Users have lost their privacy, face increasing malware risks, pay high charges to download trackers and ads, and suffer slow speeds. This has driven the adoption of ad blocking software, which is now on over 600 million mobile devices and desktops.

A few key numbers tell the story of today’s broken digital advertising landscape:

Over the last 12 years, publishers have lost approximately 66% of their revenue.
In 2016, ad fraud created by Internet bots cost advertisers $7.2 billion, up from $6.3 billion in 2015.
Up to 50% of the average user’s mobile data is used for ads and trackers, costing up to $23 a month.
Users face slow page loads and as much as 21% less battery life.
Google and Facebook, which together claim 73% of digital ad revenue and 99% of all growth, are exacerbating the crisis.

Presently, publishers are paid by monetizing attention via a complex network of intermediary players through ad networks and other such tools. With the onslaught of parasitic actors, publishers are getting very little revenue.

A new system is needed to properly value user attention. It must reward and protect the user, while giving better conversion to advertisers and higher yield to publishers.

Fairness, anonymity, and impact using proven blockchain technology

In the new blockchain-based digital advertising platform, users will opt in to receive advertising. If they do, their attention will be privately monitored on-device in the Brave browser, without tracking. Publishers will be rewarded accordingly with BATs — tokens of utility in a secure, private, and anonymous advertising system based in the browser and the mobile app webview. Users will also get a share of BATs for participating.

By keeping the data on the device, encrypting the data, and shielding the identities of our users as a core principle, BAT forms a bond with users that proves that not only does their data hold value, it holds substantial value that has been ignored and exploited by the middlemen year after year in the current industry model.

In sum, the BAT system provides the following benefits to:

Users: strong privacy and security when viewing advertisements, improved relevance and performance, and a share of tokens.
Publishers: improved revenue, better reporting, and less fraud.
Advertisers: less expensive customer attention, less fraud, and better attribution.

Anonymous machine learning for relevance; open source for transparency

In early stages, the BAT will be specifically tied to Brave browsers and Brave servers, along with verified publishers. Ad fraud will be reduced by publication of all source code for auditing, and by cryptographically secure transactions. Publisher payment will be through the BAT system.

The BAT exchange will be rolled out in phases over the coming months:

Pre-1.0 BAT: Brave already has an anonymized ledger system for making donations and payments to publishers based on user attention. The secure vault using the ANONIZE algorithm to ensure customer privacy is an important piece of the BAT ecosystem which is already in place and deployed in Brave. Brave is already measuring user attention at the browser and distributing donations to the publishers using this system.
1.0 BAT: BAT wallet integrated with the Brave browser. Verification and transactions to be handled by Brave’s internal Zero Knowledge Proof (ZKP) ledger system to protect individual user anonymity from advertisers, publishers and third parties. Ad inventory will be valued, and transactions will be calculated from reported Basic Attention Metric (BAM) data.
Beyond 1.0 BAT: Make the transfer and verification process entirely distributed on Ethereum using a state channel scheme with zero knowledge proof protocol for ensuring user privacy. Add alternate BAM metrics based on advertiser feedback. This will allow for full user privacy as well as a decentralized audit trail for advertisers, users and publishers to ensure they received correct payments for the advertising delivered through the BAT network.

The Basic Attention Token is uniquely positioned to reform the ad-tech ecosystem because it is the ability to privately monitor and anonymously confirm user intent at the browser level which allows for the development of rich metrics for user attention. Attention is measured as viewed for content and ads only in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. We will define further anonymous cost-per-action models as the system develops.

For placement, Ads will be matched with user interests using local machine learning algorithms to judge the content to which the user is paying attention, in the context of tabs, viewability, and many other variables not available to remote trackers. This matching will be done privately, on the device only, without any signal out. This means fewer, but more relevant and valuable ads. Several scoring algorithms have been tried with the Brave donation ledger system, which automatically donates an amount proportional to the attention given to a website.

As Brave moves to a fully decentralized micropayment system, we expect other developers to use our free and open source infrastructure to develop their own use cases for BAT. We want BAT and the tools associated with it to become widely adopted web standards for future development of web content, solving the important problem of monetizing publisher content while protecting user privacy. Publishers, advertisers and users who view web content deserve a private, secure and well engineered future.

(Users and investors seeking more information can download the BAT whitepaper from https://basicattentiontoken.org/ and can sign up to receive notifications for the upcoming BAT sale.)

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