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Introduction

Introduction

Betterlytics is a cookieless, privacy-first analytics platform. It tracks website traffic without cookies, personal data, or cross-site tracking, and is designed to be GDPR, CCPA, and PECR ready out of the box. The tracking script is under 2KB and loads asynchronously to avoid impacting page performance.

You can run Betterlytics as a managed cloud service or self-host it on your own infrastructure. See the Installation Overview for a full comparison.

What You Can Track

Betterlytics covers core web analytics and performance monitoring in a single platform:

  • Traffic and audience - Visitors, pageviews, bounce rate, scroll depth, visit duration, referrers, UTM campaigns, geography, and device breakdown
  • Behavior and conversions - User journeys, conversion funnels, custom events, and outbound link tracking
  • Performance monitoring - Core Web Vitals (LCP, INP, CLS, TTFB), uptime monitoring, SSL certificate checks, and scheduled email reports
  • Session replay - Replay visitor sessions with event timelines and privacy-first masking (cloud only)

All data is available in real time through the dashboard, with support for filtering across any dimension.

Getting Started

  1. Choose a setup method - Cloud hosting or self-hosting
  2. Install the tracking script - Script tag or NPM package
  3. Explore your dashboard - Data appears within minutes

Using These Docs

  • Installation & Setup - Cloud hosting and self-hosting guides, with a side-by-side comparison to help you decide
  • Integration - Custom events, session replay, outbound links, dynamic URLs, and Web Vitals setup
  • Dashboard Features - Guides for every dashboard section
  • Pricing & Billing - Plans, billing cycles, and subscription management
  • FAQ - Common questions about privacy, compliance, performance, and data retention

Questions? Join our Discord community  or email support.

Overview