Blake Inc. https://blakeinc.de/ The Music of Mario Dederichs Thu, 07 Nov 2019 23:36:21 +0000 en-US hourly 1 Chiptunes, Chiptunes, Chiptunes! https://blakeinc.de/news/chiptunes-chiptunes-chiptunes/ Sat, 24 Aug 2019 19:34:09 +0000 https://blakeinc.de/?p=936 There's a new original chiptune of mine up for grabs in the Chiptunes = WIN: Vol. 8 compilation. Also, my website now has a dedicated chiptune section!

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Chiptunes = WIN: Volume 8 Cover Image
Chiptunes = WIN is already at Vol. 8. If you think a compilation in its eighth installment can’t have any kick-ass music, boy, you’re wrong!

Remember last year, when I was extremely honored to have an original chiptune called “Tides” included on the Chiptune = WIN: Vol. 7 sampler?

Now, I’m equally as excited to announce that I made it onto this year’s compilation, Chiptune = WIN: Vol. 8, as well! Yet another original song called “Supersonic Proving Grounds” was recently featured there, and it has something of a history: it started out as a level music for a space shoot ’em up game, got re-arranged for my heavy metal band, Zero Division, and then went full circle to become a five-and-a-half-minutes-long progressive chiptune metal extravaganza!

Like last year, the track was composed entirely inside the limitations of the Nintendo Entertainment System using a software called FamiTracker. And I’m super proud of the result!

But don’t take my word for it, see what reviewer Pixel_Guy wrote:

The progressive and vigorous nature of this track gives me goosebumps. Blake Inc. builds an enchanting piece of music that will take the listener through the different stages of an incredible adventure. The amazing evolution of the theme is the engaging point that will keep the people at the edge of the seat all the time. With an undeniable allusion to VGM, ‘Supersonic Proving Grounds’ makes exquisite use of the tension and release principle to boost the storytelling and take the melodic and rhythmic development to the next level. Blake Inc. doesn’t contain himself and, using just the base channels for the NES, gives us a track that feels full all the time and makes sure to keep the listener’s attention for over five minutes – that’s something not everyone can make achieving such level of greatness, which makes of it a sublime piece of music.

Hey, I’m the one having goosebumps here!

There’s a ton of other amazing artists on the record that need equal as much (if not more) checking out than I do, so please do yourself the favor and listen to the whole compilation. It. Is. Lit. 🍅

Here’s how to listen to the song:

Bandcamp | Soundcloud | YouTube

New Chiptune Section

As I can’t see myself quitting chiptunes anytime soon and I also have an original chiptune album in the works, I decided to create a chiptune section on this very website.

So, if you haven’t already — maybe check it out, yes?

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Music Discovery Challenge https://blakeinc.de/blog/music-discovery-challenge/ Thu, 03 Jan 2019 18:35:39 +0000 https://blakeinc.de/?p=859 Happy New Year, everyone! By now, even the most resilient hangover should be cured, so how about we spice up 2019 with a New Year’s resolution? As a lover of music, there are some seminal albums that I missed out on. Shame on me for that! Since I love discovering new music — new as in new to me —...

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Happy New Year, everyone! By now, even the most resilient hangover should be cured, so how about we spice up 2019 with a New Year’s resolution?

As a lover of music, there are some seminal albums that I missed out on. Shame on me for that! Since I love discovering new music — new as in new to me — I decided to share what way I came up with to help in that endeavor, especially in genres I wouldn’t normally consider.

The 1047 Album Challenge

There is a book called “1001 Albums You Need to Hear Before You Die” that I would recommend you guys check out. They revise this book regularly, replacing albums with newer releases that have stood the test of time.

Here’s a compiled list of what should be all albums featured in at least one of its editions, amounting to 1047 in total.

What’s the challenge? Simple: listen to all of these albums! You can copy the table linked above and start your own checklist. At the top, there’s some information to track your progress and you’ll find a random suggestion out of all the albums you haven’t yet listened to.

Timeframe and Goals

I will be aiming for one album a day. But the timeframe is all up to you. Feel free to set your own pace.

I do realize that most if not all of these albums do merit repeated listens — and perhaps you can’t do the more complex works justice by just listening to them once. I’m aware of that. But this challenge is a means to bring myself to listen to music I would never choose otherwise.

Also, I decided to start with a clean state. Obviously, I have heard some of the albums listed there, but I’m seeing this as an opportunity to try and rediscover those with fresh ears.

Care to join me in this challenge? Let me know via Twitter or Facebook!

Photo by Mark Solarski on Unsplash

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Chiptunes = WIN: Volume 7 compilation released with an original song of mine! https://blakeinc.de/news/chiptunes-win-volume-7-compilation-released-with-an-original-song-of-mine/ Mon, 20 Aug 2018 19:00:51 +0000 https://blakeinc.de/?p=786 I’ve previously announced it on Facebook and Twitter, now it’s time to share it here! Legendary chiptune community/netlabel Chiptunes = WIN has just released the seventh volume of their compilation — and I’m one of the lucky 51 people to have made it onto the record. This is a tremendous honor and with my first publicly released chiptune no less! “Tides” is heavily inspired...

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Chiptunes = WIN Vol. 7 album cover

Chiptunes = WIN releases a compilation of kick-ass chiptunes each year. A track of mine made it onto the seventh volume!

I’ve previously announced it on Facebook and Twitter, now it’s time to share it here!

Legendary chiptune community/netlabel Chiptunes = WIN has just released the seventh volume of their compilation — and I’m one of the lucky 51 people to have made it onto the record. This is a tremendous honor and with my first publicly released chiptune no less!

“Tides” is heavily inspired by ’70s heavy metal and modern occult rock, but composed entirely on a Nintendo Entertainment System — you know, the old gray lunchbox — or rather an emulation of its soundchip. I’m pretty confident it would play like that on the actual console, though.

Veteran chiptune composer Heosphoros put it best:

“I feel like [Tim] Follin just got back from a Judas Priest concert”

That being said: Do definitely get the whole compilation, this is as good as chiptune gets. There’s such incredibly talent on this record, I’m not sure where I fit in, but I trust the judges’ judgment. 😀

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Castlevania heavy metal remix featuring my vocals released on OC ReMix https://blakeinc.de/news/castlevania-remix-vocals-ocremix/ Tue, 07 Aug 2018 20:16:29 +0000 https://blakeinc.de/?p=766 The post Castlevania heavy metal remix featuring my vocals released on OC ReMix appeared first on Blake Inc..

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As you probably know I’m a contributor to OverClocked ReMix, which is a jury-curated portal showcasing arrangements/covers (here: remixes) of video game music — and much, much more! It’s one of the greatest place on the internet if you’re into video game music, trust me.

Two of my songs already made it on there, one being “You’re Not Alone! / Our Darkest Dreams” of Final Fantasy IX fame and the title track to “Deflektor” which I made with my band Zero Division all the way back in 2010.

I’ve teamed up with Jorito, one of OC ReMix’s most prolific remixers, and lent vocals to his kick-ass heavy metal rendition of a tune from the original Castlevania game. Guitar duties were handled by the wickedly talented Tuberz McGee. Check both of them out and quick!

The tune, aptly called “This Wicked Heart of Mine” can be found here:

I’d be truly flattered if you checked it out!

Also, here are the lyrics:

This wicked heart of mine
The chaos inside my mind
Tearing me up inside

There’s a man
In the mirror that’s not me
With bloodshot eyes
On the brink of sanity

A thousand lost souls
Calling out for me
I hear their voices everywhere

They call my name
Their wicked game

“Surrender yourself
To the darkness in your mind”
Give yourself up
To the turmoil deep inside“

Seven years
Then a maiden spoke to me
An angel’s voice
In the haze of lunacy

“You bear the curse
Of a man you sought to slay
Rip out his heart
And the madness goes away”

A dark encore
It cries for more
And from the ashes of your twisted mind you’ll be

Reborn anew
With a heart so true
Unless the evil from inside devours all

This wicked heart of mine
The chaos inside my mind
Tearing me up inside

“Wicked child
With your heart of fire
Give into fear
And your dark desire”

In his lair
The demon waits for me
The final fight
To regain my sanity

Weapons flash
In the struggle to survive
This night shall bring redemption to my strife

He calls my name
Our wicked game

“Surrender yourself
To the darkness in your mind”
Give yourself up
To the turmoil deep inside“

A dark encore
It cries for more
And from the ashes of your twisted mind you’ll be

Reborn anew
With a heart so true
Unless the evil from inside devours all

Now death awaits
At heaven’s gates
The voices fade and still this wicked heart of mine

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A defence of Pokémon Go https://blakeinc.de/blog/defence-pokemon-go/ Fri, 22 Jul 2016 18:00:18 +0000 http://www.mario-dederichs.com/?p=349 Pokémon Go is a phenomenon unlike any other: the media, social networks, businesses, blogs, co-workers, even local politicians — all seem to chime in to make Pokémon Go possibly the most-discussed (and certainly most-hyped) piece of software in recent years. Either you play the game or you don’t. In any case, you can’t avoid it. And of the people who...

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Pokémon Go is a phenomenon unlike any other: the media, social networks, businesses, blogs, co-workers, even local politicians — all seem to chime in to make Pokémon Go possibly the most-discussed (and certainly most-hyped) piece of software in recent years.

Either you play the game or you don’t. In any case, you can’t avoid it. And of the people who don’t play it, a sizeable number tends to have strong opinions about both the game and the people who play it.

Cliche suggests these players are virtually glued to their smartphone screens, completely disconnected from their surroundings like mindless husks. It also suggests that playing Pokémon Go is an inherently anti-social endeavour — you interact with your phone and not with your environment after all — and just the latest example of a society that increasingly devalues human interaction.

I found the opposite to be true.

Let me give you a practical example:

I have a spot. It’s a promenade along the Rhein river. People run, bike, and walk their dogs there or just stop by to sit on one of the many benches and enjoy the scenery. It’s a lovely place to be — especially in the summer — when you grab a beer at the supermarket or one of the shoreline cafes and sit and talk to friends until it’s dark outside.

As you probably got from my description, I’m really fond of this place. Sadly, I had few reasons to venture there all by myself. It was hard to find the motivation to get up from the couch or the computer and actually go somewhere without having anything in particular to do. And I know that wasn’t just my problem.

But now, every evening, the place is brimming with people like me: Pokémon Go players. It’s got four so-called Pokéstops (places that are highly relevant and sought-after in the game’s mechanic) in very close proximity, with about a dozen more within a short distance.

When a middle-aged man saw the dozens of people sitting on the meadow near the river or strolling along the promenade, all with their smartphones out, he said to what I presumed to be his wife: “This is the downfall of society.” And it’s easy to see it that way if you have no knowledge whatsoever about the phenomenon.

Nostalgia and the Apocalypse

For instance, this couple can’t have the same connection to Pokémon I have. For them, a Charmander is just a funny-looking orange reptile, whereas I have spent countless hours training such a monster in the video games. In the TV series, I’ve seen the protagonist, Ash Ketchum, save this poor critter’s life and then train it to become a powerful fire-breathing dragon even he couldn’t control.

I’m fully aware I’m not impartial to Pokémon: it’s a cherished childhood memory for me. Back when Pokémon were little more than pixelated characters on a tiny Game Boy screen, most kids like me dreamt about being a real-life Pokémon trainer: catching these monsters in our world, training them and competing against other trainers. Now, all that is (somewhat) possible — it’s a childhood dream come true.

But let’s disregard all romanticisation and nostalgia. In media science there is a popular theory by Hans Magnus Enzensberger: with every new form of media, there are evangelists — those who we now tend to call digital natives or early adopters (and a plethora of other buzzwords) who embrace new technology — and so-called apocalyptics. For those, every new type of media is at least inferior to the previous ones — or the final nail on the coffin of culture and the society as we know it.

Luckily, for the rest of us, the apocalyptics tend to be on the losing side of history: the same rhetoric has been spun about the invention of print, radio, TV and the internet. That didn’t impair their success. It seems like new developments will always discourage people who don’t understand them and since Pokémon Go is huge, it serves as a particularly effective divider.

There will be new technologies that I won’t understand. And it has already started: I don’t “get” Snapchat. I know it’s is huge. I just don’t see why. The difference between me and the previously-mentioned apocalyptics is that just because I don’t know how to use a certain piece of software, doesn’t mean that everybody else won’t. While the app might be useful for most people, it’s not for me and neither the software nor the people who use it are to blame for that.

Playing in public

The reason Pokémon Go players are today’s favourite subject of criticism (other than the sheer size of the following) is because they are visible in public. It’s easy to spot groups of people who frequently look down on their smartphone (most of which visibly hooked up to a portable battery), talking about Pidgeys, Pikachus and Rattatas.

This invites critics of all ages to lose themselves in lengthy rants about how Pokémon Go players are essentially anti-social geeks, who — through some pointless game (aren’t they all?) — emerge from the darkness of their basement to clutter up streets, parks and public spaces to take precious room away from the “normal” people. Statements like “I don’t play Pokémon Go, I get laid” (Congratulations! Surely your sex life is the gold standard of personal success) are of course silly, but they perpetuate the cliche of lifeless nerds meeting with lifeless nerds to play a game for lifeless nerds. The reality, of course, is entirely different.

From my experience, players are very diverse: I’ve seen people half my age and people twice my age and everything in-between, I’ve seen people of different religion, ethnicity, education and social standing — all playing peacefully together, sharing insights and tips or just chatting about their achievements and experiences. I’ve had fun discussions with total strangers. I’ve helped people advance in the game, and in turn have been helped. And Pokémon Go, though at this point with only limited multiplayer capabilities, is a game that’s meant to play with others.

A quick explanation: there is a mechanic in the games called lures. These are rare objects that can be placed into various sights, points of interest, murals – any sort of landmark recognized by the game (of which there are many) – that will spawn Pokémon (the critters the game is about) for 30 minutes. When one person places such a lure, everybody benefits: the appearing monsters can be “caught” by every player in proximity.

These lures are visible on the map, effectively not only luring Pokémon but Human players as well. Certain spots (like my previously-mentioned promenade) are almost permanently equipped with those lures, making it pivotal points of gameplay and points where a lot of players gather.

While the game technically rewards players for playing parallel to each other (though not necessarily together), the game is most fun in a group of friends. Strolling around town with your friends, catching Pokémon on the way and sharing stories with people who know and don’t know – that’s just plain fun. And with solitary players in a vast minority, describing the game as an anti-social activity won’t work.

More so, the game itself becomes background noise and the social gathering of people is the true success of the game. It’s fun because there are so many people playing it. Yes, the Pokémon Go app might be open and the smartphone readied, but permanently looking at the screen is in no way mandatory. Much rather, you’ll check the game periodically to see if anything new popped up, then resume whatever you were doing in the first place.

The Smartphone Zombie Myth™

Still, there’s this myth that Pokémon Go converts us players to the Human equivalent of a horse with blinkers. From my personal experience, I find that I’m more aware of my surroundings than before, especially when it comes to landmarks, architecture and murals.

In this first week of playing the game alone I discovered (thanks to Pokémon Go):

  • A new burger place that now ranks among my favourites in town
  • An interesting looking store for collectors items
  • Some beautiful half-timbered houses that contain a small local museum
  • A half-circle/plaza by the riverside where you can chill and meet with your friends

All of that in a one mile radius of home. When was the last time you and your friends met and said: “Let’s take a four hour stroll around our neighbourhood”?

Idiots will be idiots

Of course, there is criticism that is justified. There are various accounts of Pokémon Go players putting themselves (or others) at risk, or just breaking the law: a Bosnian Pokémon Go player stepped into a minefield, two American players fell down a cliff trying to a catch a rare Pokémon, people were mugged and stabbed after being lured to certain spots, and I wouldn’t want to imagine the numbers of traffic accidents and trespasses Pokémon Go players have caused.

By it’s funny how people blame an app when it’s just people blatantly ignoring common sense. We are being taught, from a young age:

  • Don’t go in dark alleys at night
  • Don’t venture off too far from civilisation if you don’t know the way
  • Try to stay in crowded areas in potentially dangerous neighborhoods
  • Pay attention to your surroundings

These rules still apply. Laws still apply. A video game is neither an excuse nor an explanation for unlawful (or plain stupid) behaviour. People who play Pokémon and drive are – quite simply put — idiots. So are people who run into traffic or fall from cliffs. The game is not worth putting your life (or that of others) at risk. Most players realize that. Still critics feel it’s somehow justified to lump the rest of us with a few bad apples.

But for every terrible account of Pokémon Go players misbehaving, there are innumerable accounts of situations where Pokémon Go has brought families, communities and total strangers together. And I think that’s a good thing.

The best about it: I found Pokémon Go to be an app that’s not exclusive, but inclusive. So for every person who’s quick to judge people: join the community, if just for a day. Download the app, go to a popular spot and ask one of the players to explain the game to you. And perhaps you’ll find you’re the ones missing out, not us.

(header image copyright: ©2016 Niantic, Inc. ©2016 Pokémon. ©1995–2016 Nintendo / Creatures Inc. / GAME FREAK inc.)

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‘Vampires Dawn 3: The Crimson Realm’ prototype released with my music https://blakeinc.de/news/vampires-dawn-3-prototype/ Fri, 10 Jun 2016 20:42:32 +0000 http://www.mario-dederichs.com/?p=343 I have been collaborating with German video game designer Alexander Koch — more well known under his pseudonym Marlex — and his video game company Dawnatic Games in the past and contributed music to the games Vampires Dawn II, Elemental Mage, Flower Power Gecko and Battle Towers. I’m very happy to announce that after years of inactivity and uncertainty concerning the Vampires Dawn franchise,...

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I have been collaborating with German video game designer Alexander Koch — more well known under his pseudonym Marlex — and his video game company Dawnatic Games in the past and contributed music to the games Vampires Dawn II, Elemental Mage, Flower Power Gecko and Battle Towers.

I’m very happy to announce that after years of inactivity and uncertainty concerning the Vampires Dawn franchise, Marlex has released a prototype / playable teaser of the long-awaited sequel Vampires Dawn 3: The Crimson Realm, of which I wrote the title track.

You may see his announcement and download the prototype via this website.

While the details of my involvement into this project are still not set in stone, I’m positive the title music will not be the only track I contribute to VD3 and hope you’re as excited about the project as I am!

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Singing with a Cold or Sore Throat https://blakeinc.de/tutorials/vocals-singing/singing-cold-sore-throat/ Fri, 10 Jun 2016 20:16:43 +0000 http://www.mario-dederichs.com/?p=303 There’s a gig that you’ve been looking forward to for months and now that the day is approaching, a cold has got you firmly in its grasp. The result: your throat is sore and your voice is all but gone. As a vocalist, a sore throat can be a major, performance-threatening condition. While there is no sure-fire way of fixing your voice, here’s a few tips that have helped me in the past.

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We’ve all been there. There’s a gig that you’ve been looking forward to for months and now that the day is approaching, a cold has got you firmly in its grasp. The result: your throat is sore and your voice is all but gone.

Now, if you were a guitar player, you’d still be able to deliver a decent show. As a vocalist, however, a sore throat can be a major, performance-threatening condition. While there is no sure-fire way of fixing your voice, here’s a few tips that have helped me in the past.

#1 Drink only water and tea — and lots

A glass of water.

Water is a vocalist’s best friend. This holds especially true when you have a cold. Just don’t spill it all — like in this stock picture.

I know this is a no-brainer, but watching your fluid intake is the single most important step you can do to help cure your voice. Your go-to drink should be non-carbonated room-temperature water. Warm (not hot!) herbal teas with a bit of honey and lemon also can have positive effects on your voice, but expect no instant remedy.

Most vocalists also know that alcohol and caffeine are a singer’s enemy. Even if you’re a coffee addict or a few beer belong to your pre-gig-routine, you should make any exception when you’re sick. Your voice — and performance — will thank you.

#2 Rest your voice

I mean this in the most affectionate way: Shut. Up.

A cold puts a lot of strain on your voice. Talking and singing excessively will only make the situation worse. Your voice can only recover if it isn’t put under stress, so give it a lot of rest. If possible, stop talking altogether. Carry a notebook around to answer simple questions or let your band mates do the talking for a change.

#3 Warm up properly

While you shouldn’t talk or sing more than necessary, warming your voice up properly is absolutely mandatory. Take extra time for your vocal warm-up routine. Start very small, then gradually increase exercises in scope and demand. Stop if you feel pain or discomfort and never over-exercise.

#4 Inhale with chamomile tea

At the day of your gig, do a chamomile tea steam inhalation. For that, pour boiling water into a bowl, then add chamomile tea (or chamomile concentrate from the pharmacy). Put your face over the bowl and a towel over your head, and inhale the steam for a few minutes.

This is another great way to lubricate your vocal cords. If you can, do another one of these inhalations at the venue after sound-checking and before your performance.

#5 Avoid air conditioning and heating

While air conditioners and heaters might make the room temperature more bearable, they also remove humidity from the air. This dry air isn’t exactly good for your voice. Humidifiers aren’t very expensive and can help with this problem.

If you’re on the road and don’t have access to a humidifier, turn off the A/C or heating. Breathe through your nose rather your mouth. Be sure to keep your voice lubricated at all times (see #1)

#6 Cancel the show

If your voice fails to recover even after you followed all these tips, you should seriously consider cancelling the show. Ask yourself two questions:

  1. Are you going to deliver a performance that sheds a positive light on you and your band or are you going to dissatisfy your fans?
  2. Is the gig really worth putting the health of your voice at risk?

If you answer both questions with no, then you should cancel. There’s always the middle ground of playing a reduced set, getting a replacement vocalist or playing (depending on the setup of the band) a (largely) instrumental set.

Vocalists: What tricks have helped you in the past? Please comment!

Image Credit:

  • “Tea” by Condesign
  • “Water” by Baudolino

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Free music section now live! https://blakeinc.de/news/free-music-section-now-live/ Wed, 01 Jun 2016 21:39:56 +0000 http://www.mario-dederichs.com/?p=296 There were some obsolete tunes that sadly never found their way into a project. Rather than gathering proverbial dust on my hard drive, I’ve uploaded them on this homepage. The best thing is: you may use these tracks for your (non-commercial) projects! Just head to my free music page for more information. I also redesigned my Blake Inc. page. You...

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There were some obsolete tunes that sadly never found their way into a project. Rather than gathering proverbial dust on my hard drive, I’ve uploaded them on this homepage.

The best thing is: you may use these tracks for your (non-commercial) projects! Just head to my free music page for more information.

I also redesigned my Blake Inc. page. You should have a more visually appealing view (including thumbnails) of the videos now. The broken links should be fixed, too!

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Why “Don’t Play for Free” Is Terrible Advice for New Bands https://blakeinc.de/tutorials/dont-play-free-terrible-advice-new-bands/ Fri, 20 May 2016 23:52:22 +0000 http://www.mario-dederichs.com/?p=203 Many blogs about self-marketing and music production suggest saying no to free gigs. Artists shouldn’t play for free – here's why they sometimes should.

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Many blogs about self-marketing and music production suggest saying no to free gigs. Artists shouldn’t play for free, because all that time and effort it took practising, writing, rehearsing, and promoting your music shouldn’t go unpaid. If you hire, say, a roofer, you don’t expect them to fix your roof for free, do you? And all this is true. Ideologically speaking, no artist should go unpaid. And while up-and-coming artists with one foot in the door of the local or regional music scene could actually benefit from such a stance, it’s poison for bands that just started.

In an ideal world, even the most unknown band would have plenty of opportunity to play, an abundance of excited and well-paying listeners just waiting for them to take the stage — and at the end of the day, everyone would get paid their fair share. Sadly, this is little more than a utopia.

The reality looks entirely different: if most amateur bands would stop taking free gigs, they wouldn’t play at all. If your local situation is anything like mine, finding nice venues that are willing to risk booking unknown bands is a blessing. Even without pay. Demanding to be paid a guaranteed fee is a way of ensuring that a new band will probably never play.

Careful! Maths! Or: An Exemplary Calculation

Let’s crunch the actual numbers and assume the following:

  • You make $20/hour with your day job (which is even below the US average)
  • Setting up, soundchecking and performing takes something around four hours (it never does)
  • Your band consists of four people (with no roadies, merch agents and sound techs to account for)

That’d still be $20 × 4 × 4 = $320 to be economically viable — for a single gig. Not even accounting for gas money, bus rental, wear and tear of equipment, the price of this equipment in the first place, “consumables” like guitar strings and the countless hours spent practising and rehearsing. Knowing the business both as a musician and a promoter I know that payment in this ballpark is only realistic for bands that have a decent local following and can fill a venue. For young and starting bands, it’s completely unachievable.

Supply, Demand and the Break-Even Point

Now that I’ve bothered you with maths, I’ll continue bothering you with basic economics. Because that’s what it all comes down to. There’s a huge oversupply of bands and artists. Because everybody and their brother is in a band — and that’s a good thing! — the supply vastly outweighs the demand. There are hundreds of bands competing over only a few available slots.

If you are a promoter, there are certain fixed expenses that you’ll have, including: the sound tech (if the band doesn’t bring one), catering and especially the rent of the venue. Even if the venue itself acts as the promoter, bar staff and the property isn’t free either. Promoters and venues both want the same thing: to at least reach the break-even point. That’s the point where cost and revenue match.

Booking a band for $320 significantly ramps up the cost. That means that in order to be lucrative, the revenue needs to be at least as high. This is reasonable for bands that attract a big enough following and completely fill the venue. Entry fees and drinks all generate enough money to account for the expenses. The situation is different when the band is comparatively unknown. No sensible promoter would book a band that has no significant following for the same money as a band that does, because there is no way of ensuring that enough revenue will be generated to account for the costs.

There is, however, a way that an unknown band can be interesting (economically) to a venue: reducing the cost and with that, the risk.

The Minimum Wage Argument

“But,” you’ll say, “there are minimum wage laws. It’s illegal to hire someone and not pay them.”

Here’s the thing: as a musician, you’re self-employed. That means you don’t qualify as an employee to whom minimum wage laws apply. Technically, you’re a company making business with another company (the venue or promoter). Even if there was a minimum wage for musicians, it wouldn’t be the promoter’s obligation to pay that, it would be the band’s.

Let’s use our roofer example once again: a roofer (to whom minimum wage applies) is not paid by the individual contractors, they’re paid by the company they work for. If the company makes ridiculously underpriced contracts and thus can’t pay the worker’s minimum wage, that’s not the contractor’s (i. e. the guy with the broken roof) fault. The company’s mismanagement is responsible. As a musician, you’re not the roofer, you’re the roofing company. Actually, you’re both of them at the same time. That’s what makes the situation so special.

“But”, you’ll say, “bar staff, the venue and the sound guy are all getting paid. Why should the band be responsible for handling the risk?”

You’re right, they shouldn’t and if the system works that way, why don’t we just change it? If no band would play for free, surely that system would have to undergo some degree of change? Here’s the cruel truth: venues have no moral obligation to support unknown artists. If booking new bands was a financial liability, they would just cease to do so and nothing could stop them. But who would benefit from a situation like that? Venues wouldn’t have new music to entertain their peers with, unknown bands wouldn’t be able to play anymore and music fans wouldn’t be able to discover new music.

There’s something else besides money that venues can offer when they book a band and that’s exposure and practise.

Practise

Let’s start with practise. Every gig you play is a valuable lesson you just can’t learn inside the rehearsal room. Seeing how a real, live audience reacts to your music is a whole different ballpark than playing in front of your band members that have heard the songs countless times. It’s also a valuable way to receive an honest response by talking to the audience after the gig. Especially for young bands not yet good enough for the big shows, playing unpaid shows might be a way to test the waters without having to live up to the expectations of a professional.

Exposure

I know that some ruthless promoters use the exposure card as a way to trick artists not versed in business into disadvantageous contracts. The Oatmeal did a great comic about this and raises a valid point, but think about it this way: your desirability as an artist — at least for venues — largely depends on three factors: the size of your following (= their potential revenue), cost and entertainment value.

There’s a vicious circle going on: artists want to be paid, but in order to get paid, they need fans. In order to get fans, they need to play live. In order to play live, they need gigs. In order to get gigs as an unknown band, you’ll have to play for free.

If you’re a great young artist that just started out and has no following, playing free shows in front of the venue’s regulars might be a way to attract your first fans. Once you’ve got a decent following, you can begin to charge for your concerts, because you bring enough buying power into the venue to make it worthwhile to them.

So, yes. Playing for exposure might be a double-edged sword, but it’s the only way you can escape this vicious circle. We’ve gotten most of our gigs due to people seeing us at our live shows, recommending us to their friends — and word of mouth. If quick money is what you’re aiming for, music might be the wrong business. That being said, making money at an otherwise unpaid gig is still possible:

How You Can Still Make Money by Playing for ‘Free’

Even when playing without a guaranteed fee, I’d try to negotiate a so-called door split. That means that entry fee earnings get split between you and the venue. It’ll take the risk of having to pay a guaranteed sum (regardless of turnout) away from the venue and still reimburses you, should the gig be a financial success.

If that’s not possible, selling CDs, shirts, and other merch is a good way to earn at least some money. Merch also has the added benefit of working as promotion material: your fans could share their CD with their friends who could also become fans. It’s much more valuable to use the gig to network, especially if you’re the opener for a bigger band.

If you’re playing in a pub without an entry fee, invite the audience to tip you if they liked your performance.

Sure, none of this will ever bring you close to that Italian sports car you’ve been dreaming of — but face it: you’re in the wrong branch for that.

When You Really Shouldn't Play

I will cover this in-depth at a later point with a separate article, but here’s the short version: there are some circumstances where you shouldn’t play for free and those are shows that have no benefit to youRepeatedly playing the same venue in a short period of time isn’t necessarily going to attract you new fans, as is playing really bad and short slots. If you’re a metal band that’s opening a hip-hop festival, don’t expect to make a lot of friends. If you’re an eight-piece ska band, playing on a stage the size of a compact car might not be the most sensible choice.

I know that new artists can’t exactly be picky about what shows they play, but if a gig doesn’t help you and your music, don’t accept it unless it pays well. Be smart about what shows you play and don’t just take every offer presented to you without weighing the pros and cons.

Don't Pay to Play!

While I encourage considering playing for free, I’m opposed to pay-to-play. Be very careful when signing a contract that makes you pay any sort of upfront fee or deposit — you’ll likely won’t get the money back.

And even gigs that are considered ‘free’ can have secret hidden costs. Most of the time, these come as some sort of pre-sale: the band has to take a certain amount of tickets upfront and sell it to their fans. The revenue is then divided between the band and the promoter, although the band did all the work (and took all the financial risk).

Bear in mind that gas and parking isn’t free, either. Travelling around the country for a show that doesn’t guarantee any payment, only to play in front of a dozen people is a bad choice, so is playing the same local venue over and over again.

If you share your equipment with a much bigger band that gets paid big time, it’s only fair that you get some share of their salary as well.

The Bottom Line

Long story short:

  • Telling artists to never play unpaid gigs isn’t good advice, especially at the beginning of their career.
  • Making money shouldn’t be the primary focus of new artists, since attracting new fans is much more important.
  • When booking shows, reducing their cost (and thus, playing for free) might be the only way unknown bands can compete with seasoned veterans who attract a huge following.
  • Be careful and try to avoid pay-to-play scams that seek to exploit young artists financially
  • Don’t play every gig that’s offered to you, just the ones that are beneficial to you in some way.

If and what you should charge for a gig largely depends on the circumstances, one of the most important is your own mindset: do you treat music solely as a business that needs to pay for itself? Then playing for free might be a bad choice. Or would you be willing to sacrifice financial gains just to be on stage and perform your music with the added benefit of making new connections (to fans and other musicians)? Then, yes, playing for free is a perfectly reasonable choice.

If you’re anything like me, I’d rather be on stage and paid poorly than to never play again.

The post Why “Don’t Play for Free” Is Terrible Advice for New Bands appeared first on Blake Inc..

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New music tutorials page, and I’m on Facebook https://blakeinc.de/news/music-tutorials-facebook-page/ Tue, 16 Feb 2016 18:55:05 +0000 http://www.mario-dederichs.com/?p=152 As the homepage is nearing it’s completion, there’s a new section of the page called music tutorials. There, I will share some of the knowledge I’ve gained over the years, so you don’t have to figure things out for yourself. 🙂 The first tutorial, called “How to Arrange for Instruments You Don’t Play“ is already online. If that’s something you’d be interested...

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As the homepage is nearing it’s completion, there’s a new section of the page called music tutorials. There, I will share some of the knowledge I’ve gained over the years, so you don’t have to figure things out for yourself. 🙂

The first tutorial, called How to Arrange for Instruments You Don’t Play is already online. If that’s something you’d be interested in it’d be super awesome if you gave it a read.

Other than that, I have finally gotten around to creating a Facebook page for myself. I’d really appreciate a like. Thanks a ton!

The post New music tutorials page, and I’m on Facebook appeared first on Blake Inc..

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