The partnership combines Blocksport’s digital fan experience platform with Crowd Revenue’s commercial growth and market activation expertise, enabling clubs, leagues, and federations to turn digital engagement into measurable commercial performance.

Blocksport provides a comprehensive AI-driven digital infrastructure, including Superapps, loyalty systems, memberships, data analytics, and gamification, designed to help clubs, leagues and venues unlock new revenue streams and deepen fan relationships.

Together, Blocksport and Crowd Revenue aim to empower sports organizations to adopt digital strategies that drive sustainable growth and measurable commercial outcomes. 

Under the partnership, Blocksport will provide its AI-driven digital experience platform, while Crowd Revenue will support commercial activation, market development, and strategic growth initiatives with sports rights holders.

Vladimir Liulka, CEO at Blocksport, commented:
“Our partnership with Crowd Revenue focuses on regions where digital adoption is accelerating rapidly. Their commercial insight and strong industry network make them a powerful partner in expanding Blocksport’s presence and delivering real digital value to sports organizations.”

Tom Matthiesen, CEO of Crowd Revenue, added:
“Too many rights holders have digital tools but lack a clear monetization engine around them. This partnership combines proven product infrastructure with commercial activation, helping sports organizations turn fan engagement into measurable business value.”

The partnership aims to help CSO Voluntari improve fan engagement, strengthen data collection and analysis, and use these insights to improve business performance. Together, the two organizations will work on building a more modern, data-driven, and fan-focused digital approach for the club.

Digital development has become an important part of how sports clubs grow, communicate with fans, and make better business decisions. By working with Blocksport, CSO Voluntari aims to better understand its audience, strengthen relationships with supporters, and create a strong foundation for future growth.

“This partnership is about helping CSO Voluntari move forward in its digital journey,” said Vladimir Liulka, CEO of Blocksport. “By improving fan engagement and using data more effectively, the club can make better decisions and support long-term business growth.”

Blocksport already works with several basketball organizations across Europe, including AS Monaco Basket, Partizan BC, ratiopharm ulm, Telekom Baskets Bonn, and the Slovak Basketball Association. This experience will support CSO Voluntari in applying proven digital and business practices.

“This partnership represents a concrete step toward a modern basketball management model at CSO Voluntari. Our goal is to better understand our fans, their behavior, and how they interact with the club. By working with Blocksport, we are building a solid foundation for the long-term growth of the basketball section and for a stronger, more direct relationship with you, our supporter.” 

Said Marius Bulancea, Basketball Manager of CSO Voluntari.

Both CSO Voluntari and Blocksport see this partnership as a long-term collaboration focused on innovation, stronger fan relationships, and measurable business impact.

This decision reflects prolonged adverse market conditions and consistently limited secondary-market trading activity. As part of this process, the withdrawal of BSPT from supported exchanges (MEXC, WhiteBit) may take place gradually and is expected to be completed by the end of January 2026.

BSPT was not issued with any guarantee of liquidity, market value, or continued admission to trading on any exchange or trading venue. As disclosed at the time of issuance, secondary-market availability depends on external factors and may be discontinued at any time.
BSPT does not represent equity, debt, or any claim against Blocksport AG, nor does it confer shareholder rights, profit participation, voting rights, or entitlement to dividends, redemption, reimbursement, or compensation. The delisting does not affect token ownership or the operation of the Blocksport platform.

As part of its longer-term product and infrastructure roadmap, Blocksport is preparing the launch of a new utility token planned for 2026. Subject to technical readiness, legal review, and regulatory considerations, the Company intends to design a fair swap mechanism that would allow existing BSPT holders to participate in the new token ecosystem. Further details, including conditions and parameters, will be communicated separately when available. No assurances are given at this stage.

This decision is taken in accordance with applicable laws and regulatory guidance and is intended as a risk-management measure aligned with the Company’s long-term strategy.

Blocksport remains focused on building and scaling its Digital Fan Experience Platform and thanks the community for its continued support. 

Through this partnership, Blocksport will develop and deploy a comprehensive fan experience platform for Livingston FC, designed to strengthen the club’s digital relationship with its supporters. The platform will enable Livingston FC to better engage fans, acquire relevant and compliant business data, and improve monetization opportunities across its digital ecosystem.

Transforming Fan Engagement

Blocksport’s platform will provide Livingston FC with a centralized digital hub where fans can interact with the club in new and meaningful ways. The solution is built to help clubs move beyond fragmented digital touchpoints and toward a unified fan journey that delivers value both to supporters and to the club.

Key focus areas of the partnership include:

• Enhanced fan engagement through interactive digital experiences and direct communication channels
• First-party data acquisition that enables Livingston FC to better understand its fan base and make informed business decisions
• Improved monetization via digital products, services, and fan-centric offerings
• Scalable infrastructure to support future innovations in fan engagement

The partnership reflects Livingston FC’s commitment to innovation and to creating stronger, long-term relationships with its supporters, both locally and globally.

Executive Commentary

“We are proud to announce our first partnership in the UK with Livingston FC,” said Vladimir Liulka, CEO of Blocksport. “This collaboration marks an important milestone for Blocksport as we expand our presence in the UK market. Our mission is to help clubs take ownership of their fan relationships through a modern, data-driven engagement ecosystem that drives interaction, unlocks valuable insights, and creates sustainable digital revenue streams. Livingston FC is a forward-thinking club, and we are excited to work together to deliver meaningful value to its fans.”

“Livingston FC is thrilled to partner with Blocksport and open the door to a new interactive tool for our loyal supporters.  We are proud to help launch this in the UK, and look forward to working with the Blocksport team to help enhance our fan engagement on a level not seen before,” said Calvin Ford, Chairman of Livingston Football Club. “We think this partnership is a great step in evolving our supporter experience, and look forward to continuing to work harder to improve their overall relationship with the Club.”

About Livingston FC

Founded in 1943, Livingston Football Club is a professional football club based in Livingston, Scotland. Competing in the Scottish professional football system, the club has established itself as a resilient and ambitious organization with a strong connection to its local community and supporter base.

Livingston FC is known for its commitment to competitive performance, operational efficiency, and long-term development. By embracing digital innovation and fan-centric strategies, the club continues to explore new ways to engage supporters and strengthen its position within Scottish and international football.

About Blocksport

Blocksport is a technology company focused on building next-generation fan experience platforms for sports clubs and federations. The company enables sports organizations to centralize fan engagement, collect and activate first-party data, and unlock new monetization opportunities through digital products and services.Blocksport already works with professional football clubs and football federations, supporting them in transforming how they interact with fans in an increasingly digital world. By combining technology, data, and fan-first design, Blocksport helps sports organizations build sustainable digital ecosystems that create long-term value.

Through this collaboration, Blocksport will deliver a dedicated Fan Experience Platform (SuperApp) complemented by a comprehensive Customer Data Platform (CDP). The solution will equip FCI Levadia Tallinn with advanced tools to enhance fan interaction, streamline data acquisition, strengthen digital engagement, and unlock new revenue channels.

The SuperApp will centralize the club’s digital ecosystem, offering fans easy access to exclusive content, gamification features, loyalty systems, digital memberships, match-day activations, and club communication. CDP will empower the club with powerful analytics and segmentation tools, enabling smarter business decisions and targeted marketing campaigns that support long-term growth and monetization.

Quote – Blocksport

Vladimir Liulka, CEO of Blocksport, commented:
“We are delighted to welcome FCI Levadia Tallinn into the Blocksport family. As one of the most ambitious clubs in the Baltic region, Levadia understands the importance of digital transformation and engaging the modern fan. With our SuperApp and CDP, the club will gain a future-ready digital infrastructure designed to strengthen fan loyalty, elevate the club’s brand, and open new business opportunities.”

Quote – FCI Levadia Tallinn

Jevgeni Gurtšioglujants, CEO of FCI Levadia Tallinn, said:

“Our club community and fans are at the heart of everything we do. By partnering with Blocksport, we are creating a unified digital platform that brings supporters closer to the club while enabling us to grow both commercially and strategically. The SuperApp will transform how our community members interact with Levadia – on match days and throughout the season. Our aim is to set new standards both on and off the pitch.”

About Blocksport

Blocksport is a Swiss SportsTech company providing a multi-level digital ecosystem for sports organizations, enabling clubs, teams, and federations to engage global fans, collect valuable data, and build sustainable digital revenue streams. Blocksport already has a visible presence in the Baltic football region, with Virsliga and FC Nomme Kalju on board. 

About FCI Levadia Tallinn

FCI Levadia Tallinn is one of Estonia’s most successful football clubs, known for its rich history, competitive achievements, and commitment to youth development. The club continues to innovate on and off the pitch, strengthening its relationship with supporters and building a modern football experience for future generations.

From Technology to Football

Before entering the sports industry, José Pedro spent nearly two decades in telecommunications and IT, leading commercial strategy and partnerships at Cisco, Huawei, and Siemens. In 2015, he accepted the opportunity to join FC Porto — a decision driven as much by emotion as by career ambition.

“The chance to work with the club of your heart is irresistible,” he recalls. “My challenge was to professionalize the sales department—bringing people and processesfrom the corporate world into football.”

The shift revealed fundamental differences between football and other industries.

“In football, emotions drive decisions far more than processes do,” he says. “There’s no direct competition—fans don’t switch clubs like they switch mobile networks. And our services aren’t essential; people don’t need football to live, but they choose it because of emotion. That makes pricing and engagement completely different.”

Understanding a Changing Fan Base

Over the past decade, Dias has observed how fans’ expectations and behaviour have evolved.

“Ten years ago, fan interaction was transactional—buying tickets, renewing memberships, purchasing merchandise,” he explains. “Now it’s about emotional, two-way engagement. Fans expect daily interaction and personalised content, not just on matchdays.”

According to José Pedro, clubs that fail to adapt risk losing control of their audiences to external platforms.

“Clubs must own their audience and move away from over-reliance on third-party platforms,” he notes. “The challenge now is to have fans engaging with the club’s own app every day.”

This evolution marks a broader shift from transactions to relationships, where digital tools play a central role in shaping loyalty.

Solving the Data Fragmentation Challenge

When speaking with clubs, Dias finds that fragmented data remains one of their biggest obstacles to progress.

“Sometimes a club has two or three CRMs and multiple databases,” he says. “Data fragmentation is a huge challenge. Blocksport helps solve this by putting the fan at the centre of the ecosystem.”

He describes the company’s platform as the club’s digital home, capable of consolidating systems and creating a unified experience.

“Having social-media accounts or a website is not enough. A real digital relationship means identifying, understanding, and interacting directly with each fan—not through intermediaries like Instagram or TikTok.”

For Dias, data is no longer a byproduct of engagement — it is the foundation for it.

“Data is the new stadium. Just as clubs invest in physical arenas, they must invest in systems to collect, store, and activate first-party fan data.”

Why Clubs Choose Blocksport

José Pedro joined Blocksport in 2025 after hearing strong recommendations from several of the company’s clients, including Vitória SC and FC Famalicão.

“The feedback I heard from clients was extremely positive,” he says. “And the team’s mindset—open, flexible, and positive—made the decision easy.”

Blocksport’s main differentiator, he explains, is its ability to transform online audiences into tangible, long-term value.

“Blocksport transforms digital followers into loyal, monetisable communities. We help sports organisations scale their business into the digital era—benefiting clubs, fans, and sponsors alike.”

The company also provides clear evidence of return on investment.

“If a club has ( for example ) one million Instagram followers, we can prove that a certain percentage can be converted into premium subscribers. That means clubs can quickly recover their investment in the platform.”

Adapting to Generational Change

Different generations engage with football in different ways, and digital strategy must reflect that diversity.

“Older generations were passive consumers—buying tickets, reading newspapers,” Dias says. “Younger fans are active participants. They play fantasy leagues, engage in gaming, collect digital items, and spend money on experiences rather than products.”

Blocksport’s platform aims to create one digital environment that serves both.

“We create one digital home where every fan, older or younger, can engage in their own way,” he explains. “Older fans value information and loyalty, while younger fans seek interaction, gamification, and personalisation. Our platform respects the emotional heritage of sport while translating it into the language of technology.”

Looking Ahead

Dias believes that football is finally ready to embrace Web 3.0 technologies, from fan tokens to shared digital ecosystems.

“Three or four years ago, it was too early,” he says. “Now we’re at the right moment to move forward—developing tokens and shared ecosystems across clubs.”

His long-term vision reflects that ambition.

“In ten years, Blocksport will be the operating system of fan engagement, powering the entire world of sport and connecting all its parts.”

Marcel brings over 30 years of executive experience in sales, business development, and leadership across EMEA, the U.S., and APAC, supporting high-tech startups, telecom innovators, and global enterprises. Today, he coaches and mentors startups, entrepreneurs, and business angels across EMEA through his firm Entrepreneur Avenue, and is expanding his advisory work into the GCC region from Doha, Qatar.

A UK citizen and multilingual executive, Marcel is known for building cross-border innovation networks. He co-founded MDBAN (Maghreb Diaspora Business Angels) and MedAngels, and serves on the Board of EBAN, the world’s largest federation of business angel networks, where he leads global corporate partnership initiatives.

A Track Record of Global Corporate Impact

Throughout his career, Marcel has supported major Fortune 500 companies, including IBM, Nortel, Lucent, Cisco, EMC, and ALU, as well as high-growth scale-ups in IT, deep tech, and telecom. Notable achievements include helping Airespace become the #2 WLAN vendor in EMEA, contributing to Cisco’s rise to #1 WLAN vendor worldwide, supporting the launch of the Cisco–VMware–EMC VCE alliance and BMC OEM partnerships, and pioneering early ISP development in France alongside FT/Orange, ISDNET, OLEANE, and Internetway.

Marcel Dridje’s Statement

“I believe the future of sports revenue and retention lies in owning the fan relationship—not just matchday revenues. BLOCKSPORT’s CDP + SuperApp approach lets clubs do exactly that.
I’m honoured to join BLOCKSPORT at a time when the sports industry is demanding smarter, data-driven ways to connect with fans. BLOCKSPORT’s unique blend of CDP capabilities, consumer-grade SuperApp product, and Web3 monetization tools gives clubs the instruments they need to convert engagement into lasting value for both fans and rights-holders. I look forward to working closely with the team to scale the platform’s impact globally.”
— Marcel DRIDJE

Comment from Vladimir Liulka, CEO & Co-Founder of Blocksport

“We are thrilled to welcome Marcel to Blocksport’s Advisory Board. His global leadership experience, deep involvement in startup ecosystems, and proven ability to scale technology ventures make him an exceptional addition to our mission.
Marcel understands how data, digital engagement, and new monetization models are reshaping the sports industry. His expertise will accelerate Blocksport’s expansion across Europe, MENA, and worldwide.”
— Vladimir Liulka, CEO & Co-Founder of Blocksport

This collaboration marks a significant milestone in the digital transformation of Slovak basketball, aiming to connect fans and the association through one unified digital ecosystem. The new platform will seamlessly integrate Blocksport’s SuperApp solution with a Consumer Data Platform (CDP) to create a personalized, data-driven fan experience.

A new era for Slovak Basketball Fans

The new platform will empower the Slovak Basketball Association to:

• Enhance fan engagement by offering interactive digital experiences, exclusive content, and real-time updates on teams and competitions.
  
• Leverage data insights through advanced analytics and fan behavior tracking to understand audience preferences and tailor experiences accordingly.
  
• Unlock new revenue streams via digital sponsorships, loyalty programs, and innovative monetization models.
  
• Strengthen community ties between the national teams, leagues, and local basketball clubs.
  

By combining SuperApp’s engagement capabilities with the CDP’s analytical power, SBA gains unprecedented access to actionable data, enabling smarter decision-making and personalized communication with fans and partners.

Executive Perspectives

“We are thrilled to partner with the Slovak Basketball Association and bring our Fan Experience ecosystem to one of the most passionate basketball communities in Central Europe,” said Vladimir Luluka, CEO of Blocksport. “Our goal is to empower the SBA with the digital tools and data intelligence needed to grow fan loyalty, improve monetization, and take Slovak basketball into the next era of innovation.”

“The result of this cooperation should be an application that responds to the demands of today’s world. It is meant to provide a summary of information, results, articles, podcasts, and ticketing. This is an app-based solution that is already successfully used by several major clubs and federations. I have no doubt that we will see a useful and easy-to-understand solution for the basketball community, which will further enable us to communicate on all the key topics,” said SBA president Michal Ondruš.

About Blocksport

Blocksport AG, headquartered in Zug, Switzerland, is a leading SportsTech company offering an ecosystem of digital fan engagement and data intelligence solutions for sports organizations, leagues, and federations worldwide. Blocksport’s SuperApp and Consumer Data Platform enable leading basketball clubs and federations like AS Monaco Basket, Ratiopharm Ulm, Telekom Baskets Bonn, and BC Partizan to build digital fan communities, understand audience behavior, and unlock new monetization opportunities.
More information: www.blocksport.io

Through this collaboration, Blocksport can now guarantee premium network performance when it matters most — during live matches, highlights, and fan engagement moments. By dynamically optimizing network quality, fans will experience smoother, more reliable streaming, even in high-demand situations.

“As every sports fan knows, every moment counts. Partnering with Blocksport, we are demonstrating how Nokia’s Network as Code platform and Quality on Demand API provide the programmable connectivity needed to guarantee a premium streaming experience, ensuring fans are always in the heart of the action.”
— Lauri Alho, Head of Ecosystem Development, NMP, CNS at Nokia

The partnership exemplifies how programmable network APIs can power the next generation of digital fan experiences — combining Blocksport’s sports engagement platform with Nokia’s advanced network capabilities.

“Our collaboration with Nokia is a game-changer for sports streaming. It lets us deliver a consistently high-quality viewing experience, ensuring fans never miss a crucial moment.”
— Vládimir Liulka, CEO of Blocksport

With this integration, Blocksport continues to innovate at the intersection of sports, technology, and connectivity, ensuring every fan stays closer to the action — wherever they are.

The new platform will serve as the digital heartbeat of ratiopharm ulm, bringing fans closer to the action than ever before. With cutting-edge features, the SuperApp will centralize news, exclusive content, live statistics, fan interactions, ticketing, and merchandise, all in one seamless digital ecosystem.

A Club of Achievements

ratiopharm ulm has established itself as a powerhouse in German basketball, consistently competing at the highest level in the Basketball Bundesliga (BBL) and on the European stage. The club crowned its efforts with the 2023 BBL Championship, securing its place among Germany’s elite teams. Known for developing top talent and nurturing a dynamic style of play, ratiopharm ulm has also made notable appearances in the EuroCup, further raising its profile across the continent. 

Elevating the Fan Experience

For ratiopharm ulm, the move reflects the club’s commitment to continuous innovation both on and off the court. The SuperApp will empower fans with a unique, personalized experience that goes far beyond traditional channels. By integrating community features, gamification, and streamlined access to club services, it will strengthen the connection between the team and its supporters across Germany and internationally.

“With our partnership with Blocksport, we are taking an important step toward elevating the digital fan experience at ratiopharm ulm. The upcoming SuperApp will offer our supporters a new, interactive way to connect with the club, reflecting our strong commitment to innovation and community both on and off the court”, Andreas Oettel, CEO of ratiopharm ulm.

Why Blocksport?

Blocksport has emerged as a leading partner in European basketball’s digital transformation, with a growing track record of powering fan engagement platforms for some of the sport’s most prestigious clubs. Their portfolio includes AS Monaco Basket and Partizan Belgrade, among others, demonstrating a strong presence in Europe’s elite basketball scene.

This partnership positions ratiopharm ulm alongside some of Europe’s most ambitious clubs, reflecting the organization’s strategic vision of staying at the forefront of digital fan innovation.

Data-Driven Growth

Beyond enhancing fan engagement, the SuperApp will be integrated with a Customer Data Platform (CDP), enabling ratiopharm ulm to collect and analyze fan insights in real time. This powerful combination will help the club strengthen its business intelligence, optimize marketing strategies, and unlock new revenue opportunities by better understanding fan behavior and preferences.

Shared Vision for the Future

“Our mission is to empower sports organizations with the tools they need to thrive in a digital-first world. Partnering with such a top European basketball club as ratiopharm ulm allows us to bring fans and sponsors closer to the club while giving management advanced data-driven insights to grow sustainably. The combination of the SuperApp and CDP will help unlock new levels of business intelligence and fan engagement,” said Vladimir Liulka, CEO and Founder of Blocksport.

“With our partnership with Blocksport, we are taking an important step toward elevating the digital fan experience at ratiopharm ulm. The upcoming SuperApp will offer our supporters a new, interactive way to connect with the club, reflecting our strong commitment to innovation and community both on and off the court”, Andreas Oettel, CEO of ratiopharm ulm

Looking Ahead

The launch of the ratiopharm ulm SuperApp marks just the beginning of a digital journey that promises continuous growth and innovation. Fans can expect regular updates and exciting features designed to make their engagement with the club more interactive, rewarding, and meaningful.