PodSEO Blog

The Hidden Network: How Apple Podcast Recommendations Reveal Your True Competition and Collaboration Opportunities

At Podseo we look holistically at how podcasts show up in the platforms. In addition to all the intel we have relative to keywords, we also consider the contribution of other podcasts in your space. This is reflected in several features of our product such as all competitor-related ones (competitor finder and competitor tracker) but also intel on what platforms consider podcasts somehow connected to yours. These are all opportunities: cross promotions like being a guest on someone else’s podcast in exchange for inviting them to yours, or feed drops—allowing a teaser of another podcast to be an “episode” of your podcast—have been proven to have an effect in increasing audience. ...

The Hidden SEO Power of Podcast Taglines: 6.7x Better Rankings

What if we told you there’s a simple podcast optimization that correlates with 6.7x better keyword rankings on Apple Podcasts, yet 91% of podcasters completely ignore it? After analyzing 332,528 active English podcasts, we discovered that strategic tagline usage in podcast titles and author fields is one of the most underutilized SEO opportunities. The results? Pretty surprising. And it’s dead simple to implement. The Discovery: Taglines Correlate with Dramatic Ranking Improvements Our analysis examined how podcasts perform in keyword rankings based on their use of taglines: descriptive text separated by dashes ( - ), pipes ( | ), or semicolons ( ; ) in their title or author fields. ...

Track Your Podcast's PR Footprint and Pitch Smarter

You got featured in a newsletter last month. A blog wrote about you. Someone added your show to a “best podcasts” list. Do you know about all of them? Most podcasters don’t. PR wins go unnoticed. Opportunities slip by. And when it’s time to pitch, you’re starting from scratch with no system. We built two features to fix this: Visibility (find where you’re mentioned) and PR Outreach (pitch where you’re not). ...

Introducing AI Visibility: Track Where AI Assistants Recommend Your Podcast

Listeners are finding podcasts in new ways. ChatGPT, Claude, Perplexity, and Gemini have become trusted sources for recommendations. Now you can see exactly where your show appears. AI is Changing Podcast Discovery Someone asks ChatGPT “What’s a good true crime podcast?” or tells Perplexity “Find me a business podcast for my commute.” The AI doesn’t just search. It recommends. Those recommendations drive real listeners to real shows. Until now, this was invisible to podcasters. You could optimize for Apple Podcasts and Spotify search. But you had no idea what AI assistants were saying about your show. ...

AI Podcast Search: Inside the Black Box

Imagine you wanted to find a new podcast to listen to. The most likely move in 2026 is to ask your AI assistant something like “What’s a good true crime podcast?” or “Best business podcasts for entrepreneurs?” or “Podcasts about mindfulness?” But what do these AIs recommend? Over 4 weeks, we systematically queried four major AI assistants — ChatGPT (OpenAI), Claude (Anthropic), Perplexity, and Gemini (Google) — across 849 different podcast topics to create the first comprehensive map of AI podcast discovery. ...