Bluestone Lane x Coyuchi

This winter, Bluestone Lane is proud to announce an exciting new partnership with Coyuchi, a leader in sustainable home textiles and a pioneer in organic, ethically crafted design. At select Bluestone Lane locations, we’re featuring Coyuchi’s Madrone Organic Knit Throw, offering a cozy touch to your coffee experience while highlighting our shared commitment to sustainability and community.

A Shared Commitment to Sustainability

Coyuchi has been redefining the standards for home goods since 1991, setting the bar high with their dedication to organic farming, circularity, and ethical craftsmanship. From using 100% organic cotton to embracing a climate-beneficial wool initiative, Coyuchi has built a reputation for creating luxurious products that respect the planet and its resources. Their mission aligns seamlessly with Bluestone Lane’s ethos of prioritizing sustainability and fostering a premium experience that feels both good and does good.

Here at Bluestone Lane, we’re not just about exceptional coffee and nourishing food—we’re about creating spaces that reflect care, connection, and consciousness. Whether it’s through delivering thoughtfully sourced ingredients or collaborating with brands like Coyuchi that prioritize ethical practices, we’re always looking for ways to tread lightly on the planet while elevating your everyday moments.

Experience the Madrone Organic Knit Throw

Step into select Bluestone Lane locations this season, and you’ll find the Coyuchi Madrone Organic Knit Throw gracing our spaces. This throw embodies Coyuchi’s expertise: soft, luxurious, and made with 100% organic cotton, it’s a reminder that comfort and sustainability go hand in hand. Perfect for warming up your winter coffee moments, this beautiful piece reflects our mutual goal of bringing care and craftsmanship to every detail.

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The holiday season is here, and at Bluestone Lane, we’re thrilled to share some festive
cheer through a special partnership that embodies the warmth and joy of the
season. We’re excited to announce our collaboration with Freeform’s annual
programming stunt 25 Days of Christmas! This cherished tradition brings families
together with heartwarming holiday films, and now, it’ll also bring a touch of
Bluestone Lane’s signature magic to your December.

A Celebration of Family, Friends and Togetherness

The holidays are all about community, connection, and creating lasting memories
with loved ones. At Bluestone Lane, our commitment to fostering a café culture
that’s rooted in human connection aligns perfectly with Freeform’s spirit of bringing
people together through their iconic movie lineup. This partnership is not just about
movies and treats—it’s about celebrating family, love, and the moments that make
the holidays truly special.

25 Days of Rewards: Your Festive Countdown

To make this season even more delightful, we’re introducing 25 Days of Rewards to
coincide with Freeform’s 25 Days of Christmas movie schedule. Each day, customers
can unlock a unique reward through our app, adding a touch of surprise and joy to
their holiday season. From complimentary treats to exclusive discounts, these daily
rewards are our way of saying thank you and making your season even brighter.

Sip the Holidays with Our New Seasonal Beverages

No holiday season is complete without festive flavors. To mark this special
partnership, we’re also launching our exclusive lineup of holiday beverages:

Candy Cane Cocoa: A decadent, chocolatey delight infused with peppermint to
bring a nostalgic touch to your holiday moments.
Frosted Gingerbread Chai: Warm, spiced chai that captures the cozy essence of
gingerbread, topped with a hint of sweetness for that frosted finish.
Aussie Nog Latte: Our Aussie twist on a holiday classic, combining rich espresso with
creamy, spiced eggnog for a drink that’s both comforting and bold.

Whether you’re watching holiday classics like Home Alone or Elf, these drinks are the
perfect companion to your movie night or your café visit.

Join the Festivities!

The 25 Days of Christmas at Bluestone Lane is more than a celebration—it’s an
invitation. We welcome you to join us, embrace the spirit of giving, and share
unforgettable moments with family and friends. Starting December 1st, make sure to
check the Bluestone Lane app daily for your special reward and stop by to try our
limited-time holiday beverages.

Let’s make this holiday season one to remember. Here’s to family, laughter, and a
December filled with magic!

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In a world where digital connections increasingly substitute in-person interactions, the issue of loneliness has reached epidemic proportions. Professor Noreena Hertz from UCL highlights that social isolation is not just a mental health issue but a public health crisis. In her book, The Lonely Century, Hertz points out that loneliness has the same impact on mortality as smoking 15 cigarettes a day (yes – you’re reading this right…). It’s linked to higher risks of heart disease, depression, and even death. Alarmingly, more young men die from self-harm than any other cause, underscoring the deep societal impact of isolation (shoutout to Aussie born Movember on their wonderful work to tackle this).

The U.S. Surgeon General, Dr. Vivek Murthy, has also warned about the dangers of loneliness, stating, “We know that loneliness is a common feeling that many people experience, but too often it is a sign of deeper, unmet needs for connection and community. This is not only a mental health issue, it can increase the risk of cardiovascular disease, dementia, and depression.” The Surgeon General’s stark warning brings attention to the profound impact that a lack of human connection can have on both physical and mental health.

So, how do we combat this?

Group exercise and café culture have emerged as powerful antidotes. Gyms and cafés, particularly those emphasizing social interaction (i.e. not drive-thru coffee chains), offer crucial spaces for connection. It’s not just about the workout or grabbing a flat white—it’s about building community. Group fitness fosters camaraderie, while meeting mates for a post-exercise coffee strengthens those bonds.

Aussies seem to have cracked the code here. The rise of Australian cafés and fitness groups like Training mate, founded by Luke Milton, and Athletic Clubs, led by Dane McCarthy , reflects this. Both fitness groups emphasize teamwork and mateship, creating environments where people not only sweat together but also connect socially. Milton’s Training Mate combines high-intensity interval training with a humble, not-too-serious, supportive atmosphere, making participants feel like they’re part of a team. Similarly, Athletic Clubs by McCarthy focuses on building community through squad training, allowing members to train hard and stay for a post-workout chat.

According to an article by InsideHook, this Australian approach to fitness centers on group effort and socialization, creating environments where people not only work out together but also stick around for a chat over brekkie. In a place like New York, where loneliness can run rampant, it’s no wonder these concepts are thriving. Socializing and proactively forming values-based communities (Fair Go, Mateship, Team First) – may be an Australian super power.

Bluestone Lane was founded with this very mission in mind: to make people feel like they are locals, part of a community where they’re recognized and personally acknowledged. At Bluestone Lane, it’s not just about serving specialty premium coffee or healthy, fresh food—it’s about facilitating & fostering human connection. We’ve always aimed to create spaces where people can feel a genuine sense of belonging – that it becomes “their local”. Ultimately, Bluestone Lane isn’t just a coffee and café company; it’s a human connection lifestyle brand. Every cup of coffee is an opportunity to engage with our customers, to provide them with a moment of recognition and personal interaction. It’s our way of addressing the isolation so many people feel, creating a modern-day village in the heart of urban centers.

This emphasis on togetherness is vital as we face the loneliness epidemic. In Australia, coffee isn’t just about a quick caffeine hit—it’s about connecting with others. Similarly, fitness is less about personal achievement and more about being part of a team. This culture of mateship and socialization is something Australians have brought with them to the U.S., and it’s having a profound impact.

The success of Aussie-style cafés and group workouts in the U.S., like Training Mate and Athletic Clubs, highlights the importance of creating spaces for real human connection – something I hope consumers across the USA equate more value towards. These spaces may offer a blueprint for tackling one of the most pressing public health issues of our time. Grabbing a coffee with mates or joining a group workout might seem like small acts, but in the fight against loneliness, they could be lifesaving.

Mental Health Resources:

Headspace 

Mental Health America 

Betterhelp

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The Future of Coffee: Atomo Beanless Coffee at Bluestone Lane

Since August, Bluestone Lane has proudly offered Atomo beanless coffee, and we’re excited to continue spreading the word about this revolutionary brew! Atomo is not just coffee; it’s a movement towards a more sustainable future. As part of our commitment to environmentally friendly practices, we believe in offering our community delicious options that are good for both the palate and the planet.

Why Atomo?

Atomo Coffee has a mission that resonates deeply with us at Bluestone Lane. By creating a coffee experience without the need for traditional coffee beans, Atomo utilizes upcycled ingredients to craft a rich, full-bodied flavor that rivals any conventional brew. This innovative approach significantly reduces the environmental impact associated with coffee production, making it a perfect fit for our ethos of promoting sustainability while delivering exceptional quality.

Enjoy $2 Off All Atomo Beverages!

To encourage you to try this amazing coffee, we’re thrilled to offer $2 off all Atomo beverages! This special offer lasts from October 9th to October 31st, so it’s the perfect time to experience the unique flavors and benefits of this sustainable alternative. Here’s how to redeem your reward:

1. Open the Bluestone Lane App: Make sure you have our app handy on your phone for easy access.
2. Go to the Rewards Page: Navigate to the rewards section to find your exclusive offers.
3. Find the $2 Off Atomo Reward: Look for the special Atomo reward and click “Redeem In-Store.”
4. Show the Barista the Code: When ordering, simply show the unique code to your barista, and enjoy your delicious Atomo beverage with a discount!

Join the Movement

By choosing Atomo, you’re not just enjoying a fantastic cup of coffee; you’re supporting a sustainable future by utilizing upcycled ingredients. Together, we can make a positive impact while indulging in the rich flavors we love. So why wait? Visit us at Bluestone Lane, try our beanless Atomo coffee, and enjoy $2 off all Atomo beverages until October 31st!

Let’s sip sustainably, one cup at a time!

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One of the ways we uphold this commitment is through our packaging. 100% of our delivery packaging is either biodegradable, compostable, or recyclable, ensuring that every takeaway order helps reduce waste and protect wildlife. We believe that the small, thoughtful choices we make every day can have a big impact on preserving natural habitats and minimizing harm to the environment.

This year, we’re excited to announce that we’ll be fundraising for the World Wildlife Fund (WWF) as part of our World Animal Day celebrations. By joining us, you’re not just supporting a café—you’re becoming a part of a community of change-makers. Being a part of the Bluestone Lane Locals means taking action together to make the world a better place. Every purchase you make on World Animal Day helps contribute to the WWF’s incredible efforts to protect endangered species and preserve the planet’s biodiversity.

We believe in the power of community, and we invite you to stand with us as we make a difference for animals and the environment. Together, we can take small but impactful steps toward a more sustainable and compassionate future. Join us in our dedication to support this meaningful cause.

Let’s celebrate World Animal Day by taking action—because when we protect animals, we’re also protecting the planet we all call home.

Happy World Animal Day from Bluestone Lane! 🌎❤️🐾

Donate Now: wwf.org.au/donate

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At Bluestone Lane, we believe that every great meal deserves a great coffee. From today until the end of October, you can enjoy a FREE coffee when you order lunch through our app between 11 AM and 2 PM! It’s our way of thanking our loyal members for being part of our community.

Creating Spaces for Connection

We understand that it’s not just about the food and coffee; it’s about the connections we forge over a shared meal. At Bluestone Lane, we create welcoming spaces—whether in our cafes or coffee shops—where locals can come together, catch up, and create lasting memories. Whether you’re enjoying a vibrant salad or a delicious sandwich, we believe that good food fuels not just our bodies, but our relationships.

As a brand rooted in Australian culture, we celebrate the joy of gathering—over a meal, a cup of coffee, or simply in conversation. That’s why we’re excited to offer a free coffee this October: to encourage our community to come together, enjoy “good for you” food, and savor the moments that make us feel connected and alive.

How It Works:

Follow these simple steps to redeem your reward:

1. Open the BL App
2. Add your Lunch Item & Coffee to the Cart
3. Apply your Reward at Checkout

Join Us:

This offer is the perfect reason to connect with friends, savor a meal, and enjoy a beautifully crafted coffee together.

Let’s raise a cup to great coffee, delicious food, and the vibrant community we cherish. We look forward to celebrating with you!

Cheers to the extraordinary moments that coffee brings!

Terms and Conditions: A minimum spend of $7 is required to redeem this reward. The free coffee is valid for up to $7. You can redeem this offer once per day until October 31st. The reward is available from 11 AM to 2 PM local time and applies only to lunch menu items.

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Founded by Liana Levi in her mom’s Little Holmby pool house in 2020, Forma Pilates started as an intimate gathering of friends seeking a unique workout experience. Liana, a certified Pilates instructor, transformed her passion into a boutique fitness sanctuary that provides personalized, semiprivate classes. Now,. Forma Pilates has evolved into a bicoastal fitness destination favored by celebrities like Hailey Bieber and Kendall Jenner. With an emphasis on exclusivity, personalization, and a sense of community, Forma Pilates stands as a testament to a new era in wellness, where individuals prioritize quality and connection in their fitness journeys.

2024 marks our sixth year partnering with Girls on the Run! We couldn’t be more excited to continue supporting this remarkable organization. A non-profit focused on empowering young women & women in our community, Girls on the Run is a force dedicated to inspiring confidence and building important life skills.

Through small teams or virtual connections, Girls on the Run conducts workshops where trained coaches inspire participants to cultivate confidence and essential life skills through engaging lessons and physical activities.

This program plays a pivotal role in reaching girls during a crucial stage of development, reinforcing their confidence at a time when societal messages begin to tell them otherwise. Recognizing the significant link between physical and emotional well-being, Girls on the Run addresses the holistic needs of these girls just when they need it the most.

To celebrate International Women’s Month, Bluestone Lane x Forma Pilates are offering an exclusive 1 month free of online classes! Sign up HERE to start your month of movement. 

Our annual charity Run for Women takes place on Saturday March 9 in both NY and LA. Join us for a morning of movement and mateship, with free coffee and brunch bites post run. All funds raised go to Girls on the Run—your ticket is a direct donation!

Sign up for the NY run HERE
Sign up for the LA run HERE

Join us at your local Bluestone Lane on March 14th and connect with a mate over matcha! Cheers-ing to all things mateship and movement, we’ll be slinging BOGO matchas all day—perfect for sharing post workout with your BFFs. This offer is exclusively for locals who have signed up for the online Forma Pilates Make a Move classes—so make sure you sign up HERE! Only redeemable through the Bluestone Lane app.

We’ll also be selling the exclusive Bluestone Lane x Forma Pilates Vanilla Matcha powder online, so you can make this limited edition brew from the comfort of your own home! And the make things even sweeter, a portion of the proceeds from all sales will go to Girls on the Run. That’s a brew you can feel good about.

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Fashion Week in New York isn’t just about stunning runway shows and epic designs—it’s a whirlwind of creativity, energy, and the pulse of the fashion industry. This year, we’re honored to be the official café of NYFW, and the go-to spot for fashion enthusiasts to fuel up before hitting the shows.

It’s no secret that New York’s restaurants are at the heart of the energy in NYFW—where better to see new trends in the flesh than where models, designers, editors, and celebrities meet! We’re so proud to be a part of this iconic event and to bring our unique blend of Aussie vibes and exceptional coffee to the heart of the action. Joining a curated selection of the hottest food and drink destinations—with icons like B’Artusi, Ray’s, and Momofuku—we can’t wait to be amongst the action, keeping patrons fed and fuelled throughout the week.

Move over faux glasses and ballet flats. This year’s hottest accessory looks a little different. Meet our Fashion Week exclusive—the Coconut Honey Latte! Made with our signature coffee, super creamy Vita Coco Coconut Milk and a touch of honey sweetness, it’s the official coffee of NYFW and a must have accompaniment to any runway show.

We’ll be serving our NYFW exclusive brew, plus all your Bluestone faves at NYFW Backstage, a 5-day pop-up experience at 21 Greene St. Daily programming includes special designer Q&As, live streamed viewings of this season’s runway shows, IMG Models Get Scouted Studio, interactive experiences, official NYFW merch and more. There’s designer talks from Phillip Lim, Jason Wu and Sergio Hudson as well as runway shows throughout the week. Want to attend? Check it out here.

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Our updated loyalty program is coming—and it’s created just for you mates.
Packed with features to help you customize your app experience, it’ll take your Bluestone Lane experience to the next level.

Here’s a sneak peek at some of the new features we’re most excited for.

Earn loyalty like a local.

From the moment you make a purchase on our app, you’re a part of our
Local Legends Club—an easy way to earn points & exciting new rewards.
Receive perks like a birthday reward automatically dropped into your account, and unlock new rewards as you climb through the tiers.

Customize your perks like you customize your coffee!

Our brand new Points Marketplace gives you the power to choose what you spend your points on!
Earn 2 points for every $1 spent, and redeem them for rewards you really want.
Give yourself a Monday pick-me-up with a free hot brew, or save up to splurge on that merch
you’ve been eyeing!

Earn points with every order!

We’re making your ordering process even easier.
Now, with the ability to link your card, you can earn points on any BL purchase,
whether you order through the app or not! Add rewards you’ve earned easily at the
checkout screen or through the app.

UPDATE YOUR APP HERE

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This year we’re open at various locations around the US. Check below to see if your local will be open during Christmas week and New Years!

New Years Eve Hours

New York

11 Times Sq: 7:00 AM – 4:00 PM

1375 Broadway: 8:00 AM – 3:00 PM

400 Madison: 7:00 AM – 3:00 PM

Bryant Park: 7:00 AM – 4:00 PM

330 Madison: 7:00 AM – 4:00 PM

55 Hudson Yards: 7:30 AM – 5:00 PM

Armonk Café: 8:00 AM –  4:00 PM

Battery Park: 7:00 AM – 5:00 PM

Chelsea Piers: 8:00 AM – 5:00 PM

Collective Café: 7:30 AM – 4:00 PM

DUMBO: 7:30 AM – 4:00 PM

Manhattan West: 7:30 AM – 3:00 PM

Tribeca: 7:00 AM – 5:00 PM

UES ‘The Church’: 7:30 AM – 5:00 PM

Larchmont: 7:00 AM – 5:00 PM

UWS Amsterdam Ave: 8:00 AM – 5:00 PM

New Jersey

Princeton: 8:00 AM – 4:00 PM

Los Angeles

La Brea: 6:30 AM – 3:00 PM

Santa Monica: 6:00 AM – 3:00 PM

Studio City: 6:30 AM – 3:00 PM

Westwood: 6:30 AM – 3:00 PM

Venice Beach: 7:00 AM – 3:00 PM

West Hollywood: 7:00 AM – 3:00 PM

Manhattan Beach: 7:00 AM – 3:00 PM

Orange: 7:30 AM – 4:00 PM

San Clemente: 7:00 AM – 3:00 PM

Washington DC

Dupont Circle: 8:00 AM – 2:00 PM

The Darcy: 6:30 AM – 3:00 PM

Children’s Museum: 9:00 AM – 4:00 PM

DC Library: 7:00 AM – 2:00 PM

Logan Circle: 7:30 AM – 8:00 PM

Spring Valley: 7:00 AM – 2:00 PM

Virginia

The Boro Café: 7:30 AM – 2:00 PM

Bay Area

Hotel Emblem: 6:00 AM – 2:00 PM

Avery Lane: 7:00 AM – 4:00 PM

Steiner St: 7:00 AM – 4:00 PM

Los Altos: 7:00 AM – 4:00 PM

Philadelphia

Rittenhouse Square: 7:00 AM – 4:00 PM

Walnut St: 8:00 AM – 4:00 PM

Boston

Harvard Square: 8:00 AM – 6:00 PM

Texas

Houston Heights: 7:30 AM – 4:00 PM

Post Oak: 8:00 AM – 2:00 PM

Rice Village: 7:30 AM – 4:00 PM

The Woodlands: 7:30 – 4:00 PM

New Years Day Hours

New York

11 Times Sq: 6:30 AM – 6:00 PM

1375 Broadway: 7:00 AM – 3:00 PM

400 Madison: 6:30 AM – 4:00 PM

Bryant Park: 6:30 AM – 6:00 PM

330 Madison: 6:30 AM – 6:00 PM

55 Hudson Yards: 8:00 AM – 5:00 PM

Armonk Café: 8:00 AM –  4:00 PM

Battery Park: 8:00 AM – 4:00 PM

Chelsea Piers: 8:00 AM – 5:00 PM

Collective Café: 8:00 AM – 5:00 PM

DUMBO: 8:00 AM – 4:00 PM

Manhattan West: 8:30 AM – 4:00 PM

Tribeca: 8:00 AM – 5:00 PM

UES ‘The Church’: 7:30 AM – 5:00 PM

Larchmont: 8:00 AM – 4:00 PM

UWS Amsterdam Ave: 8:00 AM – 4:00 PM

New Jersey

Princeton: 8:00 AM – 4:00 PM

Los Angeles

La Brea: 6:30 AM – 3:00 PM

Santa Monica: 6:00 AM – 3:00 PM

Studio City: 6:30 AM – 3:00 PM

Westwood: 6:30 AM – 3:00 PM

Venice Beach: 7:00 AM – 3:00 PM

West Hollywood: 7:00 AM – 3:00 PM

Manhattan Beach: 7:00 AM – 3:00 PM

Orange: 7:30 AM – 3:00 PM

San Clemente: 7:00 AM – 3:00 PM

Washington DC

Dupont Circle: 8:00 AM – 2:00 PM
Metro Center: 8:00 AM – 2:00 PM
Navy Yard: 8:00 AM – 2:00 PM

The Darcy: 8:00 AM – 4:00 PM

Children’s Museum: 9:00 AM – 4:00 PM

DC Library: 8:00 AM – 4:00 PM

Logan Circle: 8:30 AM – 8:00 PM

Spring Valley: 8:30 AM – 5:00 PM

Virginia

The Boro Café: 8:00 AM – 3:00 PM

Bay Area

Hotel Emblem: 7:00 AM – 12:00 PM

Avery Lane: 7:00 AM – 3:30 PM

Steiner St: 7:00 AM – 3:00 PM

Los Altos: 7:00 AM – 4:00 PM

Philadelphia

Rittenhouse Square: 7:00 AM – 4:00 PM

Walnut St: 7:00 AM – 4:00 PM

Boston

Harvard Square: 7:30 AM – 6:00 PM

Texas

Houston Heights: 7:30 AM – 4:00 PM

Post Oak: 8:00 AM – 4:00 PM

Rice Village: 7:30 AM – 4:00 PM

The Woodlands: 7:30 – 5:00 PM

*Delivery will only be available from stores that are open. Check that your address is within the delivery radius by adding it when checking out.

Pro tip: On our app you can tap filter then see the map for locations “Open Now”

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