Fixed: Broken HubSpot Tracking in Cloned Google Ads Campaigns
Category: Articles
Cloning a successful campaign in Google Ads is a great time-saver, but it often leads to a common frustration: your HubSpot tracking data is suddenly inaccurate. If your utm_campaign values are reporting old names in HubSpot, you’re experiencing a classic issue with the HubSpot + Google Ads integration. The Core Problem: Hardcoded Data Google Ads… Read more »
Stop Wasting Money on Bing Ads: A Quick B2B Campaign Setup Guide
Category: Articles
Microsoft Advertising (formerly Bing Ads) can be a goldmine for B2B leads, often with lower CPCs than Google. However, the default settings are designed to spend your budget on low-quality traffic. Here is the quick configuration you need to stop the bleed and focus on high-intent search traffic. 1. Fix Your Traffic Quality (The “Search… Read more »
How Google Ads Uses GA4 Conversions to Manufacturers More Customers
Category: Articles
The Manufacturer’s Guide to Google Ads: Why Your GA4 Conversions are Your Secret Weapon If you’re a business owner or sales leader at a manufacturing company, you’ve probably asked this question: “We’re spending money on Google Ads, but are we getting the right leads?” It’s a frustratingly common problem. You see clicks, you see traffic,… Read more »
The Definitive Guide to B2B Lead Generation with Google Ads
Category: Articles
For B2B companies, Google Ads isn’t about quick, impulsive buys; it’s about initiating valuable, long-term relationships. Because B2B sales cycles are longer and involve multiple decision-makers, your Google Ads strategy must be more nuanced and strategic than a typical consumer campaign. This definitive guide blends a foundational framework with advanced tactics to help you build… Read more »
How to Set Up Google Ads Campaigns for a Small Budget
Category: Articles
Running Google Ads doesn’t have to mean spending thousands a month. With the right structure, even a small budget can generate qualified leads. The key is focusing your spend where it matters most: demand generation, brand protection, and high-intent search. Here’s how I recommend setting up three core campaigns if you’re working with a lean… Read more »
How to Lower Your CPC in Google Ads Search Ads – Expert Guide
Category: Articles / Common Questions
Slash Your Google Ads Costs Without Losing Leads — Proven Strategies to Lower CPC and Boost ROI If you’re running Google Ads search campaigns, you already know that cost-per-click (CPC) can make or break your return on investment. High CPCs eat into your budget fast—especially if you’re in a competitive industry like legal, SaaS, or… Read more »
Improve your AI prompts, study great B2B emails, and see HubSpot’s new AI agents | 3 Things Newsletter – April, 2025
Category: Newsletter
Looking to sharpen your AI skills, supercharge your B2B email marketing, and get the inside scoop on cutting-edge martech? We’ve gathered some fantastic resources this week, directly from industry leaders like Google and HubSpot. Dive in to discover a practical guide to AI prompt engineering, inspiring B2B campaign examples, and a look at how new… Read more »
How your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025
Category: Newsletter
Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus,… Read more »
Learn how to track Bing Ads in GA4, optimize remarketing campaigns, and understand Google’s buyer intent tool | 3 Things Newsletter – February, 2025
Category: Newsletter
Tracking ad performance and optimizing campaigns can be challenging, especially when platforms don’t integrate seamlessly. In this edition, we’ll cover key insights to help you refine your digital marketing strategy—whether you’re trying to track Bing Ads keyword performance in GA4, maximize the impact of your Google Ads remarketing campaigns, or better understand HubSpot’s Buyer Intent… Read more »
How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4
Category: Articles
As a marketing manager, understanding the performance of your keywords is crucial to optimizing your campaigns. Tracking engagement metrics like session duration and bounce rates can help you identify which keywords are driving quality traffic and which ones are underperforming. In this post, we’ll guide you through how to set up URL tracking options in… Read more »