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Welcome to

Creative Brief

Your portfolio alone won’t build your career. Creative Brief is a weekly newsletter on the business, craft, and knowledge that turns artists into creative professionals. Decades of experience sent directly to you.

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What to expect

Business

Pricing, contracts, clients, and the economics of creative work that nobody teaches you.

Craft

Creative techniques, workflows, and industry practices behind projects that stand out.

Leadership

Creative Direction; how to build and lead teams that consistently produce at a high level.

Recent Posts


Mar 17, 2026

Creative Business

+2

Freelance vs Full-Time: What I've Learned From Both

I turned down a full-time offer at Buck coming right out of college. A decade later, I did what I swore I'd never do; I went in-house at a tech company. Both were the right call. Let me explain.

Freelance vs Full-Time: What I've Learned From Both

Mar 10, 2026

Portfolios

+4

Your Portfolio Alone Isn't Enough

Bridge the gap from talented creative to working professional. Learn how to get noticed, land clients, and build a sustainable freelance career beyond your portfolio.

Your Portfolio Alone Isn't Enough

Feb 19, 2024

Portfolios

+4

Why Your Graph Editing Is Crucial

There's a chasm between being talented and being a working professional. Here's how to cross it.

Why Your Graph Editing Is Crucial

Creative ✏️ Brief

Craft technique, business, and solving the problems between them. By Joash Berkeley.

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