For us humans experience is everything. It’s how we connect to the world with our senses.

Image how your digital product or service could look like if you can integrate it within the real world… immersive experiences combines the digital universe with our world. It’s an interesting way how users can interact with your solution.

If you do not understand what we are talking about, try the Oculus VR Quest for 30 minutes or a similar product …and you know what we mean

Successful applications solve problems for the user.

The first step is to understand the audience of your application. A useful approach is to describe the users with a persona.

The persona is a profile that includes a story about your user including the situation, context, problems, etc.. With this profile it’s easier for you to design the experience in your application.

With a persona you are able to design the information architecture, the workflow within your application, the mood, etc.

But be aware: Your first persona is just a rough assumption of your user. Something that can be wrong. You have to redesign it over and over again to get a more clear view of your users. You can improve the persona through interviews, surveys, behavior tracking, etc. For example during the learn phase of the Lean Startup cycle.

People love stories.

We have been telling each other stories since the dawn of mankind. If we want to convey values, emotions and information to other people in an understandable way, then stories are ideal.

Stories create images in our heads. Stories can be exciting and captivate us. Stories can trigger emotions.

That’s why stories are ideal for creating extraordinary experiences. A function becomes a great experience and a process becomes an exciting journey.

You deal with experience design. You are developing a new service that fits your brand identity and values or you are redesigning an existing product to give your customers a better experience.

Experience design, however, is a discipline that should not be limited to just one product or service. All customer touch points (really all of them!) should be included in your consideration.

So it is of no use if you have optimized the onboarding, offer a great product, but the service and the hotline offer an unsuitable experience. Good experience helps to build a strong connection between you and your customers and it rises the expectations: experience matters! Do not disappoint them with bad and unexpected experiences.

Therefore, it is really advisable to include all customer touch points in the experience design. And that over the entire customer lifecycle.

You need to create an open space for new ideas and improvements if you want to provide great experiences for your users.

In a safe environment, new and innovative ideas from employees can grow and be discussed with respect. This brings new aspects and perspectives into the group.

Otherwise usually only the loudest share their thoughts, experiences and expertise, which greatly reduces the potential.

Imagine: You are creating awesome concepts for a complex use case. But when you go live there are a lot of problems. But you don’t know why?

Try this: Build a prototype of your solution and test it as early as possible with your users. It need not to be a real application. Paper based sketches are great when testing first ideas.
And then the magic happens: The users act different than you expected. Because they are other people with other background and other experience. But you will get interesting insights when you see how your users will interact with your prototype. Use this new information and upgrade your prototype and test again… and again… and again.

Your solution will mature and will meet your users need!

This is human centered design or user centric development. Design Sprint, Design Thinking, Lean Startup, etc. are doing the same to focus on the users requirements.

You want to meet your evil twin?

Use this technique to find new perspectives and inspiration. It’s not only useful for experience design, but for all type of creative work and solution finding processes.

You want to deliver a superior experience to your users, but creativity is gone and you don’t have any new ideas?

Then ask your „evil twin“.

It‘ the anti-team, that would do the complete opposite of your current team.

With your team you already have existing ideas, experience, knowhow knowledge, mindset and habbits. Your anti-team will offer you changes, inspiration, disruption and new possibilities.

You can use this mirroring method to get a new point of view and new ideas within your existing team. Get inspiration and try to find new solutions for your anti-team.

• Are you hanging on to a problem?
• You can’t find a new and innovative way?
• Do you urgently need some inspiration?

If you want to move forward, then invite other people to work with your team. It’s inspiring, everyone can learn a lot and it’s fun, too.

• The external point of view will open your mind.
• It’s like a new ingredient that enables you to create new solutions.
• With billions of people living on this planet, the external view is an unlimited resource of inspiration

You will get: Other questions, other opinions, other ideas, other experience, other knowledge, …