Software engineer & founder · Toronto
Ibuildproductsthatconvert.
Websites and tools that turn visitors into leads — higher signups, faster launches. Data-driven, UTM-ready, no fluff.
Companies & products
Projects I've built or contributed to.
Still Active
Past Work
Startup Week Buildathon
Hosted by Tech at NYU & HOF Capital · 220 participants
I was the youngest among 220 participants. Grateful for the experience and excited for what's next.
AffiliGate
A geo-blocking and affiliate fallback platform that detects when users are restricted by location and dynamically replaces the blocked experience with region-available partner offers. It helps businesses enforce geo restrictions while monetizing otherwise lost traffic through compliant, location-matched affiliate alternatives.
Thanks to Databricks, NVIDIA, Claude, Lovable, and ElevenLabs for sponsoring the Buildathon.
Matan Blayvas
Toronto, Ontario
I'm a software engineer and founder. I've built and contributed to products across marketing tools, launch platforms, and infrastructure.
At Launchlane I build conversion-oriented websites for local food businesses. I've also worked on IT support, hosting, DNS, and Cloudflare integration.
I focus on conversion optimization and web performance—shipping products that get measurable outcomes.
Open to select contract work—especially conversion-focused website builds, optimization, and tracking (e.g. UTM, experiments).
Services
What I help with.
Conversion Website Build
Sites built for leads and sales: clear CTAs, fast load, and structure that converts.
Website Optimization
Improve existing sites: speed, UX, and conversion paths without a full rebuild.
Tracking + Experiments
Setup and iteration: analytics, UTM strategy, and lightweight A/B or targeting tests.
Tech I use
Tools and frameworks I build with.
Website
Next.js (App Router)TypeScriptTanStack QueryTailwind CSSshadcn/uiRadix UIFramer MotionGSAPLenisLottieReact Hook FormZodclass-variance-authoritytailwind-mergelucide-reactESLintPrettierVitestPlaywright
App
SwiftSwiftUIXcodeCombineUIKit (when needed)TestFlightApp Store Connect
Backend
Shared by website & app
Node.jsTypeScriptAuth.jsResendMongoDBUpstashZodUpstash Redis
Get in touch
Send a message or email me directly at [email protected]. I usually reply within 24 hours.