Flexible pricing that fits you

We've designed each plan around the features that fit where you are in your GTM journey. The best place to start is matching your needs to the right tier, not trying to predict your exact Data Credits or Action volumes.

Here's what's included in each plan:

Free — A low risk way to learn and experiment with Clay. Includes unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, Clay Sequencer for email, and up to 200 rows per table. Comes with 100 Data Credits and 500 Actions/mo.

Launch (starting at $185/mo) — The best way to start building in Clay. For individuals and small teams automating their first prospecting workflows. Includes everything in Free, plus phone number enrichment, job change and signal tracking, email campaign integrations, and up to 50,000 rows per table. Includes 2,500 Data Credits and 15,000 Actions/mo.

Growth (starting at $495/mo) — For teams scaling their GTM motion. Includes everything in Launch, plus CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signal tracking, audience pushes to ads platforms, and priority support. Includes 6,000 Data Credits and 40,000 Actions/mo.

Enterprise (custom pricing with annual commitment) — For GTM teams running at scale, with enterprise-grade security, support, and infrastructure. Includes everything in Growth, plus unlimited Audiences across sources, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO, RBAC permissions management, additional Ads audiences, and a dedicated Growth Strategist. Includes 100,000+ Data Credits and 200,000+ Actions/mo.

Every plan comes with a set number of Data Credits and Actions sized to cover the needs of most users at that tier.  If you need more, you can top up Data Credits or step into a higher Action tier at any time.

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Data Credits are used when you purchase data from Clay's marketplace — finding emails, phone numbers, company data across our 150+ data partners. Data credits always get cheaper as you grow. We've negotiated volume discounts directly with our data partners, passing those savings on to you. Clay is now both comparable to what you’d pay externally and meaningfully cheaper.

If you bring your own API keys for third-party data, you skip Data Credit costs entirely and only use Actions for the platform work Clay handles behind the scenes.

Actions measure the orchestration you do on Clay — enriching data, running a table, calling an AI model, sending data to a third-party system, or exporting data out of Clay. When you choose a plan, you're buying access to Clay's platform at a certain scale. 

Plans are sized based on real usage data, so the vast majority of customers have more than enough capacity for how they work in Clay. If you do reach your Action limit, you can upgrade to the next Action tier.

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Actions reset each billing cycle and don’t roll over, since they reflect the platform capacity your plan includes. Each plan includes enough Actions to cover 90% of customer usage, and if you need more, you can increase your Action tier. 

Data Credits work more like a currency and do roll over. On Launch and Growth plans, unused credits can accumulate up to 2x your monthly credit amount (e.g., a 10,000 credit plan can bank up to 20,000 total). Enterprise customers can roll over up to 15% of their prior year's purchased credits, provided they renew at an equal or higher commitment.

Think of it as two separate things happening at once: Clay is doing work, and Clay is buying data on your behalf.

Data Credits cover the cost of the data itself — the email address, phone number, or company detail sourced from one of Clay's 150+ data partners. Because we've negotiated volume discounts directly with our partners, we're able to pass those savings on to you, meaning you're getting comparable data prices through Clay to what you'd find going to most providers directly.

Actions cover the platform work Clay does on your behalf — routing your request, calling the provider, running your workflow, and returning the result to your table. Actions cost less than a cent each and get cheaper with scale.

If an enrichment returns no result, you're not charged Data Credits or Actions. If you bring your own API keys for a data provider, you skip Data Credits entirely and only use Actions for the platform work Clay handles behind the scenes.

For more details, read the Action and Data Credits help doc.

We have scoped out Launch and Growth plans so that 90% of our customers will never hit a usage limit. Users can always buy more if they need to top up without being pushed up to a higher plan tier. Enterprise customers will build custom plans with their GTMEs. 

The thresholds for each plan were selected carefully to give our customers enough room to experiment and iterate while reducing anxiety about how usage impacts spend. 

How much do Data Credits cost?

Data Credits start at $0.05 each and become more cost-effective as you grow. Data is priced as competitively as possible. By negotiating volume discounts directly with our 150+ partners and passing those savings on to you, the most-used enrichments cost 50% fewer credits on average.

How much do Actions cost?

Actions start at less than $0.01 each and get cheaper with scale within each plan.

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Customers now have a choice between two pricing options for AI on Clay: 

Fixed-price: 80% of models in Clay continue to cost a flat number of Data Credits per task, including all of Clay’s native models. These are ideal for common tasks like classification, short summaries, templated content generation, and simple lookups. 

Variable: Token intensive models (e.g., GPT-5.1 and Claude 4.6 Sonnet) now have variable pricing based on actual token consumption. These models are best suited for multi-step research, complex Claygent prompts that synthesize across multiple sources, and detailed account-level analysis. Clay charges customers exactly for the tokens consumed with no markup. This means you’re getting access to frontier models at true cost.

AI runs are 2x faster using Clay’s API keys compared to customers using their own because of the higher rate limits that Clay has negotiated with AI vendors.

How can I tell if an AI model is fixed or variable?

Variable models will show an estimated number of Data Credits per row, indicated by a tilde symbol (~). Final cost will be determined after the run completes, and usage data shows that 75% of runs cost less than the estimate.

For more details, read the AI pricing help doc.

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