CHAPEL HILL, N.C. and ATLANTA (February 19, 2026) – The University of North Carolina Department of Athletics, in conjunction with its trademark licensing partner, CLC, has launched the new Carolina Argyle Collection, a fashion forward merchandise program featuring the timeless argyle pattern that has become synonymous with Tar Heel sports.  

Originally created at the request of legendary basketball coach Dean Smith by UNC alumnus and world-renowned fashion designer Alexander Julian, the specially designed argyle pattern was introduced prior to the 1991-1992 basketball season. Since then, the pattern has been integrated across all 28 Tar Heel sports programs and has become a primary component of the UNC brand.

“Our argyle pattern is a revered part of our athletic heritage and has become engrained in the fiber of our brand. This new collection gives our great Tar Heel fans a way to showcase their pride through unique merchandise that sets UNC apart,” said Rick Barakat, UNC Deputy Athletic Director and Chief Revenue Officer.

The new Carolina Argyle Collection features specially curated fashion and non-apparel products from some of UNC’s top licensees including Nike, Horn Legend, Johnnie O, Rhoback, ‘47 Brand and Logo Brands.

“We are proud to help bring the new Carolina Argyle Collection to market for Tar Heels fans, celebrating this iconic design through premium, high-quality merchandise,’ said Nicole Armentrout, CLC’s Senior Vice President of Marketing.

The Carolina Argyle Collection is available now in-venue at the Dean E. Smith Center during UNC basketball games, through top retailers Rally House, Alumni Hall, Chapel Hill Sportswear, Fanatics, Johnny T-Shirt, Shrunken Head, UNC Student Stores campus bookstores, and online at shop.goheels.com, Fanatics and direct from many of the participating licensees.

About Carolina Athletics

The University of North Carolina, the nation’s first public university, offers 28 intercollegiate varsity sports and is a founding member of the Atlantic Coast Conference. The Tar Heels have won 63 national championships and 300 total ACC Championships. The department’s mission: to educate and inspire through athletics.

About CLC

CLC is the nation’s leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics. 

Media Contacts:

Tammy Purves, CLC, [email protected], 770-799-3275.

ATLANTA (February 5, 2026) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 17 partner institutions during the first six months of the 2026 fiscal year. These extensions were executed during a period when CLC institutions collectively experienced a 9% growth in sales of licensed merchandise.

These recent renewals are highlighted by long-term extensions of 10 years or longer with University of Washington, University of Vermont, and Lake Superior State University. Notable Power 4 institutions that extended their relationships with CLC included Oregon State University, University of Illinois and University of North Carolina at Chapel Hill.

“We are committed to serving our partners and providing licensed product and marketing strategies that deliver brand and sales growth while connecting with their consumers,” said John Greeley, CLC’s SVP of Partnerships. “We are honored that these institutions have elected to extend their relationship with CLC, and we look forward to continuing to deliver best-in-class support and resources to meet their licensing program needs.”

Other premier institutions executing multiyear partnership extensions with CLC include Carroll University, Colgate University, Denison University, Eastern Kentucky University, Kennesaw State University, LaSalle University, Mercyhurst University, Miami University, Rollins College, Rowan University and University of Louisiana at Monroe.

 CLC institutions have access to the company’s industry-leading full suite of services, unmatched staff expertise, and innovative marketing that combine to delivers customized solutions regardless of size of the licensing program and scale of retail distribution. As CLC continues to pave the way for innovative partnerships and transformative collaborations, it remains steadfast in its commitment to serve college fans while elevating college brands in the marketplace.  

Media Contacts:

CLC – Tammy Purves – 770-799-3275, [email protected]

ATLANTA, Ga. (January 17, 2025) – With this year’s College Football Playoff (CFP) National Championship playing host to the Miami Hurricanes and the Indiana Hoosiers, CLC, the nation’s leading collegiate trademark licensing agency, is working with CFP officials to protect visitors and fans from purchasing potential counterfeit and unlicensed merchandise.

CLC, the exclusive licensing agent for the CFP, is coordinating with investigators to patrol the areas around Hard Rock Stadium and CFP events in Miami in search of counterfeiters selling “knock-off” merchandise.

“We are committed to delivering an exceptional experience for the participating teams and their fans,” said Rich Clark, Executive Director of the College Football Playoff. “A part of that experience is offering high-quality, officially licensed merchandise that serves as a meaningful memento of the game and our CFP fan events. Leveraging CLC’s enforcement network is integral to safeguarding our fans from counterfeit goods and ensuring the integrity of our events for all to enjoy.”

Enforcement efforts surrounding the CFP began during each of the first-round campus games and continued through last week’s Playoff Semifinal games.

“With this year’s CFP generating significant excitement and elevated interest even before the teams were selected, CLC remains dedicated to deterring potential counterfeiters aiming to exploit the enthusiasm of passionate Hurricane and Hoosier fans,” said Dave Kirkpatrick, SVP of Business Development for CLC. “Our goal is to protect fans from purchasing unlicensed, counterfeit merchandise that is often of inferior quality, which limits the life of a product meant to serve as a longtime memory of a team’s success. Our enforcement efforts also serve to protect the brands of the College Football Playoff and the participating institutions, as well as the officially licensed manufacturers that are authorized to sell approved merchandise.”

There are 54 companies officially licensed to produce approved merchandise bearing the marks of the College Football Playoff. Fans are encouraged to purchase only officially licensed CFP merchandise to ensure higher-quality products to serve as souvenirs of their national championship experience.

Consumer tips for purchasing officially licensed College Football Playoff merchandise:

• All officially licensed merchandise should display the “Officially Licensed Collegiate Product” or the CFP Foundation’s “Extra Yard for Teachers” hologram somewhere on the product or hangtag.

• The merchandise should depict the logos and trademarks of the College Football Playoff and participating teams in a tasteful manner.

• The tag on the garment should be intact. A torn or missing tag is evidence of a garment of inferior quality, one that likely would not meet the stringent quality standards put in place by the College Football Playoff and participating teams. 

• All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.

• All merchandise should have the appropriate trademark designations (i.e., TM, â) next to a specific name or design.

Fans are encouraged to follow the above guidelines when shopping for merchandise online as well, since many counterfeiters target fans via social media and other online outlets.

Royalties generated from the sale of College Football Playoff merchandise help fund the CFP Foundation’s community engagement initiative, Extra Yard for Teachers. Extra Yard for Teachers is dedicated to honoring and supporting educators nationally and in the communities that host the CFP National Championship through the direct provision of resources, professional development and training, teacher recognition and the support of a college-going culture. Extra Yard for Teachers has generated more than $80 million in support of education across its collective partners since its inception in 2014.

Media Contacts:

CLC – Tammy Purves – 770-799-3275, [email protected]

MIAMI and ATLANTA (January 14, 2026) – In celebration of the College Football Playoff (CFP) National Championship taking place in Miami Gardens, the CFP and its licensing agent, CLC, have partnered with GRAMMY® Award winning superstar and philanthropist Pitbull to create an exclusive merchandise collection.

Also known as Mr. 305, a nod to the original telephone area code for the city of Miami, Pitbull worked alongside CFP licensee ’47 Brand to create the limited-edition product drop, which features original designs inspired by Pitbull’s own take on the intersection between college football, South Florida and the national championship game.

“Bringing together the CFP, an iconic global artist, and the energy of Miami allows us to connect with fans beyond the game itself, celebrate the unique spirit of the host city, and create something memorable that represents the excitement and passion of the Playoff,” said Rich Clark, Executive Director of the College Football Playoff. “The specially curated collection delivers a Miami flare to our CFP merchandise offerings while supporting the culture and community of our host city.”

Royalties generated from the sale of College Football Playoff merchandise help fund the CFP Foundation’s community engagement initiative, Extra Yard for Teachers. The CFP partnership with Pitbull also includes grant funding, educator recognition, and additional collaborations with his SLAM Foundation, which supports the expansion of K-12 tuition-free, public charter schools in underrepresented communities nationwide, starting with the first school opening in Miami in 2012.

The designs include vibrant colors and graphics that provide a fashionable take on the CFP experience. One design in the collection will be uniquely available to teachers attending this year’s Extra Yard for Teachers Summit on Saturday, January 17, 2026. Pitbull will be speaking at the event to share his personal story of the teachers who positively shaped his journey.

“When you think of Miami and its dynamic, diverse culture, there’s no better representation than Pitbull,” said Nicole Armentrout, SVP of Marketing for CLC. “His global impact and dedicated following align perfectly for this CFP merchandise collaboration, and we are excited to help deliver this unique, fun collection of products to fans.”

The Pitbull x College Football Playoff merchandise collection will be available for purchase in the CFP Shop within Playoff Fan Central, a free family-friendly event that will be held January 16-18 at the Miami Beach Convention Center, as well as online at shop.collegefootballplayoff.com.

About the College Football Playoff

The College Football Playoff (CFP) is the event that crowns the national champion in college football. The CFP selection committee ranks the top 25 teams at the end of the regular season. The five highest ranked conference champions and the next seven highest-ranked teams are seeded into a 12-team bracket based on the final ranking, with the four highest-ranked teams receiving a first-round bye. The teams ranked Nos. 5-12 play in the CFP First Round, with the higher seeds hosting the lower seeds. The Playoff Quarterfinals and Playoff Semifinals rotate annually among six bowl games – the Goodyear Cotton Bowl Classic, Vrbo Fiesta Bowl, Capital One Orange Bowl, Chick-fil-A Peach Bowl, Rose Bowl Game presented by Prudential and the Allstate Sugar Bowl. The College Football Playoff National Championship will be on Monday, January 19, 2026, at Hard Rock Stadium in Miami Gardens, Florida. For additional information on the College Football Playoff, visit CollegeFootballPlayoff.com.

About Pitbull

Armando Christian Pérez, Pitbull, invites disruption on a global scale as a GRAMMY® Award winning independent international superstar, education ambassador, entrepreneur, and motivational speaker. With billions of audio streams, video views, and hundreds of gold and platinum certifications, his career stands as one of the most impressive in music history. Pitbull’s signature “EEEEEEEYOOOOOO” grito (yell) is one of fewer than 40 sound trademarks protected by the U.S. Patent and Trademark Office (USPTO). Beyond music, Pitbull has built a diverse business portfolio. He founded the record label Mr. 305, Inc., and created Voli 305 Vodka. He also launched Globalization, a SiriusXM channel featuring global rhythmic hits. Pitbull made history by partnering with Florida International University (FIU) to rename its football stadium “Pitbull Stadium,” the first athletic venue named after an artist. He founded SLAM!, a tuition-free public charter school network recognized globally as a leading education organization. Pitbull continues to push boundaries and inspire millions worldwide, marking a profound cultural impact and unique legacy across entertainment, business, education, and beyond.

About CLC

CLC is the nation’s leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics. 

Media Contacts:

Tammy Purves, CLC, [email protected], 770-799-3275.

HOUSTON and ATLANTA, Ga. (January 13, 2026) – Following an extensive evaluation, the University of Houston System has selected CLC, the nation’s leading collegiate licensing company, to assist in the management and marketing of the University of Houston’s trademark licensing program. The new partnership builds on UH’s recent growth by diversifying product offerings and increasing the availability of branded merchandise for Cougar fans.

Through this agreement, UH will leverage CLC’s extensive relationships with national retailers and licensees to expand its marketplace footprint. UH will also gain access to CLC’s proprietary and industry-leading data systems, providing the sales trends and consumer insights necessary to strategically evolve the Houston brand.

“We are excited to partner with CLC to deliver innovative products that meet the growing demand for the Houston brand,” said Lisa Holdeman, vice president and vice chancellor of marketing and communications for UH and the UH System. “CLC’s expertise will help elevate the University of Houston’s licensing program as a premier collegiate brand on the rise.”

CLC’s leadership in the collegiate space provides UH with access to national marketing campaigns and scalable merchandise programs customized solutions to the University’s unique traditions and culture.

“Houston is a world-class institution with a storied history that positions it well for growth and participation in elevated merchandise programs,” said Cory Moss, President of Brand Management and Marketing, Learfield/CLC. “We are committed to delivering top-tier service and resources to help bring the Houston brand story to life through advanced, creative licensed products, retail programs, and brand activations that connect with Cougars fans.”

The partnership with CLC officially began January 1, 2026. CLC is a division of Learfield, the leading media and technology company powering college athletics and the multimedia rights partner of Houston Athletics through its locally based Houston Cougars Sports Properties.

About University of Houston

The University of Houston is a Carnegie-designated Tier One public research university recognized with a Phi Beta Kappa chapter for excellence in undergraduate education. UH serves the globally competitive Houston and Gulf Coast region by providing world-class faculty, experiential learning and strategic industry partnerships. Located in the nation’s fourth-largest city and one of the most culturally rich regions in the country, UH enrolls nearly 49,000 students.

Media Contacts:

Tammy Purves, CLC, [email protected], 770-799-3275.

CHICAGO, Ill. and ATLANTA, Ga. (December 5, 2025) – Loyola University Chicago Athletics, in conjunction with its trademark licensing partner, CLC, announces the launch of the new Sister Jean Legacy Collection, an officially licensed merchandise collection that celebrates the legacy of Sister Jean Dolores Schmidt, BVM, the beloved icon of the university and a member of the Sisters of Charity of the Blessed Virgin Mary who passed away on October 9, 2025, at the age of 106. 

The specially designed merchandise collection will feature imagery and phrases attributed to Sister Jean, including an original illustration created by CLC’s creative team that is also being used on a commemorative patch displayed prominently on the uniforms of this year’s men’s basketball team. Though Sister Jean served many roles on campus, she became most closely tied to the Loyola Chicago men’s basketball team when she supported them during their Final Four run in the 2018 NCAA Men’s Basketball tournament, gaining celebrity status as the team’s chaplain and cheering them on at every game.

“This collection has been more than a year in the making, and we were grateful that Sister Jean was able to see the early concept before her passing. While she never saw the full complement of designs or the range of products that followed, we believe she would be proud of the finished collection,” said Tom Sorboro, Deputy Athletic Director at Loyola University Chicago. “From the beginning, our intent has been to honor her legacy and celebrate her enduring spirit, which had such a significant impact on the Loyola community, the sports world, and beyond. We are optimistic that this collaboration between Loyola and CLC has done exactly that, and we’re honored to share it with Ramblers and Sr. Jean fans everywhere.”

A portion of all royalties generated from product sales of the Sister Jean Legacy Collection will go to the Sisters of Charity of the Blessed Virgin Mary (BVM) and the Worship, Work and Win Fund. 

The collection will be available starting Saturday, December 6, in store and online at all Loyola University Chicago/Follett campus bookstore locations and will be featured in the Rambler Team Shop at Gentile Arena when the men’s basketball team takes on Princeton and pays tribute to Sister Jean.

Merchandise in the collection includes apparel and non-apparel items coordinated by CLC from some of the university’s top licensees, including Nike, CollectBobbles, Blue 84, Jardine, Legacy, Nordic, and Spirit Products.

“We are honored to help deliver the Sister Jean Legacy Collection to Loyola fans everywhere that were impacted by Sister Jean and want to honor her while showing their Ramblers spirit,” said Nicole Armentrout, SVP of Marketing for CLC, a division of Learfield. “Her presence and support of Loyola inspired many, and we hope they will wear this merchandise with pride in honor of her legacy.”

For more information on the incredible life and legacy of Sister Jean, visit www.luc.edu/sisterjean.

Media Contacts:

Tammy Purves, CLC, [email protected], 770-799-3275.

TERRE HAUTE, Ind. (November 19, 2025) – Indiana State Athletics, in conjunction with its trademark licensing partner, CLC, announces the launch of the new limited-edition Rumble and Roar merchandise collection, specially designed for Sycamores fans to celebrate the traditions of Indiana State sports through fashion-forward apparel. The collection will officially launch Wednesday, November 19, to coincide with the men’s basketball game.

The specially curated collection was inspired by a line from the folk song, Wabash Cannonball, which is played at Indiana State sporting events as a rally song for fans. Indiana State’s campus is adjacent to the Wabash River, a critical resource to the area.

“We are excited to highlight a great tradition for Sycamores fans through the Rumble and Roar collection,” said Christina Lee, Indiana State’s assistant athletic director for marketing & partner services.“ The trendy merchandise developed by our licensing partners helps tell the story of Indiana State and builds a deeper connection with our great fans.”

The collection, which features original logos created by CLC, is brought to life by five of Indiana State’s top licensees – Antigua, Champion, Pacesetter Sports, Under Armour, and Indiana-based Homefield.

“We are excited to work with Indiana State to deliver these products that connect with passionate Sycamores fans while leaning into a treasured aspect of a game day ritual,” said Nicole Armentrout, CLC’s SVP of marketing. “The Rumble and Roar collection pays homage to Indiana State’s athletic legacy, and we look forward to building on these elevated designs in this new, unique collection from Indiana State.

The Rumble and Roar collection will be available in-store and online at area retailers, including the Indiana State University Official Bookstore, Pacesetter Sports, Rally House, and Academy Sports & Outdoors, as well as Homefield’s website. Merchandise will also be available at Wednesday’s men’s basketball game against Louisiana Tech, which is the official launch event. Tickets for the game are available at gosycamores.com.

About Indiana State University 

Founded in 1865 and located in Terre Haute, Indiana, Indiana State University is a public institution dedicated to student success, workforce development, and community engagement. Offering over 100 undergraduate, graduate, and professional programs, Indiana State combines rigorous academics with real-world experiences to prepare graduates for success. For more information, please visit www.indianastate.edu. 

Media Contacts:

CLC – Tammy Purves – 770-799-3275, [email protected]

INDIANAPOLIS, In (November 17, 2025) – The NCAA has named Zephyr the official provider of on-court/on-field headwear celebration products for all NCAA Championships, excluding Division I men’s and women’s basketball. Zephyr is a division of Lakeshirts, a leading U.S. manufacturer of custom-decorated apparel and accessories.

The agreement, managed by the NCAA’s licensing agent, CLC, grants Zephyr exclusive rights to supply branded headwear for NCAA championship celebrations in sports ranging from baseball and soccer to volleyball, wrestling and many more, beginning with fall 2025 championships.

“Headwear has become symbolic with our iconic national champion celebrations, and we look forward to what Zephyr can deliver for our student-athletes, teams and fans,” said David Clendenin, director of NCAA licensing.

Zephyr’s championship merchandise will include a range of headwear styles that will be available on-site during NCAA championship events and sold across a variety of retailers, including sporting goods stores, campus stores and direct-to-consumer sites, to ensure fans have access to products similar to those worn by their favorite championship teams.

“Zephyr has long been known for its deep roots in collegiate sports and for delivering headwear that student-athletes and fans genuinely want to wear,” said Ken Goldberg, vice president of licensed sales for Zephyr and apparel maker Blue 84. “We’re honored to partner with the NCAA to celebrate champions across so many sports. These are unforgettable moments for student-athletes, and we’re proud to be part of that story.”

Zephyr brings more than three decades of licensed headwear experience to the program, with parent company Lakeshirts currently ranked as a top 10 apparel licensee for CLC.

“Zephyr continues to elevate its impact in the licensed collegiate market, and we are excited for them to take this next step as the locker-room headwear provider for the NCAA,” said Dave Kirkpatrick, senior vice president of business development for CLC. “Our goal for this program is to help the NCAA elevate the student-athlete experience and amplify fan engagement during these once-in-a-lifetime championship moments.”

About the NCAA

The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports.

About Blue 84/Zephyr

Blue 84/Zephyr is a premier provider of licensed apparel, stickers, and headwear, known for quality products that represent some of the most recognizable athletic brands in the world. With a commitment to excellence and innovation, we are dedicated to supporting our partners and delivering products that fans love.

About Lakeshirts

Lakeshirts is a Resort and College garment manufacturer headquartered in lakes country in Detroit Lakes, Minnesota. Started in 1984, what began in a basement has grown to six brands, multiple facilities across the United States, over 1,000 team members, six dogs, and well over 10,000 satisfied customers. Despite our growth, our focus is still on our fantastic customers. We strive to exceed not only our customers’ expectations, but bring value to all our stakeholders – customers, employees, vendors, owners and the community we call home. New partnership brings Zephyr’s iconic headwear to the heart of NCAA championship celebrations.

Media Contacts:

NCAA – Michell Hosick, 317-917-6222, [email protected]

Lakeshirts/Zephyr – Viva Lauinger, 218-846-3075, [email protected]

CLC – Tammy Purves – 770-799-3275, [email protected]

MILWAUKEE, WI and ATLANTA, GA (October 1, 2025) – Marquette University and collegiate licensing leader CLC, in collaboration with Men’s Head Basketball Coach Shaka Smart, today announced the launch of the new R.G.V. Collection, a merchandise line celebrating the coach’s culture that will help inspire fans while giving back to the campus community.

The co-branded collection will include university colors and logos along with R.G.V., the abbreviation for Coach Smart’s core values: Relationships, Growth, and Victory. The philosophy has become a key component of the Marquette basketball program.

“R.G.V. is what matters most to us. This collection is a representation of what it means to be a member of our program,” said Smart. “We are also incredibly grateful to be donating a part of R.G.V.’s proceeds to the Bo and Candy Ellis Student Success Fund. R.G.V. is about connecting and developing those around us to become their best regardless of obstacles.”

In addition to reinforcing the nexus between Coach Smart and Marquette and elevating the university brand, a portion of the proceeds generated through sales of the collection will go to support the Bo and Candy Ellis Student Success Fund, which provides emergency funds to Marquette students in need. The fund, which was endowed by Coach Smart and his wife in 2022, was named in honor of former Marquette basketball star Bo Ellis and his wife Candy.

“We are excited to join with Coach Smart to introduce the R.G.V. merchandise collection that will help connect our Marquette fans to the guiding principles and leadership of our basketball program,” said Larry Birkett, Director of Retail & Licensing, Marquette Athletics. “This specially designed collection will not only encourage Marquette Nation to show their spirit, but each purchase will also support our great students.”

The collection will officially launch on October 4 in conjunction with the Blue & Gold Scrimmage at the Al McGuire Center. Coach Smart and Bo Ellis will introduce the collection before tip-off of the scrimmage at noon. Fans will be able to purchase R.G.V. merchandise and meet players following the scrimmage.

Marquette’s licensing and athletics departments worked with CLC, a division of Learfield and the university’s exclusive licensing agency, to help create the branding for the collection, identify strategic licensee and retail partners for the program, and develop the marketing platforms, which will include influencer boxes to key university and community leaders, as well as past Marquette basketball greats.  

“We are thrilled to help deliver the R.G.V. Collection that brings together the great passion and tradition of Marquette basketball paired with the authentic style and essence of Coach Shaka Smart, one of the nation’s greatest coaching talents,” said Nicole Armentrout, SVP of Marketing for CLC. “This program will let fans be a part of the mission of the basketball program while showing their Marquette pride.”

The R.G.V. Collection will feature trend-right apparel from top licensees, including Nike/Jordan Brand, Johnnie O, Cutter & Buck, ’47 and L2, as well non-apparel merchandise from GameTime Sidekicks, Logo Brands and WinCraft. The Collection will be available at the Marquette Spirit Shop, Moda3, and area Rally House and Dick’s Sporting Goods stores.

Media Contact:

Tammy Purves, CLC, [email protected], 770-799-3275.

SHIPPENSBURG, Pa (September 3) – It’s time to anchor up and set sail, Raiders. Shippensburg University has introduced a new athletics logo that provides the department’s 20 NCAA Division II programs a new look that honors the proud tradition of Ship’s Athletics and will carry the department into the future.

The university’s current logo was originally commissioned specifically for Ship’s intercollegiate athletic teams. Its popularity eventually resulted in its incorporation as the official university logo. The well-known Raider Ship remains the primary mark for the university. The new primary athletics logo, an anchor, is unique but complementary to the Ship.

“A logo that is unique and identifiable is very important to an athletic program. The new anchor symbolizes the strength and resilience of our student-athletes and represents the forward momentum that is required in competition,” said Jeff Michaels, director of Athletics at Shippensburg University.

Key elements of the new athletic logo include: 

• A stylized red S that is bold and fierce. The cut ins on the S were incorporated to convey the image of a battle-tattered, but strong, sail. The serifs on the S, were incorporated to honor the traditional interlocked SU that served as the university’s previous primary athletic mark. 
• The anchor conveys strength and resilience with beveling that provides dimension to the mark. 
• The use of red and navy blue maintains the legacy and tradition of Shippensburg University’s athletic color palette. The incorporation of light blue, a secondary color in the university athletics brand guide, provides a modern and unique element.

The university’s primary logo, the Raider Ship, is a stylized version of a fast, lightly armed ship, commissioned to serve as a raider against enemies. The Ship was designed to convey a feeling of strength and forward momentum as it slices through the water, however no ship can set sail without their anchor up. 

“Every time our Raider student-athletes compete, they carry Shippensburg University onto the national stage with pride, grit, and excellence. Our new athletic logo is as bold and fierce as they are. Anchor Up, Raiders,” said Dr. Charles E. Patterson, president of Shippensburg University. 

Shippensburg University partnered with CLC, the nation’s leading collegiate trademark licensing and marketing company, on the artistic creation of the new logo. CLC is the exclusive licensing agency for Shippensburg and provides merchandise licensing and marketing services to over 800 colleges and universities, athletic conferences, bowl games, the Heisman Trophy, and the NCAA.

“Our team is proud to help create a new distinct athletic mark that reinforces the overall Shippensburg branding while leveraging new, innovative features that complement the traditions of the university,” said John Gregory, CLC’s senior director of Creative Services. “We hope this new mark connects with fans and provides additional opportunities for merchandise and marketing in the future.”

“This is a logo many years in the making and one we created with intention to complement our Raider Ship. The concept of an anchor is something our student-athletes have championed for years, and we are happy to deliver a mark they can wear with pride,” said Megan Silverstrim, director of Communications and Marketing. 

The new athletic logo will be rolled out in phases as it is integrated into athletic facilities, team uniforms, and implemented throughout social media and web platforms. 

Apparel and merchandise showcasing the new logo is available through an online store and will be available in the Shippensburg University Bookstore this fall. 

The university’s updated visual identity and brand guide is available online. 

Media Contacts:

Tammy Purves, CLC, [email protected], 770-799-3275.