Cognira: Promotions Management Software solutions

Deal management decoded: A practical guide to vendor-funded promotions

Zayneb Sakhana — Wed, 11 Mar 2026 10:08:33 +0000

Introduction

Retail promotions don’t run on discounts alone, they often run on vendor funding. Yet for most retailers, deal management; the process of negotiating, tracking, and activating that funding; is held together with spreadsheets, emails, and manual work. The result is lost revenue, eroded margins, and conflicts.

This guide is for the teams on both sides of that relationship who want to close this gap. It walks through the end-to-end deal management process, from the moment a vendor proposes a funding agreement, to the moment a shopper picks a discounted product off the shelf.
This is deal management made simple.

What is deal management?

Deal management is the process of capturing, tracking, and reconciling the funding that vendors provide to support a business, ensuring every dollar is accounted for, correctly applied, and tied to the agreement it was intended to support.

Vendor deals fall into two categories:

Non-promotional deals which run quietly in the background, but still require careful management to ensure the agreed-upon terms are respected and margins are protected.
Promotional deals which are explicitly tied to a specific offer, campaign, or activity. These deals represent a vendor’s direct investment in a promotion or advertisement. Managing them well means the right funding is applied to the right promotion, on time.

Good deal management ensures that all terms and conditions are fulfilled and that the agreed-upon pricing is profitable and competitive. For companies that offer customized projects or configured items, efficient deal management is essential because it meets client needs and delivers high customer value while optimizing pricing and profitability for the seller. When done correctly, deal management benefits both buyers and sellers.

Poor deal management, on the other hand, leads to missed funding, misapplied discounts and promotions that cost more than they return. That’s why having a clear, and structured process is crucial.

Key concepts in deal management

What is vendor collaboration?

Vendor collaboration is the structured process by which retailers and vendors work together to plan, fund, and execute promotions across the different channels (In-store, online, digital offers such as coupons,etc..). Mainly, it is a financial and operational partnership built around a simple exchange, and it’s the core of deal management.

The vendor provides funding to support a price reduction or promotional activity.
The retailer decides how to execute that promotion, what to discount, when, where, and how.
Both parties align on the products covered, the time period, and the financial terms.

When it works well, both sides win. Vendors get measurable sales lift and brand visibility. Retailers increase volume and protect margin. Shoppers get a better deal.

What is vendor funding?

Vendor funding refers to financial support from vendors for retail promotions, and it plays a crucial role in effective deal management. For instance:

A retailer reduces prices on products in-store.
The vendor compensates for a portion of the discount.
Funding is linked to specific products, timelines, and defined responsibilities (e.g., $1 reimbursement per unit sold for a coffee product in March across all stores).

Main funding types in deal management

Common challenges in traditional deal management

Traditional deal management frequently depends on spreadsheets, emails, and disconnected systems, which results in inefficiencies. Here’s a breakdown of the main pain points that hold deal management back:

Fragmented planning: Funding agreements and joint business plans are managed outside of core systems, which increases the chance of errors and slows alignment.
Manual processes: Spreadsheets are exchanged multiple times per season: sent to vendors, returned, reconciled, adjusted, and redistributed.
Disconnected funding: Funding decisions are isolated from promotion planning, making it hard to track how funds lead to executed deals or results.
Difficult adjustments: Plan changes require manual updates via email and spreadsheets, a slow, error-prone method that hampers responsiveness.

These issues signal weak deal management, and fixing them requires a unified workspace and process.

The importance of optimized deal management

Retail promotions are driven by targeted vendor funding and go beyond simple discounts. While a large part of in-store promotions is funded by suppliers, studies show that up to 80% of those promotional budgets fail to drive growth. In other words, without careful coordination between retailers and vendors and structured deal management, much of this spending can be wasted.

This is where smart, modern deal management solutions make the difference:

A single platform for handling financial responsibilities and coordinating strategies.
Tools for planning ahead and making changes in real time.
Effective procedures for approval and negotiation.
Centralized workspace between events, promotions, and finance.

Vendors attain measurable outcomes, retailers boost sales, all while protecting margins. Money may be left on the table without this kind of coordination, which gives you a solid basis for success.

The retailer-vendor partnership: How deals actually work

A strong partnership turns funding into measurable, strong promotions. Below is the step-by-step flow of structured deal management, from both perspectives at each stage.

The anatomy of a well-managed deal

Fund proposal: The vendor defines their investment: which products, funding type, and timing. Terms are clear so the retailer can respond quickly.
Retailer review: The retailer can evaluate the fund based on their calendar, counter-propose, request changes, or even suggest preferred activation.
Negotiation: Changes are tracked, with comments and historical records. Both sides can see the full history in one thread.
Approval: Agreed terms get approved, making the fund ready to activate along with specific promotions.
Execution: The promotion runs in-store, sales data is recorded, and applied funding is tracked in real time.
Settlement: Sales are measured, agreed payments(scanback, off-invoice..) are validated and settled.
Performance visibility: Both sides can see what the promotion generated: total sales, and total funding applied. Post-promotion review becomes simple, and the data is used for future promos ( what worked, what didn’t..)

The vendor’s perspective

Vendors who approach deal management strategically do several things differently from those who treat it as an administrative obligation.

Propose with precision:

Winning vendors submit funding agreements with specific details: clear product scope, defined contribution rates, precise timelines. Unclear proposals cause slow approvals, while structured proposals make it easy for the retailer to move forward.

Stay close to execution:

Between agreement and in-store execution, a lot can change. Product groups get updated, offers get modified, etc.. Smart vendors track what happens to their funding after approval, and engage quickly when something goes wrong, or drifts from the agreed terms.

Measure what matters:

Funding investment should be evaluated against outcomes: sales lift, incremental volume, etc.. Vendors who stay up to this standard, and who can demonstrate ROI from their deal making, become preferred partners in future deal management and planning cycles.

The competitive advantage
Vendors who manage deals with precision don’t just run better promotions, they build a track record that earns them better placement, better planning, and a strong voice in future negotiations.

The retailer’s perspective

Retailers hold a crucial position in the vendor-retailer relationship: they control the shelf, the promotional calendar, and the shopping touchpoints. With that advantage comes a set of obligations that, when respected, the overall deal management process becomes more effective.

Activate funding as agreed:

The most important obligation is the most obvious: if a vendor has set a funding for a specific product, period, and store set, the retailer should go for a promotion that respects those terms. Funding that is approved but never used properly, erodes trust and impacts future partnerships.

Give vendors visibility into execution:

Vendors should see how their fundings are being used. High-performing retailers give vendors meaningful visibility into how their funds are linked to promotions, a clear view from deal to discount to in-store execution.

Set clear expectations before running the promotion:

When target funding is specified before launching a promotion, both sides know what success looks like, and exceptions are caught before they become conflicts.

Respond to vendors not just their money:

The vendor-retailer relationship is not just a billing relationship, it’s a planning partnership. Retailers who engage with vendor input, respond to fund proposals promptly, and explain their reasoning when they counter-propose consistently attract higher quality deal terms.

The competitive advantage
The retailer who treats vendor funding as a partnership worth protecting, succeeds to get better investment offers, and attract more strategic deals.

Why vendor-retailer partnerships matter: A research

A study on supplier collaboration and partnership (Cooper,2024) identified the main pillars that separate high-performing partnerships from transactional ones. Each maps directly to the vendor-retailer dynamic and strong deal management.

Collaboration Drives better outcomes than negotiation alone: The research highlights the difference between transactional relationships and true partnerships. For vendors and retailers, this means that every deal should be considered a shared investment in a measurable outcome not just a transaction.
Resilience is built deal by deal: One of the article’s key findings is that businesses with good supplier partnerships have stronger ability to handle conflicts. In retail, the partnerships that survive those highs and lows are the ones built on consistent processes and mutual accountability.
Communication prevents losses: In retail promotions, misalignment is expensive. A funding agreement missed, or a promotion launched on the wrong products,.. These are all communication failures. Retailers and vendors who agree on clear, shared communication channels during the whole deal management cycle, are the ones who win.

This article reinforces what high-performing vendors and retailers already know : the quality of the partnership determines the quality of the outcome. Deal management is the backbone for that relationship. When both sides collaborate within a structured, transparent process they run promotions more efficiently.

Instead of the old model, where vendors submit budgets, retailers approve, and promotions are built afterward, high-performing businesses plan together from the start.

Key takeaways: The deal management checklist

Strong deal management has a clear flow: propose -> review -> negotiate -> approve -> execute -> settle -> learn
When both sides collaborate within a shared workspace, following a shared process, funding turns into measurable growth.

What makes deal management work:

Precision upfront: Clear proposals and defined timelines make approvals faster.

Shared visibility: Funding and promotions are linked from start to finish.
Structured execution: Promotions run as agreed, with real time tracking.
Measured impact: Every deal data is evaluated and used to improve next ones.

What a winning deal management platform looks like

Businesses that manage vendor-funded promotions well, share a few key practices that set them apart. These principles require alignment and the right workspace to ensure effective deal management.

One shared record of truth

The most critical part of high-performing deal management is that both the vendor and the retailer share the same information. Not emailed updates, but a shared live record.

When both sides see the same fund status, the same agreed terms, and the same linked promotions, misalignment becomes a myth. Approval cycles become faster, because both sides can review and respond in real time.

Plan collaboratively, not sequentially

Vendors and retailers align on promotional objectives, calendar priorities, and funding levels before formal proposals are submitted. Joint business planning is a core principle of winning deal management.

Link funding and promotions

In winning businesses, the question “is this promotion funded?” is answered before the promotion is built, not after it runs. Funding and execution are planned together, not in sequence.

This means:

Retailers creating a promotion can see available vendor funding and agreed terms from the start.
Vendors can track how their funding is being used, which promotions it’s linked to, what offers are available, and whether it meets the agreed requirements.

Clear roles and responsibilities

The best deal management processes do not rely on manual follow ups. Accountability is built into the workflow itself.

Alerts trigger automatically if funding isn’t confirmed, falls below targets, or if changes affect an active fund. Everyone stays informed in real time.
A mature deal management software helps spot issues before they become costly. Waiting until a promotion ends to discover funding gaps is already too late to act.

Structured records of negotiations

Deal management is basically a negotiation. Terms are suggested, changed, and agreed on. What sets successful businesses apart is that every step is tracked.

Every change related to a fund (who made it, what was changed..) is recorded and visible to both sides.
Notes, comments and context stay in one place instead of getting lost in email threads.

This transparency also builds trust. Vendors who see their funding used as agreed become better partners, and retailers that show clear processes and follow-ups attract more investment.

Learn from every deal

High-performing businesses treat promotion performance data as a strategic asset.

Comparing promotions, what drove lift at $1 vs. $0.75$ scanbacks for example, provides structure for smarter decisions in future negotiations. Each deal becomes a learning opportunity to continuously optimize promotions, funding, planning, and execution.

Key takeaways: Strong deal management principles

One shared source of truth: Vendors and retailers operate from the same live data, eliminating version conflicts, email back-and-forth, and approval delays.
Planning before execution: Funding, objectives, and promotional calendars are aligned upfront, not retrofitted after promotions are built.
Funding linked to execution: Every promotion is tied to confirmed funding from the start, reducing leakage and protecting margin.
Built-in accountability: Clear roles, automated alerts, and workflow-driven approvals replace manual follow-ups and last-minute surprises.
Transparent negotiation history: Every change, comment, and adjustment is tracked in one place, reducing disputes and strengthening trust.
Performance-driven learning: Deal results are measured, compared, and reused to improve future deal management negotiations and maximize ROI.

Conclusion

Deal management is more than a simple process, it’s a strategic and competitive advantage.. Businesses that do it well, don’t just save time. They build stronger vendor relationships, secure better deal terms, optimize investments, and deliver higher-quality promotions.

The retailers and vendors who win at this follow a clear set of rules. They plan together, negotiate transparently, link funding to execution, and they learn from every cycle. Funding is not the hard part, it’s connecting funding to execution though the whole deal management cycle.

Improve your deal management with PromoAI. Discover how we help retailers and vendors build seamless relationships, collaborate in one unified workspace and drive the best outcomes for both sides through smarter, modern deal management.

Ready to learn more about PromoAI?

Our team of experts are happy to discuss your business’s needs and show how PromoAI can help you achieve your goals.

Download this guide?

The post Deal management decoded: A practical guide to vendor-funded promotions appeared first on Cognira: Promotions Management Software solutions.

Margin Erosion

Zayneb Sakhana — Wed, 04 Mar 2026 12:21:34 +0000

Definition

Margin erosion happens when a promotion drives sales but reduces overall profitability because the discount and associated costs outweigh the incremental gains.

Why it matters

Promotions are meant to generate growth — not just volume. When margin erosion goes unnoticed, retailers may see strong top-line results while profit quietly declines.

Common causes include:

Over-discounting
Promoting low-margin items
Cannibalizing full-price sales
Poor inventory alignment

Over time, repeated margin erosion weakens ROI and limits reinvestment in future promotions.

How it happens

Margin erosion typically occurs when the incremental sales generated by a promotion are not profitable enough to offset the discount given.

For example:

Customers who would have paid full price switch to the discounted offer
Discounts are deeper than demand requires
The promotion fails to drive cross-category or basket growth

The result is increased revenue, but reduced margin performance.

The calculation

Margin = Revenue – Cost

To assess impact:

Base Margin = Expected margin without promotion
Total Margin = Margin during promotion

Margin Lift = Total Margin – Base Margin

If Margin Lift is negative, margin erosion has occurred.

Practical example

A retailer runs a 30% discount on a high-demand seasonal item. Sales increased by 25%, but most buyers would have purchased at full price.

Because the discount depth was too aggressive and incremental lift was limited, total margin during the promotion falls below the expected baseline — resulting in margin erosion.

The post Margin Erosion appeared first on Cognira: Promotions Management Software solutions.

Margin erosion in seasonal promotions, and how to avoid it

Zayneb Sakhana — Tue, 17 Feb 2026 14:38:14 +0000

Key takeaways

Margin erosion is preventable with proper planning.
Focus on high-margin, high-demand items that drive traffic and basket growth.
Leverage data, AI, and predictive analytics to guide decisions.
Optimize discount depth using price elasticity insights.
Monitor real metrics: margin per transaction, ROI, halo sales, incremental lift.

Introduction

Seasonal promotions can be a retailer’s secret weapon, driving traffic, increasing basket size, and clearing inventory. But there’s a hidden risk: margin erosion.

Too often, promotions focus solely on generating volume, without considering profitability. Deep discounts, poor product selection, or unplanned promotions can silently eat into margins, leaving retailers with sales growth but little to show in profit.

The good news? Margin erosion is predictable, measurable, and preventable. Let’s break down why it happens and how smart retailers protect their profits.

What is margin erosion?

Margin erosion occurs when the revenue generated by a promotion or sale fails to cover its associated costs, reducing overall profitability. In other words, even if sales volumes increase, profits may decline if discounts, poor product selection, or other factors eat into margins.

It’s a silent problem, often overlooked because sales appear strong, but it can quietly erode long-term profitability if not addressed.

How to calculate margin erosion?

Margin = Revenue – Cost

We calculate margin for:

Total Sales – i.e., performance during the promotion
Base Sales – i.e., performance in the absence of the promotion

Margin Lift = Total Margin – Base Margin

→ When Margin Lift < 0, you have margin erosion

Why and how seasonal promotions erode margins

Margin erosion often starts silently. Seasonal promotions can erode margins because discounts are often steep, demand is unpredictable, and extra costs (like staffing, marketing, and inventory) add up. Early signals can help you spot trouble before it grows, so be alert to both the causes and the warning signs.

Excessive discounting: Deep discounts may drive sales, but they shrink profits. Watch for frequent over-discounting that doesn’t increase basket size proportionally.
Low-margin products in focus: Promoting items with already thin margins amplifies losses. A declining average basket margin can signal this issue.
Cannibalization of full-price sales: Shoppers may delay purchases until promotions, reducing normal revenue. This behavior often shows up as stalled full-price sales.
Overstock pressure: Inventory mismanagement can force last-minute markdowns, eroding margins. High clearance activity post-promotion is a key indicator.
Unplanned or reactive promotions: Ad-hoc deals, often driven by vendor pressure or seasonal hype, rarely align with margin goals. They can also affect brand perception if overused, leading to long-term loyalty risks.

By understanding both why margin erosion happens and what to watch for, retailers can take proactive steps to protect profits while still running successful seasonal promotions.

Strategies to protect margins during seasonal promotions

Use data-driven pricing: Leverage historical sales data, customer behavior, and inventory levels to determine optimal discount levels that drive sales without eroding margins.

Prioritize high-margin products: Focus promotional efforts on items with healthy margins or complementary products that increase overall basket value.
Plan promotions around inventory and demand: Align promotional periods with stock levels and anticipated demand. Avoid over-promoting items that risk overstock or low turnover.
Bundle products strategically: Offer product bundles or tiered discounts that encourage larger purchases, helping maintain profitability even when discounts are applied.
Monitor and adjust in real time: Track promotion performance continuously. If certain offers are underperforming or causing unexpected margin pressure, adjust pricing, messaging, or product selection quickly.
Educate the team: Ensure your sales, marketing, and merchandising teams understand margin goals and the importance of promoting profitably, not just driving volume.

How can technology prevent margin erosion?

Technology provides visibility, forecasting, and predictive intelligence:

Promotion optimization platforms: Highlight high-margin, high-demand SKUs.
Price elasticity modeling: Predict optimal discount levels.
Inventory & assortment tools: Align promotions with stock, reducing forced markdowns.
AI-driven forecasting: Predict shopper response and basket impact before launch.

The result? Promotions that boost sales without sacrificing profit.

Key metrics to track

Incremental sales & sales lift: Revenue growth directly attributable to promotions.

Learn more about sales lift and how it can be calculated

Promotion ROI: Profit generated per unit of promotional investment.
Basket margin contribution: Margin per transaction including upsell effects.
Cross-category halo effect: Sales uplift in related categories.
Price elasticity metrics: Shopper sensitivity to price changes.

Tracking metrics is only valuable if insights lead to action. Cognira’s PromoAI continuously monitors promotion performance against key indicators such as incremental sales, ROI, and sales lift, allowing teams to adjust promotions in-flight and learn for future seasons.

Conclusion

Seasonal promotions can be both a growth engine and a margin risk. By combining data-driven insights, technology, and strategic planning, retailers can design promotions that increase sales, traffic, and profitability simultaneously.

Margin erosion doesn’t have to be a hidden threat, with the right approach, every seasonal promotion can become a profit driver.

The post Margin erosion in seasonal promotions, and how to avoid it appeared first on Cognira: Promotions Management Software solutions.

The secret to front-page deals: Why your weekly ad’s front page drives the strongest sales impact

Zayneb Sakhana — Tue, 10 Feb 2026 09:51:32 +0000

Introduction

Every week, retailers compete for one thing: attention.
And nothing captures shopper attention quite like the front page of a weekly ad. It’s prime real estate, setting the stage for purchases, whether online or in-store.

But here’s the truth: Most front-page deals aren’t selected strategically. They’re chosen based on habit, gut feel, or vendor pressure.

Retailers who win?
They rely on data, specifically on identifying which items truly pull shoppers in, drive baskets up, and create profitable demand.

Let’s break down the secret.

Why does the front page matter?

1. It captures prime shopper attention

The front page is a retail billboard. It’s the first thing shoppers see, whether online or in print. In a world of limited attention, this placement holds immense influence, often determining whether a shopper engages, visits, or ignores your weekly ad entirely.

2. It shapes store perception

Shoppers form instant judgments about:

Value
Quality
Variety
Affordability

The front page creates these perceptions long before a shopper enters your store or app. Strong front-page deals position your brand as competitive and customer-centric.

3. It drives traffic, basket size & loyalty

A strategic front page does more than highlight discounts:

It drives store visits
It increases basket size
It influences cross-category behavior: a shopper’s purchase in one category influences or is connected to purchases in other categories.
It strengthens loyalty

It’s the highest-impact promotional space you control, and when optimized, it becomes a dependable sales driver.

How to build a high-performing front page?

1. Lead with items that drive traffic, not just discounts

A deep discount doesn’t automatically make an item front-page worthy.

Front-page heroes share these traits:

High household penetration (broad appeal) : The more universal the item, the more likely it is to attract a wide range of shoppers when promoted.
High purchase frequency (essentials): Essentials make strong front-page candidates because shoppers naturally keep replenishing them.
Strong trip-driving potential: Some products are so important to shoppers that they’ll visit the store specifically to buy them. When these “trip drivers” are on the front page, they reliably boost store traffic.
Cross-category halo effects: Promoting certain products expands the shopper’s basket by encouraging purchases from related categories, for example, promoting pasta boosts sauce, cheese, and olive oil sales.

Think staples like cooking essentials, top-selling snacks, baby products, or personal care items, not niche SKUs.

Choose SKUs that elevate the whole basket

Front-page deals should lift more than their own sales. Choose items that lift the basket and support your category strategy, as explained in our Category Management guide.

Great candidates:

Increase total trip value: They increase the average amount spent per store visit.
Are frequently bought with profitable categories: They naturally pair with high-margin items, boosting overall profitability.
Have a halo effect across departments: Promoting them drives sales in multiple other categories at the same time.
Trigger impulse add-ons when promoted: They encourage shoppers to add extra, unplanned items to their basket.

A front-page promotion that lifts your whole store beats a standalone price drop every time.

Don’t ignore price elasticity

What is price elasticity?

Price elasticity of demand (PED) quantifies how the quantity demanded of a product changes in response to price variations.

Some items generate huge volume… but crush your margin when discounted.

Smart retailers look at:

Elasticity curves: Understand how sensitive shoppers are to price changes for each item.
Expected promo response: Predict how much additional demand a promotion will generate.
Optimal discount depth: Find the discount level that maximizes sales without destroying margin.
Margin recovery over the entire basket: Ensure the promotion’s margin loss is offset by increased spending on other items.

Low elasticity + high desirability = the perfect front-page opportunity.

Test, learn, and optimize continuously

Winning retailers treat their front page like a performance channel.

That means:

A/B testing hero items
Evaluating performance by banner, region, and store cluster
Optimizing offer depth and creative placement
Learning from each week’s metrics to inform the next

For a deeper dive into planning and optimizing promotions, see our Promotion Planning & Promotion Optimization guides.

Small changes compound into large revenue impacts.

Use AI to take the guesswork out

With AI-driven promotion intelligence platforms, retailers can:

Predict which SKUs will drive the highest incremental revenue
Identify which products should be front-page leaders
Model different discount depths and forecast outcomes
Ensure promotions are aligned with business KPIs (traffic, margin, loyalty, frequency)

The result?

Front pages that always deliver, because they’re backed by data, not intuition.

Final Takeaway

The secret to picking winning front-page deals isn’t a mystery. It’s a formula:

High-demand items + strong halo lift + controlled elasticity + predictive analytics + continuous testing = a front page that wins every week.

Retailers who master this approach don’t just get attention.
They get traffic, loyalty, and profitable growth, week after week.

Key metrics to track for front-page success

To maximize performance, track these core metrics:

1. Incremental sales & sales lift: Measures the extra revenue generated due to the front-page promotion.

Learn more about sales lift and how it can be calculated.

2.Traffic lift: Increase in visits or store footfall due to front-page SKUs.

3.Halo sales: Uplift in related categories indirectly influenced by promotions.

4.Promotion ROI: Profit generated for every unit of investment in the front-page promotion.

These metrics create a measurable, repeatable framework for front-page optimization.

Conclusion

The front page isn’t just the first thing shoppers see, it’s the most powerful part of your entire promotional strategy. When selected strategically, it can transform your weekly ad from a routine tactic into a high-performing growth engine.

The post The secret to front-page deals: Why your weekly ad’s front page drives the strongest sales impact appeared first on Cognira: Promotions Management Software solutions.

The ultimate guide to Retail Promotion Planning

Zayneb Sakhana — Tue, 03 Feb 2026 12:52:20 +0000

Promotions are a crucial part of retail, but many fail to deliver a positive return on investment. Too often, retailers rely on slashing prices or running ad hoc deals without a clear strategy. This approach is inefficient: between 30% and 40% of retail promotions are either unprofitable or actively undermine the retailer’s bottom line, according to research from the Boston Consulting Group (BCG).
The consequence is a cycle of low ROI and alienated customers, overwhelmed by choices. This guide is dedicated to breaking that cycle.

Successful retail promotion planning depends on a thoughtful, data-driven approach, not just on discounts. By strategically designing a promotional calendar, retailers can boost profitability, improve customer engagement, and make every marketing dollar count.

What is Promotion Planning?

Promotion Planning
In retail, promotion planning is the process of designing, scheduling, and coordinating promotional activities to achieve specific business goals, such as driving sales, boosting traffic, or increasing brand visibility. It involves selecting the right products, timing, discount levels, and channels to ensure each promotion supports overall merchandising and pricing strategies.

How Promotion Planning fits into the Promotion Management Lifecycle?

Promotion planning is the first and most strategic phase of the broader promotion management lifecycle. Before any promotion can be executed, optimized, or analyzed, retailers must establish the objectives, product focus, timing, and cross-functional alignment that will guide the entire promotional process.
At this stage, retailers:

Set clear, data-backed objectives aligned with financial and commercial targets
Select the right products and categories, based on performance, seasonality, and customer behavior
Build the promotional calendar, identifying timing, duration, and channel mix
Coordinate teams and resources, ensuring alignment between merchandising, marketing, finance, supply chain, and vendors

Because this phase sets the foundation for everything that follows, the quality of promotion planning directly impacts the promotion effectiveness, profitability, and operational smoothness of the entire promotional strategy. Strong planning reduces last-minute changes, prevents execution issues, and ultimately improves ROI.

Promotions don’t happen in isolation. They’re part of a broader flow that spans deal management, AI-driven optimization, and post-event insights. Explore our comprehensive breakdown of the end-to-end lifecycle.

Learn more in The Complete Guide to Retail Promotion Management for 2025 an Beyond

The Complete Guide to Retail Promotion Management for 2025 and Beyond

Why Promotion Planning matters now more than ever

Promotions consume a significant share of retail resources, including budget and staffing. Yet many promotions generate little to no noticeable sales lift, and some can even hurt margins because the extra sales don’t sufficiently offset the cost of the discount and associated expenses. In many cases, promotional sales simply shift purchases that would have happened anyway, rather than driving new revenue. This combination of heavy investment and frequent inefficiency puts pressure on profitability and can erode pricing power if shoppers become conditioned to wait for discounts.

Unpacking Retail Promotion Planning pain points

Retail promotions aren’t handled by just one team, they touch almost every corner of the business. Merchandising, marketing and supply chain all have a role to play. That means multiple handoffs, each carrying the risk of miscommunication or delay.

The reality is that the workflow remains heavily manual. From vendor submission and selection to ad planning, execution, and analysis, teams rely on emails and spreadsheets to move promotions forward. This creates a fragmented process with no single source of truth, just scattered files and endless threads.
Manual processes and weekly meeting cycles lead to late price updates, missed ads, and incorrect procurement orders. Even worse, post-promo analysis is also manual, slowing measurement and learning and making it difficult for retailers to refine their promotional calendar with each campaign.

Learn more about promotional calendars and their key uses

Beyond the time and effort lost in such workflows, fragmentation poses substantial financial risks for retailers, with estimates suggesting losses of up to 5% of their operating margin from in-store inefficiencies alone.

In short, the most common pain points in Promotion Planning are:

Siloed systems – Disconnected tools make it difficult to align Marketing, Merchandising, and Vendor activities.
Manual processes – Spreadsheets and manual workflows slow down planning and increase the risk of errors.
Limited visibility – Retailers often lack a clear view of promotion performance across channels and categories.
Poor collaboration – Misalignment between teams and vendors can lead to overlapping offers or inconsistent campaigns.

Top 5 Promotion Planning mistakes that cost retailers millions

Even experienced retailers can stumble. Here are the top pitfalls to avoid:

Relying only on discounts – Focusing solely on price cuts can harm margins and train customers to wait for sales instead of buying at full price.
Ignoring data and insights – Skipping historical analysis or customer behavior studies leads to poorly targeted promotions that may fail to meet goals. Research shows that poor data management can wipe out 20-30% of annual revenue, while Gartner estimates that bad data quality costs companies $12.9 million each year, a clear sign that data-driven promotion planning isn’t optional.
Poor cross-team coordination – When merchandising, marketing, and supply chain work in silos, offers can overlap, deadlines can be missed, and execution errors increase.
Neglecting budgets and ROI – Running promotions without clear budgets, margin checks, or ROI forecasts can quickly turn campaigns unprofitable.
Skipping evaluation and learning – Failing to review results prevents teams from refining future promotions, repeating successes, and avoiding repeated mistakes.

The 8-Step guide to winning Retail Promotion Planning

Step 1: Define your objectives

Set SMART goals: Instead of vague aims like “increase sales”, create objectives that are specific, measurable, achievable, relevant, and time-bound.
Go beyond sales: Include objectives like attracting new customers, clearing old inventory, or increasing brand awareness. Clear goals form the foundation of a successful retail promotion plan.

Step 2: Analyze historical data

Review past campaigns: Understand what worked and what didn’t in previous promotions. Examine historical data and trends to identify patterns.
Leverage technology: Advanced analytics and machine learning help retailers forecast demand, optimize budgets, and make informed decisions for more effective data-driven promotions.

Step 3: Identify your target audience and timing

Know your customer: Different segments respond to different promotions. Understanding your audience ensures your offers are relevant.
Create a promotional calendar: Align promotions with key dates, such as holidays, back-to-school, or industry-specific events.
Time it right: Use data to plan promotions accurately. Local forecasts may need just a week’s lead time, while international sourcing could require months of preparation.

Step 4: Budgeting & financial planning

Effective promotion planning isn’t just about timing or creativity—it’s also about finances. Setting budgets, monitoring margins, and forecasting ROI ensures each promotion is profitable and strategically aligned.

Key elements to consider:

Funding allocation: Assign budgets to each promotion and track how much is available.
Vendor contributions: Include vendor co-op or trade funds in your planning to maximize resources.
Margin checks: Make sure discounts or deals don’t erode profitability.
ROI forecasting: Estimate expected returns and adjust plans to prioritize high-impact promotions.

Step 5: Select the right type of promotion

Go beyond basic discounts: Stand out with creative promotions, such as:

Limited-time offers: Flash sales or special event discounts.
Bundles: Combine products to increase average transaction value.
BOGO: “Buy one, get one free” clears stock while creating value perception.
Lifestyle discounts: Personalized promotions targeting students, pet owners, or tech enthusiasts.

Offer value, not just a price cut: The perception of a deal can be as impactful as the discount itself in retail promotion planning.

Here’s a quick guide to common promotion types—their ideal use cases, risks, and best practices:

Step 6: Choose your channels

Adopt an omnichannel approach: Integrate promotions across stores, e-commerce, mobile apps, and social media.
Pick the right mix: Different channels support different goals.

Step 7: Execute and track performance

Align your team: Ensure merchandising, marketing, and operations work cohesively to execute promotions effectively.
Monitor in real-time: Track promotion performance as it happens to make timely adjustments.
Test and adjust: Online stores can A/B test messages or discounts. In-store promotions can launch in smaller batches and scale based on initial results

Step 8: Evaluate and learn

Measure key metrics: Focus on metrics that matter—foot traffic, average transaction value, and repeat purchases—not just vanity numbers.
Analyze results: Identify what worked and what didn’t, eliminate underperforming promotions, and reinvest in high-impact campaigns. Continuous evaluation strengthens future retail promotion plans.

Key Takeaways:

Define success before you start, SMART goals bring structure & clarity.
Past performance isn’t just history, it’s your strategy blueprint
Identify your target audience to ensure promotional relevance and create a strategic calendar to align timing with key events and logistical needs.
Align your promotions with your financial goals. Planning with budgets, margins, and ROI in mind helps ensure every campaign contributes positively to the bottom line.
Diversify your promotional offers beyond simple price cuts, focusing on creative formats to maximize perceived value and achieve specific business goals.
Execute promotions using an omnichannel approach that strategically integrates the appropriate mix of platforms to achieve diverse goals.
Align your internal teams and monitor promotion performance in real-time to allow for immediate testing, adjustment, and effective scaling.
Measure crucial metrics and analyze results rigorously to identify successes and failures, continuously learning to optimize future retail promotion plans.

But the reality is, even with a clear plan, traditional workflows create blind spots, slow decisions, and make consistent planning difficult.

That’s why retailers need to move beyond traditional methods and adopt a promotion planning solution that replaces scattered files and manual workflows with structure, visibility, and accuracy. It saves time, helps teams plan earlier, align better, and make data-driven decisions, creating a single environment where promotions are easier to manage and more likely to deliver the intended outcomes.

Key features to look for in a Promotion Planning tool

Before selecting a solution, it’s essential to understand the top features that define an effective, modern promotion planning tool.

Centralized planning

A strong tool brings all promotional activities together in one platform, giving teams a single source of truth. This helps reduce confusion and keep strategies aligned.

Quick dashboards for overviews of active promotions
Easy tracking of campaigns, events, and offers

Some platforms take this a step further, and PromoAI is one of them. It centralizes every promotion detail: versions, statuses, timelines, and supporting information, so teams always know where things stand. By working from a single, well-structured space, retailers can track activities more easily, stay aligned, and move through planning with greater clarity and confidence.

Intelligent workflows

Automated workflows streamline planning, reduce repetitive tasks, and speed up approvals. Integration with existing systems ensures smooth execution.

Version control to track changes and iterations
Smart approval routing to keep processes moving

Collaboration across teams

Effective tools support seamless communication across merchandising, marketing, and operations. Shared workflows and clear roles reduce silos.

Comment threads or annotations for real-time feedback
Coordinated approvals for aligned execution

With PromoAI, each department can enter their promotion details, leave comments for other teams, and invite members to collaborate. Our tool also sends alerts for any changes, keeping everyone up-to-date and aligned at all times.

Dynamic promotional calendar

A visual, real-time calendar helps teams see all promotions and events at a glance, avoiding overlaps and optimizing timing.

Clearly labeled categories for different promotion types
Easy identification of conflicts or gaps
Supports cross-team alignment with a shared view of upcoming promotions

PromoAI provides a dynamic, real-time view of all events and their status, including key retail activities, so Marketing teams can easily incorporate them into promotion planning, avoid conflicts, and make more informed decisions.

Trade fund & budget management

Tools that integrate vendor funding and trade budgets let teams track allocations, monitor ROI, and align spend with priorities.

Alerts for approaching budget limits or fund expirations
Visibility into promotional investments across initiatives
Controls to prevent overspend and keep funding aligned with approved budgets

With Cognira’s promotion planning solution, vendors can submit complete offer details—funding, terms, quantities, and supporting info—so merchandising teams get full visibility to evaluate and approve with confidence. Vendors and merchants can collaborate directly through the vendor portal, track status updates in real time, and use the calendar view to clearly see funding windows and upcoming deal timelines.

Automated alerts & notifications

Timely reminders keep teams on track, enforce compliance, and prevent missed deadlines.

Custom notifications for approvals, deadlines, or status changes
Reduced bottlenecks through automated workflow triggers

Alerts and notifications are key to staying on top of promotions, and PromoAI makes this effortless. The platform sends real-time updates for any changes, ensuring teams have full visibility, maintain accuracy, and can respond quickly to keep promotions on track.

Single, unified platform

The best tools consolidate all activities, processes, and data in one environment, enabling efficient planning and accurate measurement.

Integrated reporting to track results and identify trends
One place for planning, monitoring, and evaluating promotions

PromoAI brings this idea to life by pulling every step of the promotion workflow into one unified space. It centralizes planning, performance insights, and historical data—complete with a timeline graph that shows how promotions evolve over time. Teams can quickly review promotion versions, monitor status updates, and compare results, all without jumping between tools.

Conclusion

Modern retail promotion planning is no longer just about discounts. It’s a strategic, data-driven process combining customer insights, analytics, and careful execution. By designing a targeted promotional calendar, retailers can meet customer expectations, drive profitable growth, and ensure long-term success.

Ready to learn more about PromoAI?

Our team of experts are happy to discuss your business’s needs and show how PromoAI can help you achieve your goals.

Download this guide?

The post The ultimate guide to Retail Promotion Planning appeared first on Cognira: Promotions Management Software solutions.

Deal Management

Zayneb Sakhana — Mon, 05 Jan 2026 14:14:48 +0000

Definition

Deal management is the structured process of planning, negotiating, executing, and tracking promotional deals between brands and retailers. Through effective deal management, each promotion is aligned with business goals, optimized for profitability, and efficiently executed across stores and digital channels.

Why it matters

Effective deal management helps prevent margin erosion, ensures compliance with retailer agreements, and maximizes the return on promotional spend. Without it, brands risk overspending on promotions that deliver minimal incremental sales, or misaligning offers with retailer strategies.

Key components

Planning: Define objectives, select products, and forecast potential impact on revenue and margins as part of the deal management process.
Negotiation: Agree on discounts, allowances, or incentives with retailers.
Execution: Launch promotions accurately across all sales channels and monitor adherence to agreements.
Tracking & Analysis: Measure promotion performance, assess ROI, and feed insights to improve future deal management decisions.

Example

A brand uses deal management to agree with a retailer on a four-week promotion with a 15% discount, a fixed budget, and clear funding rules. By tracking spend and sales daily, the brand pauses the deal before the budget is exceeded, capturing incremental sales while protecting margins.

Benefits

Protects profitability and margins
Reduces errors and compliance issues
Increases visibility into promotion performance
Supports strategic decision-making for future campaigns

The post Deal Management appeared first on Cognira: Promotions Management Software solutions.

Category Management

Zayneb Sakhana — Mon, 08 Dec 2025 12:47:17 +0000

What is Category Management?

Category management is a retail strategy where products are grouped into logical “categories”, each managed like its own small business. Instead of looking at items individually, retailers manage the entire category, such as snacks, pet care, or household cleaners, to improve sales, margins, and the overall shopping experience.

At its core, category management focuses on choosing the right products, pricing them effectively, planning promotions, and optimizing shelf space so the category performs as a whole.

Why Category Management matters

When done well, category management helps retailers:

• Understand how shoppers buy within a category.
• Offer the right assortment and avoid duplication.
• Plan promotions that complement—not cannibalize—each other.
• Improve shelf layouts so customers can find what they need easily.
• Increase category profitability and long-term growth.

Key components

Assortment planning – Selecting the mix of SKUs that best meets shopper needs.
Pricing strategy – Setting competitive and profitable prices for the category.
Promotion planning – Ensuring promotions support category goals rather than erode margin.
Space planning – Designing shelf layouts that guide shoppers and boost visibility of key items.
Performance analysis – Tracking category metrics to understand trends and adjust strategies.

In simple terms

Category management helps retailers stop thinking in isolated SKUs and start thinking in shopper missions. It ensures each category has the right products, right prices, and the right promotional strategy to keep shoppers satisfied, and keep the business growing.

Example

In a supermarket, a category manager might oversee dairy as a category, determining which products to carry, how to price them, where to place them on shelves, and which promotions to run for milk, cheese, yogurt, and other dairy products as a whole.

The post Category Management appeared first on Cognira: Promotions Management Software solutions.

Ad Planning

Zayneb Sakhana — Tue, 11 Nov 2025 11:56:35 +0000

Definition

In retail, ad planning is the process of organizing, scheduling, and optimizing promotions across stores and channels to support merchandising strategies, align with business goals, and maximize sales. It includes selecting the right products, timing, and promotional formats to drive the best results.

Why it matters

Effective ad planning helps retailers maximize sales, optimize trade spend, and coordinate campaigns with vendors, while reducing wasted investment. A structured ad planning process ensures promotions are aligned, predictable, and measurable.

How it works

Set objectives: Define goals for each promotion or campaign.
Select products & promotions: Decide which SKUs and discount types to include in your ad planning strategy.
Plan timing & duration: Schedule promotions to match seasonal demand and campaign objectives.
Allocate trade funds: Assign vendor budgets to the most impactful promotions.
Monitor & optimize: Track performance and adjust plans for maximum results.

Key benefits

Smarter allocation of promotional budgets
Higher sales lift and ROI
Clear alignment between merchandising, vendors, and teams
Data-driven, predictable promotion outcomes

The post Ad Planning appeared first on Cognira: Promotions Management Software solutions.

Complete guide to Retail Pricing & Promotions

Zayneb Sakhana — Mon, 27 Oct 2025 14:46:09 +0000

Introduction

The retail landscape is transforming faster than ever, challenging retailers to move beyond traditional, siloed approaches. Success today demands a unified strategy, one that aligns pricing and promotion to where the industry is heading, builds the right capabilities, and ensures both levers work seamlessly together across strategy, planning, and execution.

In this guide, we’ll explore why market dynamics are forcing retailers to modernize their approach to pricing and promotions, the challenges that make alignment complex, and how Cognira helps retailers navigate this fast-evolving landscape.

To fully understand how pricing and promotion work together, it’s helpful to clarify what each term means:

What is retail promotion?

Retail promotion refers to the temporary strategies and tactics retailers use to boost sales, attract customers, and drive traffic, such as discounts, special offers, loyalty rewards, and advertising campaigns. Promotions create a sense of urgency and influence buying decisions to support both short-term sales and long-term customer engagement.

What is retail pricing?

Retail pricing is the ongoing process of setting the regular prices for products and services. It balances competitive positioning, pricing rules, cost recovery, and perceived value to customers. Effective pricing strategies help retailers deliver consistent value while protecting margins over time.

Why aligning price and promotion matters now

Several shifts in the market are increasing the need for more coordinated pricing and promotion strategies:

1. Price sensitivity is rising:

Economic pressure and changing habits are increasing customer focus on value. In North America, 61% of shoppers said better pricing would prompt them to switch brands, even over quality.

Learn more about price sensitivity in action.

What is price sensitivity?

Price sensitivity measures how much a customer’s buying behavior shifts when a product’s price changes. Highly sensitive customers may switch brands, delay purchases, or buy in bulk. Low sensitivity usually reflects brand loyalty or a perception of added value.

A practical example:

After a 10% price increase:

Sales of a generic dish soap drop by 25% (PSI = 2.5, highly sensitive)
Sales of a luxury skincare serum drop by 5% (PSI = 0.5, low sensitivity)
Product A (dish soap) is more price-sensitive, meaning customers switch easily. Product B’s buyers are less reactive due to brand loyalty or perceived value.

2. Competitive pressure is intensifying:

Digital tools make it easier for shoppers to compare prices, while discount and mass merchants continue to shape expectations around value and convenience.

3. Personalization and retail media are expanding:

These channels are becoming an increasingly important part of retailers’ marketing mix. In fact, global retail media is projected to hit $176 billion in ad spend in 2025, representing ~15% of all digital ad spending.

Our blog takes a closer look at this growing opportunity, exploring how retail media networks are helping retailers bridge the gap to true omnichannel success.

Retail media networks: bridging the gap to omnichannel success

4. Vendor funding is more fragmented:

Vendors now have more options for how they allocate funding—such as mass promotions, digital offers, and retail media – making it more difficult for retailers to guide investment toward their pricing and promotion strategy.

This shift adds new complexity to deal management, something we unpack further in our blog on the evolving challenges retailers face in the age of automation.

Deal management: definition, challenges & benefits of AI solutions

But most retailers struggle to align their pricing and promotion

Retailers struggle to align pricing and promotions due to operational and strategic hurdles.
In practice, these challenges show up in several common, and often costly, ways for retailers:

1. Manual & siloed systems

Promotional planning and execution often depend on spreadsheets and manual workflows, which can be slow, error-prone, and hard to scale. On top of that, pricing, promotion, and funding are frequently managed in separate or limited tools, making coordination difficult and forcing teams to work outside the system.

2. Challenges in collaboration

Merchandising, marketing, and vendor teams often work in isolation, lacking shared systems or processes. This disconnected decision-making can result in inconsistent execution, misaligned strategies, and suboptimal outcomes for both margins and customer experience.

3. Fragmented pre- and in-season planning

Retailers frequently separate long-range planning from weekly execution, resulting in misalignment between strategy and in-market decisions.

4. Limited insights

Retailers often struggle to measure the true impact of pricing and promotion decisions. Relying on manual analysis creates gaps in understanding and limits the ability to optimize strategies for maximum impact.

5. Ineffective trade fund management

Vendors often use analytics to steer decisions toward their own goals, while trade funds remain underutilized due to limited visibility and weak alignment with retailer objectives.

6. Limited use of AI

AI is not widely embedded across pricing and promotion workflows. As a result, strategic and operational decisions are often based on rules or gut feel rather than intelligent recommendations.

Our vision for smarter Pricing and Promotion strategies

Based on our experience with leading retailers, Cognira has developed a clear perspective on how pricing and promotion should evolve to better align customer value and margin goals.

To put strategy into action, retailers need foundational capabilities that enable better decisions, stronger collaboration, and more efficient execution:

1. Build on unified, trusted data

Data should fuel every decision. A unified view across pricing, promotions, funding, and performance enables consistent insight, smarter optimization, and reliable measurement. Rich, structured promotional data is especially critical.

2. Align Merchandising, Marketing, and Vendors

Establish shared goals and integrated planning processes across all stakeholders. True alignment between merchandising, marketing, and vendors isn’t easy—we dive deeper into how to make it work in our blog on retail collaboration.

The impact collaborative planning has on promotion performance

3. Choose best-of-breed through strategic partnerships

Best-of-breed solutions offer deeper expertise, stronger ROI, and superior functionality than broad-suite vendors. When built on strong partnerships, they simplify integration—providing advanced capabilities without added complexity. They should also support the full breadth of a retailer’s assortment, including center store, fresh, and other key departments.

4. Define governance and planning cadence

Formalize how strategy translates into action. Centralized calendars, clear ownership, and structured timelines keep planning focused, strategic, and consistent across teams.

5. Embed AI across planning and execution

AI should power decisions throughout the lifecycle—from strategic planning to in-market changes. Embedding intelligence directly into workflows accelerates decision-making, increases consistency, and reduces reliance on gut feel.

6. Standardize and scale workflows

Replace ad hoc processes with scalable, repeatable workflows. Standardization reduces manual effort, improves agility, and ensures operational decisions reflect strategic goals.

Does and Don’ts for smarter Pricing & Promotion

Align price & promotion strategies with overall business goals (margin, growth..)
Test & measure ROI for every promo ( focus on profitability )
Segment customers by price sensitivity and tailor offers accordingly.
Optimize promotion timing & cadence ( focus on peak demand windows)
Collaborate across teams ( Marketing, finance, vendors, merchandising)
Implement AI & automation to avoid manual, error-prone workflows.

Rely fully on discounts –> they impact margins.
Run promotions in siloes without synching with pricing.
Stick to manual spreadsheets.
Apply “one-size-fits-all” approach –> different segments respond differently.
Move past consistency –> random promos cause confusion and reduce value perception
Ignore long-term effects, a promo that enhances sales today but impacts brand value negatively tomorrow is a loss.

Conclusion

Retailers face increasing pressure to deliver compelling value while protecting margin. Meeting this challenge requires a coordinated approach to pricing and promotion – one that aligns strategy, planning, and execution across teams and tools. This guide outlines how pricing and promotion must evolve to meet those demands: by aligning decisions across functions, using analytics and AI to support every stage of planning, and strengthening foundational capabilities. Retailers that embrace this direction will be better positioned to improve performance, enhance customer value perception, and achieve their financial goals.

For more on how Cognira is addressing today’s pricing and promotion challenges, check out our latest partnership with Eversight. Together, we’re combining advanced AI with real-time experimentation to help retailers optimize promotions, markdowns, and pricing strategies for stronger performance and growth.

Download this guide?

The post Complete guide to Retail Pricing & Promotions appeared first on Cognira: Promotions Management Software solutions.

Weis Markets partners with Cognira to enhance Promotion Efficiency and results

Zayneb Sakhana — Mon, 06 Oct 2025 14:00:36 +0000

The Mid-Atlantic grocery retailer plans to deploy Cognira’s PromoAI platform to optimize promotions across their 200 stores and digital channels.

[Atlanta, GA] – Cognira, the leading provider of enterprise AI solutions for promotion management and optimization, today announced that Weis Markets, a prominent regional grocer, has selected Cognira’s PromoAI platform to enhance its promotion planning and analysis.

Following an in-depth evaluation process, Weis Markets chose PromoAI for its advanced artificial intelligence, intuitive workflows, and powerful analytics capabilities that will streamline promotional efforts both in-store and across digital channels.

“We’re thrilled to welcome Weis Markets to the Cognira family,” said Dr. Hatem Sellami, Founder and CEO of Cognira. “This partnership reflects a shared vision for smarter, data-driven promotions that deliver excellent values to customers and stronger results for their business. We look forward to working with Weis Markets to unlock new levels of efficiency and promotional impact with PromoAI.”

With PromoAI, Weis Markets will gain:

Real-time insights to evaluate performance and make smarter decisions.
Greater collaboration between merchandising, marketing, and analytics teams.
Optimized trade fund usage and reduced inefficiencies.

“We continue to focus on supporting our stores with efficient and impactful promotions to benefit our customers and drive sales,” said Greg Zeh, Weis Markets Chief Information Officer/Senior Vice President. “Our collaboration with Cognira will help us develop a unified platform to plan, manage, and optimize promotions across our fresh and non-perishable departments.”

The partnership underscores Weis Markets’ commitment to leveraging technology to drive innovation, elevate customer engagement, and align promotions with strategic business goals.

About Weis Markets:

Founded in 1912, Weis Markets, Inc. is a leading regional food retailer operating 200 stores across Pennsylvania, Maryland, New York, New Jersey, Delaware, Virginia, and West Virginia. The company employs over 23,000 associates and is deeply committed to supporting local communities, sustainability, and delivering exceptional customer service.

Learn more at: www.weismarkets.com

About Cognira:

Cognira is the leader in AI-powered promotion solutions for enterprise retailers. Its PromoAI platform helps retailers plan, manage, and optimize promotions, driving measurable improvements in margin, customer engagement, and operational efficiency.

Learn more at: www.cognira.com

The post Weis Markets partners with Cognira to enhance Promotion Efficiency and results appeared first on Cognira: Promotions Management Software solutions.