At Conquest Outback Productions, a trusted digital marketing agency in Calgary, we specialize in helping businesses create consistent, trust-building content that strengthens their community, grows brand loyalty, and drives conversions. Here’s how we help create social media that connects.

Step 1: Know Exactly Who You’re Talking To

Creating content that connects starts with knowing your audience on a deeper level. If you’re speaking to “everyone,” your message ends up connecting with no one. That’s why we start by developing a client avatar, a semi-fictional profile of your ideal customer. This includes:

• Their values and goals
• What challenges their facing
• What type of content would genuinely help or inspire them

When your content speaks their language and solves their real problems, you’re no longer just “another post,” you become a brand they trust.

This is where working with a dedicated social media manager from our team makes all the difference. We align your content with the people who need it most.

Step 2: Grow With Strategy and Intention

A follower count can be a powerful metric when it reflects the right audience. The goal is to grow a community that is interested, engaged, and aligned with your brand.

We help you develop a plan to build your audience gradually and intentionally. Whether it’s starting with your local network, targeting specific postal codes, or using low-budget ad strategies (like $ 3 per day) to reach new audiences, the key is consistency and clarity.

From content calendars and branding guides to engaging Calgary video production that brings your story to life, our team helps position your brand for sustainable growth.

Step 3: Build Trust Before Selling

Here’s what we know: people rarely buy from a brand they’ve only seen once. Sales don’t happen from exposure alone; they happen when trust is built over time.

That’s why we encourage value-first content. Instead of pushing services constantly, think about:

• Quick, helpful tips
• Behind-the-scenes stories
• Real client transformations
• Your personality, your why, your passion

This kind of content doesn’t just “perform”, it builds real relationships. And those relationships become the foundation for conversion.

Our team pairs this approach with technical support like Google review removal, SEO services, and reputation management to ensure your online presence reflects the brand your audience can trust.

Step 4: Show Up Consistently

One of the biggest mistakes we see? Inconsistent posting. Your feed doesn’t just serve your current followers; it acts as a first impression for social media that connects to new ones.

To stay top of mind, you need a posting schedule you can commit to. Maybe it’s three posts a week. Maybe it’s two reels and one blog per month. What matters most is that your audience learns to expect and recognize your content.

Short-form video is also key here. Facebook and Instagram are pushing reels heavily, and it’s one of the best ways to get discovered by non-followers. Need help with content creation? Our Calgary video production team is ready to bring your brand to life on screen.

Step 5: Always Include a Next Step

Every piece of content is an opportunity to deepen engagement. Don’t leave your audience wondering what to do next; guide them.

Some simple, effective next steps include:

• “Comment below” to spark conversation
• “Click the link in our bio” for more info
• “Send us a DM” for personal interaction
• “Book a call” using tools like Calendly

And because we’re not just an SEO company, but a full-scale digital marketing agency, we’ll help you integrate those touchpoints across your website, blogs, Google listings, and more. Your content shouldn’t be doing all the work alone; your entire digital presence should be working together to support it.

You Don’t Have to Do It Alone, And You Don’t Have to Be in Calgary

Conquest Outback Productions is proudly based in Calgary, Alberta, but our reach spans across Canada. Whether you’re in Vancouver, Toronto, Edmonton, or Halifax, our systems and strategies can help your business thrive online.

We’re here to help you:

• Build a following with purpose
• Create content that reflects your values and voice
• Turn awareness into trust and trust into action
• And grow your brand sustainably, from the inside out

From SEO strategies and web design to Google Ads management, storytelling, and social media, we offer a complete ecosystem designed to help you rise above the noise and stay there. Because in today’s digital world, connection comes before conversion, and we’ll help you do both.

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The post Social Media That Connects | Beyond the Like: How to Build Organic Content That Builds Trust and Converts appeared first on Conquest Outback Productions.

If that sounds familiar, you’re not alone. For many businesses, Google Search Algorithm Updates can feel like an invisible force, moving the goalposts every time you start to make progress online. Whether you’re a local café or a custom contractor, these updates can dramatically impact how (and if) customers find you online.

At Conquest Outback Productions, a leading digital marketing agency in Calgary, we’ve seen firsthand how quickly a great business can lose visibility overnight, and how the right strategies can bring them back stronger than ever. Let’s dig into what these updates really are, why they matter, and how your business can stay one step ahead.

First: What Is a Google Algorithm Update?

Google’s search algorithm is what determines which websites appear at the top of search results. When someone types in “best breakfast spot in Vancouver” or “emergency plumber near me,” the algorithm gets to work sorting and ranking thousands of results based on relevance, quality, and user experience.

What many business owners don’t realize is that Google makes hundreds of updates to this algorithm every year. Some are small. Others, like the Helpful Content Update or Vicinity Update, can completely shake up who appears in the top results, especially for local searches.

And here’s the kicker: if your business doesn’t adapt, you could lose valuable traffic, leads, and visibility without doing anything “wrong.”

Why Should Business Owners Care?

Because local search matters. And in competitive cities like Calgary and Vancouver, if your business isn’t showing up on the first page, or in the top three spots on Google Maps, you’re likely being overlooked.

We’ve seen this across dozens of industries:

• A homebuilder drops from spot #1 to #8 after a major update.
• A beauty studio’s bookings tank after changes to Google’s review policies.
• A well-loved bakery gets overtaken by a newcomer with better SEO signals.

It’s not personal. It’s algorithmic.

And that’s exactly why partnering with an SEO company that understands the local landscape is critical to your survival and success.

3 Ways Google Updates Might Be Hurting Your Visibility (Without You Realizing It)

1. Your Google Business Profile Isn’t Fully Optimized

Your GBP is not a “set it and forget it” tool. Google prioritizes businesses with active, accurate, and engaging profiles. Missing hours, stale posts, or a low review count can quietly sabotage your ranking.

Conquest Outback offers Google review removal support, review-building strategies, and optimization services to keep your profile working for you, not against you.

2. You’re Using Outdated SEO Tactics

Keyword stuffing, duplicate content, or neglecting mobile responsiveness? These are all red flags to Google’s evolving algorithm. Instead, Google rewards SEO businesses that create helpful, high-quality content aligned with user intent.

Not sure what Google wants from you? Our team can help rewrite, rework, and refocus your content to perform under today’s standards.

3. You’re Not Watching Analytics

When a ranking drop happens, you need to know why and fast. Many businesses don’t realize their dip is tied to a recent Google Search Algorithm Update, because they’re not tracking their data. That’s where our SEO audit and reporting tools shine, giving you a clear picture of what’s working and what needs adjustment.

What Google Does Want From You

Here’s the good news: Google’s not out to get small businesses. It just wants to serve users the best possible answers. If you focus on delivering quality, clarity, and trust, Google will reward you over time.

That means:

• Clear, easy-to-navigate website design
  
• Fast-loading pages (especially on mobile)
  
• Helpful, well-written content with relevant keywords
  
• Updated business listings and consistent NAP (Name, Address, Phone) data
  
• Fresh reviews and a strong online reputation
  

This is where we come in.

How Conquest Outback Can Help Your Business Thrive

At Conquest Outback Productions, we go beyond basic SEO. We’re a full-scale digital marketing agency in Calgary, offering everything from web design, Google Ads management to high-converting video production.

But more importantly, we work with you, not just for you. Whether you’re looking for a hands-on social media manager or a local partner who understands search engine volatility, we’re here to help you stay visible and ahead of the game.

Here’s what makes us different:

• We’re Calgary-based. We know the Canadian market.
  
• We prioritize education, so you’re never in the dark.
  
• We offer real results and back every strategy with data.
  

So whether you’ve felt the sting of a Google update or just want to finally outrank your competition, we’re ready to help.

Ready to Take Control of Your Search Ranking?

Google’s search algorithm updates are not going to slow down, and neither should you. The secret to long-term success in search? Be helpful. Be current. Be seen. If you’re feeling overwhelmed, remember: You don’t have to do it alone.

Reach out to Conquest Outback Productions today and let’s future-proof your online presence, together!

The post How Google Updates Affect Website Ranking appeared first on Conquest Outback Productions.

And the best part? You don’t need to be online 24/7 to make it work.

Building a Community, Not Just a Following

Social media isn’t just a place to sell your services, it’s where you build a community. Whether you’re posting on Facebook, updating stories on Instagram, or sharing insights on LinkedIn, you’re opening up a dialogue with your audience.

And real connections matter. When answering questions or responding to comments you’re building trust. That kind of trust is the foundation for long-term customer loyalty.

Want to keep that connection consistent? A dedicated Social media manager in Calgary can help create that steady stream of meaningful content that actually resonates.

Reach Beyond Your Block

One of the biggest myths we hear from small businesses? That social media only helps if you’re already well-known. The truth is, that the platforms are designed to help you grow even with a modest budget. A single well-placed reel or boosted post can get your business in front of thousands.

Take trades businesses in Calgary as an example. Whether you’re a roofer in McKenzie Towne or a plumber in Bowness, potential clients are scrolling. When your message hits the right feed at the right time, it can translate into real bookings, inquiries, and visibility beyond your neighbourhood.

We see this daily as part of our work in Calgary, doing video production and helping local businesses craft scroll-stopping visuals that spark interest and build a reputation.

Social Proof: The New Word-of-Mouth

What do people do when they hear about your business? They Google you. And if your social feeds are lively featuring real customer interactions, behind-the-scenes moments, or glowing reviews that’s a form of social proof that builds confidence.

This is where you can really shine. By sharing success stories, spotlighting customers, or showcasing feedback, you demonstrate that your community already trusts you. It’s a subtle, but powerful nudge for future customers to jump on board.

Want to clean up your digital reputation? Our team also provides support with Google review removal to help keep your profile accurate and credible.

Staying Top-of-Mind Without Being Pushy

Let’s face it, most customers aren’t ready to buy the moment they see your ad. But if your brand pops up regularly in their feed with relevant tips, creative posts, or even the occasional fun reel, you become familiar, trust builds, and familiarity grows.

So when they are ready to purchase, who do they think of first? You.

This is where content strategy comes into play. With the help of a creative team like Conquest Outback, you can keep your business top-of-mind through thoughtful, on-brand content tailored to your audience. If you’re also investing in broader digital marketing like SEO in Calgary or Google ads management in Calgary, you’ll cover even more ground.

We Make It Easy to Show Up Online

We get it, social media can feel overwhelming. That’s why we at Conquest Outback work closely with local businesses to turn their unique voice and value into content that connects. We’re here to make your presence known without adding to your already full plate through video storytelling, brand messaging, or collaborative planning.

We’d like to thank Blue Skies Accounting, our go-to experts helping small businesses in Calgary soar. And thank you to the City of Calgary Film Friendly Program and Economic Development for supporting video creators like us in bringing stories to life.

Let’s Make Your Business the One They Remember

Social media is about being present where your customers are. If your Calgary business is ready to be seen and heard, we’re here to make that happen.

Your next opportunity might just be one post away.

The post Digital Marketing Company Calgary | Why Social Media Is the Smartest Move for Your Small Business appeared first on Conquest Outback Productions.

The Importance of Google Ads

Google Ads offers a multitude of benefits that can significantly impact your business’s growth and success:

1. Immediate Visibility: Unlike organic search engine optimization (SEO), which can take time to yield results, Google Ads provides instant exposure. Your ads appear at the top of search results, ensuring potential customers see your offerings first.
2. Targeted Advertising: With Google Ads, you can hone in on your ideal audience by selecting specific keywords, demographics, locations, and even the time of day your ads are displayed. This precision ensures your message reaches those most likely to engage with your business.
3. Cost-Effective Marketing: Operating on a pay-per-click (PPC) model, Google Ads ensures you only pay when someone interacts with your ad. This approach allows for efficient budget management and a clear understanding of your return on investment.
4. Measurable Results: The platform provides comprehensive analytics, enabling you to track the performance of your ads in real-time. This data-driven insight allows for continuous optimization and improved outcomes.

Getting Started with Google Ads

Embarking on your Google Ads journey is straightforward, even for those new to online advertising. Here’s a step-by-step guide to help you begin:

1. Set Up Your Account: Visit the Google Ads homepage and sign up using your existing Google account. If you don’t have one, creating a new account is quick and easy.
2. Define Your Objectives: Clearly outline what you aim to achieve with your ads, whether it’s driving website traffic, increasing sales, or promoting brand awareness.
3. Identify Your Target Audience: Determine who your ideal customers are. Consider factors such as location, age, interests, and online behaviours to tailor your ads effectively.
4. Select Relevant Keywords: Utilize tools like the Google Keyword Planner to research and choose keywords that potential customers are likely to use when searching for products or services similar to yours.
5. Create Compelling Ad Copy: Craft concise and engaging advertisements that highlight your unique selling points and include a clear call-to-action.
6. Set Your Budget: Decide on a daily or monthly budget that aligns with your marketing goals. Google Ads allows for flexibility, enabling you to adjust your spending as needed.
7. Launch and Monitor Your Campaign: Once your ad is live, regularly review its performance using Google Ads analytics. This practice will help you identify areas for improvement and optimize your strategy accordingly.

Why Partner with Conquest Outback Productions?

While setting up Google Ads is accessible, maximizing its potential requires expertise and strategic insight. At Conquest Outback Productions, we specialize in managing Google Ads campaigns that deliver measurable growth and higher rankings on Google. Here’s how we can elevate your business:

1. Expertise and Experience: Our team possesses in-depth knowledge of the Google Ads platform and stays up to date of the latest trends and updates. This proficiency ensures your campaigns are both current and effective.
2. Customized Strategies: We understand that each business is unique. By analyzing your specific goals and target audience, we develop tailored strategies that resonate with potential customers and drive conversions.
3. Data-Driven Approach: Utilizing advanced analytics, we continuously monitor and adjust your campaigns to ensure optimal performance. This method guarantees that your ad spend is utilized efficiently, maximizing your return on investment.
4. Comprehensive Services: Beyond Google Ads, we offer a suite of digital marketing solutions, including SEO services in Calgary, website design, and social media management. This holistic approach ensures all aspects of your online presence are cohesive and effective.

Success in the Calgary Market

Operating in Calgary presents unique opportunities and challenges. Our local expertise allows us to craft campaigns that resonate with the Calgary audience, taking into account regional trends and consumer behaviours. By focusing on localized SEO strategies and targeted advertising, we help your business stand out in the Calgary market.

Conclusion

Embracing Google Ads management in Calgary is a pivotal step toward enhancing your business’s online visibility and attracting the right audience. While the platform offers powerful tools, partnering with a knowledgeable team like Conquest Outback Productions ensures these tools are utilized to their fullest potential. Our commitment to delivering real results through a data-driven approach makes us the ideal partner for your digital marketing needs.

Don’t leave your Google Ads success to chance. Contact us today to discover how we can help your business achieve measurable growth and higher rankings on Google.

The post Google Ads For Beginners | Unlock More Leads & Sales: Why Google Ads Are a Game-Changer for Your Business appeared first on Conquest Outback Productions.

Here’s how to avoid this:

• Use Relevant Keywords: Focus on keywords that align with your products or services. For example, if you’re targeting clients looking for “Calgary SEO,” ensure this phrase appears naturally in your content.
• Analyze Competitors: Identify what your competitors are ranking for and find opportunities to outperform them.
• Leverage Long-Tail Keywords: These are longer, more specific phrases that often lead to higher-quality traffic. For instance, instead of just “SEO services,” try “affordable SEO services in Calgary.”
• Prioritize Search Intent: Tailor your content to match what your audience is searching for—whether it’s information, products, or services. Regularly update your keyword strategy to reflect changing search trends.

Mistake #2: Overlooking Mobile Optimization

With over half of all web traffic coming from mobile devices, failing to optimize for mobile users is a major oversight. Google’s mobile-first indexing means your site’s mobile version is prioritized in search rankings. A poorly optimized mobile site can harm your SEO and drive potential customers away.

Here’s how to ensure mobile optimization:

• Responsive Design: Your website should automatically adjust to fit any screen size.
• Improve Page Speed: Optimize images and minimize code to ensure fast loading times.
• User-Friendly Navigation: Make menus and buttons easy to access on smaller screens.
• Enhance User Experience: Use readable fonts, touch-friendly elements, and a clean layout. These changes can improve your site’s usability and its’ search engine rankings.

Mistake #3: Ignoring Technical SEO

Technical SEO ensures that search engines can efficiently crawl and index your website. Ignoring this aspect can severely impact your visibility, even if your content and keywords are top-notch.

Key areas to focus on:

• Site Structure: A well-organized site with clear navigation helps search engines understand and rank your content.
• Broken Links & Redirects: Regularly audit your site for broken links and unnecessary redirects that slow it down.
• XML Sitemap & Robots.txt: Ensure your XML sitemap is up-to-date and your robots.txt file isn’t blocking important pages.
• SSL Certificate: A secure HTTPS website not only boosts SEO but also builds user trust.

Technical SEO can be complex, but working with a digital marketing agency in Calgary like Conquest Outback Productions can help you address these issues effectively.

Mistake #4: Lack of Quality Content

Content is the heart of SEO, and failing to produce high-quality content can hold your website back. Search engines prioritize content that is relevant, engaging, and valuable to users.

How to create high-quality content:

• Address Visitor Needs: Write content that solves problems, answers questions, or provides useful information.
• Update Regularly: Keep your site fresh with new blog posts, articles, and other resources.
• Balance Length and Readability: Longer posts often rank well, but they should remain easy to read.
• Use Multimedia: Enhance user engagement with videos, images, and infographics.
• Internal Links: Guide users to related content on your site to keep them engaged longer and improve your SEO.

High-quality content is more than just words; it’s a powerful tool for building trust, establishing authority, and driving organic traffic.

Mistake #5: Failing to Analyze Performance Metrics

You can’t improve what you don’t measure. Many businesses overlook the importance of tracking SEO performance, missing out on valuable insights that could guide their strategy.

Tools to analyze performance metrics:

• Google Analytics: Track visitor behaviour, bounce rates, and session durations to understand how users interact with your site.
• Google Search Console: Monitor keyword rankings, crawl errors, and indexing issues.
• Heatmaps: Visualize how users navigate your pages to optimize layouts and calls to action.
• Benchmarking: Compare your site’s performance to competitors to identify areas for improvement.

Set clear SEO goals and measure your progress over time to ensure your strategy is delivering results. Regular analysis can help you stay ahead in the competitive Calgary market.

Partner with Conquest Outback Productions for SEO Success

Avoiding these common SEO mistakes is essential to improving your website’s search rankings and driving meaningful traffic. At Conquest Outback Productions, we specialize in providing comprehensive SEO services in Calgary, helping businesses like yours achieve their online goals. As a trusted digital marketing agency in Calgary, we focus on strategies that deliver real results.

Whether you need help with keyword research, mobile optimization, technical SEO, content creation, or performance analysis, our team is here to guide you every step of the way. Contact us today to learn more about how we can elevate your online presence.

If you liked what you read here and found it helpful, why not share this valuable information with others? Our YouTube video provides a quick and engaging overview of the five most common SEO mistakes that could be holding websites back. It’s a great resource for anyone looking to improve their online presence. Share the video and help others take their first steps toward SEO success!

Ready to ditch the “Why won’t my website show up on Google?” and optimize your website by climbing the search rankings? Let’s get started! Visit Conquest Outback Productions and take the first step towards a stronger digital presence.

The post Why won’t my website show up on Google | Common SEO Mistakes That Could Be Holding Your Website Back appeared first on Conquest Outback Productions.

Website Design Calgary | Choosing the right website design agency is a significant decision for any business in Calgary. Your website is often the first impression customers have of your brand, making it essential that it reflects your vision, values, and goals. However, with so many agencies out there, it can be challenging to decide which one is the best fit. Here are seven factors to consider when hiring a website design agency to ensure your investment delivers the results your business needs.

1. Portfolio and Experience

Start by reviewing the agency’s portfolio. A well-rounded portfolio gives you insight into the quality of their work and whether their design style aligns with your brand. Look for examples of websites they’ve created across different industries and check if they are user-friendly, functional, and responsive on both desktop and mobile devices.

Experience also matters. An agency with years of expertise has likely navigated a wide range of challenges, enabling them to anticipate potential issues and find effective solutions. Don’t hesitate to ask for client references. Speaking with previous clients can provide valuable insight into the agency’s reliability and quality of work.

2. Understanding Your Needs

Not all businesses require the same type of website. Whether you need an e-commerce platform, a portfolio site, or a blog, it’s crucial that the agency understands your specific goals and target audience.

The right agency will take time to learn about your business, your competitors, and what sets you apart in the market. This understanding allows them to design a website that not only looks great but also drives meaningful results, whether that’s generating leads, boosting sales, or showcasing your expertise.

3. Design Process and Timeline

A professional agency should have a clear and transparent design process. This typically includes phases such as discovery, design, development, testing, and launch. Make sure they involve you at every stage, offering regular updates and opportunities for feedback to ensure the project aligns with your expectations.

Discuss the project timeline upfront. While quality work takes time, delays can hinder your business goals. Balance efficiency with excellence to ensure your website is delivered on time and to a high standard.

4. Technical Expertise

A visually stunning website is only half the battle. Technical functionality is equally important. Ensure the agency has expertise in coding languages like HTML, CSS, and JavaScript and can integrate tools like customer relationship management (CRM) systems, e-commerce solutions, and payment gateways.

Additionally, ask about their knowledge of search engine optimization (SEO). A website optimized for SEO fundamentals—such as mobile responsiveness, site speed, and meta tags—will rank higher on search engines and attract more organic traffic.

5. Ongoing Support and Maintenance

The launch of your website is just the beginning. Websites require ongoing updates to stay secure, fast, and relevant. Ask the agency if they offer post-launch support, including bug fixes, performance monitoring, and software updates.

Having a reliable partner to handle maintenance ensures your website remains functional and up-to-date, giving you peace of mind to focus on other areas of your business.

6. Cost and Budget

While budget is always a key consideration, it’s important to remember that you get what you pay for. A professionally designed website is an investment that can significantly impact your business’s success.

Clarify the agency’s pricing structure before signing any contracts. Will you be charged a flat fee or an hourly rate? Are revisions and extra features included in the initial quote, or will they incur additional costs? Having a detailed understanding of the costs will help you avoid surprises and ensure the project aligns with your budget.

7. Local Expertise

Working with a local Calgary-based website design agency offers unique advantages. Local agencies are more familiar with the region’s business environment, customer preferences, and competition. Plus, having the ability to meet in person can lead to stronger collaboration and a smoother design process.

Supporting a local agency also helps strengthen the Calgary business community while ensuring you’re working with a team that understands your market.

Your website is an essential tool for connecting with customers, building credibility, and achieving business success. By considering these seven factors—portfolio and experience, understanding your needs, design process, technical expertise, ongoing support, cost, and local expertise—you’ll be well-equipped to choose the right website design agency for your business in Calgary.

At Conquest Outback Productions, we’re passionate about helping businesses create stunning, functional websites that deliver results. If you’re ready to elevate your online presence, contact us today to discuss your project. Let’s build something great together!

FAQS:

The post Website Design Calgary | 7 Factors to Consider When Hiring a Website Design Agency appeared first on Conquest Outback Productions.

Digital Marketing Agencies Calgary | Welcome to the digital realm, where search engines reign supreme and businesses strive to conquer the online landscape. In this era of technological advancements, having a robust online presence is crucial for any company’s success. To make your mark in Calgary’s bustling business environment, it’s time to harness the power of SEO (Search Engine Optimization). Join us as we delve into the realm of a professional Digital Marketing Agencies Calgary.

Unveiling the Essence of SEO

SEO is the strategic art of optimizing your website to improve its visibility and search engine rankings. In simple terms, it’s the process of making your website more attractive to search engines like Google, Bing, and Yahoo. When potential customers search for products or services related to your business, a strong SEO strategy ensures that your website appears prominently in search engine results, increasing your chances of attracting organic traffic and generating leads.

The Significance of SEO in Calgary

Calgary, the bustling metropolis nestled in the heart of Alberta, is a thriving hub of business and entrepreneurship. With a fiercely competitive market, it’s essential to stand out from the crowd and ensure your business reaches its target audience. A robust SEO strategy tailored to Calgary’s unique characteristics can give you a significant advantage through Online Marketing Calgary.

By partnering with Conquest Outback Productions, a leading Calgary Digital Marketing agency in Calgary, you can unlock a world of opportunities. Our team of SEO experts combines local knowledge, technical prowess, and industry insights to craft a customized SEO strategy that catapults your business to better rankings on search engine results pages.

Tapping into External Perspectives

To gain valuable insights from an external perspective, we connected with Justin, one of the owners of Urban City Builders in Calgary. Given Justin’s prior experience in harnessing the potential of search engine optimization (SEO), we sought to understand its impact on his business.

Our questions to Justin were as follows:

1. How has your experience been in utilizing search engine optimization compared to when you were not implementing it?

2. Have you observed an increase in online business as a result of employing SEO strategies?

Justin remarked: 

“Yes, I think the biggest thing with SEO, Organic is obviously number one but running Google Ads and things like that is the number one way to gain sales. None of the other site’s really work, there’s a bunch of companies that service home improvement companies that try to do your SEO but I think number one is Google Ads and SEO through a web page developer.”

With Business these days being predominantly online, do you see SEO being a value moving forward for you and your business?

“Yes, SEO is the number one way to gain leads and business in this day and age, obviously referral’s are the highest, but to get new customers, SEO is definitely important. I think in this day and age what we see is, you could advertise on Facebook or Instagram and stuff like that. For us it doesn’t work, Google is the number one tool where people go when they are serious about purchasing something online.”

“When they click that link, they are usually seriously shopping and not tire kicking so I think to do with Facebook it’s more of browsing. People like to look at what you’ve done and maybe it gets into their head over the long run but I think it’s like having a van with a wrap on it. Say you have Facebook running, instagram running, and the more people see it, the more it gets into people’s heads as a brand because they know who you are because they’ve seen you around.”

“Definitely through a web page developer, organic SEO is the number one tool in trying to get to the top of what you are ranking for.”

Accessing Further external Insights

Seo is a vital component to many local Calgary businesses. One of these businesses is a local roofing company by the name of No Payne Roofing which we have had the pleasure of reaching out to, in order to ask the company owner Mike Payne questions related to Search Engine Optimization. We spoke to Mike from No Payne Roofing and asked Mike how valuable is SEO to his business.

Mike exclaimed:

Incredibly valuable, you can have the best service in the world, but if nobody knows about you you are not going to get any phone calls, nobody’s going to choose you. 

It’s a digital world we live in now and SEO is likely becoming more and more relevant, especially as we get into web 3 or web 4 and I’m sure there will be some sort of search engine optimization when it comes to a more virtual platform.

We also wanted to understand from the perspective of another company, how SEO has positively impacted their business prior to, and during the utilization of Search Engine Optimization. Asking Mike what his experience has been while utilizing SEO compared to not doing it. 

Mike responded:

I would say it’s a passive form of getting leads, you don’t have to be on the ground all day looking for work. Compared to not doing it, the phone definitely rings less.

Unleashing the Power of Conquest Outback Productions

Conquest Outback Productions understands the intricacies of Calgary’s market dynamics, allowing them to develop SEO strategies that resonate with the local audience. Here’s how we can help your business conquer with Online Marketing Calgary:

Keyword Research: The first step with any successful Digital marketing agency Calgary campaign is identifying the right keywords that align with your business goals. Conquest Outback Productions conducts comprehensive keyword research to uncover the most relevant and high-performing keywords for your industry and Calgary-specific market.

On-Page Optimization: Optimizing your website’s on-page elements is crucial for search engine visibility. Conquest Outback Productions ensures that your website is structured, organized, and rich in relevant keywords, making it more attractive to search engines with Website Design In Calgary.

Local SEO: For businesses targeting a local audience in Calgary, local SEO plays a vital role. Conquest Outback Productions employs a range of techniques, including optimizing Google My Business listings, building local citations, and enhancing your website’s local relevance, ensuring your business dominates local search results with Calgary Digital Marketing.

Content Creation: Engaging, informative, and SEO-optimized content is the cornerstone of any successful digital marketing campaign. Conquest Outback Productions’ team of skilled writers creates compelling content that captivates your audience while incorporating SEO Calgary best practices to boost your website’s visibility.

Link Building: Building high-quality backlinks from authoritative websites is a key factor in improving your website’s authority and search rankings. Conquest Outback Productions employs ethical link-building strategies that establish your business as a trusted source of information in your industry.

Conclusion

In the fiercely competitive Calgary Digital Marketing landscape, investing in a robust SEO strategy is no longer an option but a necessity. By partnering with Conquest Outback Productions, you gain access to a team of SEO experts who understand the intricacies of Calgary’s market and can craft a tailored strategy to help your business dominate search engine rankings. So, gear up, harness the power of SEO, and conquer the digital frontier with Conquest Outback Productions by your side.

The post Digital Marketing Agencies Calgary | Dominating the Digital Frontier appeared first on Conquest Outback Productions.

Web Designer Calgary |The world of small business keeps changing, but something that is undeniable now is that everyone needs a great website in order to grow and spread their brand and business online. Let’s look at three basic tips for ensuring your website design works for you.

Customer Engagement

If you’re designing a Calgary website for your small business, you want a site that grabs your prospective customer’s attention. Having amazing images, video or a carousel of both is a great way to showcase your work and get customers engaged right away. Remember to have interesting things throughout your page as well. Keep their attention from the top of your webpages to the bottom!

Smartphone Functionality

According to several studies, mobile phones account for anywhere from 56% to 68% of total web traffic online. That number is only going to keep growing. Calgary small businesses need to ensure their Web Design works with cell phone and tablet users. Many web builders such as Elementor will have reactive views to preview how your site will appear on tablets and phones. Keep in mind how long it takes to scroll on a phone. Don’t have your site require more than three swipes of a finger to scroll from top to bottom or your smartphone. Users will have a hard time navigating your content. Keep things short and engaging to keep your customer experience solid.

Faster Load Times Mean Visitors will Stay on your Website

Nothing puts a customer off faster than a slow load time. Studies have shown that customers won’t use a site that takes too long to load, and that even 1 second of extra load time can effect customer satisfaction by more than 15%. Make sure the images you use on your site are optimized for fast loads. Don’t bog your page down with unnecessary plugins or content. Your site will load more quickly and easily for your customers.

There are all kinds of tips and tricks for improving site speed all over the internet. Webpages such as Pagespeed Insights from Google, GTMetrix and Webpagetest are all free tools that will not only test but also recommend changes that will vastly improve your experience.

As always, feel free to reach out to our team here at Conquest [email protected] if you have any questions about website design and we will be happy to help you. 

The post Web Designer Calgary | What things should I keep in mind while developing my new small business website? appeared first on Conquest Outback Productions.

CALGARY ONLINE MARKETING | With the outbreak of COVID-19 in March of 2020, many Calgary businesses have had to adapt the way they conduct their business and are able to sell their product(s) while having to adhere to government restrictions. At Conquest Outback Productions, we offer a variety of ways to market your Calgary business, one such way is Calgary online marketing through the medium of Google Adwords.

Google Adwords has proven to be quite successful for local businesses obtaining leads, sales and visibility within their markets. In order to advertise on Google, one must create ‘campaigns’, which has the ability to create multiple ads for a particular product, sale or brand you would like to advertise. This allows for your business to gain more visibility online. Our team of certified Google Adwords specialists have found 3 key ways to make your ads more successful when advertising on Google.

1) Search Campaigns

Search campaigns are text ads that can be viewed on desktop, mobile or tablets that appear typically at the bottom or top of the Google search results page. It is important to make sure that these ads contain at least 1 main keyword that is relevant for your business. This method of Calgary online marketing is unquestionably one of the more profitable ways to advertise your business on Google.

2) Display Campaigns

Display campaigns are pictures and/or videos that are dispersed on Google, along with any other brands/partners affiliated with Google/Google Products. If you are a retail store, our Calgary online marketing team highly recommends using Display campaigns in order to better feature your products. Our team understands how to effectively target your markets of interest. Additionally, we know how to effectively draw people to your website or in store to view and/or purchase your products using Display ads.

3) Call Campaigns

Call campaigns are quite similar to search campaigns, however the difference being that when someone clicks on your call campaign, the ad will direct the user to call your business directly, allowing for immediate contact and ability to satisfy their needs in just a click of a button. Our Calgary online marketing teams recommends when using Call campaigns that you have the campaigns set to only appear on mobile devices; having other devices such as desktop and tablets be an option for dispersing your ads will cause a portion of your budget to cater to both desktop and tablets. Thats 2/3 of your budget being dedicated to devices that customers will not be able to contact you on if you choose to use Call campaigns.

These tips and tricks from our team has allowed for us to create Google Adwords campaigns that prove effect and successful for our clients. Our clients consistently get brand new quality leads every single day due to our hard work and dedication to maintaining their Google ads.

For more information, check out our website at conquestoutback.com and see what our customers have to say!

Call today or message us online to receive a free quote.

The post Calgary Online Marketing | The 3 Best Strategies for Advertising on Google appeared first on Conquest Outback Productions.

Online Marketing Calgary | Businesses have to contend with a lot to stand out in today’s fast paced world of online marketing and social media management. To really excel, you need to ensure that your Facebook and Instagram posts have the best hashtags to maximize how many people see your company’s post.

As of right now, a standard Instagram post can have up to 30 hashtags, and story posts can have up to 10. You can include additional hashtags but any beyond these numbers won’t be searchable, and as such won’t increase visibility. Just because you can have up to 30 in a post doesn’t mean you should do that every time, a solid number to aim for is 11 hashtags on a post. Statistics show that the average Instagram post only has 2 or 3, which means that most posts have a lot of room to grow visibility.

What tags to pick is the next thing to consider. You want to pick hashtags that represent you and your business, and also attract eyes to your content. This can be a tricky process that takes time to master, but here are some basic best-practices to keep in mind:

1. See what competitors are using. You don’t want to copy their process whole-cloth, but knowing what tags are active in your industry can give you a good idea of where to start.
2. See what hashtags your audience already uses. If you expand your posts to those that are similar to your audience, they’re more likely to follow as well.
3. On Instagram Stories, use tags artistically. Most people cover the hashtags they use on their stories with stickers or text to help keep their images & video looking great.
4. Don’t be afraid to save tags for later. Use tags that are related to your content, and keep ones you like for the best post they would fit with.

Remember to experiment! Check your insights to see what works and what doesn’t for your specific business.

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