Y Combinator
Backed by Y Combinator
Trusted by leading CPG brands

Food CPG Influencer Marketing Platform
Built for Grocery Sales

Connect with 1,000+ vetted recipe creators on Instagram and TikTok. Run fully attributed campaigns that turn social views into Instacart purchases and in-store retail sales - tracked back to every post.

Personalized demoNo setup feesWhite-glove support
Jupiter CPG marketing platform dashboard

CPG marketing teams managing creator campaigns today are stuck with spreadsheets, email chains, and no way to prove sales impact. Jupiter replaces all of it.

800M+
800,000,000 plus impressions
Impressions
<$10 avg. CPM
4.5M+
4,500,000 plus products added to shopping lists annually
Products added
to shopping lists annually
58
58 food brands in our network
Food brands
in our network
4.4%
4.4 percent average engagement across all campaigns
Avg engagement
across all campaigns

Food CPG Brands Using Jupiter for Creator-Led Commerce

Trusted by leading CPG brands to drive growth and innovation.

Banza uses Jupiter for food influencer marketing
Pete & Gerry's uses Jupiter for food influencer marketing
Nellies uses Jupiter for food influencer marketing
Brazi Bites uses Jupiter for food influencer marketing
Marukan uses Jupiter for food influencer marketing
Eden Foods uses Jupiter for food influencer marketing
Hodo Foods uses Jupiter for food influencer marketing
Kame uses Jupiter for food influencer marketing
Pataks uses Jupiter for food influencer marketing
Banza uses Jupiter for food influencer marketing
Pete & Gerry's uses Jupiter for food influencer marketing
Nellies uses Jupiter for food influencer marketing
Brazi Bites uses Jupiter for food influencer marketing
Marukan uses Jupiter for food influencer marketing
Eden Foods uses Jupiter for food influencer marketing
Hodo Foods uses Jupiter for food influencer marketing
Kame uses Jupiter for food influencer marketing
Pataks uses Jupiter for food influencer marketing
Tribe9 Foods uses Jupiter for food influencer marketing
Suebeehoney uses Jupiter for food influencer marketing
Tari uses Jupiter for food influencer marketing
Kettle & Fire uses Jupiter for food influencer marketing
Schweid Sons uses Jupiter for food influencer marketing
St Pierre uses Jupiter for food influencer marketing
La Tourangelle uses Jupiter for food influencer marketing
Dr Praegers uses Jupiter for food influencer marketing
Bonafide Provisions uses Jupiter for food influencer marketing
Tribe9 Foods uses Jupiter for food influencer marketing
Suebeehoney uses Jupiter for food influencer marketing
Tari uses Jupiter for food influencer marketing
Kettle & Fire uses Jupiter for food influencer marketing
Schweid Sons uses Jupiter for food influencer marketing
St Pierre uses Jupiter for food influencer marketing
La Tourangelle uses Jupiter for food influencer marketing
Dr Praegers uses Jupiter for food influencer marketing
Bonafide Provisions uses Jupiter for food influencer marketing

Turn Instagram and TikTok Views into Instacart Sales

Every Jupiter campaign includes built-in Instacart commerce tech. Viewers who comment on a creator post are automatically sent a shoppable Instacart link via DM - and every shopping list add is tracked back to the original post.

Instagram Reel

Instagram Reel

Arrow
Viewer Comments

Viewer Comments

Arrow
Instacart Link via DM

Shoppable Instacart link
sent via DM

Arrow
Product to Cart

Shoppable Instacart link
sent via DM

Arrow
Instagram Reel

Instagram Reel

Arrow
Viewer Comments

Viewer Comments

Arrow
Instacart Link via DM

Shoppable Instacart link
sent via DM

Arrow
Product to Cart

Shoppable Instacart link
sent via DM

Seamless purchase flow at priority retailer

Focus on bottom-funnel conversion with direct attribution to sales, not just vanity metrics.

@cheffingwithamber
Real Campaign Results

One food creator.
6.5 million views.
1,000+ Instacart purchases.

A single Instagram Reel created through Jupiter drove 6.5 million views and over 1,000 shoppers added the brand's products directly to their Instacart carts - fully tracked, fully attributed.

0+
Views
0+
Shopping Lists Generated

1,000+ Food Creators on Instagram and TikTok,
Ready to Sell Your Products

Turning Instagram and TikTok viewers into Instacart shoppers with trackable shopping lists - attributed back to every creator post.

Banza
@hunt4shredz
Forager Project
@avocado_skillet
La Tourangelle
@carolinagelen
Nellie's
@chefboiollie.mama
Schweid & Sons
@beardedbbqboys
Vermont Creamery
@cookim_mama
Banza
@hunt4shredz
Forager Project
@avocado_skillet
La Tourangelle
@carolinagelen
Nellie's
@chefboiollie.mama
Schweid & Sons
@beardedbbqboys
Vermont Creamery
@cookim_mama

Jupiter's Food CPG Creator Marketing Platform

Everything from creator discovery and campaign management to content review, performance analytics, and Instacart commerce attribution - built exclusively for food CPG brands.

Creator Discovery

Find Food Creators on Instagram and TikTok That Match Your CPG Brand

Search 1,000+ vetted recipe influencers by platform, follower count, engagement rate, content interests, and retailer proximity. Every creator profile includes a credibility score, past brand collaborations, and estimated CPM - so you know your ROI before you spend a dollar.

Campaign Creation

Launch a Food Influencer Campaign in Minutes, Not Weeks

Describe your campaign in plain language and Jupiter AI extracts your brief, builds a creator lineup, and projects your CPM and impressions before you commit budget. Start from a saved brief, copy a past campaign, or fill in the form manually - whichever fits your workflow.

Campaign Optimizer

AI-Powered CPG Influencer Campaign & Budget Optimizer

Jupiter scores every eligible creator across six signals - content fit, posting recency, retailer proximity, brand affinity, audience match, and engagement rate - then selects the creator combination that maximizes impressions within your budget. See every campaign across all your brands in one place - status, spend, impressions, CPM, and creator count at a glance. Know your projected ROI before the campaign goes live.

Analytics Dashboard

CPG Campaign Analytics Dashboard

Every campaign feeds into a live performance dashboard showing total spend, impressions, CPM, engagement rate, and Instacart shopping list adds - all with period-over-period deltas. See which creators delivered, which posts outperformed, and where your budget worked hardest.

Access all campaign types in one platform

From awareness to conversion, execute campaigns that drive measurable results for your CPG brand.

General Awareness Campaign

General Awareness

Recipe creators showcase your products in engaging content that reaches millions of food enthusiasts.

Pick-up at Retailer Campaign

Pick-up at Retailer

Drive foot traffic to physical retail locations with location-specific creator campaigns and in-store promotions.

Brand Collabs Campaign

Brand Collabs

Co-marketing campaigns with complementary brands that expand reach and create mutually beneficial partnerships.

Ambassadorships Campaign

Ambassadorships

Long-term partnerships with key creators who become authentic brand advocates and drive sustained engagement.

Jupiter is one of Instacart's
fastest growing affiliate partner

Instacart
4.5M+

Products added to shopping lists

Every year through Jupiter's Instacart integration, driving real grocery sales for partner brands.

Shoppers inspired by content can seamlessly purchase products at their priority retailer

Instacart integration supports brand selection and retailer prioritization

Shopping lists can be the destination of paid social campaigns for maximum ROI

Why Food CPG Brands Choose Jupiter

Purpose-built for food and beverage brands that need more than impressions - they need grocery sales.

Campaign emoji

Built for
CPG Commerce

Every feature is designed around grocery retail - Instacart integration, retailer targeting, SKU-level analytics, and commerce attribution built in from day one.

Growth emoji

Every Campaign Type in One Platform

Standard campaigns, ambassadorships, creator sampling, brand collaborations, and retail pick-up campaigns - all managed in a single workflow with white-glove support included.

Shopping cart emoji

Measurable Grocery Sales, Not Vanity Metrics

Track shopping list adds, purchase intent, and Instacart conversions - not just impressions and likes. Real-time dashboards show exactly where your budget worked hardest.

Start driving grocery sales today

Join 58 leading CPG brands using Jupiter to drive measurable commerce outcomes through creator partnerships.

Personalized demo • No setup fees • White-glove support

Frequently Asked Questions

Everything you need to know about Jupiter and creator-led commerce.

Jupiter is a creator-led commerce platform for food CPG brands. It connects brands with 1,000+ recipe influencers on Instagram and TikTok who drive measurable grocery sales through shoppable Instacart campaigns.

Creators post recipe content featuring a brand's products. Viewers who comment are automatically sent a shoppable Instacart link via DM. Jupiter tracks every shopping list add back to the original creator post.

Jupiter works with food CPG brands across categories including plant-based, dairy, eggs, sauces, condiments, and specialty foods. Current customers include Banza, Pete & Gerry's, Nellie's Free Range Eggs, Kettle & Fire, and 50+ others.

Yes. Jupiter can run retail-aligned activations around specific launch windows by geo-mapping creators to target store regions, pairing content with direct shoppable funnels, and structuring campaign timing to match distribution goals.

Most influencer platforms measure impressions and engagement. Jupiter is built for commerce — every campaign includes built-in Instacart integration so brands can track shopping list adds, purchase intent, and actual sales attribution.

Yes. Jupiter is backed by Y Combinator and additional investors.

Request a demo at cpgmarketing.ai. There are no setup fees and every new customer gets white-glove onboarding support.