Part of the Atlantic League – https://atlanticleague.com/

Head on over and have a look – https://gohoneyhunters.com/

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Have a look here

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“The Bee Cams are part of our efforts with the Bees to bring more innovation to professional baseball,” said Bees Co-Owner Anthony Iacovone, Founder/CEO of New York-based mobile advertising technology integration company AdTheorent. The cameras provide fans with deeper levels of engagement and a richer understanding of the game by providing them with the ability to watch what they want to watch.”

Heads & Tails developed the comprehensive Bee Cam platform from camera lenses to the platform’s highly scalable distribution via Verizon’s Content Delivery Network (CDN). Cameras are connected to the Verizon wireless network, with the content distributed to the public using Verizon’s CDN. In the middle, software aggregates the ten feeds providing viewers the opportunity to pick and choose the camera they want to watch from a single web page. All production is managed by Heads & Tails 2,200 miles away in Southern California.

“We designed the Bee Cams to allow fans at the game or home to see more than just the pitcher, hitter, runners on base and the ball in flight. The innovative angles are the first step to a live VR like sports experience for fans anywhere,” said Philip Loiacono, Chief Creative Officer for Heads & Tails. ”In essence we’ve created personalized sports entertainment that’s never been seen before using on- demand cameras and the ability for the fans to choose exactly what they want to watch.”

Viewers can watch the Bee Cams via Facebook, LinkedIn and YouTube using an HTML5-capable browser on their personal computer, or on the three social networks’ apps on tablets and smartphones seeing the game as it happens from the camera angles they want to view. The web page also provides viewers the ability to switch from camera to camera, including the “Ump Cam,” featuring an over-the-catcher’s-shoulder perspective of the ball coming to home plate and the batter readying for the pitch.

“With the Bee Cams we are bringing new perspective to sports television by delivering the new angle of sports,” said Tony Loiacono, President of Heads & Tails. “Over the past year as we refined the production and delivery platform we have seen significant improvements. High-resolution camera lenses, faster mobile network transport, more powerful CDNs, and a more robust Internet have all made this possible.”

Loiacono is no stranger to breakthroughs in sports camera angles. In 1991, while Vice President of Marketing for The Upper Deck Company, Loiacono debuted The Upper Deck Cam in New York’s Madison Square Garden, Chicago Stadium and the Los Angeles Forum providing NBA basketball and NHL hockey fans a unique view from the scoreboard.

New Britain Bees’ game webcasts inspire fans with a view of the game as never seen before. Imagine cameras showing umpires rubbing down official game baseballs, with clay and many other rarely seen angles, providing a backstory around each pitch, hit, catch or run.

“The action we’re capturing with the Bee Cams brings the idea of inside baseball home to everyone who watches a Bee’s home game,” added Phil Loiacono. “The camera views are so vivid that you can almost see how the grass moves under an outfielder’s feet, hear the crack of the bat and the sound of a catcher’s glove when a 100 mph pitch snaps into it. This is baseball like it’s never been seen, or heard, before.

“The Bee Cams are consistent with the goal of having the Atlantic League of Professional Baseball be the most innovative sports organization anywhere,” said League President, Rick White. “What Heads & Tails and the Bees are doing is groundbreaking in sports. No other team anywhere has moved sports telecasting this far forward. As a league, we’re watching how this improves fan engagement and awareness of not only the Bees, but professional baseball.”

About the New Britain Bees

The New Britain Bees are members of the Atlantic League of Professional Baseball, playing all home games at New Britain Stadium. Opening Night is April 21st against the York Revolution, with first pitch at 6:35 PM. Tickets for the 2017 season, including Season Tickets and Mini-Plans, are available by calling 860-826-BEES (2337), online at NBBees.com, or by visiting the New Britain Bees’ Front Office.

About the Atlantic League of Professional Baseball (ALPB)

The Atlantic League has been a leader in professional baseball and a gateway to Major League Baseball since 1998. Over 36 million fans have attended Atlantic League games and more than 800 players and 50 managers and coaches have joined MLB organizations directly from the ALPB. The Atlantic League emphasizes winning baseball games, showcasing the talent of top-caliber players and offering affordable family entertainment to metropolitan markets serving nearly 15% of the US population.

For more information, please visit www.AtlanticLeague.com

About Heads & Tails, Inc.

Heads & Tails, based in Bonsall, CA is marketing innovation and media company.
Founded in 1992, Heads & Tails works with companies across the USA developing breakthrough marketing programs including Ford Motor Company, Alliance Rubber, Cisco, Verizon, Nascar, True Timber and others.

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The revenue from this deal could significantly reduce the burden of renovation costs for the stadium that are projected to go upward of $270 million. The deal could help offset a portion of the cost and accelerate the renovation capacity, making it ready for the 2019 football season. Fox Sports in collaboration with University of Southern California has been attempting to sell naming rights since 2015, scouting for potential corporate candidates for the naming-rights deal.

Sources reveal that one of the major factors that worked in United Airlines’ favor was its CEO’s affiliation to the USC business school, it is Oscar Munoz’s alma mater. A naming right for the Los Angeles Memorial Coliseum would bring a value that could transcend far beyond typical college sponsorships and naming-right deals.

In addition to being the Trojans home stadium, the Coliseum is also the temporary home of Los Angeles Rams who played there last season and plan to continue through the 2019 season till their stadium re-opens in 2020.

The Coliseum, apart from carrying its pre-existing status will rise even more in importance as it attempts to host the track and field competition for the 2024 Olympic Games. This deal could not have come at a more opportune time for United Airlines, as a naming-rights sponsor would benefit from the visibility the Coliseum receives right next to the I-110 freeway. The huge stadium signage is a part of the agreement.

Fox Sports has played an instrumental role by leading negotiations on USC’s front, ever since the school decided to outsource its multimedia rights, which range from sponsorships to hospitality and radio and TV rights that are not owned by the Pac-12 conference.

This could be one of the most mutually beneficial naming-rights deals in recent history and although United Airlines does hold this right, it has been confirmed that “Memorial Coliseum” will be retained in the eventual naming.

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Minor league Baseball has become an official partner for the Play Ball weekend, scheduled for June 3rd-4th. As a precursor to this partnership, there will be a launch party to further concretize the combined efforts of MLB and MiLB. The kickoff event will be held on June 2nd at Class AAA Oklahoma City Dodgers Chickasaw Bricktown Ballpark.

With the MiLB drawing an attendance of 41 million each year for the past 12 years, the MLB believes that the inclusion of the minor league as a part of the Play Ball campaign would significantly raise the stakes. This would give a huge boost to the Play Ball’s campaign of encouraging higher youth participation, as it is estimated that nearly three-fourths of Americans live within the periphery of an affiliated Minor League Club.

How have these initiatives helped?

These initiatives have been a sustained effort from the time of MLB commissioner Bud Selig, who oversaw programs to revive baseball in inner cities. These, coupled with Play Ball’s efforts since 2015 to include MILB in their campaign, have helped expand their reach to an additional 160 markets.

The MiLB, prior to being a part of this campaign, were known to have a direct connection with families and children, further amplifying the message that MLB and Play Ball want to send across. The Sports and Fitness Industry Association has reported to MLB club owners that there has been a considerable spike in participation with baseball participation. A 7.7% rise in 2016 and a 8.1% rise in slow-pitch softball participation. This doesn’t include the casual participation that these sports are witnessing, which would only raise the figure.

The MLB has looked at these numbers as an extremely positive sign of things to come and are sure of seeing an expanding youth base, attracting the best talent across America.

Get the full story here.

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The 27-year-old Triunfel was originally signed as a non-drafted free agent by the Seattle Mariners in 2006. He began his career the following season with Single-A Wisconsin and was named a mid-season Midwest League all-star, batting .309 on the season. Triunfel was also named a mid-season all-star with West Tennessee of the Southern League in 2010, as he quickly ascended through the Mariners system. Triunfel made his major league debut September 7, 2012, against the Oakland A’s and a week later collected his first MLB hit, a double off of Blue Jays reliever Aaron Loup.

Triunfel split the 2013 and 2014 seasons between Triple-A and the big leagues; playing for the Mariners in 2013 and for the Los Angeles Dodgers in 2014 after they claimed him off of waivers before the start of the season. Over the course of his three seasons at the major league level, Triunfel totaled 81 at-bats, with 13 hits, including a home run, which came off of Tommy Kahnle of the Rockies.

The Santiago, Dominican Republic native played in Triple-A the last two seasons—2015 in San Francisco and 2016 with Cincinnati. He began the 2017 season playing in the Mexican League for Olmecas de Tabasco before signing with the Revs.

“Carlos gives us even more depth in the infield,” said Revolution manager Mark Mason. “A guy like him brings you experience and versatility. He’s ready to contribute, and we’re glad to have him and looking forward to those contributions.”

In his minor league career, Triunfel owns a .271 average, 49 home runs, and 389 RBI, tallying exactly 1,000 hits in 996 games.

The Revolution begin a three-game series tonight in Long Island against the Ducks before traveling for a four-game series against the Sugar Land Skeeters. The Revs return to PeoplesBank Park on May 22for a 10-game homestand featuring the New Britain Bees, Sugar Land Skeeters, and Southern Maryland Blue Crabs.

Tickets are available at www.yorkrevolution.com, by phone at (717) 801-HITS, and in the Apple Chevrolet Ticket Office at 5 Brooks Robinson Way in York.

About the York Revolution:
The York Revolution Professional Baseball Club is a member of the Atlantic League of Professional Baseball. The Revolution were Atlantic League Champions in 2010 and 2011. The 2017 season will be the team’s 11th. Located at 5 Brooks Robinson Way, PeoplesBank Park hosts all 70 home games, in addition to myriad events through the entire calendar year. For tickets or more information, please call 717-801-HITS (4487) or visit the Revolution online at www.YorkRevolution.com.

About the Atlantic League of Professional Baseball (ALPB):
The Atlantic League has been a leader in professional baseball and a gateway to Major League Baseball since 1998. Over 36 million fans have attended Atlantic League games and more than 800 players and 50 managers and coaches have joined MLB organizations directly from the ALPB. The Atlantic League emphasizes winning baseball games, showcasing the talent of top-caliber players and offering affordable family entertainment to metropolitan markets serving nearly 15% of the US population. For more information, please visitwww.AtlanticLeague.com.

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Pressure to be prepared, to sell sponsors, to advertise events, to make sure Opening Day is everything your fans, community, and players have been waiting for… and more.

The Cortland Crush located in Cortland, NY, bring in the season with a home opener on June 2nd.  The Cortland Crush are an NCAA sanctioned member of the MLB endorsed NY Collegiate Baseball League. They decided to partner with Infinity’s graphics solutions, G-Force, to assist with season preparation.

In doing so, the Crush have increased reach and engagement through social media graphics, advertisements, schedules, and infographics.

Graphics on their social media feeds grab attention while also displaying pertinent information for followers and the schedule printout uses imagery and design that makes the message stick.

Garry VanGorder, President of the Crush, commented:

“G-Force has helped grow our repertoire of creative content. Having graphics on queue has been an essential aspect of prepping for season.  Quick turnaround, unlimited revisions & great communication with the graphic artist. We’ve been able to visually display our announcements & promotions which gets the fans even more excited for the season! G-Force has helped us crush Opening Day.”

Do you need to make your message stick? Imagery can help highlight the core elements in your message so it’s easier for viewers to absorb. Limited space forces you to eliminate jargon and focus on the most important details.

G-Force can be the driving force behind your creative content. Try it for free for 14 Days! Click here to get started.

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The best schedule probably belongs to NBC’s Sunday Night Football, with their usual heavy hitting popularity, and unexpected quarterback battles such as Eli Manning vs. Dak Prescott.

The appeal of stars like these at the start of the season are likely to pull big viewing numbers right from the get-go, with the hope that quality content will be enough to keep the audience interested through to the end.

Fox is taking advantage of their NFC contract to dominate the Sunday afternoon market. Dallas Cowboys are, for many, a huge part of the draw, locking down seven of the nine doubleheader weeks the network is showing this season. The Cowboys are such a huge attraction within the league, they drew a larger audience than the Chicago Cubs’ historic seven-game World Series win.

It’s no wonder that ESPN is eager to wade into the fight for a share of Monday Night Football viewership. To improve their offering, they have been hounding the league to put on more intradivision matches. Last season’s game between Bufallo and Seattle wasn’t enough to keep everyone coming back. Because the two teams aren’t necessarily rivals, it was hard to whip up a frenzy with a potential clash.

When the Chargers moved to a different outlet, it left the network executives with a logistical nightmare. L.A. now has two teams to exclude from the 1pm kickoff.

CBS and Fox have some scheduling conflicts with their Chargers and Rams games, leaving fans with choices to make. This is a problem, which is unlikely to go anywhere, at least until one of those teams looks set to become a real contender.

It’s always interesting to see what will be moved around across networks. We imagine CBS must be delighted to have the Seahawks-Giants game on their roster this season.

With the pressure from advertisers to keep the audience from flipping channels, the Sunday Night Football games have become competitive in a different way. The losing network of any NFL games being awarded the Sunday night match, whether it be AFC of NFC. This NFL flexing is what lost Fox the chance to show a Cowboys game last season, whereas CBS scored highly in the ratings with an intradivision game that came their way.

Nevertheless, football fans across the nation are getting excited for fall!

Get the full article here.

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He enjoyed watching the horse racing and posted photos of the event to his social media connections. Why did ABR take such a step? What have been the most successful promotion techniques for horse racing events?

It had been observed over the years that horse racing was losing the popularity it once had. Additionally, when the demographics of attendees and active participants were looked over, the older generation seemed to be the only ones had a passion for the sport.

One hardship tracks face when it comes to peaking interest in the younger crowd is the convoluted and complicated rules of the sport. It’s not something that a new fan can easily pick up on. There is more to it than beautiful animals running around in circles. Many other factors like pace, trainer, betting and more, that can easily frustrate a newcomer.

In other parts of the world, such as Hong Kong, promoting the tracks to the younger generation has proven successful. The Hong Kong Jockey Club transformed their racetrack into a nightclub and not only did revenue in all facets increase, but half of the patrons are under 35.

Certain racetracks have come to terms with the power social media and Millennials can have on promotion and attendance.  One post from an internet mogul such as Leonard Kim, and nearly half a million people are not only exposed to the track and sport but are also coaxed into attending themselves. Since this realization, executives have adjusted how their events are structured.

Betting is now accessible via mobile phone, areas have been sectioned off for the younger crowd, special entertainment has been brought in.

The benefits of such efforts have been clear and encouraging, but the battle for further recognition from the young continues.

Get the full article here.

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