Privacy Policy
Last updated: January 21, 2026
This Privacy Policy describes how Data Elixir, LLC (“Company”, “We”, “Us”, or “Our”) collects, uses, and shares information when You use our website, newsletters, and related services (collectively, the “Service”). It also explains Your privacy rights and how applicable laws protect You.
By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Privacy at a Glance
- What we collect: Email address, name (if provided), newsletter engagement data (opens and clicks), basic website usage data, and optional preference information.
- How we use it: To operate the Service, send newsletters, process payments, improve content selection, and understand what content is most useful.
- What we don’t do: We do not sell personal information, use cross-site tracking cookies, or run targeted advertising.
- Who we share with: Trusted service providers for email delivery, analytics, payments, and site infrastructure.
- Your rights: You can access, correct, delete, or opt out of certain data uses depending on your location.
- Questions? You can contact us using the form linked at the end of this policy.
Interpretation and Definitions
Definitions
- Company refers to Data Elixir, LLC, 1500 N Grant St, STE R, Denver, CO 80203. For GDPR purposes, the Company is the Data Controller.
- Personal Data means any information that identifies or can reasonably be linked to an identifiable individual.
- Service refers to the Data Elixir website, newsletters, and related services.
- Usage Data refers to data collected automatically when using the Service.
- You means the individual using the Service.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
- Email address
- Name (if provided)
- Preferences and interests you choose to share (for example, topics you care about or information provided through optional surveys)
Usage Data
Usage Data may include IP address, browser type, pages visited, time spent on pages, and referral source.
Website Analytics
We use Plausible Analytics to understand general website usage, such as page views and referral sources. Plausible is designed to provide privacy-friendly, aggregate analytics and does not rely on tracking cookies or cross-site tracking.
Bot Detection and Abuse Prevention
We use Google reCAPTCHA on our signup and contact forms to help protect the Service from spam and automated abuse. reCAPTCHA analyzes information such as IP address, device and browser characteristics, and user interactions to determine whether an action is performed by a human.
The use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service:
Email Engagement Tracking
Our newsletters may include tracking technologies such as small pixel images (to understand whether an email was opened) and tracked links (to understand whether a link was clicked). This information may be associated with your email address and is used to measure engagement, improve our newsletters, and understand which content is most useful to our readers.
Use of Your Personal Data
- To operate and maintain the Service
- To send newsletters and related communications
- To process payments and manage subscriptions
- To respond to inquiries and support requests
- To comply with legal obligations
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To personalize content and advertising relevance:
We may use preference and survey information you choose to provide to help select newsletter content and advertising that is more relevant to your interests. Providing this information is optional and not required to receive the newsletter.
Preferences and User Controls
You may be invited to provide optional information about your interests or preferences through surveys or preference forms. This information helps us better tailor newsletter content and advertising relevance.
You can view, update, or remove this information at any time through the Preferences link included in our email footers or by contacting us. Choosing not to provide preference information will not affect your ability to receive the newsletter.
Sharing of Personal Data
We may share Personal Data with trusted Service Providers for business purposes such as email delivery, analytics, payment processing, and site infrastructure. These providers are contractually restricted from using Personal Data for any purpose other than providing services to Us.
Retention of Personal Data
We retain Personal Data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.
Security
We use commercially reasonable safeguards to protect Personal Data. However, no method of transmission or storage is completely secure.
Colorado Privacy Act (CPA) Notice
This section applies to residents of Colorado.
Your Rights
- Right to access
- Right to correction
- Right to deletion
- Right to data portability
- Right to opt out of targeted advertising, sale of personal data, or profiling
We do not sell personal data, engage in targeted advertising, or conduct profiling that produces legal or similarly significant effects.
Exercising Your Rights
You may submit requests using the contact information below. We will respond within 45 days, with one possible extension.
Appeals
If we deny your request, you may appeal by contacting us and indicating that your request is a Colorado Privacy Act appeal.
Universal Opt-Out Signals
Where applicable, we honor universal opt-out mechanisms recognized under Colorado law.
California Privacy Notice (CCPA/CPRA)
Sale or Sharing of Personal Information
We do not sell or share personal information in the conventional sense, such as selling data to brokers or advertisers. We do not engage in cross-context behavioral advertising.
We may disclose limited personal information to Service Providers for business purposes. To the extent such disclosures are considered a “sale” or “sharing” under California law, California residents may opt out.
Your California Privacy Rights
- Right to know/access
- Right to correction
- Right to deletion
- Right to opt out of sale or sharing
- Right to limit use of sensitive personal information
- Right to non-discrimination
Exercising Your California Rights
Requests may be submitted using the contact information below. We may verify your identity before responding.
GDPR Privacy Notice (EEA Residents)
Legal Bases
We process Personal Data based on consent, performance of a contract, legal obligations, and legitimate interests.
Your Rights
- Right of access
- Right to rectification
- Right to erasure
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent
You may lodge a complaint with your local data protection authority.
Children’s Privacy
The Service is not directed to children under the age of 13, and we do not knowingly collect Personal Data from children under 13.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page and the “Last updated” date will be revised.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the form available at: