DfG Team - DATA for GOOD

The People Behind DATA for GOOD

The DATA for GOOD Foundation is led by a multidisciplinary team spanning law, strategy, operations, and communication. Together, we turn responsible data principles into practical solutions that build trust and create impact.

Annemette Broch

Founder & CEO

Founder of the DATA for GOOD Foundation and the driving force behind its citizen-centred approach to data sharing and digital trust. Annemette leads the foundation’s strategic direction and operations, ensuring that ethical data principles are translated into practical, scalable solutions.

With a background in data-driven marketing and a long-standing focus on insight-led decision-making, she is committed to strengthening individual control over personal data and enabling responsible data activation in the public interest

Kristian Johnsen

Strategy & Partnerships

Kristian supports DATA for GOOD’s strategic partnerships and execution across sectors, with a focus on organisational design, governance models, and collaboration frameworks that enable complex initiatives to succeed.

With extensive experience advising public and private organisations, he brings a pragmatic approach to building, launching, and governing partnerships that require trust, clarity, and coordinated execution.

Christel Friis Conrad

Head of Product & Customer Success

Christel leads product development and customer success at DATA for GOOD, overseeing platform evolution, governance alignment, and stakeholder engagement to ensure solutions meet the highest standards of usability and trust.

She brings deep experience in translating complex data, technology, and governance requirements into products and processes that work in practice, supporting partners from onboarding through long-term collaboration.

Brian Connelly

Operations & Digital Strategy

Brian works across operations, governance, and communication to shape and operationalise DATA for GOOD’s collaboration model. He shapes operating structures and decision frameworks that translate principle into practice, ensuring alignment between strategy, delivery, and accountability.

With a background in complex technical and organisational environments, Brian focuses on turning abstract governance and data ethics concepts into practical system design, clear boundaries, and accountable implementation in real-world contexts.

Yasmin Sarkhosh

Project Lead on Events

Yasmin is an Ethical Data Scientist with a background in medicine, leading DATA for GOOD’s event-based initiatives and knowledge-sharing activities.

She is dedicated to rethinking how technology is built — ensuring that security, trust, and consent are embedded not just in policy, but in the systems and practices that shape real-world data use.

Board of Directors

The DATA for GOOD Foundation is governed by an independent board that safeguards our mission and ensures every partnership meets the highest ethical and legal standards.

Michael Gorm Madsen – Chair of the Board, Partner at Bird & Bird, Legal Advisor

Specialist in technology and data protection law, Michael brings deep
legal expertise and strategic oversight to DATA for GOOD’s governance
and compliance framework.

Annemette Broch – Founder, DATA for GOOD Foundation

Founder of DfG and advocate for ethical, citizen-centred data use. Annemette contributes strategic leadership and ensures that the foundation’s projects align with its public good mission.

Sam Gilbert – Entrepreneur & Author of Good Data: An Optimist’s Guide to Our Digital Future

Entrepreneur, researcher, and thought leader on ethical innovation, Sam advises on responsible data use and citizen empowerment in the digital economy.

Bjørn Frantz Verwohlt – Former Head of Marketing, Topdanmark

Brings decades of experience in brand development, communication, and corporate responsibility, helping DfG connect data ethics with public trust.

Peter Skov Kragh Halling – Mentor, Investor, and Nature Guide

Experience in tech, start-ups, media, publishing, art, and marketing. More than 15 years of management experience. Expert in connecting companies with start-ups, especially in the field of sustainability.

Henriette Rald – CEO, Rald & Co, Strategic Communication

Expert in reputation management and stakeholder engagement. Henriette contributes strategic insight on communication, public affairs, and social impact.

Together, they guide DfG’s long-term vision, transparency, and public accountability.

Collaborate With Us

The DATA for GOOD ecosystem brings together forward-thinking companies, institutions, and researchers who share our commitment to responsible data use.

Together, we co-create solutions that prove ethical, citizen-centred data sharing can unlock new innovation, insight, and trust.