About the WhatsApp Business Platform

• Messaging: Send text messages, rich media, and interactive messages
• Calling: Make and receive calls to customers
• Groups: Create, manage, and message WhatsApp group conversations

• Send order confirmations and shipping updates
• Share appointment availability and other reminders
• Drive upsell and cross-sell opportunities
• Facilitate end-to-end transactions, from product discovery to payment
• Enable multi-factor authentication or one-time passwords to verify accounts and users
• Deliver custom interactive conversational experiences

• Business phone numbers: Add and remove phone numbers associated with your business
• Templates: Create and modify message templates for scalable messaging.

• Messaging analytics: The number and type of messages sent and delivered.
• Pricing analytics: Granular pricing breakdowns for delivered messages.
• Template analytics: Sent/read/delivered template metrics, alongside template message button clicks.
  
• Learn more about message templates.
• Learn more about managing business phone numbers.
• Learn more about account analytics.

• Quality-based delivery: Up to 9% higher marketing message deliveries over Cloud API for high engagement content.
• Automated creative optimizations: Automatic enhancements to marketing creative to increase message performance.
• Performance benchmarks and recommendations: Comparison of read and click rates versus similar templates from businesses in your region.
• Conversion metrics: Measure marketing messages that lead users to perform app events such as ‘Add to Cart’, ‘Checkout Initiated’, or ‘Purchase’.

curl 'https://graph.facebook.com/v17.0/106540352242922/messages' \
  -H 'Content-Type: application/json' \
  -H 'Authorization: Bearer EAAJB...' \
  -d '{
    "messaging_product": "whatsapp",
    "recipient_type": "individual",
    "to": "+16505555555",
    "type": "text",
    "text": {
      "preview_url": true,
      "body": "Here's the info you requested! https://www.meta.com/quest/quest-3/"
    }
  }'

{
  "verified_name": "Lucky Shrub",
  "code_verification_status": "VERIFIED",
  "display_phone_number": "15550783881",
  "quality_rating": "GREEN",
  "platform_type": "CLOUD_API",
  "throughput": {
    "level": "STANDARD"
  },
  "webhook_configuration": {
    "application": "https://www.luckyshrub.com/webhooks"
  },
  "id": "106540352242922"
}

• Learn more about access tokens.
• Learn more about permissions.

• You are an admin on the business portfolio associated with the app
• No other apps are associated with the business portfolio
• The business portfolio is not associated with any other WABAs
• The WABA is not associated with any other business phone numbers.

1. Go to the App Dashboard > WhatsApp > Configuration panel.
2. Locate the Test Account section.
3. Click the Delete button.

• Test message rate limit (for unverified WABAs)
• Quality rating and messaging limits (for verified WABAs)
• Capacity rate limit (for all accounts)
• Business phone rate limit (per phone number)

• Learn more about terms and policies.⁠

• Display names
• Phone numbers
• Pricing
• Webhooks