We were inspired by wanting to make a difference to combat climate change, but were frustrated by the lack of action by corporations. We found that greenwashing was a big barrier for both consumers and companies from enacting change.
We learned through market research that many consumers agree with our philosophy, so we wanted to make a platform that brings down the barrier of greenwashing.
We built a wireframe using InVision for a mock-up of our finalized app functionality. We also developed a functional MVP using Ruby on Rails for the back-end and JavaScript, HTML and SCSS for the front-end. The MVP further used the public Google Maps API. This was supplemented with market research and validation for the business model.
The biggest challenge we faced was time pressure. Because of the constraint, we had to develop everything in parallel. This required constant communication from all team-members to ensure we were all on the same page. We believe we did a good job communicating, but it certainly could be improved going forward.
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