eco.check

Inspiration

Whether you are a chief sustainability officer or producing a climate tech product, it can be challenging to know if our environmental claims are compliant/substantiated. It's not about good/bad; rather, more about evaluating vague statements and substantiating them.

This lack of clear guidelines and sources of truth contribute to the prevalence of greenwashing.

“There are actors that are maybe intentionally overstating what they’re doing, but I honestly think for the most part, companies are sincere—they’ve set their goals, they’re working towards them, but they don’t always have the data to be transparent” -Kate Brandt, chief sustainability officer @Google.

What it does

By inputting the information about your company, and your environmental claims (i.e. through advertisements) you are trying to evaluate, we feed this into our eco.checker to give better environmental claims. Eco.checker compares your statements to existing regulations and policies including FTC's Green Guides to give improvements and suggestions as a markdown table.

How we built it

After exploring constitutional AI and fine-tuning models, for this hackathon's demo we used OpenAI's API calls to produce accurate outputs. Our model feeds in 18 different policies from FTC's Green Guides through prompting with OpenAI's GPT-4 models.