EcoBear

Inspiration

In modern society consumers usually shop without regard to a product's carbon footprint.

What it does

EcoBear solves the problem by trying to change consumers' behaviors through providing instant sustainability insights directly on shopping websites, rewarding eco-friendly choices, and nudging users away from harmful purchases-all in an engaging, gamified experience featuring a lovable polar bear.

How we built it

User Research: Conducted contextual inquiries and usability testing to understand how people make shopping decisions. Wireframing & Prototyping: Designed high-fidelity prototypes in Figma, focusing on a seamless, intuitive UI. Visual & Interaction Design: Created a playful brand identity featuring a lovable polar bear, engaging animations, and color-coded sustainability indicators. Gamification System: Developed a reward system with badges, leaderboards, and incentives to drive behavior change. Iterative Design Process: Conducted user testing and refined interactions based on feedback.

Challenges we ran into

Ensuring that EcoBear’s pop-ups and nudges were helpful, not intrusive. Also, different products and brands have varying sustainability claims, so we had to design adaptable UI components.

Accomplishments that we're proud of

We built a solution that can drive real behavior change—making responsible shopping effortless, transparent, and rewarding.

What we learned

UI workflow between different apps need a careful management.

What's next for EcoBear

More personalization – Adapting recommendations based on user preferences & shopping history.

Built With

• figma
• rive