Ethix

Truth in every scan

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At Hoyahacks 2026, we set out with a bold mission: to expose the truth behind the greenwashing epidemic. As sustainability claims flood the marketplace, how can consumers tell what's real and what's just a marketing gimmick? That’s where Ethix comes in. Ethix is a website powered by AI Gemini, built to detect and report greenwashing in real-time. By integrating the intelligence of AI Gemini, Ethix scans and analyzes a brand's claims, from marketing materials to social media posts, comparing them against verified sustainability standards. The Problem With increasing environmental awareness, companies have caught onto the trend, claiming their products are "green" or "eco-friendly." But all too often, these claims are empty – designed to trick consumers rather than reflect genuine sustainability. This misleading practice is known as greenwashing, and it's harder than ever to spot.

The Solution: Ethix

We created Ethix to give consumers the tools they need to identify and avoid greenwashing. By leveraging AI Gemini’s natural language processing, Ethix scans public information about companies to assess the authenticity of their sustainability claims. If the platform detects greenwashing, it delivers a detailed report, including a greenwashing score that helps users understand whether a company is being honest or not. How It Works AI-Powered Analysis: Using AI Gemini, Ethix combs through a variety of data sources to analyze brand claims, looking for inconsistencies and vague language that are common in greenwashing.

Greenwashing Scoring: Ethix assigns a score based on how genuine a company’s sustainability claims are. A low score means the company might be engaging in greenwashing, while a high score signals authenticity.

Instant Reports: Consumers get easy-to-understand reports that break down findings and highlight areas where brands need to improve.

The Impact

Ethix is about more than just identifying greenwashing. It's about empowering consumers to make informed decisions, encouraging businesses to be transparent and responsible, and ultimately pushing the industry toward real sustainability.

In the fight against greenwashing, Ethix is a game-changer, combining AI innovation with the power of consumer choice to create a more honest, sustainable marketplace.

submission code: 376C9F221D5C3A42

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