Foundry Beta: The First Personalized Software Platform

About the project

What inspired this?

I was frustrated watching professionals drowning in scattered information across multiple tools. A financial advisor friend showed me how he managed 100+ clients across WhatsApp, Excel, email, and CRM systems - constantly losing context and missing follow-ups that cost him thousands in revenue. Every professional has a unique workflow, yet we're all forced to use the same rigid software.

That's when I realized: what if software adapted to users instead of forcing users to adapt to software?

What I learned

Building Foundry taught me that the future isn't better productivity tools - it's personalized software generation. Through customer interviews with 5+ financial advisors, I discovered that 60% have the exact same problem: information fragmentation leading to lost revenue.

The breakthrough came when I realized traditional file-based approaches create silos. If Steven emails you 5 times, you get 5 separate entries instead of one unified Steven profile. Entity-based architecture was the key - AI that understands people, companies, and projects across all inputs and automatically connects related information.

How I built it

We originally built an alpha version for testing to see whether it was possible to have generative, dynamic ui work. This version was initially file based as opposed to entity recognition based, and built 1 week before the hackathon started, so we had to scrap that to follow the rules of the hackathon.

After the alpha launched as a test bed - I launched it on believe.app, a crypto launchpad that got a lot of attention from the internet capital markets community, and we got distracted from actually working on the hackathon as we had to put out some fires with the coin that was launched.

As a result, this version you see is a beta - built entirely within 48 hours with the time remaining left of the hackathon. The beta captures everything that we have learnt from the alpha, moving off to a more intelligent approach to making sense and organisation of information.

The challenges faced

Honestly, being a long time bolt.new user - the challenges faced was not with the dev process but rather the time we had left and scoping for the beta. Had to really prioritise what goes into it in the 48 hours we had left.

Built With

  • bolt
  • convex
  • mastra
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