INTRODUCTION x STORY "You are a god. A Divine creator. But You are not alone. the puny mortals of your dominion are the source of your powers. Yet these humans are in extremely short supply. Other gods desire your lands. Put together a strong FORCE of mighty warriors. Then enter the battle and fight against Your Rival gods for the souls of the puny mortals. These battles are waged on neutral battlefields. Yet when the fighting is over, only thing matters is how much of territory falls under your domain in the end. "
GAME DETAILS Characters: In the beginning, player has 6 unlocked characters to choose from. Gaining some battle experience, player will be able to unlock new characters. The character list consists of warriors, monsters, rogues, shamans and other mythical creatures. Each character has a certain mana cost to play and has it’s own stats: stats, abilities and spells. Gameplay: Having put together a force of warriors, players enter the battle. Game starts with 100% of neutral battleground. By leading the forces and using different abilities and spells, players start capturing the area. When two opposing characters meet in the field, they will be fighting til death. Game lasts the maximum of 3 minutes. The player who has captured higher percentage of the battleground WINS.
MARKETING & VISIBILITY There’s no successful game without good marketing. For marketing plan we have identified our TARGET AUDIENCE which is: Casual Gamers, 18-34 years old men and 25-40 years old women, who are interested in strategy mobile games. Two important MARKETING STRATEGIES we will be using are First of all Pre-launch marketing, which means setting the release date and building up the hype! Secondly, so called “Recruit a friend” system which rewards every player who invites a friend to play the game. As MARKETING CHANNELS, we will be focusing on 4 of them:
- Press & news, 2. Social media, 3. Landing page & mailing list, 4. Games reviews portals
MONETIZATION Monetization relies on: *In-game advertisement, which by example will be Video Ads. Players who watch the whole video, will be awarded. Ads can be removed for real money. *Social activity as organizing tournaments, events, making seasonal gifts. *Trading platform which allows players to trade items and make In-App purchases. *Virtual economy is based on in-game currency which is COINS. For coins player can buy a) Advantages such as boost for gaining resources or daily bonuses reset b) Customizations like clothes and accessories There will also be surprise boxes appearing middle of the game which players can fight for. Boxes will be containing very rare and limited edition items, which are of course tradeable.
NEXT STEPS *New characters, powers, effects *Expansions themed around different mythologies: Egyptian, Chtulhu, Persian etc *Different game modes: a) Perhaps not all ground can be controlled b) Varied rules for warrior force construction c) 2v2
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