The M&S revolutionises shopping habits by encouraging customers to follow new recipes accredited by the Marks and Spencers collective. Featuring recommended recipes from partnered chefs, any non-proficient cook can produce a masterful meal by following simple, easy to read instructions.
While a regular recipe app merely describes steps and displays the required ingredients, we decided to reverse this process by allowing users to narrow down their recipe choice via a personalised method. After selecting their dietary requirements or allergies in a settings menu, users can select any combination of preferred ingredients, which will in turn display the corresponding recipes featuring these ingredients, as well as recommending some which are endorsed. Selecting more ingredients narrows down the corresponding recipes, allowing users to find their desired meal. After selecting a recipe, its ingredients and steps will be displayed, allowing users to save the required ingredients, which would be available across M&S stores, and offered at an encouraging discount if bought in this combination. Users will also be able to save recipes, which will be stored a mere single click away in a separate menu, allowing them to relive their exciting culinary experiences again!
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