Marivision

Inspiration

The Marimekko core values are democracy, inclusivity and above all- self-confidence and joy. Marimekko wants to give everyone the opportunity to be a part of the Marimekko World, and experience this optimism and colourful lifestyle.

Marimekko’s fanbase is as colourful and vibrant as the brand itself, and already has a loyal fanbase- and for good reason! The instant someone puts on a Marimekko print, you can instantly feel the colour and joy of the brand- and we want to share this with everyone- no matter who they are, where they are or what age they are.

Not only did we consider the wonderful, technologically talented people in this room- but also the average person in the street. We are fortunate enough to be familiar with the incredible technology that augmented and virtual reality provide- but what about Jaana, a 44-year old mother living in Tampere who is not familiar with such technology? Or Li, 25 year-old woman living in Beijing, who may not yet know the Marimekko brand?

We want to take the first step towards making the Marimekko brand available to everyone- not just the core fans, but the potential customers, no matter where they are or what age they are. Our aim is to share the Marimekko spirit, express the brand values of joy and inclusivity, and increase brand awareness all around the world in order to advance market expansion.

What it does

Split into 2 key concepts, the MariVision lets people experience the Marimekko print spirit via two interactive augmented-reality based channels.

Part I- The MariMirror

Imagine you’re walking down the street. It’s October, it’s cold, it’s grey- it’s a Monday morning and you’re feeling, well… a bit grey. All of a sudden, you see you- and you’re bright and printed! By simply walking past the MariMirror digital portal, anyone can get an instant injection of joy and colour in their life by visualising Marimekko prints on you.

Simply have fun and play, or get to know the prints! By moving around, the print changes. See a print you love? Click on the screen and get to know more- where can you buy this? Or even, what is this incredible brand? The MariMirror includes anyone who walks past- and does not exclude anyone. The MariMirror lets everyone experience the Marimekko spirit, increases brand awareness and lets people be part of the brand.

By also giving people the option of sharing their images, this also shares the Marimekko brand further, and lets your friends experience your joy too.

By strategically placing MariMirrors in locations where Marimekko has stores, where Marimekko will introduce stores, and even where Marimekko will want to be in the future, Marimekko can increase their brand reach all around the world.

How we built it

Using iOS, Swift, and CoreML (Core Machine Learning) and After Effects for our video presentation

Challenges we ran into

Although there is a similar concept being developed, we felt this was not a problem, as we wanted to focus our product on a wider reach. However, we would have loved to develop our augmented reality application further, with more time and technological support.

Accomplishments that we're proud of

After considering the Marimekko values and spirit of democracy in including everyone into the Marimekko world and speaking extensively with members of the Marimekko Design House, we felt like we really understood the Marimekko values and represented this in our concept, not only creating an idea, but creating an idea with business value for Marimekko, which can be shared with new and old customers, markets and anyone- no matter who they are, where they are, or what age they are.

What we learned

We learnt the value of collaboration, listening to what the brand wants, and what the values of the brand are.

What's next for Marivision

Creating the software for both the MariVision Mirror and app, as well as extending it to multiple platforms so any mobile user can be part of the Marivision experience. Also, integrating further creative and fun filters into our MariMirrors so customers can explore more of the Marimekko world!

Built With

• coreml
• swift